How to make an Impact on LinkedIn with Elaine Walsh-McGrath

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Hi, and welcome to podcasting one on one with Rachel.

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This podcast is for busy female entrepreneurs who run their own

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businesses and want to start a podcast or who may already have a podcast.

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I want to share practical information and tips on how you can get your podcast

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started and managing it along the way.

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I'll also be interviewing other female podcast hosts to give you

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real insight into what it's like.

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Have

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Hey

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everyone, and welcome to the second episode of season three and I have the

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wonderful Elaine Walsh McGrath with me.

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Elaine is a LinkedIn expert.

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She helps her clients land more clients by showing them how to improve

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their B2B marketing on LinkedIn.

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So they can generate more high quality leads for their business.

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And she is just a wonderful human being.

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I always have such great conversations with you, Elaine.

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Come away laughing.

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So I'm very, very pleased to have you and sharing your expertise on the show.

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So welcome.

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Oh,

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Elaine Walsh-McGrath: thank you so much for having me, Rachel.

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It's so funny.

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Like.

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Do you know when people tell you you're really fun that you're, you

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kind of go, Oh God, like, is that okay?

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You know, but yeah, it is.

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It comes up a lot, you know, Oh, Elaine, you make LinkedIn fun.

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And it's like, gosh, You absolutely do.

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I'll take

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that.

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Yeah.

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Well, when you, you did your time recording the masterclass you

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always, I've been, that's the second one that I've been to.

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And you do make it fun.

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And I like your sharing and then you're not sharing.

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You shared it.

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I really like that.

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And I think you do keep people engaged.

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There's a lot of chat people putting things in the chat as well,

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because I know sometimes it can be difficult to get that engagement.

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When you're doing those kinds of sessions, so yeah, it's a great testament

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to your, your style of just generally being fun and making things fun.

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Elaine Walsh-McGrath: My mum will be so delighted that the, the money

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that she spent on speech and drama when I was six was well spent.

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Absolutely.

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You can, you can see that shining through from your six year old self.

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Elaine Walsh-McGrath: It stood, it stood, it stood to me, you know, like.

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Absolutely.

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So why don't you tell us a little bit more about what you do and obviously

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focusing on LinkedIn, which for all of our listeners here, I think is a really

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important tool to use for their business.

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LinkedIn isn't the place that, you know, I once thought it was when I first

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started, it's just a place to have your CV and be very, I dunno, very corporate.

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That's my impression of LinkedIn.

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When I first kind of really Join the online world.

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And it's just not like that at all.

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And I found it.

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In fact, I focus all my marketing efforts on LinkedIn now, rather

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than kind of getting caught up with Facebook and Instagram as well, which

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I know are very, very valuable tools.

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But for me, LinkedIn seems to be the best place.

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So that is why I wanted to get your.

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Here to share your tips.

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So how did you, I know you've got lots of marketing experience.

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How did you get around to kind of niche you down to LinkedIn?

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Elaine Walsh-McGrath: Well, here's the thing.

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I used LinkedIn for years.

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So rewind the clock, not quite as far back as when I was six because

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the internet didn't exist then.

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Anyhow, Yeah, like I worked in advertising for donkey's years.

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And we started using LinkedIn, like probably back in like 2008, 2009 to like,

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just see like, like what our clients were doing, like, Starting to kind of

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do some outreach to them at that stage.

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Fast forward to me working as a Client Services Director for a digital agency.

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I was using LinkedIn to help them to build awareness of the awards that

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we were winning and to gain clients.

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So I've been using it that long.

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But, you know, I think that in actual fact it is so much It's richer now,

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you know, I think, thankfully, like the rest of the world, we have a broader a

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more inclusive idea of professionalism and what it means to be a professional.

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And I am glad when I see that be represented on LinkedIn, you know,

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so, so kind of long story short, obviously, 10 years ago, working as

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a client service director, I used it.

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Then in 2017, I had my little lady, Shifra, and she had a

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diagnosis of Down syndrome.

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So I was, you know, after my, like, pretend maternity

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leave, sure I was a consultant.

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So like, maternity leave, what's that, you know?

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But when I decided, oh, I better go back to work, I was like,

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okay, what am I going to do?

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You know?

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And I went on a journey of figuring out, okay, how can I use the 25

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years of marketing skills that I have in a way that helps others?

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Because I had a huge reawakening when I had Chiefra of

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wanting to help more people.

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And like, I loved working in advertising.

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I loved the creativity of it.

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I loved the fun of us, but just the container in which I delivered

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it just didn't work for me.

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So so I, I, I started helping people with their marketing.

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I started helping coaching service based businesses and coaches in their marketing.

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But, but I just came back to LinkedIn because I found.

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That some of the other platforms, they change so much, like

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honestly, sometimes week to week.

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And for, for service based businesses, for coaches, I just find sometimes they

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were tired of like dancing around and pointing at screens, you know, or, you

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know, they just didn't seem right to them.

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And what I found and I loved about LinkedIn was that people

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are open to doing business, you know, like they're more commercial.

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I'm sure there's commerciality on all the other platforms, don't get me wrong, but

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Like that business to business environment is clearly there on LinkedIn, and I think

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that well, I've seen it with my clients.

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Like, they thrive on LinkedIn.

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They feel that they can be genuinely both themselves, which

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is, is the departure, I think.

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But also that they can be open about the fact that they're there for business,

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you know, and that's what I love.

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It's not just a CV thing anymore.

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And certainly that's one of the things that I'd love to talk to you about when

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it comes to sharing some essential tips around how you can differentiate between

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maybe the LinkedIn that you used to find a job, if that was where you were at.

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And let's say you've left the corporate world and.

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You're now going, okay, I either want to like use the, my corporate skills in, in

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a consultancy way, or perhaps you're going for a complete change into like coaching

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or something completely different.

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It is, it is possible to use LinkedIn to find clients, but you've just

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got to do it in a certain way.

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Yeah.

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I had the same impression when I started.

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Like I just said before, of using LinkedIn in that way.

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And I think to a sense, some, like you say, people coming from that corporate

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world into the online space, it's a bit of a shock that it's perhaps not that way.

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And there is a bit of a learning curve, I think with.

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I mean, any social media when you're looking at it from a different

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perspective as a business owner.

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And I know that pretty much most of the listeners here have their,

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or want to do, either want to do a podcast for their business or

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have a podcast for their business.

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And LinkedIn.

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You may already use LinkedIn, and I think, like you say, it's open for

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professionals, everyone is there.

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Yes, we wanna make connections.

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Yes, we wanna build those relationships, but we are there

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ultimately for our businesses and to help other people out there.

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And I feel like maybe Instagram hasn't got the same kind of vibe,

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but that, that might just be me.

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But I know, I know that people use Instagram as well, but I, I feel for me

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and my business, it's, it's a much better.

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Much better platform.

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And so, yes, I wanted you to, to share some tips for the listeners,

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for everybody out there and to help really know what you can do.

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So we all want to promote our podcast and market our business.

