Podcast Insights with Holly Wood

Rachael Botfield: 00:00:09

Hi, and welcome to Podcasting 1 0 1 with Rachel.

Rachael Botfield: 00:00:12

This podcast is for busy female entrepreneurs who run their own

Rachael Botfield: 00:00:15

businesses and want to start podcast or who may already have a podcast.

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I want to share practical information and tips on how you can get your podcast

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started and managing it along the way.

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I'll also be interviewing other female podcast.

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To give you real insight into what it's like having your own podcast.

Rachael Botfield: 00:00:43

Hi.

Rachael Botfield: 00:00:44

Welcome.

Rachael Botfield: 00:00:44

Today's episode today I have with me Hollywood.

Rachael Botfield: 00:00:48

Hi Holly.

Rachael Botfield: 00:00:48

How are you?

Holly Wood: 00:00:50

Hi.

Holly Wood: 00:00:50

Thanks for having me.

Holly Wood: 00:00:51

I'm.

Holly Wood: 00:00:52

I'm great.

Holly Wood: 00:00:52

How are

Rachael Botfield: 00:00:52

you?

Rachael Botfield: 00:00:53

I'm good, thank you.

Rachael Botfield: 00:00:54

Holly is the Flourish Mentor, which is a digital marketing focused business

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mentor and positive psychology coach for women entrepreneurs.

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Her mission is to help women flourish and reach their success

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by attracting their ideal clients that truly align her ultimate.

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Client attraction system infuses her 13 years plus of digital market experience

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and growing a brand online with a positive psychology toolkit that addresses the

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importance of mindset alongside strategy.

Rachael Botfield: 00:01:23

Wow, that sounds so interesting.

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I have seen your positive psychology posts coming out on LinkedIn,

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and they're so interesting.

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And thank you, um, listening to your podcast recently.

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You touch on those as well, which, yeah, I think positive

Rachael Botfield: 00:01:36

psychology is such a good thing.

Rachael Botfield: 00:01:37

I think we all need to embrace being more positive in our lives rather than totally.

Rachael Botfield: 00:01:43

Focusing

Holly Wood: 00:01:43

on my, yeah, and I'm definitely leaning into that more,

Holly Wood: 00:01:47

which is like well done because my, uh, bio is a bit of a mouthful, I feel.

Holly Wood: 00:01:51

But

Holly Wood: 00:01:52

, Rachael Botfield: sorry.

Holly Wood: 00:01:52

Yeah, I was like,

Holly Wood: 00:01:55

. Holly Wood: But I think, yeah.

Holly Wood: 00:01:56

You know, I, my background is digital marketing and, and my kind of, um, you

Holly Wood: 00:02:02

know, genius zone is about building brand online and marketing yourself online.

Holly Wood: 00:02:07

So much of mindset comes into it and I've studied psychology and, um,

Holly Wood: 00:02:13

more recently positive psychology and coaching and I've just realized

Holly Wood: 00:02:17

that the two just go hand in hand.

Holly Wood: 00:02:19

And so, yeah, thank you for noting the LinkedIn because that's kind

Holly Wood: 00:02:23

of a new thing for me is leaning into more specifically the

Holly Wood: 00:02:27

positive psychology side of things.

Holly Wood: 00:02:28

So, um, yeah, there'll be more of that to come.

Holly Wood: 00:02:31

Yeah, they're

Rachael Botfield: 00:02:31

really interesting.

Rachael Botfield: 00:02:33

I.

Rachael Botfield: 00:02:34

. I like reading some of those articles on, on LinkedIn and having deeper, deeper

Rachael Botfield: 00:02:38

diving into the mindset things cuz it's something that we all struggle with.

Rachael Botfield: 00:02:43

But I think.

Rachael Botfield: 00:02:44

, I myself, as an online entrepreneur as well, it's something that, you know, you

Rachael Botfield: 00:02:48

kind of go in some kind of cycle with, with feeling good and then letting it, um,

Rachael Botfield: 00:02:54

kind of feel a little bit negative again.

Rachael Botfield: 00:02:56

And it's good to try and have some tools to, to bring you back to

Rachael Botfield: 00:02:59

the positive side of things and.

Rachael Botfield: 00:03:01

Back with refocusing your business as well.

Holly Wood: 00:03:05

Totally.

Holly Wood: 00:03:05

And just bringing, bringing all that balance.

Holly Wood: 00:03:07

Um, yeah, because it's hard being an entrepreneur, isn't it?

Holly Wood: 00:03:10

And so you need that kind of, that, that wellbeing Is, is as important

Holly Wood: 00:03:14

to your success as the kind of strategy is in the marketing.

Rachael Botfield: 00:03:17

Yeah, absolutely.

Rachael Botfield: 00:03:19

Do you wanna tell us a little bit about you and how you got started

Rachael Botfield: 00:03:21

in your business before we go into, um, your awesome business?

Holly Wood: 00:03:26

Yeah, I'll give you the abridged version.

Holly Wood: 00:03:28

Cause otherwise I feel like it would take over the whole episode, Rachel.

Holly Wood: 00:03:31

But in a nutshell, my, I have a fairly, sort of, what I

Holly Wood: 00:03:35

say, traditional background.

Holly Wood: 00:03:37

I e you know, education uni got a job after uni.

Holly Wood: 00:03:43

I always worked in kind of events and that side of things.

Holly Wood: 00:03:46

I was a wedding planner for a while, worked in commercial

Holly Wood: 00:03:50

events, so it was always quite.

Holly Wood: 00:03:53

interested in people and.

Holly Wood: 00:03:57

Yeah, and kind of events I suppose, and kind of experiential activities.

Holly Wood: 00:04:02

And I started, I guess about 13 years ago now it's probably even a bit longer.

Holly Wood: 00:04:07

I started a blog and it was before blogging was a thing.

Holly Wood: 00:04:12

I feel like it was quite, this thing that nobody really

Holly Wood: 00:04:15

understood or knew what it was.

Holly Wood: 00:04:17

My hobby was always in digital marketing, and I remember him saying, you should

Holly Wood: 00:04:21

just start a blog to write about the events that you organize in the weddings.

Holly Wood: 00:04:24

And kind of a bit like in my head, an online cv, you know, a portfolio.

Holly Wood: 00:04:30

There was nothing commercial about it.

Holly Wood: 00:04:31

There was no, there was not like brand sponsorship deals and things back then.

Holly Wood: 00:04:36

It was just a pure like, Ooh, let's use this kind of new online tool to document.

Holly Wood: 00:04:43

My work, and that's how my, I guess, foray into digital marketing started.

