Faces Sell Brands with Aga Mortlock

Rachael Botfield: 00:00:08

Hi, and welcome to podcasting one on one with Rachel.

Rachael Botfield: 00:00:12

This podcast is for busy female entrepreneurs who run their own

Rachael Botfield: 00:00:15

businesses and want to start a podcast or who may already have a podcast.

Rachael Botfield: 00:00:20

I want to share practical information and tips on how you can get your podcast

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started and managing it along the way.

Rachael Botfield: 00:00:27

I'll also be interviewing other female podcast hosts to give you

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real insight into what it's like.

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Have Hi

Rachael Botfield: 00:00:43

everyone, and welcome to this week's episode.

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We're going to be talking about branding today and how showing

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your face makes a difference.

Rachael Botfield: 00:00:51

My guest today is Agha Mortlach, who is a brand photographer, passionate

Rachael Botfield: 00:00:55

about photography and creating authentic standout images that are

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crucial for your brand experience.

Rachael Botfield: 00:01:00

Welcome Agha.

Rachael Botfield: 00:01:02

Hello, fantastic to be here today.

Rachael Botfield: 00:01:04

Yes, thank you for coming on and talking all about photography and branding.

Rachael Botfield: 00:01:10

Um, just start with, do you want to just tell us a little bit

Rachael Botfield: 00:01:13

about yourself and where your passion for photography started?

Aga Mortlock: 00:01:16

Yes, absolutely.

Aga Mortlock: 00:01:17

Um, it started long, long, long time ago.

Aga Mortlock: 00:01:22

You know, everybody's got their story, but my story started at 16.

Aga Mortlock: 00:01:25

That was my first photography course I joined.

Aga Mortlock: 00:01:28

And then, you know, the lives took different, uh, uh, different angles.

Aga Mortlock: 00:01:33

I studied politics, sociology, because you're supposed to have a job, right?

Aga Mortlock: 00:01:37

Proper job.

Aga Mortlock: 00:01:39

But somehow I went back to my, uh, beloved photography and at the age of

Aga Mortlock: 00:01:44

20 something, I decided You know what?

Aga Mortlock: 00:01:47

This is it.

Aga Mortlock: 00:01:48

That's why I want to do it.

Aga Mortlock: 00:01:48

I'm going to have a go.

Aga Mortlock: 00:01:49

And I did.

Aga Mortlock: 00:01:50

And the rest is history.

Aga Mortlock: 00:01:52

So it's been over 20 years right now and I've been

Aga Mortlock: 00:01:54

professionally doing photography.

Aga Mortlock: 00:01:56

And recently, well, a few years ago, I completely turned my, uh, photography

Aga Mortlock: 00:02:03

into brand photography because I used to do fashion, commercial, editing.

Aga Mortlock: 00:02:08

Sort of things.

Aga Mortlock: 00:02:08

I worked for Portraits Photography.

Aga Mortlock: 00:02:11

I run my own Portraits Photography and Makeover studio.

Aga Mortlock: 00:02:13

So I went around the block quite a lot when it comes to photography fields,

Aga Mortlock: 00:02:18

but it feels like brand photography.

Aga Mortlock: 00:02:20

It's that kind of type of photography, which really fulfills me with joy.

Aga Mortlock: 00:02:24

First of all, I really love working with people.

Aga Mortlock: 00:02:26

And also I really love working with people who feel passionate about what they do.

Aga Mortlock: 00:02:31

And you know, when you're rubbing off each other, that energy, so,

Aga Mortlock: 00:02:34

so that's, that's just fantastic.

Aga Mortlock: 00:02:36

And I am now I'm sticking to it because that exactly what

Aga Mortlock: 00:02:39

I think I've been meant to do.

Aga Mortlock: 00:02:41

So I'm sticking with it.

Aga Mortlock: 00:02:43

So if you need wedding or questioning photographer, please do not ask me.

Aga Mortlock: 00:02:46

Because I don't like to say no, and I will

Rachael Botfield: 00:02:50

say no.

Rachael Botfield: 00:02:51

So your focus now is helping business owners create their, create their brand.

Rachael Botfield: 00:02:57

And I have seen some of your photos, um, Agra and I met through, uh, the

Rachael Botfield: 00:03:01

Women in Business Network and you did Susie Sprigg, who's the, yeah,

Rachael Botfield: 00:03:06

who's one of the leaders of the It's a Roddick Online National Group.

Rachael Botfield: 00:03:09

And then obviously there's some in person groups for her as well.

Rachael Botfield: 00:03:12

And I thought they were fantastic.

Rachael Botfield: 00:03:14

I really loved those photos when she shared them.

Rachael Botfield: 00:03:16

So part of why we wanted to have this conversation is using Susie as an

Rachael Botfield: 00:03:22

example there, having known Susie and met her and her personality and her

Rachael Botfield: 00:03:29

business, those photos really captured her and that authenticity that we all

Rachael Botfield: 00:03:35

want to see because we are people, selling to people, we are, we want

Rachael Botfield: 00:03:39

to be having that human connection.

Rachael Botfield: 00:03:42

And those photos are such an important thing, um, to have for your business.

Rachael Botfield: 00:03:47

And then obviously I know we're here talking about podcasts, but your

Rachael Botfield: 00:03:50

podcasts will be for your business.

Rachael Botfield: 00:03:52

So they are a complete, um, package.

Rachael Botfield: 00:03:55

And the podcast is an extension of your business.

Rachael Botfield: 00:03:58

So why is it important to create a brand for our business?

Rachael Botfield: 00:04:00

What part do our faces play in our brand?

Aga Mortlock: 00:04:04

I think first of all, it's all about disability.

Aga Mortlock: 00:04:07

And also that no lack trust factor.

Aga Mortlock: 00:04:10

Okay.

Aga Mortlock: 00:04:10

So imagine people when appearing on a telly automatically, you think

Aga Mortlock: 00:04:15

like you didn't, you know them.

Aga Mortlock: 00:04:16

Okay.

Aga Mortlock: 00:04:16

It's just, it just feels that kind of familiar feeling to it.

Aga Mortlock: 00:04:20

And actually it's funny enough, cause I did post on my, uh, social

Aga Mortlock: 00:04:23

media today about connection.

Aga Mortlock: 00:04:25

You build the connection, not only by showing face to face and, you

Aga Mortlock: 00:04:28

know, going with people for coffee, meeting them on zoom, but also you

Aga Mortlock: 00:04:32

need to create that brand, which is visible and people respond more.