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Obviously your podcast is part of your marketing for your whole business and

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the things that you can do to help.

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Increase your visibility and to get eyes on to your business

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and your, and your podcast.

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I know we've been through these tips and you've got some great

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ideas here for people, so I'll let you, let you take it away.

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Elaine Walsh-McGrath: No problem at all.

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Well, listen, the first thing I suppose that we've just touched

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on is the fact that perhaps when you came to LinkedIn originally.

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Or when you've talked to other people about LinkedIn, you've

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considered it to be used like a job interview kind of platform.

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But when you're filling out your profile and your headline as a

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business, you need to approach it in a completely different way.

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So when you want to make sure that you are promoting your podcast, and I know

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this might seem really obvious and basic.

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But you need to make sure that you put podcasts in your headline, right?

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Because The first tip that I have for you is to create like what I call a show

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stopping headline because that follows you the whole way around LinkedIn's

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every time you comment, it just pops up like not just your name, but the

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first few words of your headline.

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So whatever your podcast is about, whatever your business is about, you

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need to make sure that the result for your client is the first thing.

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Those first few letters, that big results that you deliver has to be

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those first few words and make sure that you've got podcaster in there.

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And make sure that you've got it in your about section as well because

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people are searching on LinkedIn and some of my clients, one of my clients

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is a presentation skills trainer.

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She gets loads of requests for proposals and she gets loads of business from

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LinkedIn because people search.

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So you've got to make sure that instead of what you used to do,

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if that was you, if you were in corporate, you need to make sure that

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you don't just have something like.

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account director or like just watch out for something that's too generic.

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At the same time, don't go, don't go too far into super duper creativity.

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Because.

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It's got to be what people search for.

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So it's got to kind of straddle both, you know, so really focus the first thing that

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everybody should do when they're thinking about being on LinkedIn or even if they've

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been on LinkedIn for a while and maybe not working for them is get on your profile.

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And think about it from your client's perspective and your

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listener's perspective and make sure that it speaks to them.

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What you write in your about section is picked up, isn't

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it, when, when you search for things.

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So having those kind of key words in there, and I know the term kind of

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keywords is bandied around quite a lot.

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And it's always like, well, what keywords?

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And it's sometimes it can be hard to think of them.

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But like you say, putting your.

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self in your, in the mind of your ideal listener, your ideal client, and think,

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so when they land on your page or when they're searching, you'll, you will

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be pulled up as something that they would be interested in and looking at.

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Cause that's kind of like quite disappointing if you're looking

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for somebody and you find them and you go there and you can't

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quite find the information.

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You think, Oh, okay, maybe I was wrong.

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Maybe they didn't do that.

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Or maybe they don't have a podcast.

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So I have a couple of actual people that I've landed on, but I know if

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I had a podcast or someone has said that I couldn't find the link to it,

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I couldn't see anything anywhere.

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It's like, how do I get to that?

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Cause some that might stop somebody.

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I was like, well, I ended up going to their website and doing it that

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way, but to make it as easy as possible is least clink clicks.

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Cause I know there's the what's that section, the featured section, like

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using, using that section as well.

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So make it as easy as possible for somebody to, you know,

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know everything about you.

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Elaine Walsh-McGrath: Totally.

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Totally, Rachel.

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Like, here's the thing, right, again, so I know I'm speaking a lot to people who

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might have tried it years ago and come back, so excuse me for anybody who's just

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starting, so please forgive me, but like, but like sometimes people when they start

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out, they just they sign up to stuff and they're in their first job and maybe

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that's when they started using LinkedIn.

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They put in like their hotmail address and like, it like.

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Maybe they don't even check that anymore.

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Like it's those things that are stopping you from getting business.

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Like it's the basics.

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It's getting your headline right.

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Check that your contact info is right.

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Then of course, like if you've got a podcast that you're using to

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promote your business, then fine.

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What I always say is this is my way of doing about sections.

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Okay.

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Start with a situation at the top of your about section that

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people can go as a client.

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Oh, yes.

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Gosh, that person, that is the problem that I'm struggling with.

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Like open up maybe with a question or like a moment.

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Oh, this person gets me.

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Then work your keywords in and work your experience in.

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And then.

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Mention your podcast or mention, like, so for example, I often say, or I do

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say in my about section, like, these are the ways that you can work with me.

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And if you are in a place where you just want to hang out on my list, that's fine.

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Here's a webinar you could watch.

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Here's, here's a, my checklist, you know and you can put, here's my podcast.

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Now, here's the thing.

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Those links aren't clickable in your about section.

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So it has to be a really simple link that somebody could write out.

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So it would have to be something like elainewelsonabroad.

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com backslash podcast.

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It would have to be something they could easily type out.

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But as you say, if you have a creator account, so it can't

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be your, your ordinary account.

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It has to be a creator account.

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Then you have the option of having featured content on your about section.

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So if you've got a podcast, you are a creator, you should have

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You should have that selected.

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So make sure that you do that.

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And also know that I believe that LinkedIn are going to flip soon for everyone

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having creator profiles and then for the standard profile for you to actually

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have to change it back to the other one.

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I had heard something about that as well.

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I mean, I've had a creator profile for a while.

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Elaine Walsh-McGrath: Yeah, me too.

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Me too.

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And, but when I thought about it again from the other side, cause I was

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doing I was doing like pros and cons.

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Some of the, the, the pros of having the other one is that the initial

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button rather than be follow is connect.

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So if you're a person who doesn't really do any content, you're better

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off without a creator profile.

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You're better off having like an amazing headline.

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an amazing about section and like if you're not creating then yeah just just

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keep keep the other one but largely like honestly I don't know why you wouldn't

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be creating content to be honest.

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Absolutely because you wouldn't if you're If you have a

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podcast for your business and you're not creating content, there's kind

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of a bit of a missing link there.

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It's part of, you know, a big part.

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Obviously you have to do the content and you have to create the content yourself,

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get everything edited to go out there.

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But like a crucial last step is promoting your podcast and making

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sure that everybody knows about it.

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The next door neighbor, your mom.

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People used to work with, everybody knows about your podcast and that is

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an important, a very important part because you are creating all this stuff

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and you should be putting it out there.

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Look, don't be shy about, you know, putting it out there.

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Oh listen, I

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Elaine Walsh-McGrath: completely agree.

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And, and if you think about it, like the democratization of media, it like

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has allowed people like you and I.

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To have a voice to have a platform and so I started off my working life

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in media where I was a TV buyer and like it costs thousands, sometimes

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millions to have a TV campaign, it costs thousands to have a radio

Rachael Botfield: 00:17:13

campaign, whereas like the, you know.

Rachael Botfield: 00:17:17

Like, if you have a business, you've got to create content, you, you

Rachael Botfield: 00:17:21

have to, you have to prioritize it.

Rachael Botfield: 00:17:23

It's especially if you want to scale you have to be able to have someone

Rachael Botfield: 00:17:29

sending marketing messages to your audience when like you're doing

Rachael Botfield: 00:17:33

other things, you know, because otherwise you're missing a trick, you

Rachael Botfield: 00:17:36

know.