Holly Wood: 00:04:50

And it quickly became more of a, what is now called a lifestyle blog,

Holly Wood: 00:04:55

because I had moved from London to Manchester and I was kind of

Holly Wood: 00:04:59

documenting, discovering a new city.

Holly Wood: 00:05:02

And you know, people from down south were asking me like, where'd you go out to eat?

Holly Wood: 00:05:06

And it became, , yeah.

Holly Wood: 00:05:09

What is now kind of termed a food and lifestyle blog, but back then was purely a

Holly Wood: 00:05:14

creative outlook for me and just a way of documenting what was going on in my life.

Holly Wood: 00:05:19

And I quickly realized I was ranking everywhere.

Holly Wood: 00:05:23

Like when you Googled, you know, places to eat in Manchester, my blog would come up

Holly Wood: 00:05:27

and I was kind of like, what's, hold on.

Holly Wood: 00:05:29

How's that work?

Holly Wood: 00:05:30

And so I started to kind of.

Holly Wood: 00:05:33

Understand more about SEO and digital marketing and social media started to come

Holly Wood: 00:05:38

about and it was about how to, how I could utilize social media to grow my blog.

Holly Wood: 00:05:45

And again, that was still quite early days with anybody even thinking like that.

Holly Wood: 00:05:49

So that's kind of how the journey of digital marketing started.

Holly Wood: 00:05:53

I, again, in a nutshell, um, started.

Holly Wood: 00:05:59

Run events for other bloggers in Manchester, and this was on the kind

Holly Wood: 00:06:05

of side to my, uh, nine to five and started to build a bit of a community

Holly Wood: 00:06:10

up here in the north of people who were then bloggers, now content

Holly Wood: 00:06:16

creators or influencers and just, you know, getting together and chatting.

Holly Wood: 00:06:21

how to take nice photos.

Holly Wood: 00:06:23

You know, we didn't have really cool apps back then and we didn't have, like,

Holly Wood: 00:06:26

it wasn't a job, you know, for people.

Holly Wood: 00:06:28

We were just figuring out how to, um, make something of this really cool hobby that

Holly Wood: 00:06:34

we all had or the shared interest and that kind of grew quite quickly into more of

Holly Wood: 00:06:40

a membership community hosting workshop.

Holly Wood: 00:06:45

I founded the Northern Blog Awards here in Manchester and suddenly was stood on

Holly Wood: 00:06:50

stage in front of 250 people, agencies, brands, and was kind of like, what?

Holly Wood: 00:06:55

When did that happen?

Holly Wood: 00:06:57

You know?

Holly Wood: 00:06:58

Um, and I started to commercialize that, you know, my blog and work with

Holly Wood: 00:07:04

brands as influenced the marketing was becoming a thing and I left my.

Holly Wood: 00:07:10

I had a baby and kind of started to explore the world of entrepreneurialism,

Holly Wood: 00:07:16

which I definitely didn't identify as an entrepreneur back then.

Holly Wood: 00:07:20

I was just like, how am I gonna make this work?

Holly Wood: 00:07:22

You know, what am I gonna do to bring some money in?

Holly Wood: 00:07:25

Um, but I loved it.

Holly Wood: 00:07:26

I absolutely loved working for myself.

Holly Wood: 00:07:28

I loved building something myself.

Holly Wood: 00:07:31

And what I'd realized over that, what by that point was, you know, seven years.

Holly Wood: 00:07:37

Was, I built so many skills on how to build a brand and how to market yourself

Holly Wood: 00:07:42

online, and I'd always loved that side of things anyway that I started to teach

Holly Wood: 00:07:47

other women, you know, and it would be women who did different things, like had

Holly Wood: 00:07:51

different businesses, but were trying to build an online presence, and that's kind

Holly Wood: 00:07:56

of the start of my journey as a mentor.

Holly Wood: 00:08:00

As a coach, which is where I sit now, kind of through the turmoil of the

Holly Wood: 00:08:06

pandemic and pivoting and kind of figuring out where my skills lie now.

Holly Wood: 00:08:12

Um, I love, love, love to mentor women who are growing their own businesses.

Holly Wood: 00:08:17

With their business, but also with their marketing online.

Holly Wood: 00:08:20

So that's kind of how I got to where I am now.

Holly Wood: 00:08:22

Yeah.

Rachael Botfield: 00:08:23

At what point did you introduce the podcast or that you

Rachael Botfield: 00:08:26

felt like you came across podcasts and felt like, cuz you seem to be

Rachael Botfield: 00:08:30

like blogging from like the very beginning of when you started to Yeah.

Rachael Botfield: 00:08:34

Old.

Rachael Botfield: 00:08:35

I'm old

Rachael Botfield: 00:08:36

. Holly Wood: Yeah.

Rachael Botfield: 00:08:36

In, in blogging terms.

Rachael Botfield: 00:08:38

I am old.

Rachael Botfield: 00:08:39

Yeah.

Rachael Botfield: 00:08:40

Um, do you know what, it's a good, and I should have lit this up because I think

Rachael Botfield: 00:08:44

I've had, must have had my podcast for.

Rachael Botfield: 00:08:48

At least four years.

Rachael Botfield: 00:08:50

At least four years, maybe a bit longer, but I, it was certainly when I was still

Rachael Botfield: 00:08:58

predominantly blogging, but starting to build my business, which back then

Rachael Botfield: 00:09:04

I had a business called We Blog North.

Rachael Botfield: 00:09:06

So that was the right community that I built, and that was what the awards

Rachael Botfield: 00:09:10

were based around and the workshops.

Rachael Botfield: 00:09:12

So it would've been when I had Welo North and.

Rachael Botfield: 00:09:16

I was super, super interested and so I had a baby at the time.

Rachael Botfield: 00:09:21

In this notion of being a woman, a.

Rachael Botfield: 00:09:26

trying to like make your own business, trying to like be a good partner, trying

Rachael Botfield: 00:09:31

to be a good mate, trying to be, yeah.

Rachael Botfield: 00:09:33

You know, healthy and fit.

Rachael Botfield: 00:09:35

And so this notion of can we have it all just kept coming up in conversation was

Rachael Botfield: 00:09:40

like me and my peers, like my girlfriends were like, can we really have it all?

Rachael Botfield: 00:09:44

Do you know what I mean?

Rachael Botfield: 00:09:44

Like, can we have the job that we want and be a good mom and all of this?

Rachael Botfield: 00:09:49

And so that's where the idea kind of came.

Rachael Botfield: 00:09:53

So it would've been, yeah, kind of during we block North Times that I started it

Rachael Botfield: 00:09:58

again, I wanna say, before podcasts were kind of as big as they were.

Rachael Botfield: 00:10:03

I mean, they were big in the kind of probably like fiction

Rachael Botfield: 00:10:07

space in the, um, more, what I would say, professional space.