Aga Mortlock: 00:04:38

If they can see the face behind the brand, otherwise, it's just another one

Aga Mortlock: 00:04:42

big brand, which is kind of an anonymous, you know, and, and people can't really

Aga Mortlock: 00:04:45

connect with it if they see that you, that person, and they, they know inside

Aga Mortlock: 00:04:51

and out of why you're doing things, you know, why you, why you're passionate

Aga Mortlock: 00:04:55

about certain things, you know, who are you, and as we know, we're not for

Aga Mortlock: 00:04:59

everybody, we're not for, we're not for, you know, sometimes we need to

Aga Mortlock: 00:05:03

kind of, you know, speak to our audience and showing yourself authentically.

Aga Mortlock: 00:05:07

It's really, really crucial because by doing this, we connecting to those

Aga Mortlock: 00:05:12

people we really want to connect.

Aga Mortlock: 00:05:13

So like, for example, Susie's, um, Susie's very kind of,

Aga Mortlock: 00:05:17

she's all about women, right?

Aga Mortlock: 00:05:18

She gathers them.

Aga Mortlock: 00:05:19

She's got this fantastic energy.

Aga Mortlock: 00:05:21

She's bubbly.

Aga Mortlock: 00:05:22

She's high spirited.

Aga Mortlock: 00:05:23

So those images have to showcase how she is, but how she enclosing

Aga Mortlock: 00:05:28

everything, how she creates it.

Aga Mortlock: 00:05:29

Space for everybody, you know, to feel comfortable and familiar with, you know?

Aga Mortlock: 00:05:34

So, uh, so when I, when I create pictures for brands, it's always bespoke.

Aga Mortlock: 00:05:38

It's not like we're going to do the coffee mug shot and a laptop thing.

Aga Mortlock: 00:05:43

You know, your box standard things, everybody's different.

Aga Mortlock: 00:05:46

So for me, it's really important to get into the nitty gritty of

Aga Mortlock: 00:05:50

your brands and your personality.

Aga Mortlock: 00:05:52

Otherwise I won't be able to show who you really are.

Aga Mortlock: 00:05:55

And I think for me, that's the difference between having some.

Aga Mortlock: 00:05:58

generic headshots to actually having beautiful brand photography, which

Aga Mortlock: 00:06:04

shows your personality and people see, okay, I feel like I know her.

Aga Mortlock: 00:06:08

I need to know a little bit more.

Aga Mortlock: 00:06:09

Okay.

Aga Mortlock: 00:06:10

So, so I think it's just.

Aga Mortlock: 00:06:12

It's really important that all those images are authentic to you.

Aga Mortlock: 00:06:15

So it's really important for a photographer to understand where

Aga Mortlock: 00:06:18

you're coming from, what's your why's, why you're doing what you're

Aga Mortlock: 00:06:22

doing, why you feel passionate.

Aga Mortlock: 00:06:24

And with brand photography, it's not only about the beautiful pictures of you.

Aga Mortlock: 00:06:28

But it's also about setting images for those topics you want to kind

Aga Mortlock: 00:06:32

of showcase in your business.

Aga Mortlock: 00:06:34

So tools of your business, you know, behind the scenes and all those different

Aga Mortlock: 00:06:37

things who makes you, you makes your business because people are nosy, right?

Aga Mortlock: 00:06:40

They want to see what's happening behind the scene.

Aga Mortlock: 00:06:43

They want to see what's your little ritual you're doing in the morning.

Aga Mortlock: 00:06:45

They want to see, and I'm not saying showing color of your toothbrush, but

Aga Mortlock: 00:06:49

you know, just having all those different things, you know, which makes you, you,

Aga Mortlock: 00:06:53

and then when they're familiar with you, they think, I really like that person.

Aga Mortlock: 00:06:56

She could be my friend, you know, I want to get in touch with her, you know,

Aga Mortlock: 00:06:59

and that's how they're booking your services or, you know, they're kind of

Aga Mortlock: 00:07:02

getting that gist of you, of your energy.

Aga Mortlock: 00:07:04

So I know it sounds a bit awful, but that's how I work.

Aga Mortlock: 00:07:08

I really want to get into the nitty gritty of you and showcase the exact essence

Aga Mortlock: 00:07:13

of you, but you on your very good day.

Aga Mortlock: 00:07:15

Okay.

Rachael Botfield: 00:07:16

On the best day.

Rachael Botfield: 00:07:17

I love that.

Rachael Botfield: 00:07:17

And I think I totally agree with that.

Rachael Botfield: 00:07:20

And What you said about like, know, and trust, that is, for me, podcasting

Rachael Botfield: 00:07:26

is another way for you to do that.

Rachael Botfield: 00:07:28

It's all about visibility, isn't it?

Rachael Botfield: 00:07:30

Yeah.

Rachael Botfield: 00:07:31

And I feel that that, the branding, especially having, um, having your

Rachael Botfield: 00:07:37

photographs done, like you talked about capturing the essence of you.

Rachael Botfield: 00:07:41

Those photographs will really help bring everything together

Rachael Botfield: 00:07:45

with your podcast as well.

Rachael Botfield: 00:07:46

So, um, This is an audio only podcast, you're just listening to our voices

Rachael Botfield: 00:07:52

and then you're getting to know, um, what we're both like and, and, uh, what

Rachael Botfield: 00:07:56

we're about, but having the images as well can help solidify that whole brand

Rachael Botfield: 00:08:02

experience and the whole experience of them getting to know you through your

Rachael Botfield: 00:08:06

podcast, through your social media, through your website, whatever medium

Rachael Botfield: 00:08:09

it is that they come, come across you.

Aga Mortlock: 00:08:11

Absolutely.

Aga Mortlock: 00:08:12

And I think with the podcast, again, this is another, you know, we not to.

Aga Mortlock: 00:08:17

Two dimensional people.

Aga Mortlock: 00:08:18

Yeah, we very much much 3D and 4D, right?

Aga Mortlock: 00:08:22

So yeah, it's very important to have those beautiful images you feel confident

Aga Mortlock: 00:08:26

to show Okay, because how many times we've got those pictures and you really

Aga Mortlock: 00:08:30

really not happy But we've got no other choice and we're putting them out there

Aga Mortlock: 00:08:33

and putting them with like that will do Will do is not good enough for you.

Aga Mortlock: 00:08:38

Okay, love.

Aga Mortlock: 00:08:39

So I think we have to, whatever we do in online presence and

Aga Mortlock: 00:08:44

online space, we have to be proud of what we're putting out there.

Aga Mortlock: 00:08:47

If it's mediocre and we're not happy about this, it's a very good chance that people

Aga Mortlock: 00:08:51

gonna get that perception of us as well.

Aga Mortlock: 00:08:54

So your impression is all about showcasing your face.

Aga Mortlock: 00:08:57

Showcasing your voice, I always say to people, do your live videos, go out

Aga Mortlock: 00:09:02

there, show people how your body language, you know, everything comes together.