Rachael Botfield: 00:17:36

Absolutely.

Rachael Botfield: 00:17:38

I think it's a great place.

Rachael Botfield: 00:17:40

With, I mean, I know social media can be hard sometimes and it's hard to

Rachael Botfield: 00:17:45

show up, but for small business owners like us and, and like my listeners

Rachael Botfield: 00:17:51

or like you guys who were listening.

Rachael Botfield: 00:17:53

It's such a great opportunity to have this space where it is essentially free apart

Rachael Botfield: 00:17:58

from your time to, to promote yourself and market yourself out there and what, and

Rachael Botfield: 00:18:03

the content and the people that you can reach is, you know, not like you could.

Rachael Botfield: 00:18:09

Even 10 years ago.

Rachael Botfield: 00:18:11

Elaine Walsh-McGrath: Exactly.

Rachael Botfield: 00:18:12

And so that brings me neatly to another tip, actually, which is

Rachael Botfield: 00:18:16

the content can be super easy.

Rachael Botfield: 00:18:18

Like it really can.

Rachael Botfield: 00:18:19

And like in podcasts on LinkedIn, you've got like a beautiful

Rachael Botfield: 00:18:23

marriage, a beautiful marriage.

Rachael Botfield: 00:18:27

Okay.

Rachael Botfield: 00:18:27

Because essentially you need to have one algorithmic platform.

Rachael Botfield: 00:18:32

What do I mean by that?

Rachael Botfield: 00:18:33

I mean that.

Rachael Botfield: 00:18:34

, it's not necessarily searchable, okay, in terms of the content.

Rachael Botfield: 00:18:38

It comes out depending on the algorithm.

Rachael Botfield: 00:18:41

You see it depending on LinkedIn's algorithm.

Rachael Botfield: 00:18:44

Same thing, Instagram, Facebook, they're all algorithmic platforms, TikTok to an

Rachael Botfield: 00:18:50

extent, but it's moving towards search.

Rachael Botfield: 00:18:53

Podcasts are searchable.

Rachael Botfield: 00:18:56

They're evergreen.

Rachael Botfield: 00:18:57

And so that should be your second, equal second, might I add, choice.

Rachael Botfield: 00:19:03

So you've got to have, if you want to have like a well balanced content

Rachael Botfield: 00:19:07

strategy, it's got to have like an algorithm platform, such as LinkedIn and

Rachael Botfield: 00:19:12

an evergreen platform, such as a podcast.

Rachael Botfield: 00:19:15

Okay.

Rachael Botfield: 00:19:15

Obviously you can have a blog or YouTube as well, but like

Rachael Botfield: 00:19:18

podcasts are so flipping easy.

Rachael Botfield: 00:19:20

Now within that, you've got to have just three pillars in your content.

Rachael Botfield: 00:19:25

So this is what I talk to is my tip number two for LinkedIn.

Rachael Botfield: 00:19:29

Stop being so transactional in your content.

Rachael Botfield: 00:19:34

Okay.

Rachael Botfield: 00:19:34

Yes, LinkedIn is commercial.

Rachael Botfield: 00:19:37

Yes.

Rachael Botfield: 00:19:38

Everyone wants to hear what you have to sell, but they only want to

Rachael Botfield: 00:19:41

know if it works for them, if it's going to make their lives better.

Rachael Botfield: 00:19:48

So just be aware of putting too much content out there that is self serving.

Rachael Botfield: 00:19:54

So as much as.

Rachael Botfield: 00:19:55

LinkedIn is a more commercial environment.

Rachael Botfield: 00:19:58

People are, are using a part of their brain when they're scrolling

Rachael Botfield: 00:20:02

that is quite switched off.

Rachael Botfield: 00:20:04

So you need to make it really easy for people to recognize as

Rachael Botfield: 00:20:08

they scroll that this is for them.

Rachael Botfield: 00:20:10

So I always say three pillars, just for three pillars break it down to that.

Rachael Botfield: 00:20:15

Make sure pillar one is all about like, Really, their desires, their wants,

Rachael Botfield: 00:20:21

what they want to achieve in life.

Rachael Botfield: 00:20:23

It's really all about them.

Rachael Botfield: 00:20:25

100%.

Rachael Botfield: 00:20:27

Number two is your conversion pillar, which is actually about what you

Rachael Botfield: 00:20:33

sell, but only if it helps them and they're in the market for it.

Rachael Botfield: 00:20:38

And the number three is actually about you and your value sets and you know, why

Rachael Botfield: 00:20:43

you do what you do either as a business, as an organization or as a person.

Rachael Botfield: 00:20:48

They should be your three pillars.

Rachael Botfield: 00:20:49

And you know, so even when you're planning your podcast with somebody like Rachel.

Rachael Botfield: 00:20:55

You've got to be thinking, okay, well, how can I, you know, balance that out?

Rachael Botfield: 00:21:01

And so maybe your, maybe all your podcast is going to be in either pillar two or

Rachael Botfield: 00:21:07

three in terms of conversion or values.

Rachael Botfield: 00:21:11

Well, then you've got to think from a LinkedIn algorithm perspective.

Rachael Botfield: 00:21:15

What's your your reach one going to be until just make sure

Rachael Botfield: 00:21:19

that it's well balanced out.

Rachael Botfield: 00:21:21

Yeah.

Rachael Botfield: 00:21:22

I think that some podcasts and marketing I've seen mostly

Rachael Botfield: 00:21:26

from men, really, this is me on a podcast.

Rachael Botfield: 00:21:30

Listen to me on a podcast, like same as if you would say for

Rachael Botfield: 00:21:34

your business, this is me coming.

Rachael Botfield: 00:21:35

You know, we all have a similar type of place, but that was like

Rachael Botfield: 00:21:39

trying to make when you're talking about your podcast showing.

Rachael Botfield: 00:21:44

your ideal listener, you know, what benefit, what value you

Rachael Botfield: 00:21:48

are adding to their lives with listening to your podcast.

Rachael Botfield: 00:21:51

So I, for example, try to pick out some key takeaways that

Rachael Botfield: 00:21:56

I know that my audience will.

Rachael Botfield: 00:21:58

But really this is, you know, key information for them or sharing a

Rachael Botfield: 00:22:03

funny anecdote about something that happened in during the interview or

Rachael Botfield: 00:22:07

something that I've learned and I do learn in every guest I have, you're

Rachael Botfield: 00:22:10

so knowledgeable about LinkedIn.

Rachael Botfield: 00:22:11

I'm already thinking about revamping my headline of my about sector thinking,

Rachael Botfield: 00:22:16

Oh, I haven't checked it out for a while.

Rachael Botfield: 00:22:19

So I think that those things you can keep coming back to and keep refining,

Rachael Botfield: 00:22:24

but Trying to think a little bit outside of the box and making sure you aren't

Rachael Botfield: 00:22:28

just kind of talking about yourself.