Rachael Botfield: 00:10:11

But your average kind of content creator didn't really have a podcast.

Rachael Botfield: 00:10:14

Mm.

Rachael Botfield: 00:10:15

So, , I was just given it a bit of a go.

Rachael Botfield: 00:10:19

Um, and I wanted a, um, a platform where I could really deep dive with other

Rachael Botfield: 00:10:26

women, and that's how my podcast started.

Rachael Botfield: 00:10:28

It was all about interviews.

Rachael Botfield: 00:10:29

Um, it shifted a little bit now, but it started, as you know, deep our

Rachael Botfield: 00:10:35

conversations with other women who were, you know, exploring this idea of creating

Rachael Botfield: 00:10:41

their own businesses and carving their

Rachael Botfield: 00:10:43

own.

Rachael Botfield: 00:10:44

So when you came up, so you came up with that idea, did you, how did you

Rachael Botfield: 00:10:49

find the women that you had to come on?

Rachael Botfield: 00:10:51

Were they people that you, that you knew already, um, that you worked

Rachael Botfield: 00:10:54

with or the people from your Yeah, the blogging kind of group that

Rachael Botfield: 00:10:57

were in the same position as you?

Holly Wood: 00:10:59

Yeah.

Holly Wood: 00:10:59

I started, as with everything I do, I always look at who is in

Holly Wood: 00:11:04

my network already because I.

Holly Wood: 00:11:06

I believe that's the easiest place to start.

Holly Wood: 00:11:08

It's often the most comfortable place to start.

Holly Wood: 00:11:11

And it felt to me natural to kind of almost continue the conversations that

Holly Wood: 00:11:17

I was having offline with women online.

Holly Wood: 00:11:19

Mm-hmm.

Holly Wood: 00:11:19

. And so I knew that.

Holly Wood: 00:11:22

, you know, particularly as content creators, that's is kind of

Holly Wood: 00:11:26

predominantly who I started interviewing.

Holly Wood: 00:11:28

I knew that they would be comfortable like talking and being kind of interviewed.

Holly Wood: 00:11:34

Yeah, so that's how it started.

Holly Wood: 00:11:35

I just looked at my immediate community.

Holly Wood: 00:11:37

I looked at the blogging community, the women that I'd gotten to know through

Holly Wood: 00:11:40

Instagram and the influencer kind of community, and you know, approached I

Holly Wood: 00:11:46

think three or four of them just to say, , I'd love to just have this chat with you.

Holly Wood: 00:11:51

Totally informal.

Holly Wood: 00:11:52

That's kind of how I always approach everything I do.

Holly Wood: 00:11:56

Um, let's like try and have a little bit of a laugh with it and see what happens.

Holly Wood: 00:12:00

And so I lined up, I think three three of the, the women and recorded them

Holly Wood: 00:12:06

to kind of get a few under my belt.

Holly Wood: 00:12:08

Mm-hmm.

Holly Wood: 00:12:08

and then.

Holly Wood: 00:12:10

Loved it.

Holly Wood: 00:12:11

They loved it.

Holly Wood: 00:12:12

And I was like, yeah, let's roll with this.

Holly Wood: 00:12:13

Let's do it.

Holly Wood: 00:12:14

And kind of did a first season

Rachael Botfield: 00:12:16

of it.

Rachael Botfield: 00:12:16

Yeah.

Rachael Botfield: 00:12:17

So is that, did you plan like just the season to start with or did you kind of go

Rachael Botfield: 00:12:22

all in and say, right, I'm just gonna go.

Rachael Botfield: 00:12:24

And do it every week or however

Holly Wood: 00:12:26

often you can.

Holly Wood: 00:12:27

I be really honest with you, Rachel, there wasn't much of a plan other than, and

Holly Wood: 00:12:33

then to be honest, there probably still isn't enough of a plan, which I like.

Holly Wood: 00:12:37

Do not listen to me, anybody who is listening to this, like be more

Holly Wood: 00:12:40

organized than me because I definitely didn't know how I wanted it to

Holly Wood: 00:12:45

shape, like how I wanted to shape.

Holly Wood: 00:12:48

with everything I do, I do it because I kind of want to and I

Holly Wood: 00:12:51

feel like it's the right thing.

Holly Wood: 00:12:53

I don't over strategize things.

Holly Wood: 00:12:55

Mm-hmm.

Holly Wood: 00:12:55

I let it kind of unfold cuz I didn't know if I would enjoy creating podcasts.

Holly Wood: 00:13:00

I didn't know if people would enjoy listening to them.

Holly Wood: 00:13:02

And then, so I didn't want to like map out, I'm gonna do a 12 episode

Holly Wood: 00:13:06

series and then I'm gonna break and I still don't really do that.

Holly Wood: 00:13:10

I kind of go where my passion goes and where my energy goes.

Holly Wood: 00:13:16

You know, this is probably very, this is why we need people like

Holly Wood: 00:13:19

you, Rachel, to organize us, right?

Holly Wood: 00:13:20

Because I know that I could be far more strategic and far more organized with

Holly Wood: 00:13:25

it, but certainly starting off, I just wanted to see where it would take me.

Holly Wood: 00:13:29

So I definitely wanted to get a few episodes recorded.

Holly Wood: 00:13:34

I remember kind of.

Holly Wood: 00:13:36

Probably three, four, maybe even five episodes recorded before I launched so

Holly Wood: 00:13:42

that people could have a few episodes to listen to when I launched, rather

Holly Wood: 00:13:47

than it just being one sat there.

Holly Wood: 00:13:49

So I definitely remember kind of blocking time.

Holly Wood: 00:13:54

An energy to kind of pre-record some, make sure they were all good

Holly Wood: 00:13:57

to go, and then have them sat there ready and waiting before I did the

Holly Wood: 00:14:00

full kind of, I've got this podcast.

Holly Wood: 00:14:03

Um, but other than that, I let it kind of roll to where it feels

Holly Wood: 00:14:07

like then there's a natural pause.

Holly Wood: 00:14:10

So I had a bit of a natural pause, um, after interviewing a lot of guests.

Holly Wood: 00:14:14

And then I started to play around with the format a little bit in, um, season two and

Holly Wood: 00:14:19

like now I've got a very different format.

Holly Wood: 00:14:23

largely because of lockdown and kind of pivoting slightly more into

Holly Wood: 00:14:28

the business coaching space rather than purely content creation space.

Holly Wood: 00:14:33

So I've got quite a different format now, but again, 2023 I'll be mixing it

Holly Wood: 00:14:39

up and kind of, you know, reintroducing interviews and things like that again.

Holly Wood: 00:14:44

Mm-hmm.