Aga Mortlock: 00:09:07

So when we talk about the visibility, voice is very important as well, because

Aga Mortlock: 00:09:11

people kind of, you know, When they're going to see eventually face to face, you

Aga Mortlock: 00:09:16

know, it's really important that they, because our perception of all the human

Aga Mortlock: 00:09:19

beings on so many different levels, so voice, sound, visuals, movements, body

Aga Mortlock: 00:09:25

language, everything comes together.

Aga Mortlock: 00:09:29

If you're giving people more of those touch points, you know, they can create

Aga Mortlock: 00:09:32

that vision of you without meeting us face to face more, more than better.

Aga Mortlock: 00:09:36

Right.

Aga Mortlock: 00:09:37

So I think the podcast and also the topics you're interested about

Aga Mortlock: 00:09:40

and passionate, you can, do you, do you think Rachel, they can actually

Aga Mortlock: 00:09:43

feel passionate in people's voices?

Aga Mortlock: 00:09:45

You know, the people light up, the voices light up, the faces light up when they

Aga Mortlock: 00:09:50

talking about what they passionate about.

Aga Mortlock: 00:09:52

And that's very, very often the case.

Aga Mortlock: 00:09:54

What happens when you run your own business, right?

Aga Mortlock: 00:09:56

So it's really important that if you feel passionate about something,

Aga Mortlock: 00:10:00

you look passionate about something, you just go there with confidence

Aga Mortlock: 00:10:04

and amazing energy, people are going to completely buy into it.

Rachael Botfield: 00:10:08

Yeah, you absolutely can tell when people are passionate about it.

Rachael Botfield: 00:10:10

I mean, I can tell your passion shining through of wanting to help people, yeah,

Rachael Botfield: 00:10:16

to help people, you know, get the best out of them to help them with their

Rachael Botfield: 00:10:21

business, with whatever they, whatever their passion is for their business.

Rachael Botfield: 00:10:26

And I.

Rachael Botfield: 00:10:28

When I first had my brand photos done, um, there were a couple of years ago,

Rachael Botfield: 00:10:32

a couple of years ago now, before then I was kind of using stock images and

Rachael Botfield: 00:10:36

things like that on my website, as you do when you first start and things.

Rachael Botfield: 00:10:41

But I, I really loved it when I had my, my first pictures done because there's a,

Rachael Botfield: 00:10:47

there's a select few that I really love.

Rachael Botfield: 00:10:48

Like there's one that's for my podcast art and I use for my profile picture

Rachael Botfield: 00:10:52

and I really feel like that's me.

Rachael Botfield: 00:10:57

And I like, and I love using them for my website.

Rachael Botfield: 00:11:00

I use them in my social media as well and my graphics.

Rachael Botfield: 00:11:04

And, like you say, it's that way for someone to see your face and

Rachael Botfield: 00:11:09

your, your passion coming through.

Rachael Botfield: 00:11:11

So, one thing I was going to, to ask um, is, So a lot of us who are

Rachael Botfield: 00:11:17

starting a podcast already have a business, you know, like myself.

Rachael Botfield: 00:11:20

And as I was saying before we set recording, I actually created a

Rachael Botfield: 00:11:23

separate brand for my podcast.

Rachael Botfield: 00:11:25

And, um, cause I, when I first started out, I was a virtual assistant and,

Rachael Botfield: 00:11:30

uh, then I became, um, interested in podcasting and decided that was

Rachael Botfield: 00:11:34

my passion and went down that route.

Rachael Botfield: 00:11:36

So I actually have two different brand colors and it's something, as I said,

Rachael Botfield: 00:11:39

that I've been thinking about changing because I feel like there's a bit of a.

Rachael Botfield: 00:11:44

difference between the two, um, colors.

Rachael Botfield: 00:11:47

But if someone is starting their podcast, would you, you'd recommend

Rachael Botfield: 00:11:52

that they extend their current brand and, and bring that under

Rachael Botfield: 00:11:57

podcasts under that kind of banner?

Rachael Botfield: 00:11:59

What kind of, um, tips or, or recommendations about images

Rachael Botfield: 00:12:05

and also, um, where to use those images as well that they could

Rachael Botfield: 00:12:09

do for their, for their podcast?

Aga Mortlock: 00:12:11

When it comes about branding, I'm really strong believer into

Aga Mortlock: 00:12:14

having a same voice and consistency across all those different projects you do.

Aga Mortlock: 00:12:21

Because you, your brand, you're not going to be like two different

Aga Mortlock: 00:12:23

peoples all of a sudden, right?

Aga Mortlock: 00:12:25

It's always you, it's always your personality and you like what you like.

Aga Mortlock: 00:12:29

So when it comes to brand colors and your visual projection or fonts or

Aga Mortlock: 00:12:34

voice, you know, it's really important that you Sticking with your personality.

Aga Mortlock: 00:12:39

So if you like your purple, so you like your turquoises or you like

Aga Mortlock: 00:12:42

this, I really believe you should carry this on across all your life.

Aga Mortlock: 00:12:46

Social media platforms and all your different ventures you're doing because

Aga Mortlock: 00:12:51

people need to recognize you because when you say, okay, that's Rachel Oh,

Aga Mortlock: 00:12:55

she's got another thing she's doing but it's still Rachel Okay, so, you know

Aga Mortlock: 00:12:59

you would do that umbrella thing and you know, it can be little twists to it

Aga Mortlock: 00:13:03

But I think it has to, you as a brand, you're supposed to be consistent, right?

Aga Mortlock: 00:13:08

So I wouldn't do two different things unless it's completely not related and

Aga Mortlock: 00:13:11

you're starting new business and you want to cut off from one things to another.

Aga Mortlock: 00:13:15

But if this is part of your brand, which complements each other, I would

Aga Mortlock: 00:13:18

really, really urge you to keep that consistency across the whole brand.

Aga Mortlock: 00:13:23

Platforms, because I think people easily recognize you and they all

Aga Mortlock: 00:13:26

of a sudden associate that colors and that font with your brand.

Aga Mortlock: 00:13:30

And that's what we're going for.

Aga Mortlock: 00:13:31

That's what we're looking for.

Aga Mortlock: 00:13:32

That instant recognizable thing, you know, like Coca Cola and stuff like that.

Aga Mortlock: 00:13:35

Maximum expenses.

Aga Mortlock: 00:13:36

You know, they're not changing the logos depending on if they're

Aga Mortlock: 00:13:39

selling furniture or milk.

Aga Mortlock: 00:13:40

It doesn't really matter.

Aga Mortlock: 00:13:41

Right.

Aga Mortlock: 00:13:42

They're all consistent because that's on the umbrella on the brand.