Rachael Botfield: 00:22:30

You're talking about, even though your podcast is by you, you're the benefits

Rachael Botfield: 00:22:35

that you're bringing and the value that you're adding to, to, to them.

Rachael Botfield: 00:22:39

Elaine Walsh-McGrath: Well, and here's what you're going to love.

Rachael Botfield: 00:22:42

Tip number three, because, and I know everyone who's listening is going to

Rachael Botfield: 00:22:50

be like, woohoo, because, fine, you're going to share your podcast grand.

Rachael Botfield: 00:22:56

Okay.

Rachael Botfield: 00:22:58

Then this counts as content on LinkedIn.

Rachael Botfield: 00:23:01

The thing that I'm just about to tell you counts as content.

Rachael Botfield: 00:23:04

It will actually raise your visibility is commenting.

Rachael Botfield: 00:23:09

Insightfully with kindness and love on other people's posts,

Rachael Botfield: 00:23:13

like that actually counts, right?

Rachael Botfield: 00:23:15

Because remember what I said in tip number one, that was all about your headline.

Rachael Botfield: 00:23:20

So now imagine you're going to someone who is category adjacent.

Rachael Botfield: 00:23:25

So like Rachel might come over and see something that I post

Rachael Botfield: 00:23:29

and like we're category adjacent.

Rachael Botfield: 00:23:31

We work in marketing.

Rachael Botfield: 00:23:33

But I'm not working in the same space in terms of the podcast

Rachael Botfield: 00:23:37

space as Rachel and vice versa.

Rachael Botfield: 00:23:40

So we can both comment on each other's posts and reach new

Rachael Botfield: 00:23:45

audience just by commenting.

Rachael Botfield: 00:23:47

I mean, honestly.

Rachael Botfield: 00:23:48

So that way.

Rachael Botfield: 00:23:50

Frickin love.

Rachael Botfield: 00:23:51

And also the other thing I love is let's say I shared Rachel's post

Rachael Botfield: 00:23:55

where let's say I share for me, for example, people who I love to hang

Rachael Botfield: 00:24:01

out with on LinkedIn are copywriters.

Rachael Botfield: 00:24:03

I always learn so much or graphic designers or, you know, people like that.

Rachael Botfield: 00:24:09

They just make me think about things in a different way or like photographers.

Rachael Botfield: 00:24:14

And so quite often I will share their posts.

Rachael Botfield: 00:24:17

So not only am I getting.

Rachael Botfield: 00:24:19

You know, they appreciate it because I would appreciate

Rachael Botfield: 00:24:22

anybody who shared my post.

Rachael Botfield: 00:24:24

So you get their love, but also you get access to so many more

Rachael Botfield: 00:24:29

eyeballs and you're just sharing.

Rachael Botfield: 00:24:32

Like that could be like one of your three posts a week, just

Rachael Botfield: 00:24:35

sharing somebody else's post.

Rachael Botfield: 00:24:37

Now you can't just go share.

Rachael Botfield: 00:24:39

You've got to have a perspective.

Rachael Botfield: 00:24:41

So you have to go, you know, Gosh, what Chase Dimmond said here is so

Rachael Botfield: 00:24:48

insightful because he says that like, you know, it should be human to human

Rachael Botfield: 00:24:53

marketing, not B2B marketing, you know, so change out your letters.

Rachael Botfield: 00:24:57

You've got to, you've got to explain it.

Rachael Botfield: 00:25:00

But Transcribed Still, come on now, you're not doing anything.

Rachael Botfield: 00:25:03

You're not like, I mean, yeah, you have to think and write a

Rachael Botfield: 00:25:06

little bit, but that's easy.

Rachael Botfield: 00:25:08

So that is my other big tip is, in terms of making it easy, is share and show

Rachael Botfield: 00:25:16

love to people who are category adjacent and just think about it in real life.

Rachael Botfield: 00:25:20

Like if somebody says to you, gosh, Like if someone refers you or

Rachael Botfield: 00:25:26

recommends you, don't you love it?

Rachael Botfield: 00:25:28

Like you love it.

Rachael Botfield: 00:25:29

Oh, absolutely.

Rachael Botfield: 00:25:30

I absolutely love it.

Rachael Botfield: 00:25:31

I love it when people comment on my posts.

Rachael Botfield: 00:25:34

It's like, yeah, I, yeah, it's a lovely feeling.

Rachael Botfield: 00:25:38

It's nice.

Rachael Botfield: 00:25:40

I think that is definitely, I mean, some people's LinkedIn strategies, often if

Rachael Botfield: 00:25:44

they don't create anything is to, they just comment, go to other people's,

Rachael Botfield: 00:25:49

you know, they seek out the comments and that could give you just as good

Rachael Botfield: 00:25:52

engagement as if you were creating your own because you know, you are contributing

Rachael Botfield: 00:25:58

to the platform you are seeking out.

Rachael Botfield: 00:26:00

Other people that are your peers or people that are, are your ideal clients.

Rachael Botfield: 00:26:04

And like you say, your headline follows you around everywhere.

Rachael Botfield: 00:26:07

And, you know, it could be a great opportunity.

Rachael Botfield: 00:26:09

It's a great opportunity then for people then to be coming back

Rachael Botfield: 00:26:12

and seeing, so I know one tip.

Rachael Botfield: 00:26:14

Who is it?

Rachael Botfield: 00:26:15

Haley Hudson.

Rachael Botfield: 00:26:16

Mark, one of my best is is a VA and she's the most awesome VA and talking about

Rachael Botfield: 00:26:21

looking at, so finding some people that are, you know, maybe your ideal client

Rachael Botfield: 00:26:25

and looking in the comments and seeing what other people are saying and thinking,

Rachael Botfield: 00:26:29

actually, could I join that conversation?

Rachael Botfield: 00:26:31

Could I, would this person, Oh, this person looks like, you know,

Rachael Botfield: 00:26:34

we could look at their content and it's just like another way to kind

Rachael Botfield: 00:26:37

of spread out your network as well.

Rachael Botfield: 00:26:39

And that could again, help you reach people that you may not have reached.

Rachael Botfield: 00:26:43

And, and commenting in that way.

Rachael Botfield: 00:26:45

So that's a great tip.

Rachael Botfield: 00:26:46

Yeah,

Rachael Botfield: 00:26:47

Elaine Walsh-McGrath: exactly.

Rachael Botfield: 00:26:47

Right.

Rachael Botfield: 00:26:49

My other tip number four is about daily life.

Rachael Botfield: 00:26:52

So just work your content, like show people what you do.

Rachael Botfield: 00:26:58

Like, what, what life means to you, like and that comes back to what we

Rachael Botfield: 00:27:04

were talking about at the top of the of this episode is just about like being

Rachael Botfield: 00:27:10

yourself on LinkedIn, you know, and that it has changed, you know, it's not like,

Rachael Botfield: 00:27:17

here is this five page report anymore.

Rachael Botfield: 00:27:21

Like, sure.

Rachael Botfield: 00:27:21

That's useful.

Rachael Botfield: 00:27:23

That's useful.