Holly Wood: 00:14:44

. So I'm a very, I'm a believer in things should be fluid and

Holly Wood: 00:14:48

grow with you and evolve with.

Rachael Botfield: 00:14:51

I'd agree with that.

Rachael Botfield: 00:14:52

I do think.

Rachael Botfield: 00:14:53

once you've, if you are what, if you want your podcast to grow

Rachael Botfield: 00:14:57

and change and something happens in your business, you change it.

Rachael Botfield: 00:14:59

I don't think that you should be afraid to change it.

Rachael Botfield: 00:15:02

I'm all for planning and, and, and doing, getting all that started

Rachael Botfield: 00:15:05

with, but I, I don't want to be, or I don't think you should be too rigid

Rachael Botfield: 00:15:09

in that planning because mm-hmm.

Rachael Botfield: 00:15:10

you're kind of making a rod for your own back.

Rachael Botfield: 00:15:12

Then if something change.

Rachael Botfield: 00:15:14

Circumstances changes you should be.

Rachael Botfield: 00:15:16

And, and that is kind of one of the benefits of running your own business

Rachael Botfield: 00:15:19

and you being in charge, is that you can make those changes quickly and

Rachael Botfield: 00:15:23

Yeah, change your mind because you are not answering to anybody else.

Rachael Botfield: 00:15:26

It's your own decision.

Rachael Botfield: 00:15:27

So I do, yeah, like that.

Rachael Botfield: 00:15:29

And I think that if your podcast, if you feel that it would work in a

Rachael Botfield: 00:15:34

different way or a different format, you shouldn't be afraid of changing

Rachael Botfield: 00:15:37

it up really, because it could end.

Rachael Botfield: 00:15:42

, if it's not working, you're kind of feeling like you're, you're flogging a

Rachael Botfield: 00:15:45

dead horse really in, in that respect.

Rachael Botfield: 00:15:47

And I think it'll come across in your podcast totally with listeners

Rachael Botfield: 00:15:51

if you are doing something that, um, you know, doesn't spark that joy.

Rachael Botfield: 00:15:55

And I think you do have to enjoy doing podcasting.

Rachael Botfield: 00:15:59

I think if you feel like it's, I mean, yes, sometimes it does feel

Rachael Botfield: 00:16:02

like a bit of a chore when you think, oh, I've got all this to do.

Rachael Botfield: 00:16:05

But ultimately you must enjoy podcasting to carry.

Rachael Botfield: 00:16:09

doing that.

Rachael Botfield: 00:16:10

Yeah.

Rachael Botfield: 00:16:10

To doing podcasting as a, as a thing for business.

Rachael Botfield: 00:16:13

Yeah.

Holly Wood: 00:16:14

Yeah.

Holly Wood: 00:16:14

And I, I love it.

Holly Wood: 00:16:16

I really do love it.

Holly Wood: 00:16:17

I had no idea that I would love it.

Holly Wood: 00:16:20

Again, I think it was just something, somebody at some point

Holly Wood: 00:16:22

said, oh, why don't you try that?

Holly Wood: 00:16:24

Like, give podcasting a go.

Holly Wood: 00:16:26

I really like the idea of, I'm quite like, I'm somebody who

Holly Wood: 00:16:30

likes depth and I like connect.

Holly Wood: 00:16:32

It's one of my kind of like, well, my values and what I look for in

Holly Wood: 00:16:37

relationships, but also with clients, and I like that there's a deeper

Holly Wood: 00:16:44

sense of connection with the podcast.

Holly Wood: 00:16:46

I feel like there's something about having someone in your ears.

Holly Wood: 00:16:49

It feels much more intimate.

Holly Wood: 00:16:51

It feels, um, like you can go into a deeper level than you would

Holly Wood: 00:16:55

on social media, for instance.

Holly Wood: 00:16:57

And you know, I'm a blogger, so I like long form content.

Holly Wood: 00:17:01

Like that's where I come from.

Holly Wood: 00:17:02

I come from like bashing out, you know, 800,000 words about something.

Holly Wood: 00:17:08

So kind of short captions and things were quite alien to me.

Holly Wood: 00:17:13

So when I discovered podcasting, it felt really.

Holly Wood: 00:17:16

Comfortable.

Holly Wood: 00:17:17

Like, I like being able to go a little bit deeper on subjects and, um, I think that's

Holly Wood: 00:17:22

one of the real strengths of podcasting.

Holly Wood: 00:17:24

It gives you that ability.

Holly Wood: 00:17:26

So yeah, I know.

Holly Wood: 00:17:27

I absolutely love it.

Holly Wood: 00:17:29

And you know, there's, you know, I've talked about changing format and

Holly Wood: 00:17:33

things, but there's always been a theme.

Holly Wood: 00:17:34

I always have a theme running through that.

Holly Wood: 00:17:36

Can we have it always, always the kind of thread that runs through everything.

Holly Wood: 00:17:41

Mm-hmm.

Holly Wood: 00:17:41

. But I think you can play around and kind of.

Holly Wood: 00:17:44

what fits right at the time for you.

Holly Wood: 00:17:46

Yeah.

Holly Wood: 00:17:46

Like

Rachael Botfield: 00:17:47

different aspects of that as well.

Rachael Botfield: 00:17:48

It's not just something that is static, is it?

Rachael Botfield: 00:17:52

You can change it and as you change and your business changes, you are still

Rachael Botfield: 00:17:56

gonna be thinking that same question as Yeah, you go on in your journey.

Rachael Botfield: 00:18:00

And so it is still relevant to that.

Rachael Botfield: 00:18:03

Absolutely.

Rachael Botfield: 00:18:04

Yeah.

Rachael Botfield: 00:18:05

So in terms of tech, um, how did you get on with.

Rachael Botfield: 00:18:10

like doing the recording, did you go out and buy mics or did you kind of,

Rachael Botfield: 00:18:15

cuz I, one thing I think is a bit of a barrier sometimes is equipment wise.

Rachael Botfield: 00:18:20

Yeah.

Rachael Botfield: 00:18:20

Hopefully.

Rachael Botfield: 00:18:20

And I think that you don't need to have expensive equipment to start.

Rachael Botfield: 00:18:24

I mean, it's always nice if you can get a nice mic and et cetera.

Rachael Botfield: 00:18:27

Um, yeah.

Rachael Botfield: 00:18:27

So how did you find all the tech side of things?

Holly Wood: 00:18:30

So I just wanna start by saying I am not a techy person.

Holly Wood: 00:18:34

And so if anybody's listening to this and thinking, oh, I can't start

Holly Wood: 00:18:37

a podcast cause I'm not very tech minded, like you absolutely can because

Holly Wood: 00:18:41

I'm not, and you can figure it out.