Aga Mortlock: 00:13:45

So yeah, consistency across all your, uh, all your social

Aga Mortlock: 00:13:49

media would be very advisable.

Rachael Botfield: 00:13:51

So with, um, having some brand photos done, would you recommend,

Rachael Botfield: 00:13:57

if you already have them for your business, for your current brand, maybe

Rachael Botfield: 00:14:00

getting some done that are more specific to podcasting so that you can use those

Rachael Botfield: 00:14:04

to, in, in that section of your website, in, in the graphics or cover art and

Rachael Botfield: 00:14:10

things like that to promote the podcast?

Aga Mortlock: 00:14:12

Obviously.

Aga Mortlock: 00:14:13

Cause you know, I think certain things, you know, the headphones,

Aga Mortlock: 00:14:16

you know, like tools of your job and stuff like that, you know?

Aga Mortlock: 00:14:19

It has to be relevant to what you do.

Aga Mortlock: 00:14:21

Okay.

Aga Mortlock: 00:14:21

And, you know, even like sitting in front of the mic, you know, and, and

Aga Mortlock: 00:14:25

recording things and stuff like that.

Aga Mortlock: 00:14:26

It's really important that you cover all those aspects of your brand.

Aga Mortlock: 00:14:32

So if it comes to podcasting, you know, that image would be relevant, which is.

Aga Mortlock: 00:14:37

your studio, your mic, your headphones, you know, all those different things.

Aga Mortlock: 00:14:41

It just shows the tools of your job.

Aga Mortlock: 00:14:43

So I would really strongly recommend that, that the top up it should, should

Aga Mortlock: 00:14:46

really happened if you expanding your business into that, into that direction.

Rachael Botfield: 00:14:52

Yeah.

Rachael Botfield: 00:14:52

So you can expand your portfolio to be.

Rachael Botfield: 00:14:56

To add that section in of you to have those for your the cover art and for

Rachael Botfield: 00:15:01

the website I always recommend people have their pictures on the cover art

Rachael Botfield: 00:15:06

because I think that that as well Even though sometimes you're like a

Rachael Botfield: 00:15:09

tiny little tile on on your phone.

Rachael Botfield: 00:15:12

I always think it's nice to have Uh, the face behind the podcast, especially

Rachael Botfield: 00:15:16

if you're an audio only podcast and you're being found on Apple.

Rachael Botfield: 00:15:18

People need to know.

Aga Mortlock: 00:15:19

Yeah.

Aga Mortlock: 00:15:20

People need to know who they, who's talking to them.

Aga Mortlock: 00:15:22

You know, like Mel Robbins, you know, any podcasters, you know,

Aga Mortlock: 00:15:25

was, uh, Steve, Steven Bartlett.

Aga Mortlock: 00:15:27

They've all got faces on it.

Aga Mortlock: 00:15:29

They do because people want to know who's talking to them.

Aga Mortlock: 00:15:31

So it's, it's really, it's really important.

Aga Mortlock: 00:15:34

And you know, I think always when your Moving and evolving and stuff like that.

Aga Mortlock: 00:15:39

You never know what's going to happen six months or 12 months.

Aga Mortlock: 00:15:42

You never know.

Aga Mortlock: 00:15:43

So updating your images on a regular basis is very important because

Aga Mortlock: 00:15:47

that's, what's gonna get you more.

Aga Mortlock: 00:15:49

Current, and that's what's going to keep your brand on top of those, uh, different,

Aga Mortlock: 00:15:53

different things you're doing in business.

Rachael Botfield: 00:15:55

Well, visibility is like we, like you said earlier,

Rachael Botfield: 00:15:58

that's a key thing in your podcast and your, with having your brand photos.

Rachael Botfield: 00:16:03

We want to get in front of more people.

Rachael Botfield: 00:16:05

We want to be heard, listened to, seen by more people.

Rachael Botfield: 00:16:09

The aim, the aim of our business.

Rachael Botfield: 00:16:13

I really love your passion and behind.

Rachael Botfield: 00:16:16

Behind what you do.

Rachael Botfield: 00:16:18

And do you mainly work with female solopreneurs or do you work with

Rachael Botfield: 00:16:23

larger businesses as well these days?

Rachael Botfield: 00:16:25

Or is it

Aga Mortlock: 00:16:26

mainly?

Aga Mortlock: 00:16:26

You know, yeah, I started as a, as a women only photographer.

Aga Mortlock: 00:16:30

I don't know, just naturally kind of worked maybe because my past, my

Aga Mortlock: 00:16:34

makeover studios, I've photographed women and I feel comfortable.

Aga Mortlock: 00:16:37

I know how to guide them.

Aga Mortlock: 00:16:39

Uh, I know how to pose them because, you know, even if you think, Oh,

Aga Mortlock: 00:16:43

it's all natural, you know, it's all about angles and I'm your mirror.

Aga Mortlock: 00:16:46

So I need to guide you during the session.

Aga Mortlock: 00:16:48

Okay.

Aga Mortlock: 00:16:48

Cause you might not have awareness, how you look like and stuff like that.

Aga Mortlock: 00:16:51

So I feel very comfortable with that.

Aga Mortlock: 00:16:53

Photographing women.

Aga Mortlock: 00:16:54

But as my career progressed, it just spreads out.

Aga Mortlock: 00:16:57

So I photograph men, I do big companies, like 60 people, you know, companies

Aga Mortlock: 00:17:02

and stuff like that, bigger ones.

Aga Mortlock: 00:17:04

So it kind of spreads out.

Aga Mortlock: 00:17:05

Although I would say that women it's.

Aga Mortlock: 00:17:08

It's, I would say 70 percent of people, like one, one kind of people,

Aga Mortlock: 00:17:13

person, companies, you know, like your coaches, nutritionists, PTs,

Aga Mortlock: 00:17:18

you know, those ones who've got their own business and, um, that's the

Aga Mortlock: 00:17:21

still would say core of my brand.

Aga Mortlock: 00:17:24

But it really spread out across their, uh, across their whole genre right now.

Aga Mortlock: 00:17:28

I can't tell it's only women.

Aga Mortlock: 00:17:30

I don't photograph men or I don't do bigger companies.

Aga Mortlock: 00:17:33

Uh, it still kind of happens.

Aga Mortlock: 00:17:35

If probably if you look at my socials, you're going to see women mainly.

Aga Mortlock: 00:17:39

But don't get, don't get, don't get misled there.

Aga Mortlock: 00:17:42

You know, I really think that women, maybe because I photograph my more

Aga Mortlock: 00:17:46

women, maybe this is because women understand the importance of connection

Aga Mortlock: 00:17:51

and nurturing people, and they understand that being the best kept secret in

Aga Mortlock: 00:17:57

online presence, it's not when they're going to get you to your goals.