Rachael Botfield: 00:27:23

But like, It's to an extent, it's not going to bring, it's not going

Rachael Botfield: 00:27:28

to convert many sales, I don't think.

Rachael Botfield: 00:27:30

You know, it might, it might identify you as being credible and having

Rachael Botfield: 00:27:34

authority, but people actually want to see your process, not like in a graph

Rachael Botfield: 00:27:40

or an infographic for the love of God.

Rachael Botfield: 00:27:43

They just want to see you actually like living your.

Rachael Botfield: 00:27:48

Framework, you know, they want to see you like filling in your spreadsheet,

Rachael Botfield: 00:27:53

or they want to see you like the books that you read or that you would

Rachael Botfield: 00:27:57

recommend, like, or they want to see you like one, one of my most popular

Rachael Botfield: 00:28:02

posts has been me greeting your clients.

Rachael Botfield: 00:28:05

Well, I just literally put up a a camera stand.

Rachael Botfield: 00:28:08

And I just filmed myself genuinely greeting one of my new clients and

Rachael Botfield: 00:28:12

obviously cut out all the audio and cut it down and put it with a good tune.

Rachael Botfield: 00:28:19

But like, you know, like it's, it's that B roll footage that people want to see.

Rachael Botfield: 00:28:25

They want to see an insight into.

Rachael Botfield: 00:28:28

Like what it is like to work with you.

Rachael Botfield: 00:28:31

So you know, or what your podcast is about, or, you know, they just

Rachael Botfield: 00:28:36

want to see another aspect of you.

Rachael Botfield: 00:28:39

So just do what you're already doing, like film your process, you know?

Rachael Botfield: 00:28:45

Yeah.

Rachael Botfield: 00:28:45

I think on authenticity, you want that to come

Rachael Botfield: 00:28:49

across in your podcast as well.

Rachael Botfield: 00:28:51

And we've talked about this with different guests as well, you know, being yourself.

Rachael Botfield: 00:28:55

And if perhaps you're finding it difficult on social media, like if you're not.

Rachael Botfield: 00:28:59

Kind of being yourself on LinkedIn, say, but then you are on your

Rachael Botfield: 00:29:03

podcast, the kind of two don't match.

Rachael Botfield: 00:29:06

So it's making sure that you're trying, you know, you're being yourself.

Rachael Botfield: 00:29:10

through everything that you're doing with your business, your marketing, you know,

Rachael Botfield: 00:29:13

your podcast is part of that marketing.

Rachael Botfield: 00:29:15

And I, I mean, this is what I think makes podcasting really powerful as

Rachael Botfield: 00:29:19

well, is that you are giving people that precursor as well to what you're

Rachael Botfield: 00:29:24

like, especially if you're a coach, you're showing your personality, you're

Rachael Botfield: 00:29:28

showing, you're sharing your knowledge.

Rachael Botfield: 00:29:29

And I know I've spoken to a couple of the coaches that have podcasts for

Rachael Botfield: 00:29:33

their business, and it is, it can help be a decider for someone wanting to.

Rachael Botfield: 00:29:37

to work with you because they can hear your voice.

Rachael Botfield: 00:29:39

They know what you're like, and they know whether they would get on

Rachael Botfield: 00:29:41

with you or not, if the case may be.

Rachael Botfield: 00:29:44

And then if you're, whatever you're doing on LinkedIn is just

Rachael Botfield: 00:29:47

kind of like backing that up.

Rachael Botfield: 00:29:49

They're both kind of like two pieces you can use together for your

Rachael Botfield: 00:29:52

marketing, for everyone to get to know.

Rachael Botfield: 00:29:55

And also, like you say, B Roll, doing a podcast, I mean, I don't really

Rachael Botfield: 00:29:59

do enough of this, like recording.

Rachael Botfield: 00:30:01

Recording myself doing a podcast or doing editing.

Rachael Botfield: 00:30:04

I did do some videos of editing, but that could be a great addition to

Rachael Botfield: 00:30:08

your content and showing you creating your podcast, coming up with ideas

Rachael Botfield: 00:30:12

that does make great information.

Rachael Botfield: 00:30:14

And like with this podcast, you know, I have female podcast hosts that come on.

Rachael Botfield: 00:30:19

and talk about their insights and everything like that.

Rachael Botfield: 00:30:21

So those are really valuable information for other people

Rachael Botfield: 00:30:24

out there that are like you.

Rachael Botfield: 00:30:25

So having that out there would also help connect you in a community

Rachael Botfield: 00:30:29

with other female business owners that have that podcast as well.

Rachael Botfield: 00:30:33

So that, you know, just increases, you know, your network and your

Rachael Botfield: 00:30:37

connections and everything.

Rachael Botfield: 00:30:39

Elaine Walsh-McGrath: Honestly, a hundred percent.

Rachael Botfield: 00:30:40

And then here's the thing, like with podcasts, you could always do like the

Rachael Botfield: 00:30:43

bits that didn't make it into the episode.

Rachael Botfield: 00:30:46

You know what I mean?

Rachael Botfield: 00:30:48

Oh,

Rachael Botfield: 00:30:48

for my client, I do for Hannah.

Rachael Botfield: 00:30:50

And she had when she used to have a co host when they first started and

Rachael Botfield: 00:30:53

they always used to go, hello, Rachel.

Rachael Botfield: 00:30:55

We had a whole video of like, love moments to my podcast.

Rachael Botfield: 00:30:59

And I was like, Oh my God, I absolutely love this.

Rachael Botfield: 00:31:02

I edited it together.

Rachael Botfield: 00:31:04

I was like, this feels a bit self serving, but I loved it.

Rachael Botfield: 00:31:07

I love, and I loved listening to the episodes when I was editing

Rachael Botfield: 00:31:09

it and they'd always say a little hello to me and, and they had some

Rachael Botfield: 00:31:11

bloopers and things like that.

Rachael Botfield: 00:31:12

So we, that was a really fun thing.

Rachael Botfield: 00:31:15

And they, and, and their messaging for their podcast as well, because it's

Rachael Botfield: 00:31:19

all about showing up solo, which is the name of the podcast and being yourself.

Rachael Botfield: 00:31:23

And, you know, They can do this.

Rachael Botfield: 00:31:26

And if you make mistakes, you know, we don't cut a lot out.

Rachael Botfield: 00:31:29

It's very raw.

Rachael Botfield: 00:31:30

And Hannah's just such a pro in it, though.

Rachael Botfield: 00:31:33

It's, you know, if they can do it, you can do it as well.

Rachael Botfield: 00:31:36

And showing that human side of them and that that part of this is

Rachael Botfield: 00:31:40

what it is being a business owner.

Rachael Botfield: 00:31:41

You know, it isn't about being perfect.

Rachael Botfield: 00:31:43

It's about being you and embracing that and bringing that in in a

Rachael Botfield: 00:31:46

way that you may not have been able to do in your corporate.

Rachael Botfield: 00:31:50

Yeah.

Rachael Botfield: 00:31:51

Employed

Rachael Botfield: 00:31:51

Elaine Walsh-McGrath: role.