Holly Wood: 00:18:43

It doesn't have to be difficult.

Holly Wood: 00:18:45

Um, you can get support.

Holly Wood: 00:18:47

You know, I had somebody help me set it up and then once it was set

Holly Wood: 00:18:51

up, I kind of knew then how to add a recording or how to upload a record.

Holly Wood: 00:18:57

. So that side of things, like definitely don't let it be a barrier in terms

Holly Wood: 00:19:01

of like, like route of entry.

Holly Wood: 00:19:05

I remember buying a little, um, road mic, like a little

Holly Wood: 00:19:10

road, um, sit on your desk mic.

Holly Wood: 00:19:13

I think it was about 60 quid from Amazon.

Holly Wood: 00:19:16

And to be honest, that was, again, I wanna say Rachel, you might disagree,

Holly Wood: 00:19:20

but if we're looking at like four or five years ago, it wasn't even

Holly Wood: 00:19:24

back then, like there wasn't as.

Holly Wood: 00:19:26

apps and readily available tools.

Holly Wood: 00:19:28

I do feel like, no, there wasn't, no, you could probably buy a really

Holly Wood: 00:19:32

good mic now for like 20 quid on Amazon, whereas back then maybe

Holly Wood: 00:19:36

60 quid was like the entry point.

Holly Wood: 00:19:38

But even that, you know, kind of mm-hmm.

Holly Wood: 00:19:39

was a worthwhile investment.

Holly Wood: 00:19:42

So I remember putting a, getting a mic and having some headphones because I

Holly Wood: 00:19:46

knew that that was gonna help the sound.

Holly Wood: 00:19:50

and I first, because it was interviews, I first recorded through

Holly Wood: 00:19:54

Skype, so I used a tool, and I'm trying to think of what the app was.

Holly Wood: 00:19:59

I might have to like come back to you, but there was an app that would

Holly Wood: 00:20:03

pull the audio from a Skype recording.

Holly Wood: 00:20:06

Okay.

Holly Wood: 00:20:06

And then just turn it into an mp4.

Holly Wood: 00:20:08

Right.

Holly Wood: 00:20:09

And so then you just have that file and then I would edit it in Garage Band.

Holly Wood: 00:20:13

So I still.

Holly Wood: 00:20:15

Podcast in Garage Band.

Holly Wood: 00:20:16

Mm-hmm.

Holly Wood: 00:20:17

, because I find it really simple to just, I don't overly edit my podcast, by the way.

Holly Wood: 00:20:22

Mm-hmm.

Holly Wood: 00:20:22

, so because they're quite conversational.

Holly Wood: 00:20:24

But if there was anything like a massive coughing fit in the middle, then I could

Holly Wood: 00:20:28

just very quickly sort of snip it out.

Holly Wood: 00:20:30

And that's about as fancy as I got.

Holly Wood: 00:20:33

Um, now I think, you know, I'm sat here wearing, AirPods, you know, which

Holly Wood: 00:20:39

didn't exist when I started podcasting.

Holly Wood: 00:20:42

The sound is really good.

Holly Wood: 00:20:44

You know, I have recorded, when I was away in Italy, a podcast on my

Holly Wood: 00:20:49

phone using a voice memo app, you know, and that was great quality.

Holly Wood: 00:20:55

So I do think particularly now, you don't need fancy equipment to start a podcast.

Holly Wood: 00:21:04

You know?

Holly Wood: 00:21:04

Yes, you can have really high production quality.

Holly Wood: 00:21:07

However, don't let it block you from starting because you can

Holly Wood: 00:21:13

literally just sit there with your.

Holly Wood: 00:21:16

And create podcast.

Holly Wood: 00:21:17

Yeah.

Rachael Botfield: 00:21:17

They're so good.

Rachael Botfield: 00:21:18

The quality of them.

Rachael Botfield: 00:21:18

It's the same with cameras.

Rachael Botfield: 00:21:20

I mean, people make Mm, people make films on iPhones.

Rachael Botfield: 00:21:23

I mean there's, yeah, exactly.

Rachael Botfield: 00:21:25

I'm a bit of a film geek myself and, and I've read in my film magazines

Rachael Botfield: 00:21:30

about people who have entered, I can't remember what film it was now

Rachael Botfield: 00:21:33

that made on the, I all on the iPhone edited it on on the iPhone as well.

Rachael Botfield: 00:21:38

Yeah.

Holly Wood: 00:21:38

Probably like Cam Film Festival or something.

Holly Wood: 00:21:40

. Rachael Botfield: Yeah.

Holly Wood: 00:21:41

Yeah, exactly.

Holly Wood: 00:21:41

So to record it, I mean, headphones do.

Holly Wood: 00:21:45

, um, like you say, like having your AirPods, or sometimes you can get

Holly Wood: 00:21:48

the, the normal plugin ones that have the little microphone on them

Holly Wood: 00:21:52

just so it's closer to your mouth.

Holly Wood: 00:21:54

But I think that, um, yeah, it's, it's, it shouldn't be a barrier

Holly Wood: 00:22:00

to, to stopping you from starting.

Holly Wood: 00:22:03

I have met a few people out there that are kind of like,

Holly Wood: 00:22:05

oh, , you need all this quality.

Holly Wood: 00:22:08

And my, I myself, like my husband's a sound engineer and he, like,

Holly Wood: 00:22:14

when he listens to stuff, he's, he, he can pick stuff up that I

Holly Wood: 00:22:17

can't and, and I, and I get that.

Holly Wood: 00:22:19

And if you're making a radio program or whatever, then yes,

Holly Wood: 00:22:22

you do have to have it like that because people are paying for it.

Holly Wood: 00:22:25

But I think that at our level, as long as it's not too distracting about

Holly Wood: 00:22:30

what's going on in the background, you've not got somebody banging

Holly Wood: 00:22:32

the mic or there's a big noise.

Holly Wood: 00:22:34

I think that.

Holly Wood: 00:22:35

I haven't, I've listened to so many podcasts and very few people I've

Holly Wood: 00:22:41

thought I can't listen to that.

Holly Wood: 00:22:42

Like probably, probably none.

Holly Wood: 00:22:44

Maybe one.

Holly Wood: 00:22:45

That was it.

Holly Wood: 00:22:46

And that is just shows that you don't have to think, right?

Holly Wood: 00:22:50

I've gotta get like a proper studio.

Holly Wood: 00:22:52

Yes.

Holly Wood: 00:22:53

Anything I would say on sound is think equipment.

Holly Wood: 00:22:58

You know, you can use kind of what you've got, but definitely

Holly Wood: 00:23:01

try to be somewhere that you are not disturbed by ambient noise.