Aga Mortlock: 00:17:59

Okay.

Aga Mortlock: 00:18:00

Because sometimes I think, and I'm not generalizing, I think maybe some people

Aga Mortlock: 00:18:04

have got, they're still old fashioned.

Aga Mortlock: 00:18:05

So.

Aga Mortlock: 00:18:06

views that are just headshot will do.

Aga Mortlock: 00:18:08

Okay.

Aga Mortlock: 00:18:09

And I'm not going to be throwing myself on a social media.

Aga Mortlock: 00:18:12

This is not for me.

Aga Mortlock: 00:18:13

You know, there's still kind of resentment hanging around there, who

Aga Mortlock: 00:18:16

I am to showcase, or people going to think that, you know, I'm popping out

Aga Mortlock: 00:18:20

left, right centred, I'm vain, you know, lots of people still got those kind

Aga Mortlock: 00:18:24

of, you know, those preempted, things in the heads that it's not good to be

Aga Mortlock: 00:18:28

visible because it's vain because I'm not Kardashian and stuff like that.

Aga Mortlock: 00:18:33

But I really think more and more bigger brands understand that showing that people

Aga Mortlock: 00:18:38

behind the brand is really important.

Aga Mortlock: 00:18:39

You know, behind the scenes is important, but I think women especially.

Aga Mortlock: 00:18:44

They've got, they understand the importance of connection on every

Aga Mortlock: 00:18:46

single level and your success in your brand, it depends of creating and

Aga Mortlock: 00:18:51

speaking to the right audience in a, and sending the right message and visuals,

Aga Mortlock: 00:18:57

as we know, are crucial to your, to connect with, with your audience.

Rachael Botfield: 00:19:03

Yeah, I totally agree with you there.

Rachael Botfield: 00:19:05

The connection, it isn't about having lots of, like you say, that people think it's

Rachael Botfield: 00:19:12

just about having loads of photos taken of yourself so that you quote unquote

Rachael Botfield: 00:19:15

look nice and I think that's a problem that women have always been, uh, had

Rachael Botfield: 00:19:20

against, had against them in that way.

Rachael Botfield: 00:19:23

Um, but it is about connection and it's about showing that you are a human and

Rachael Botfield: 00:19:28

you are a person and this is my passion.

Rachael Botfield: 00:19:31

And this is what I have to offer.

Rachael Botfield: 00:19:33

Come and connect with me and get to know me rather than being some faceless brand.

Aga Mortlock: 00:19:39

Yeah.

Aga Mortlock: 00:19:39

And you know, if that's something what stops you from having a podcast

Aga Mortlock: 00:19:43

because you don't like the sound of your voice or having your pictures taken

Aga Mortlock: 00:19:46

because you don't like your left ear.

Aga Mortlock: 00:19:48

Right.

Aga Mortlock: 00:19:49

Okay.

Aga Mortlock: 00:19:49

So it's not about you love.

Aga Mortlock: 00:19:52

Okay.

Aga Mortlock: 00:19:52

It's about those people you want to connect.

Aga Mortlock: 00:19:54

And, uh, I always say it's, it's.

Aga Mortlock: 00:19:56

You serve those people, you've got solutions for those people, you can help

Aga Mortlock: 00:20:01

those people and you know, you're meeting people in shops every day and they don't

Aga Mortlock: 00:20:06

run around screaming from the look of your face or the sound of your voice, right?

Aga Mortlock: 00:20:10

So that's a good idea to have your pictures done because you

Aga Mortlock: 00:20:14

know the scary monster, okay, you might have in your head.

Aga Mortlock: 00:20:16

You know, it's just funny, isn't it?

Aga Mortlock: 00:20:18

How people think that images are completely something different

Aga Mortlock: 00:20:21

than seeing someone face to face or having a podcast done.

Aga Mortlock: 00:20:24

It's got.

Aga Mortlock: 00:20:24

People listening to your voice every single day, why they would all of

Aga Mortlock: 00:20:28

a sudden judge you because your voice or something, what you've

Aga Mortlock: 00:20:31

got to say, why would they do it?

Aga Mortlock: 00:20:32

So I think we need to get over ourselves very often.

Aga Mortlock: 00:20:36

And all those little voices we've got in our hearts, in our

Aga Mortlock: 00:20:39

heads, we're not good enough.

Aga Mortlock: 00:20:40

I'm not this enough or that enough, right?

Aga Mortlock: 00:20:43

It's about showcasing who you are and how you can help people.

Aga Mortlock: 00:20:46

It's not about you, what it is about you, but it's really about

Aga Mortlock: 00:20:50

Your ability to help other people.

Aga Mortlock: 00:20:52

That's why I'm saying brand photography, it's not your vanity projects.

Aga Mortlock: 00:20:55

It's not somewhere you go to, you know, have beautiful pictures of

Aga Mortlock: 00:20:58

you for to put on a wall, okay.

Aga Mortlock: 00:21:00

To stare at them or having little album, but it's to showcase your business.

Aga Mortlock: 00:21:05

So people get to know you and if they need your services, they can reach

Aga Mortlock: 00:21:08

you with ease and they don't have to dig out and find you somewhere because

Aga Mortlock: 00:21:12

people's attention span is very short.

Aga Mortlock: 00:21:14

Okay.

Aga Mortlock: 00:21:14

If they like something, they're gonna jump on it and they're going to

Aga Mortlock: 00:21:17

book you if that message is correct.

Aga Mortlock: 00:21:20

If you're not going to show up, how are they going to find you?

Rachael Botfield: 00:21:23

Yeah, and if you can't show up for your own business for

Rachael Botfield: 00:21:27

them, how are they going to trust you or, A, get to know you like you said.

Rachael Botfield: 00:21:32

But yeah, it's um, I think a lot of people have that worry about having

Rachael Botfield: 00:21:37

pictures taken and also the sound of their voice with podcasting.

Rachael Botfield: 00:21:41

I have to say, when I first started, I was a bit like, Oh,

Rachael Botfield: 00:21:44

that sounds a bit great on you.

Rachael Botfield: 00:21:46

But do you know what?

Rachael Botfield: 00:21:46

The more you listen to it.

Rachael Botfield: 00:21:48

The more it sounds normal, I think we spend so much time convincing ourselves

Rachael Botfield: 00:21:53

that we don't look right or don't sound right or whatever it is that we have,

Rachael Botfield: 00:21:58

women especially, I think, that we do need to get over ourselves a little bit.

Rachael Botfield: 00:22:03

And I feel like I've got over that little hurdle now of voice.

Rachael Botfield: 00:22:06

It sounds, I don't hear that disconnect between when I talk and when I listen

Rachael Botfield: 00:22:10

to a recording, which I used to do.