Rachael Botfield: 00:31:52

Yeah.

Rachael Botfield: 00:31:52

And this is it.

Rachael Botfield: 00:31:53

You've got to throw off the corporate robot.

Rachael Botfield: 00:31:56

You know, the corporate language, you know, clear is better than clever.

Rachael Botfield: 00:32:01

Like so.

Rachael Botfield: 00:32:03

But in terms of this tip, in terms of like daily life, just show like.

Rachael Botfield: 00:32:08

Another really popular post that I honestly went off like a frog in a

Rachael Botfield: 00:32:13

sock was this pic, this, this video I did of me going to school with Chifra,

Rachael Botfield: 00:32:20

who's my daughter, and at the time she doesn't need it as much now, but

Rachael Botfield: 00:32:24

at the time she needed a wheelchair.

Rachael Botfield: 00:32:26

And so I was just showing that like, there I was with the wheelchair and the

Rachael Botfield: 00:32:31

school bike and she was walking ahead.

Rachael Botfield: 00:32:33

I'm like, that just, that blows people's minds because they're like.

Rachael Botfield: 00:32:38

And kids are so funny because kids will just go, Why isn't she in the wheelchair?

Rachael Botfield: 00:32:42

You know, and their mothers or their fathers are just like, Oh,

Rachael Botfield: 00:32:45

or their relevant adult is like, Oh my God, like, Shut your mouth!

Rachael Botfield: 00:32:50

And I'm like, well, sometimes she needs it, and sometimes she doesn't, you know?

Rachael Botfield: 00:32:55

And That like on Instagram got like 45,000 views and Wow.

Rachael Botfield: 00:32:59

And on LinkedIn it was huge as well.

Rachael Botfield: 00:33:02

And so, so, so, so I know were they my perfect clients?

Rachael Botfield: 00:33:09

No, but what it did was that lift in reach meant Mm-Hmm, that my perfect

Rachael Botfield: 00:33:15

clients, 'cause my account got so heated.

Rachael Botfield: 00:33:18

They also then were attracted to the posts that were relevant to them.

Rachael Botfield: 00:33:23

And so it did bring in ultimately clients towards me, even though like.

Rachael Botfield: 00:33:29

Probably most people who liked it, but we're possibly also carers, you

Rachael Botfield: 00:33:34

know, and do you know what, I am happy for other carers to see me leading

Rachael Botfield: 00:33:40

a different life than is normal.

Rachael Botfield: 00:33:42

You know what I mean?

Rachael Botfield: 00:33:43

So, yeah.

Rachael Botfield: 00:33:44

So do it.

Rachael Botfield: 00:33:44

If you're the same, just show up as yourself, apart from anything

Rachael Botfield: 00:33:48

else, you won't be so exhausted.

Rachael Botfield: 00:33:50

Number five, then.

Rachael Botfield: 00:33:52

My final tip is consistency, and I don't mean, so let me just be

Rachael Botfield: 00:33:58

really clear about consistency.

Rachael Botfield: 00:34:00

Don't be consistently bad.

Rachael Botfield: 00:34:02

You know, like, like, you know, you got to use a bit of common

Rachael Botfield: 00:34:08

sense here with these tips, right?

Rachael Botfield: 00:34:10

Like when people say, you know, You should post every, like, like

Rachael Botfield: 00:34:17

three posts a week, bippity boop.

Rachael Botfield: 00:34:19

You know, I often get questions like saying, like, oh Elaine,

Rachael Botfield: 00:34:23

like what time should I post?

Rachael Botfield: 00:34:25

How many posts should I have?

Rachael Botfield: 00:34:26

And I say, and honestly, this used to be my I know it drove people

Rachael Botfield: 00:34:33

mad then, it drives people mad now.

Rachael Botfield: 00:34:36

It depends, okay?

Rachael Botfield: 00:34:38

Like if you aren't posting at all, then one, try one a

Rachael Botfield: 00:34:43

week, it's better than none.

Rachael Botfield: 00:34:45

If you are working with Rachel, like, then you've got her posts and then just

Rachael Botfield: 00:34:52

add another one in sharey one, right?

Rachael Botfield: 00:34:56

You know, so like, make it easy for yourself, but be consistently good.

Rachael Botfield: 00:35:01

Don't be consistently bad.

Rachael Botfield: 00:35:02

Like, make sure that you spend the effort figuring out your messaging, your ideal

Rachael Botfield: 00:35:07

client, that you've got their words in.

Rachael Botfield: 00:35:11

Like what you're doing and then make sure that it's good enough and post that, you

Rachael Botfield: 00:35:17

know, make sure that you've spent time getting your colors right and so that

Rachael Botfield: 00:35:21

you're consistent as well in your look and feel so that like When something does

Rachael Botfield: 00:35:27

like take off that you get the credit for it, you know, like you and your business.

Rachael Botfield: 00:35:33

And then the next post that you post gets that effect, that halo effect,

Rachael Botfield: 00:35:39

because you've spent time doing it.

Rachael Botfield: 00:35:43

And my final thing on this is.

Rachael Botfield: 00:35:46

Scheduler versus non schedule posts.

Rachael Botfield: 00:35:50

Like, that's another question I get asked.

Rachael Botfield: 00:35:52

Oh, but Elaine, the algorithm favours, favours live posting.

Rachael Botfield: 00:35:57

Great, but like, does the algorithm favour nothing?

Rachael Botfield: 00:36:01

Because, like, I always say zero times zero equals zero, everybody.

Rachael Botfield: 00:36:08

Like, you know, if you're not going to post because you're like, oh, suddenly

Rachael Botfield: 00:36:14

on a call or, you know, and you're like me and you, you know, you might

Rachael Botfield: 00:36:19

have like a really like crazy different schedule, then Just use a scheduler,

Rachael Botfield: 00:36:26

like, you know, LinkedIn has one finally.

Rachael Botfield: 00:36:29

I

Rachael Botfield: 00:36:29

know, I love that.

Rachael Botfield: 00:36:30

Yeah, right?

Rachael Botfield: 00:36:31

Just schedule!

Rachael Botfield: 00:36:31

I use it all the time, that is what I use now, the scheduler in LinkedIn.

Rachael Botfield: 00:36:35

Because also, what I found frustrating about using Buffer was

Rachael Botfield: 00:36:39

that I couldn't mention people.

Rachael Botfield: 00:36:40

And especially when I was sharing my guest episodes, I couldn't mention.

Rachael Botfield: 00:36:44

I had to go back in and I was like, right, I'm just going to forget.

Rachael Botfield: 00:36:47

So actually That is an absolute godsend for me so I can

Rachael Botfield: 00:36:50

schedule all my posts ahead.

Rachael Botfield: 00:36:51

I can mention the people I want to mention and I think that is fantastic.

Rachael Botfield: 00:36:56

So that's what I use.

Rachael Botfield: 00:36:57

And I think if I was to post native, I mean, I do do the odd native post.