Holly Wood: 00:23:06

Cause I think that is the only thing, unless you are literally, that's the style

Holly Wood: 00:23:10

of your podcast, you are like a roving reporter or you know, out on the street.

Holly Wood: 00:23:15

It can be distracting for the listener if there's too much

Holly Wood: 00:23:18

going on around, can't there?

Holly Wood: 00:23:19

So, yeah, at the very, at the very least, you.

Holly Wood: 00:23:23

Try and be in a quiet room somewhere whilst you are recording.

Holly Wood: 00:23:26

And I feel like that's enough

Rachael Botfield: 00:23:28

to start.

Rachael Botfield: 00:23:28

Yeah, I, yeah.

Rachael Botfield: 00:23:29

So those things to do, to do that, like closing windows, turning off fans,

Rachael Botfield: 00:23:33

make sure your phone's turned off.

Rachael Botfield: 00:23:34

All those little things will just contribute to.

Rachael Botfield: 00:23:38

You know, the non background noise, which Yeah.

Rachael Botfield: 00:23:40

And then everything else just gets, and then speaking clearly, um, yeah.

Rachael Botfield: 00:23:45

And having the microphone kind of near you as opposed to miles away,

Rachael Botfield: 00:23:49

but people generally, yeah, pretty savvy, pretty pretty when it comes

Rachael Botfield: 00:23:53

to your phones and things like that.

Rachael Botfield: 00:23:54

These, like you say, the tech is so more advanced even from a few years ago, even.

Rachael Botfield: 00:23:59

There's so many different apps and everything out there for

Rachael Botfield: 00:24:02

you to use and absolutely.

Rachael Botfield: 00:24:04

What pod, um, podcast . What, um, podcast host do you use?

Rachael Botfield: 00:24:10

So

Holly Wood: 00:24:11

I'm on SoundCloud, so I.

Holly Wood: 00:24:13

Um, upload straight into there.

Holly Wood: 00:24:15

I know when, um, I had some help setting it up, you know, that was all

Holly Wood: 00:24:21

done for me and the RSS feed and all that techy side was kind of sorted.

Holly Wood: 00:24:25

But SoundCloud for me is so easy because as I said earlier, I just edit my.

Holly Wood: 00:24:32

Podcast in Garage Band, save it down as an mp4 and then upload it into

Holly Wood: 00:24:37

SoundCloud and you get to put in all your little, you know, tags and your, your,

Holly Wood: 00:24:41

um, show notes and things like that.

Holly Wood: 00:24:43

Mm-hmm.

Holly Wood: 00:24:44

and then it's straight up.

Holly Wood: 00:24:45

It's straight up online.

Holly Wood: 00:24:46

So, Yeah, I find it super,

Rachael Botfield: 00:24:48

super easy.

Rachael Botfield: 00:24:49

Yeah.

Rachael Botfield: 00:24:49

Um, I've not used SoundCloud.

Rachael Botfield: 00:24:52

Uh, when I first started I used Anchor, which is linked to Spotify.

Rachael Botfield: 00:24:55

Oh yeah, yeah.

Rachael Botfield: 00:24:56

And you can, I, I think you could even record in the

Rachael Botfield: 00:24:58

platform now, cuz you can add Mm.

Rachael Botfield: 00:25:00

Um, you can edit in there, you can add sound things, little jingles,

Rachael Botfield: 00:25:05

jingles, music and all sorts of things if you want, if you want.

Rachael Botfield: 00:25:08

I don't do that.

Rachael Botfield: 00:25:09

I've, I've used Captivate now for this podcast, but that's because, because

Rachael Botfield: 00:25:13

I'm a podcast manager as well, I wanted to try like a paid for platform and um,

Rachael Botfield: 00:25:18

captivate a kind of, um, a new company and they're all about their growth.

Rachael Botfield: 00:25:22

They have some growth labs, so that was kind of like nice.

Rachael Botfield: 00:25:25

Have my own podcast manager journey as well.

Rachael Botfield: 00:25:27

So I wouldn't necessarily say if it's your first podcast, cuz

Rachael Botfield: 00:25:31

it's a paid platform as well.

Rachael Botfield: 00:25:32

Yeah.

Rachael Botfield: 00:25:33

And perhaps it's good.

Rachael Botfield: 00:25:34

Is SoundCloud free or is that a paid platform?

Rachael Botfield: 00:25:36

Yeah.

Holly Wood: 00:25:37

No, I think it's free.

Holly Wood: 00:25:38

I'm pretty sure I'm on the free.

Holly Wood: 00:25:39

I think as with loads of things, there's different tiers.

Holly Wood: 00:25:41

So again, a bit like, a bit like you said, you can have, you know, you

Holly Wood: 00:25:45

can use their royalty free music.

Holly Wood: 00:25:47

You can create jingles, you can kind of do lots within the app.

Holly Wood: 00:25:51

I use it as it at its bare minimum of I upload and then click and go.

Holly Wood: 00:25:57

Um, and that's been enough for me.

Holly Wood: 00:25:59

So yeah, I, I highly recommend it.

Holly Wood: 00:26:01

Super

Rachael Botfield: 00:26:01

simple.

Rachael Botfield: 00:26:02

Yeah.

Rachael Botfield: 00:26:03

So did you have.

Rachael Botfield: 00:26:06

Or do you have, uh, an overarching kind of goal for your podcast?

Holly Wood: 00:26:11

Well, I guess you know, it, there's always gonna be an element that

Holly Wood: 00:26:15

I want it to make sense to my business.

Holly Wood: 00:26:18

You know, I.

Holly Wood: 00:26:20

What I've realized over the years is the thing I love about podcasting,

Holly Wood: 00:26:24

um, which is very different to something maybe like social media,

Holly Wood: 00:26:28

is you don't necessarily know who's listening and you don't necessarily

Holly Wood: 00:26:32

know how long people are listening for.

Holly Wood: 00:26:33

And then, you know, I've had clients.

Holly Wood: 00:26:36

Then go, oh, you know, I discovered you because of your podcast and you

Holly Wood: 00:26:40

know, six months ago or a year ago.

Holly Wood: 00:26:42

So I love that it's a platform that can help my business and help my

Holly Wood: 00:26:46

business grow and introduce clients to me and introduce me to new people.

Holly Wood: 00:26:51

So that's definitely part of it.

Holly Wood: 00:26:53

And the way I'm kind of moving, you know, the content is far

Holly Wood: 00:26:56

more kind of business centric.

Holly Wood: 00:26:58

Mm-hmm.

Holly Wood: 00:26:59

. But as I said, kind of right at the beginning, like positive

Holly Wood: 00:27:01

psychology is something.

Holly Wood: 00:27:03

I'm so passionate about that I really do am kind of on a mission

Holly Wood: 00:27:08

to raise awareness of positive psychology in all aspects of life.

