How To Repurpose Your Podcast

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Welcome to podcasting one on one with me your host

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Rachel. This podcast is for female business owners and

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solopreneurs that are looking to start a podcast that add to your

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own already awesome offering. I'll give you helpful advice

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that you can take away and use in your podcasting journey. I

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hope to answer those tricky questions that just keep you

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from starting once a month, I'll be joined by other female

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podcasters. They'll share their journey with you and offer tips

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and advice they discovered along the way. Let's get started.

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Hi, and welcome to episode 18. In this episode, I'm going to

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talk about repurposing your podcast. If you're not already

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repurposing your podcast you should be let me talk about the

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ways in which you can do this. So one, turn it into a blog,

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transcribe the episode each week and tweak it into long form

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content. You can put this on your website you can share on

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social, you can include a backlink to it in your podcast

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show notes, this will all improve your SEO as well. Number

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two, you can pull out quotes, and sound or video snippets to

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use on social media. I talked about this in a previous episode

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about this as a way that I this is how I promote my episodes.

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But you can make it easy for yourself to create content

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around your episode by pulling out those quotes and important

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information that you think would resonate with your audience or

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to as a hook to pull them into your episode. You could also

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create blogs and or social media posts from specific parts of

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your episodes. Think about what you're talking about. Can you

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break down the topics any further and expand them in more

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detail? Let me give you an example. I have done an episode

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about publishing, like where to publish your episodes. So in the

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episode, I talked about all the different platforms that and

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give a little overview. To break that down even more. You could

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create a blog specifically about one platform or a blog for each

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of those platforms create a social media posts with links

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for each of those platforms, you've just broken that topic

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down and you can you can talk about it in in more detail. If

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you recorded a solo episode, you could do a live chat on your

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social media with someone who knows more about that subject in

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more detail. And then that itself can be repurposed as

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well. Repurposing is really important and really, really

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useful for for you for your marketing, not just your

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podcast, you can well, I mean, you can some people have a lot

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of lives that they do they do a live every week, why not turn

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that into a podcast? You can record it, why not turn it into

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a video podcast series. You don't have to, as everybody I'm

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sure you've heard say you don't have to reinvent the wheel when

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it comes to content. Sometimes people get stuck, myself

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included on what to do and what to include. But there are so

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many ways that you've, you can reuse your content that has

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already been created, and then make it work for you. As they

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like to say work smarter, not harder. I'm interested to know

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whether there's any more ways you could repurpose your

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content, maybe I've missed something out, let me know. DM

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me on Instagram or contact me directly all my links are in the

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show notes. As always, if you have any questions or would like

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to talk more about the subject then please let me know. Till

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next time, bye. Thanks so much for listening. If you've enjoyed

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today's episode, please like share and subscribe. Your

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support means so much to me. If there's a question or topic

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you'd like covering then I'd love to hear from you. Find the

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podcast on Instagram at Rachel Botfield and drop me a DM till