Rachael Botfield: 00:37:01

Sometimes if I haven't been organized, I have to organize one of my posts or

Rachael Botfield: 00:37:05

something comes up like I want to share an event or I found a post that I'm

Rachael Botfield: 00:37:09

really interested in that I want to share.

Rachael Botfield: 00:37:11

Then I will just do that kind of like ad hoc, but then I've got the

Rachael Botfield: 00:37:14

kind of core posts I like to share.

Rachael Botfield: 00:37:16

But yeah, getting ahead.

Rachael Botfield: 00:37:18

And that is same with your podcast.

Rachael Botfield: 00:37:20

You can, if you've done your episodes and you've got your

Rachael Botfield: 00:37:22

marketing for the episodes, you can schedule those right up ahead.

Rachael Botfield: 00:37:26

Those are all going to go out and then you can just get the other

Rachael Botfield: 00:37:28

bits and pieces in around them.

Rachael Botfield: 00:37:30

And I love what you said about what's consistent for you and what works

Rachael Botfield: 00:37:33

for you because yes, quote unquote, buddy rabbit ears here, like saying

Rachael Botfield: 00:37:38

you must post or you should post this.

Rachael Botfield: 00:37:40

And it isn't practical for everybody.

Rachael Botfield: 00:37:43

Everyone's schedule changes.

Rachael Botfield: 00:37:44

Everyone works in their business differently.

Rachael Botfield: 00:37:46

And if you can, if you're great at.

Rachael Botfield: 00:37:49

You know, native posting, or you only want to do one a week.

Rachael Botfield: 00:37:52

That's, you know, that's what works for you and your business.

Rachael Botfield: 00:37:55

I think, and I also say this for people with their podcasts, like one of the first

Rachael Botfield: 00:37:59

things I will say is about, you know, can you fit a podcast into your business?

Rachael Botfield: 00:38:04

Because it is a big commitment, whether you're outsourcing parts of

Rachael Botfield: 00:38:08

it or all of it or not, you know, you still have to do the content.

Rachael Botfield: 00:38:10

You still have to record it.

Rachael Botfield: 00:38:12

So if you don't have time for that, Or with your mar the rest of your marketing,

Rachael Botfield: 00:38:17

you need to, you know, have a bit of a, you know, look at the business and make

Rachael Botfield: 00:38:20

sure you, you are able to do that so you're not burning yourself out because

Rachael Botfield: 00:38:24

there's no point bringing something on if you're going to ultimately be a

Rachael Botfield: 00:38:29

detriment to yourself and your business.

Rachael Botfield: 00:38:31

'cause you know, we are all busy and we've got other commitments and we all know it's

Rachael Botfield: 00:38:35

not, you know, as wonderful as is being a business owner and a podcast host, it is.

Rachael Botfield: 00:38:39

Bloody hard sometimes.

Rachael Botfield: 00:38:41

So don't kind of make it harder for yourself.

Rachael Botfield: 00:38:44

Try and find, and you can add more in, you can evolve.

Rachael Botfield: 00:38:47

I love the fact that especially with podcasting, I like to.

Rachael Botfield: 00:38:50

It evolves over time.

Rachael Botfield: 00:38:52

It has its peaks and its troughs.

Rachael Botfield: 00:38:54

But I think the most important thing is that you are making it

Rachael Botfield: 00:38:57

right for you and your business.

Rachael Botfield: 00:38:58

And then you just communicate that and talk and that people really, I

Rachael Botfield: 00:39:02

also love hearing what's actually going on in someone's business.

Rachael Botfield: 00:39:07

The downs as well as the ups, you know, not saying you have to bear your

Rachael Botfield: 00:39:10

soul, but you know, everybody gets it.

Rachael Botfield: 00:39:13

Well, they should get it that rule, especially as women and generally

Rachael Botfield: 00:39:17

having to deal with the kids and things as well, their pressure

Rachael Botfield: 00:39:21

and people want you to succeed.

Rachael Botfield: 00:39:23

People are not ultimately rooting for you to not succeed when it

Rachael Botfield: 00:39:26

comes to your business and things.

Rachael Botfield: 00:39:28

So I think that comes as part of being yourself and being authentic and getting

Rachael Botfield: 00:39:33

that out there and people are just.

Rachael Botfield: 00:39:35

I just really admire that when I see those kind of posts and things.

Rachael Botfield: 00:39:38

I didn't get a podcast episode out for Christmas cause that I wanted

Rachael Botfield: 00:39:42

to, and I was like, Oh God, but then you think actually, no one's probably

Rachael Botfield: 00:39:46

that bothered about it apart from me.

Rachael Botfield: 00:39:48

But again, you know, it's that's life happened and I just couldn't do it.

Rachael Botfield: 00:39:52

So then it comes out.

Rachael Botfield: 00:39:54

In January and it's, it's not the end of the

Rachael Botfield: 00:39:56

Elaine Walsh-McGrath: world.

Rachael Botfield: 00:39:57

Yeah, exactly.

Rachael Botfield: 00:39:58

You've got to, you've got to make your marketing work for you, but

Rachael Botfield: 00:40:01

you've got to market your business and anyone who says anything otherwise

Rachael Botfield: 00:40:08

is just not aware that their actions are marketing, if I'm honest, because

Rachael Botfield: 00:40:13

your business has to be marketed, you know, otherwise it's not going to be

Rachael Botfield: 00:40:17

as successful as an, as it could be.

Rachael Botfield: 00:40:20

So

Rachael Botfield: 00:40:20

yeah.

Rachael Botfield: 00:40:21

Yeah.

Rachael Botfield: 00:40:21

Yeah, absolutely.

Rachael Botfield: 00:40:22

Being visible is really important.

Rachael Botfield: 00:40:24

Thank you so much for all those tips.

Rachael Botfield: 00:40:26

I've learned some, so much good things as well.

Rachael Botfield: 00:40:29

I'm going to imprint.

Rachael Botfield: 00:40:29

I'm sure everyone listening is going to love your tips.

Rachael Botfield: 00:40:33

And also I'd love you to tell us a little bit more about how you help

Rachael Botfield: 00:40:36

your clients, because I know that some of the people listening might

Rachael Botfield: 00:40:39

be interested in working with you.

Rachael Botfield: 00:40:42

on LinkedIn.

Rachael Botfield: 00:40:42

So do you want to share a little bit?

Rachael Botfield: 00:40:43

Cause I know you've got a few things a cooking.

Rachael Botfield: 00:40:46

Well, you

Rachael Botfield: 00:40:46

Elaine Walsh-McGrath: know, I've got a few things in the pot.

Rachael Botfield: 00:40:49

So yeah, people work one to one with me in that aspect of things.

Rachael Botfield: 00:40:54

It's really bespoke, you know, I have a group program called LinkedIn to leads.

Rachael Botfield: 00:41:00

That brings people through sorting out their profile.

Rachael Botfield: 00:41:04

getting their content right, understanding how to reach into the DMs without

Rachael Botfield: 00:41:08

feeling like yucky and how to sell because that I, I, I always say, you

Rachael Botfield: 00:41:14

know, quite often people's programs stop right at the lead part, you know,

Rachael Botfield: 00:41:19

what are they going to do with the lead?