Rachael Botfield: 00:22:12

I do that less now because I've Like, obviously I've been podcasting for

Rachael Botfield: 00:22:16

a few years now, so I'm used to it.

Rachael Botfield: 00:22:18

Yeah, I think that, yeah.

Rachael Botfield: 00:22:21

Getting used to it.

Rachael Botfield: 00:22:22

We can see how important it is to have, um, have those

Rachael Botfield: 00:22:26

brand photos for our business.

Rachael Botfield: 00:22:28

Would you be able to give us a little couple of tips on how to find, um, the

Aga Mortlock: 00:22:31

right photographer for, for us?

Aga Mortlock: 00:22:34

Absolutely.

Aga Mortlock: 00:22:34

You know, I think, I think this is really great that you asked

Aga Mortlock: 00:22:37

that because that's crucial.

Aga Mortlock: 00:22:38

You really need to, first of all, do you really need to, I know it's,

Aga Mortlock: 00:22:42

again, it's going to sound really woo woo, but you need to get that

Aga Mortlock: 00:22:45

connection, okay, with someone.

Aga Mortlock: 00:22:46

Because, uh, Photography, especially brand photography is quite an intimate process.

Aga Mortlock: 00:22:50

Okay.

Aga Mortlock: 00:22:50

Someone's going to stood there pointing at you.

Aga Mortlock: 00:22:52

Okay.

Aga Mortlock: 00:22:53

With the camera.

Aga Mortlock: 00:22:54

And, and it's, it's kind of, it's kind of, you know, vulnerable

Aga Mortlock: 00:22:57

place to be in front of the camera.

Aga Mortlock: 00:22:59

I completely get it because I had pictures taken myself.

Aga Mortlock: 00:23:02

So I exactly know how you feel and you don't want to feel like, you know, the

Aga Mortlock: 00:23:06

reindeer in their headlights, right?

Aga Mortlock: 00:23:08

When you know that your face freezes and you know that your

Aga Mortlock: 00:23:12

face just doesn't look right.

Aga Mortlock: 00:23:13

So you need to find someone who puts you at ease.

Aga Mortlock: 00:23:16

who've got the good spiel.

Aga Mortlock: 00:23:17

You feel good around and, and you feel at ease and comfortable.

Aga Mortlock: 00:23:22

That's, that's the main thing.

Aga Mortlock: 00:23:24

Cause, cause you know, someone can be very good to technical, someone have

Aga Mortlock: 00:23:27

the, have the most beautiful portfolio in the world, but if that can't put

Aga Mortlock: 00:23:30

you at ease and you still look stiff, the technical skills, it's, it's,

Aga Mortlock: 00:23:34

it's It's really not that important.

Aga Mortlock: 00:23:36

So first of all, I would say jump on the call with that person.

Aga Mortlock: 00:23:40

See how I always do Zooms.

Aga Mortlock: 00:23:42

I refuse to take any bookings by sending quotes, quotes of the email,

Aga Mortlock: 00:23:46

because I think that works both ways.

Aga Mortlock: 00:23:48

If I feel comfortable with you, we know that we're on the

Aga Mortlock: 00:23:50

same kind of plane vibes wise.

Aga Mortlock: 00:23:52

And, you know, we can bounce off each other and then we can have good fun.

Aga Mortlock: 00:23:56

You know, it's important for me as well, you know, because, you know,

Aga Mortlock: 00:23:58

it's, it's important that you.

Aga Mortlock: 00:24:00

Enjoy what you do and you're supposed to enjoy what I do, you know, so so I think

Aga Mortlock: 00:24:05

find out that person How are you getting on at the personal level when you're

Aga Mortlock: 00:24:09

chatting if that person is your person?

Aga Mortlock: 00:24:12

Secondly really really go on their website Social media and see if their photography,

Aga Mortlock: 00:24:18

they do it's something you actually like, because there's lots of different styles

Aga Mortlock: 00:24:22

of photography, you know, with me, I kind of try to mold my style to what you need,

Aga Mortlock: 00:24:28

because I think everybody's different.

Aga Mortlock: 00:24:30

And some people like vibrancy, the colors, some people like more muted images.

Aga Mortlock: 00:24:35

I always make sure that I'm not imposing my personal style on your brand.

Aga Mortlock: 00:24:40

I'm basically fulfilling your brands is that the other way around, but

Aga Mortlock: 00:24:43

I know the lots of photographers.

Aga Mortlock: 00:24:44

That's the way I shoot, that's the effect I use, and you're getting

Aga Mortlock: 00:24:49

that if you want or not, right?

Aga Mortlock: 00:24:50

So it needs to be someone who understands your brand.

Aga Mortlock: 00:24:53

And also, someone, I would also say, I really think recommendation is a

Aga Mortlock: 00:24:58

good way to go about finding someone, read their reviews, you know, if

Aga Mortlock: 00:25:03

someone, you know, have something good to say about that person.

Aga Mortlock: 00:25:06

Because, you know, sometimes they have, might have beautiful pictures, but, you

Aga Mortlock: 00:25:09

know, there might be 10 people who didn't enjoy working with that person, you know.

Aga Mortlock: 00:25:13

So I think.

Aga Mortlock: 00:25:14

I would, you know, brand photography, it's investment.

Aga Mortlock: 00:25:17

So you should really be scrutinized and check those people if that's

Aga Mortlock: 00:25:21

your right people, because, you know, you can spend all that money

Aga Mortlock: 00:25:25

and still not be happy about that.

Aga Mortlock: 00:25:26

And that's not really great way, you know, to go about it.

Aga Mortlock: 00:25:29

So check them out on the social media, see if you like what they do.

Aga Mortlock: 00:25:34

And definitely.

Aga Mortlock: 00:25:35

Talk to them in person over the zoom because you need to get the vibe if they

Aga Mortlock: 00:25:40

if they can make you feel comfortable That's you're not you're not winner.

Rachael Botfield: 00:25:44

Yeah, it's very important like you say you do feel a

Rachael Botfield: 00:25:47

bit vulnerable when you're having your photograph taken especially if you if you

Rachael Botfield: 00:25:51

already have if you have those feelings that You know, we were just talking

Rachael Botfield: 00:25:55

about of that you, you know, conscious of the way that you look, or you're

Rachael Botfield: 00:25:58

not sure how the photo is going to come out, having somebody that makes you feel

Rachael Botfield: 00:26:01

at ease and like you say, is able to bring out your brand and bring out your

Rachael Botfield: 00:26:06

personality is really, really important.

Rachael Botfield: 00:26:09

And like you say, it is an investment and it's an important investment, um,

Rachael Botfield: 00:26:14

but something that you want to kind of take your time and figure out the

Rachael Botfield: 00:26:18

right person to be able to help you.