Holly Wood: 00:27:12

And I think podcasting just has this incredible ability to reach people,

Holly Wood: 00:27:17

you know, that you would never be able to reach in any other way.

Holly Wood: 00:27:21

And so, I guess one of my overall goals as well is to raise awareness about

Holly Wood: 00:27:27

positive psychology and how everybody can integrate that incredible science into

Holly Wood: 00:27:31

their life and improve their wellbeing.

Holly Wood: 00:27:34

So it's kind of two prongs, like yes, lovely to have.

Holly Wood: 00:27:37

Clients and grow my business, but also genuinely part of my mission

Holly Wood: 00:27:41

is to just raise awareness of this, you know, incredible thing.

Rachael Botfield: 00:27:44

Yeah.

Rachael Botfield: 00:27:46

That's really, that is what exactly what I love about podcasts as well.

Rachael Botfield: 00:27:49

You can reach audiences far and wide and sometimes when you look at your stats and

Rachael Botfield: 00:27:54

you look at the different countries that have listened and it's like, oh bunch.

Rachael Botfield: 00:27:58

Didn't realize somebody from there would, would re would like, and, and

Rachael Botfield: 00:28:02

you wouldn't never be able to do that.

Rachael Botfield: 00:28:04

Yeah.

Rachael Botfield: 00:28:04

Years ago, would you be able to, no access, obviously, like we say with

Rachael Botfield: 00:28:08

technology coming along as well.

Rachael Botfield: 00:28:10

And I like what you said, like at the beg, going back to what you

Rachael Botfield: 00:28:12

said at the beginning about it being like a personal voice in your ear.

Rachael Botfield: 00:28:15

Mm-hmm.

Rachael Botfield: 00:28:16

, that is exactly how I think about podcasts and when I've listened to

Rachael Botfield: 00:28:20

them, um, and got into when I first kind of like fell on the podcast a

Rachael Botfield: 00:28:24

rabbit hole, if you will, that was one of the, Um, that I liked about it.

Rachael Botfield: 00:28:29

That you do feel like that person's talking to you.

Rachael Botfield: 00:28:33

Yeah.

Rachael Botfield: 00:28:33

And it.

Rachael Botfield: 00:28:34

A really great way for people to get to know you as a business owner as well.

Rachael Botfield: 00:28:39

Obviously it's, you know, that's not the sole reason why you're doing your podcast.

Rachael Botfield: 00:28:43

Uh, same, same with me.

Rachael Botfield: 00:28:44

I want to be able to help women who dunno what to do with starting a podcast or

Rachael Botfield: 00:28:48

need some help with their podcasting.

Rachael Botfield: 00:28:49

So that's kind of the idea around it.

Rachael Botfield: 00:28:52

But it is a way for them to get to know who you are, what you talk like, whether

Rachael Botfield: 00:28:57

they feel like they would gel with you.

Rachael Botfield: 00:28:59

So it's a kind of a nice.

Rachael Botfield: 00:29:01

I dunno, pre-qualifier kind of thing as well for them to get

Rachael Botfield: 00:29:04

to know you a little bit more.

Rachael Botfield: 00:29:05

Um, I find it.

Rachael Botfield: 00:29:07

With social media, and I was saying this to somebody the other day in a networking

Rachael Botfield: 00:29:11

group, I kind of prefer, um, talking like one-on-one or in a networking group.

Rachael Botfield: 00:29:18

Yeah.

Rachael Botfield: 00:29:19

I found this recently because on social media when you're writing comments

Rachael Botfield: 00:29:23

and things like that, which is fine, it's a nice way to keep in touch is

Rachael Botfield: 00:29:26

kind of like a text or something.

Rachael Botfield: 00:29:27

But I feel like you, you don't really get to know somebody very well unless you

Rachael Botfield: 00:29:32

have some conversations with them as well.

Rachael Botfield: 00:29:34

And that's when you get to know whether you really gel with them.

Rachael Botfield: 00:29:37

And I think podcast can, podcasting can be a great introducer to that.

Rachael Botfield: 00:29:43

Um, hopefully from your perspective as a business owner.

Rachael Botfield: 00:29:45

And then, Perhaps being, um, part as your community and then engage with

Rachael Botfield: 00:29:50

those people on a personal level after they've listened to the episode as well.

Rachael Botfield: 00:29:55

Yeah.

Rachael Botfield: 00:29:55

But I, I feel like it's a really

Holly Wood: 00:29:57

great communicator.

Holly Wood: 00:29:58

It's definitely like a connection builder.

Holly Wood: 00:30:01

And I think like picking up on what you said, I totally agree.

Holly Wood: 00:30:03

They're hearing someone's voice.

Holly Wood: 00:30:06

Is so key to that.

Holly Wood: 00:30:08

No, like, and trust, because I think, you know, we're, we're facing a world

Holly Wood: 00:30:13

where we see so much like text and, you know, emails and, and they're great and

Holly Wood: 00:30:17

they have their face and I love them too.

Holly Wood: 00:30:19

But there's nothing like hearing the way somebody says something and hearing what

Holly Wood: 00:30:25

their personality's like and you know when they laugh and what may, you know.

Holly Wood: 00:30:29

And I just think that's why podcasting, I know when I listen and when I sort of.

Holly Wood: 00:30:35

BINGE list, and particularly when you really get into a podcast,

Holly Wood: 00:30:37

you're like, oh, I'm gonna listen to like five episodes on the truck.

Holly Wood: 00:30:40

You feel like you know that person, don't you?

Holly Wood: 00:30:42

Mm-hmm.

Holly Wood: 00:30:42

. Yeah.

Holly Wood: 00:30:43

And you definitely feel like if you were to bump into them, you could have

Holly Wood: 00:30:45

a conversation because you know what they sound like and how they speak.

Holly Wood: 00:30:49

Yeah.

Holly Wood: 00:30:49

And I think that's quite a special, you know, a special thing.

Holly Wood: 00:30:53

Um, That you don't get on all the

Rachael Botfield: 00:30:56

other kind of platforms.

Rachael Botfield: 00:30:58

No, and I do think that, um, once you've listened to someone's podcast and you are

Rachael Botfield: 00:31:02

consuming their social media content, like cuz I've listened to your podcast and when

Rachael Botfield: 00:31:06

I read your posts, I can kind of hear your voice anyway coming through your posts.

Rachael Botfield: 00:31:11

Because, yeah, I've listened and I, I know what you sound like and what you're

Rachael Botfield: 00:31:15

talking about and things, so that's kind of like maybe a nice addition that

Rachael Botfield: 00:31:19

could happen as well for people that are looking at your content online.

Rachael Botfield: 00:31:24

Yeah.