Rachael Botfield: 00:41:20

You know, so let's get onto the discovery calls and also

Rachael Botfield: 00:41:24

let's show the LinkedIn events.

Rachael Botfield: 00:41:27

And then I also have a lovely content membership, which

Rachael Botfield: 00:41:35

is called Let's Get Visible.

Rachael Botfield: 00:41:36

It's really positive.

Rachael Botfield: 00:41:38

It's a lovely group of people who want to build their visibility on LinkedIn

Rachael Botfield: 00:41:43

and at different times of the year, I run what I call an accelerator.

Rachael Botfield: 00:41:50

What that means is the.

Rachael Botfield: 00:41:51

The content that's there in, in the membership that you can

Rachael Botfield: 00:41:55

have as the minute you buy it.

Rachael Botfield: 00:41:56

Every so, like every so often, but no, at fixed times in the year,

Rachael Botfield: 00:42:03

as schedules allow we run it live.

Rachael Botfield: 00:42:07

So for four weeks.

Rachael Botfield: 00:42:09

Which normally stretches to five because I have monthly calls.

Rachael Botfield: 00:42:12

We go through the material like live together.

Rachael Botfield: 00:42:16

So I know the next one is coming in April and it kind of happens maybe every

Rachael Botfield: 00:42:21

two to three months when we do that.

Rachael Botfield: 00:42:23

And I also do do workshops within that structure.

Rachael Botfield: 00:42:27

And finally, I have a lovely little course called how to create a

Rachael Botfield: 00:42:33

show stopping LinkedIn headline.

Rachael Botfield: 00:42:36

And so it really just focuses down on that one particular area.

Rachael Botfield: 00:42:42

But at the same time, as much as it does focus down on that one area, what you'll

Rachael Botfield: 00:42:46

find is by doing the thinking for that, because it's all about sorting out your

Rachael Botfield: 00:42:51

niche and figuring out your big results.

Rachael Botfield: 00:42:53

It'll probably help you to sort out quite a few bits and pieces on top of that.

Rachael Botfield: 00:42:58

So that's me, you know?

Rachael Botfield: 00:43:00

Yeah.

Rachael Botfield: 00:43:01

Also, yeah, you're right.

Rachael Botfield: 00:43:02

When you start thinking about your business in that way, it's a really

Rachael Botfield: 00:43:05

good exercise to do, isn't it?

Rachael Botfield: 00:43:06

To help refine it down.

Rachael Botfield: 00:43:08

I think that getting in the mind of your idle client or your idle listener,

Rachael Botfield: 00:43:12

all those kind of things, that's such a good exercise to do and to regularly

Rachael Botfield: 00:43:16

kind of keep doing them to make sure.

Rachael Botfield: 00:43:18

Well, sometimes I felt my last seat before I did my season two of the podcast.

Rachael Botfield: 00:43:23

I felt like I was drifting a little bit, like maybe I wasn't

Rachael Botfield: 00:43:25

getting so, you know, specific to the people that I wanted to reach.

Rachael Botfield: 00:43:30

So when I was planning this season, I wanted to make sure that I'm

Rachael Botfield: 00:43:33

giving, you know, adding value to the things that I know that these

Rachael Botfield: 00:43:38

ladies want to hear to help them.

Rachael Botfield: 00:43:39

launch their podcasts and things that will help people move

Rachael Botfield: 00:43:42

forward with their podcast.

Rachael Botfield: 00:43:43

So I was trying to get really specific.

Rachael Botfield: 00:43:45

So it was a really good exercise to kind of refresh yourself with.

Rachael Botfield: 00:43:48

And yeah, you're, you're the how to sell without the ick.

Rachael Botfield: 00:43:52

That's, I went to Elaine's awesome masterclass, like I mentioned earlier.

Rachael Botfield: 00:43:55

And it's just, that is, I think when people mention sales, there's always

Rachael Botfield: 00:43:59

that, Oh, but I don't want to be I don't want to have that ick factor.

Rachael Botfield: 00:44:03

So it's definitely a great thing to be learning about.

Rachael Botfield: 00:44:06

And you are such a great teacher.

Rachael Botfield: 00:44:08

You've given us so much great advice here.

Rachael Botfield: 00:44:10

I was going to ask you where you hung out most, but I'm guessing

Rachael Botfield: 00:44:13

it's, as I always ask everybody.

Rachael Botfield: 00:44:16

So I will pop.

Rachael Botfield: 00:44:16

All of Elaine's links in the show notes, so you can easily find her there.

Rachael Botfield: 00:44:20

I know she has what's your, you have a tip sheet, don't you?

Rachael Botfield: 00:44:24

I do.

Rachael Botfield: 00:44:25

Elaine Walsh-McGrath: I have a LinkedIn to Leeds check sheet, which

Rachael Botfield: 00:44:27

is essentially 10 actions that you can take to uplevel your LinkedIn activity.

Rachael Botfield: 00:44:34

Some you'll be delighted to hear, you need to just do once.

Rachael Botfield: 00:44:38

And then other tips require a bit more of a regular revisit.

Rachael Botfield: 00:44:43

But it's really handy, it's a one sheet it's a PDF, you can stick it on your wall.

Rachael Botfield: 00:44:49

And also it comes with a tutorial, so I talk through it so that you're

Rachael Botfield: 00:44:53

not just left with this thing.

Rachael Botfield: 00:44:55

Like, oh great, that's great Elaine, this checklist, but what

Rachael Botfield: 00:44:58

am I going to do with it now?

Rachael Botfield: 00:45:00

Like, talk through every single step of the way so that so that

Rachael Botfield: 00:45:03

you will actually, you'll actually be able to use it properly,

Rachael Botfield: 00:45:05

you know.

Rachael Botfield: 00:45:06

Oh, brilliant.

Rachael Botfield: 00:45:07

Well, we'll put all the links in the show notes, like I said, and thank

Rachael Botfield: 00:45:10

you so much Elaine for coming on.

Rachael Botfield: 00:45:11

It's been absolutely wonderful to chat with you today.

Rachael Botfield: 00:45:15

Elaine Walsh-McGrath: Thank you so much, Rachel.

Rachael Botfield: 00:45:17

It's been an absolute pleasure and thank you so much for having

Rachael Botfield: 00:45:20

me.

Rachael Botfield: 00:45:21

Thanks everyone for listening.

Rachael Botfield: 00:45:22

We'll catch you next time.

Rachael Botfield: 00:45:26

Thanks for listening to the show.

Rachael Botfield: 00:45:27

If you'd like to connect with me or get in touch, then head on over to my website.

Rachael Botfield: 00:45:31

If you liked the episode, then I'd love it if you could leave me a

Rachael Botfield: 00:45:34

review in your chosen podcast app.

Rachael Botfield: 00:45:36

Your feedback is much appreciated.

Rachael Botfield: 00:45:38

See you next time.