Aga Mortlock: 00:26:20

Only one thing I would say, and it's funny things

Aga Mortlock: 00:26:23

what I'm going to say, but I would say never shop by the price, uh,

Aga Mortlock: 00:26:27

when it comes to brand photography.

Aga Mortlock: 00:26:28

And I know they might say, Oh, because you charge that and

Aga Mortlock: 00:26:31

all the people are cheaper.

Aga Mortlock: 00:26:32

That's you're going to say it, but it's not about that.

Aga Mortlock: 00:26:34

Cause I know people who sent, spent less amount of money in the brand

Aga Mortlock: 00:26:38

photography because someone was cheaper, but they then ended up with

Aga Mortlock: 00:26:41

spending still quite substantial amount of money on the pictures.

Aga Mortlock: 00:26:45

They're not going to use.

Aga Mortlock: 00:26:46

Okay.

Aga Mortlock: 00:26:46

So what's more money down the drain?

Aga Mortlock: 00:26:48

And it's like with everything, like buying some coat is going to fall apart.

Aga Mortlock: 00:26:52

It's all apart on five minutes, you know, or you just wearing it.

Aga Mortlock: 00:26:55

And after first wash, it just looks awful, right?

Aga Mortlock: 00:26:57

Sometimes you really need to know that not going for the cheaper option,

Aga Mortlock: 00:27:01

because you don't, that's why I don't have prices on my website, because.

Aga Mortlock: 00:27:06

I don't want people to compare my price to someone else because they

Aga Mortlock: 00:27:10

should choose me because they, they kind of gauge with my personality

Aga Mortlock: 00:27:14

and they know that I can deliver what they want because I'm listening what

Aga Mortlock: 00:27:17

they want because I'm not minimalizing the issues they've got in their head.

Aga Mortlock: 00:27:21

If they're going to tell you, I don't like my ear.

Aga Mortlock: 00:27:23

I don't like my nose.

Aga Mortlock: 00:27:23

They call my lips.

Aga Mortlock: 00:27:24

I'm going to try to avoid those things.

Aga Mortlock: 00:27:26

You know, I'm not making emphasis on that because I know everybody's got

Aga Mortlock: 00:27:29

their own, their own insecurities.

Aga Mortlock: 00:27:32

So you need it.

Aga Mortlock: 00:27:32

Pick that person who you think they're going to deliver, not who's the cheapest.

Aga Mortlock: 00:27:36

But I think that applies to everything, isn't

Rachael Botfield: 00:27:38

it?

Rachael Botfield: 00:27:39

Yeah.

Rachael Botfield: 00:27:39

Because it is, I know people have budget constraints and that's absolutely fine.

Rachael Botfield: 00:27:45

But you're right that if you're going to go solely on price, you might end,

Rachael Botfield: 00:27:50

you might not be happy with the end result and find the best person to help

Rachael Botfield: 00:27:55

you with, you know, like I say, in this case it's, it's brand photography, but

Rachael Botfield: 00:27:59

the same applies, I think, uh, to other.

Rachael Botfield: 00:28:02

businesses and other people out there offering services.

Rachael Botfield: 00:28:04

You need to, it's not just about the price.

Rachael Botfield: 00:28:06

It's about whether you gel with that person as well.

Rachael Botfield: 00:28:09

Thank you so much for sharing all that information.

Rachael Botfield: 00:28:12

And I hope everyone has a better understanding of how getting some

Rachael Botfield: 00:28:16

great brand photography can really help your brand and your podcast.

Rachael Botfield: 00:28:19

I would love just to end with you letting us know about how you could help us.

Rachael Botfield: 00:28:24

I noticed on your website that you have a brand clarity call as well

Rachael Botfield: 00:28:28

as offering the brand photo shoot.

Rachael Botfield: 00:28:30

I'd just love to know a little bit more about that.

Aga Mortlock: 00:28:32

So, yeah, it's, it's really good a way when you still

Aga Mortlock: 00:28:35

maybe starting your business or different parts, you know, of your,

Aga Mortlock: 00:28:39

of your brand and don't know how to put those new things within your

Aga Mortlock: 00:28:44

existing, uh, brand, or if you starting something new, fresh from a start.

Aga Mortlock: 00:28:49

And I really believe I, I always expect that.

Aga Mortlock: 00:28:51

Explain that as a, as a kind of always compare it to having your

Aga Mortlock: 00:28:54

SatNav and you having your postcode.

Aga Mortlock: 00:28:56

Okay.

Aga Mortlock: 00:28:56

And the clarity always going to give you that little postcode, the aim,

Aga Mortlock: 00:29:00

what you, what, where you want to get.

Aga Mortlock: 00:29:02

Okay.

Aga Mortlock: 00:29:03

So during the brand clarity, basically what we do, we just gauging of where

Aga Mortlock: 00:29:08

you want to go, who you want to talk to, figure out what kind of message

Aga Mortlock: 00:29:12

would work with your audience.

Aga Mortlock: 00:29:14

And also I would do like a little audit of your social media and your online presence

Aga Mortlock: 00:29:19

to figure out what you're doing, right.

Aga Mortlock: 00:29:21

And what can be tweaked to get the right message.

Aga Mortlock: 00:29:24

So it's, it's a little bit kind of overhaul of what you're doing already

Aga Mortlock: 00:29:28

and where we're going to go from here.

Aga Mortlock: 00:29:30

Or if you start planning the new venture from scratch, how we can get the right

Aga Mortlock: 00:29:34

message in front of the right audience.

Aga Mortlock: 00:29:36

So we very, uh, so we scrutinize your ideal client.

Aga Mortlock: 00:29:40

You know, we're talking who you want to appear, what you want your branch

Aga Mortlock: 00:29:42

to evoke, what feelings, what emotions.

Aga Mortlock: 00:29:45

And what's the core message you want to project and based on that,

Aga Mortlock: 00:29:48

we can go further, but without knowing who you're talking to and

Aga Mortlock: 00:29:51

why you're talking to those people.

Aga Mortlock: 00:29:54

You're gonna get confused.

Aga Mortlock: 00:29:55

And people don't buy from confused people.

Aga Mortlock: 00:29:57

So it's really good to have that clarity.

Aga Mortlock: 00:29:59

Go to the business with the clarity.

Aga Mortlock: 00:30:00

Who are you talking to?

Aga Mortlock: 00:30:01

Why are you talking to those people?

Aga Mortlock: 00:30:02

And how you want to present and project that message.

Rachael Botfield: 00:30:06

Yeah, 100 percent it is.

Rachael Botfield: 00:30:07

If you don't know who you're talking to, you're, you're in trouble.

Rachael Botfield: 00:30:11

Basically, the first thing you're doing.

Rachael Botfield: 00:30:14

I mean, I say with people that start a podcast as well, you know, you're

Rachael Botfield: 00:30:18

thinking about your ideal listener.

Rachael Botfield: 00:30:19

And here in this case, you know, we're starting podcasts For our business.

Rachael Botfield: 00:30:23

So, you know, it's for your ideal client, but if you are unsure about who your

Rachael Botfield: 00:30:28

ideal client is, when you're trying to bring up and develop your podcast,

Rachael Botfield: 00:30:32

you're going to also run into that kind of problems as well, if you don't know.

Rachael Botfield: 00:30:36

And it's something, I mean, I, I do review my ideal client, um,

Rachael Botfield: 00:30:39

every six months, I would say.

Rachael Botfield: 00:30:41

Yeah.

Rachael Botfield: 00:30:41

It's so important to re refresh and refocus because sometimes

Rachael Botfield: 00:30:45

you can feel self drifting.

Rachael Botfield: 00:30:47

And I felt that with this podcast, um, When I first started, you know, I had all

Rachael Botfield: 00:30:53

these things and when I ran out of the, well not ran out of the ideas, when I had

Rachael Botfield: 00:30:56

the, I finished what I planned, you know, I always make sure when I'm doing a new

Rachael Botfield: 00:31:01

season, am I delivering what I want to deliver to these people to make sure that

Rachael Botfield: 00:31:06

I can bring it back to, to that important question is, you know, You know, who

Rachael Botfield: 00:31:11

are these people and what do they want?

Rachael Botfield: 00:31:12

How, what help do they need?

Rachael Botfield: 00:31:14

Um, so yeah.

Rachael Botfield: 00:31:15

Um, that sounds like a really valuable service, Agha.

Rachael Botfield: 00:31:18

I really like to think so.

Rachael Botfield: 00:31:19

Yeah.

Rachael Botfield: 00:31:21

Yeah.

Rachael Botfield: 00:31:21

It's important because sometimes it is hard.

Rachael Botfield: 00:31:23

Sometimes it's nice to have it from another perspective as well.

Rachael Botfield: 00:31:26

It's the outsider look, right?

Aga Mortlock: 00:31:28

It's the outsider look.

Aga Mortlock: 00:31:29

And it's hard to see how our brands, how people percept our own brands.

Aga Mortlock: 00:31:35

If you're not outside decks, cause you know, you get muddled up in your own head.

Aga Mortlock: 00:31:39

So it's really good to have that fresh set of eyes on your brand or, you know, how

Aga Mortlock: 00:31:44

you can promote that brand successfully.

Aga Mortlock: 00:31:47

And just like you said, Rachel, it's, it's, you know, we don't

Aga Mortlock: 00:31:50

have to speak to everybody.

Aga Mortlock: 00:31:51

Okay.

Aga Mortlock: 00:31:52

And we, we, we won't be able to speak to everybody.

Aga Mortlock: 00:31:56

and serve everybody in this world.

Aga Mortlock: 00:31:58

It's why it's really important to set yourself that little target.

Aga Mortlock: 00:32:02

And also, I would flip it all the way around.

Aga Mortlock: 00:32:05

It's not about who you can serve, but who you enjoy serving.

Aga Mortlock: 00:32:09

I always said to my people, What do you like to do in your business?

Aga Mortlock: 00:32:13

Cause you've got hundreds of different services.

Aga Mortlock: 00:32:15

What you like to do, because I think if you promote those services, which

Aga Mortlock: 00:32:19

makes you feel happier, you know, and more, you know, you know, that that's

Aga Mortlock: 00:32:24

why you may be put on that world.

Aga Mortlock: 00:32:26

Okay.

Aga Mortlock: 00:32:27

And you might have different types of services, which you enjoy a little

Aga Mortlock: 00:32:30

bit less, or you're still doing it because someone else is doing.

Aga Mortlock: 00:32:32

I always says, just promote those things which you enjoy doing because your

Aga Mortlock: 00:32:36

passion and your confidence and your enjoy for the business going to show up.

Aga Mortlock: 00:32:40

differently than doing those things you think you're supposed

Aga Mortlock: 00:32:43

to be doing or those people need.

Aga Mortlock: 00:32:44

Okay.

Aga Mortlock: 00:32:45

Um, I really believe that always flip it to yourself.

Aga Mortlock: 00:32:48

Do what makes your heart sing.

Aga Mortlock: 00:32:50

Don't try to please everybody.

Aga Mortlock: 00:32:52

Don't try to talk to everybody.

Aga Mortlock: 00:32:54

Be a little bit narrow minded because when you fulfill your energy, if your energy

Aga Mortlock: 00:32:59

is there and you're happy about it, you're not going to get this energy depleted.

Aga Mortlock: 00:33:03

And you know, we have got, we hear all the time about burnout and stuff like

Aga Mortlock: 00:33:06

that because people do those things, so many things, they maybe don't feel

Aga Mortlock: 00:33:10

like they should be doing or they feel they're hard, you know, so I would say

Aga Mortlock: 00:33:16

do what you're happy with and serve those people who you're happy to serve,

Aga Mortlock: 00:33:20

not what you think you should be serving or who's got the money, you know.

Rachael Botfield: 00:33:24

Yeah, I love that.

Rachael Botfield: 00:33:25

I think that is a great place to finish on, serving people by doing

Rachael Botfield: 00:33:29

what you love and then your passion and authenticity will shine through.

Rachael Botfield: 00:33:33

Yay!

Rachael Botfield: 00:33:34

That's fantastic.

Rachael Botfield: 00:33:36

Thank you so much for coming on today.

Rachael Botfield: 00:33:38

Um, I will put all of Aga's links into the show notes where you can find her website.

Rachael Botfield: 00:33:44

Follow her on Instagram and get to know her a little bit better.

Rachael Botfield: 00:33:47

I'm sure she'd love to hear from you all.

Rachael Botfield: 00:33:49

I would love that.

Rachael Botfield: 00:33:49

If you have any , if you have any questions or, or take a

Rachael Botfield: 00:33:52

look at her awesome photos.

Rachael Botfield: 00:33:54

Um, thank you so much and we will see everybody soon.

Rachael Botfield: 00:34:00

Thanks for listening to the show.

Rachael Botfield: 00:34:02

If you'd like to connect with me, I'll get in touch then head on over to my website.

Rachael Botfield: 00:34:05

If you like the episode, then I'd love it if you could leave me a

Rachael Botfield: 00:34:08

review in your chosen podcast app.

Rachael Botfield: 00:34:10

Your feedback is much appreciated.

Rachael Botfield: 00:34:12

See you next time.