Rachael Botfield: 00:31:24

And speaking of social media and online content, so how do you

Rachael Botfield: 00:31:27

go about promoting your podcast?

Holly Wood: 00:31:31

So anywhere and everywhere, basically.

Holly Wood: 00:31:33

Anywhere that you show up, talk about it.

Holly Wood: 00:31:35

I think one of the biggest things I would say is host it on your website.

Holly Wood: 00:31:39

If you've got a website, so I've got a a page.

Holly Wood: 00:31:42

That my podcast episodes get fed into, and so that I have, it's essentially like

Holly Wood: 00:31:48

a blog post that every podcast episode.

Holly Wood: 00:31:51

And you know, there's a couple of reasons for that.

Holly Wood: 00:31:54

It means that if people find you, um, they will, like, if they're a podcast

Holly Wood: 00:31:58

like listener, they will likely navigate and try and see if you've got one.

Holly Wood: 00:32:01

Mm-hmm.

Holly Wood: 00:32:02

, it's great for your seo, so it means you, your podcast is more

Holly Wood: 00:32:06

searchable and it also means it's great when you're marketing.

Holly Wood: 00:32:11

Feed the traffic through your own site.

Holly Wood: 00:32:13

Yeah.

Holly Wood: 00:32:14

You know, before they then go onto SoundCloud or Apple, I, uh, apple

Holly Wood: 00:32:17

Podcast or whatever, feed it through, because, you know, I'm a digital market

Holly Wood: 00:32:22

marketer through and through, so I want you to have the traffic, right?

Holly Wood: 00:32:26

Mm-hmm.

Holly Wood: 00:32:27

. So if you're hosting your podcast on your own website, you know, in

Holly Wood: 00:32:30

terms of having a, um, them on a page that can really, really help.

Holly Wood: 00:32:34

So that's the first kind of thing that I did.

Holly Wood: 00:32:36

Yeah.

Holly Wood: 00:32:37

Was made sure I had a podcast tab on my blog, podcast tab on my business website.

Holly Wood: 00:32:42

Um, and then it's, you know, shouting about it on all

Holly Wood: 00:32:44

your social media platforms.

Holly Wood: 00:32:46

It's talking about it in person at events.

Holly Wood: 00:32:49

You know, we forget in the online space, we can still communicate

Holly Wood: 00:32:53

in actual real life, you know, and say, Do you like podcasts?

Holly Wood: 00:32:57

I've got one here.

Holly Wood: 00:32:58

Get it up on your, you know, on your iPhone and also in groups that you are a

Holly Wood: 00:33:02

part of, you know, online or otherwise.

Holly Wood: 00:33:04

So, um, you know, share those episodes if you know that something's a, a useful

Holly Wood: 00:33:10

topic to people that are in the group.

Holly Wood: 00:33:12

And it's okay to do so.

Holly Wood: 00:33:14

Share it.

Holly Wood: 00:33:14

Like, share the, share the episode.

Holly Wood: 00:33:17

I.

Holly Wood: 00:33:18

I feel like podcast is very similar to blogging, which is

Holly Wood: 00:33:21

obviously why I'm drawn to it.

Holly Wood: 00:33:23

In that you can run the danger of thinking, oh, I've done the

Holly Wood: 00:33:26

episode, I'll never talk about it again when actually, yeah.

Holly Wood: 00:33:30

The beauty of podcasting, just like blog post, is you can

Holly Wood: 00:33:33

repurpose it again and again.

Holly Wood: 00:33:35

You can pull out an episode from the archives and talk about it again.

Holly Wood: 00:33:40

You know people are gonna find you at different times, and unlike a social media

Holly Wood: 00:33:44

feed, It's kind of gone after a few days.

Holly Wood: 00:33:47

Yeah.

Holly Wood: 00:33:47

You can go back to the beginning and listen from, you know, four

Holly Wood: 00:33:52

years ago if you wanted to.

Holly Wood: 00:33:54

Yeah.

Holly Wood: 00:33:54

So.

Holly Wood: 00:33:55

I always say keep sharing and repurposing and kind of, yeah.

Holly Wood: 00:33:59

Pointing backwards as well as, you know, to

Rachael Botfield: 00:34:01

your current episode.

Rachael Botfield: 00:34:03

Yeah.

Rachael Botfield: 00:34:03

Repurposing is a big one, I think, and um, one of my clients has me,

Rachael Botfield: 00:34:08

Edgar, and they use, you can, it's really good for evergreen content

Rachael Botfield: 00:34:12

so you can plug all content in and then, um, it'll like shuffle.

Rachael Botfield: 00:34:16

All the stuff.

Rachael Botfield: 00:34:17

So it kind of shuffles cool.

Rachael Botfield: 00:34:18

They've got different clips, sometimes a full length episode, so that's

Rachael Botfield: 00:34:22

really, that works really well for them.

Rachael Botfield: 00:34:24

So I see them repurposing their stuff all the time.

Rachael Botfield: 00:34:28

And now with my own, um, I kind of do mine on a four weekly basis,

Rachael Botfield: 00:34:32

like I batch mine and I have now.

Rachael Botfield: 00:34:36

Cuz I just ended up thinking, oh, I've just haven't, why am I not

Rachael Botfield: 00:34:38

talking about all my other episodes?

Rachael Botfield: 00:34:40

So like, bringing those back into my current, um, what I'm doing for.

Rachael Botfield: 00:34:45

my digital marketing is bringing those episodes back out.

Rachael Botfield: 00:34:48

Um, yeah.

Rachael Botfield: 00:34:49

And, and talking about them because like you say, they are still relevant

Rachael Botfield: 00:34:52

and people are joining you at different points in their journey.

Rachael Botfield: 00:34:55

Yeah.

Rachael Botfield: 00:34:55

So they may well really wanna go back and listen to that at the beginning.

Rachael Botfield: 00:35:00

And I think that, that as well, you've got like a.

Rachael Botfield: 00:35:02

A massive big content bank there for yourself, and you can keep repurposing

Rachael Botfield: 00:35:06

them in terms of whole episode clips.

Rachael Botfield: 00:35:09

Yeah.

Rachael Botfield: 00:35:09

Creating social media captions, creating carousels.

Rachael Botfield: 00:35:12

There's a whole load of things that you can do with them and, um, yeah,

Rachael Botfield: 00:35:17

rather than kind of, it is easy to forget the, just the, I've done those.

Holly Wood: 00:35:22

Yeah.

Holly Wood: 00:35:22

And, and, and they're there in the, in the vault.

Holly Wood: 00:35:24

But yeah.

Holly Wood: 00:35:25

And I, and I, I certainly, you know, so.

Holly Wood: 00:35:28

That maybe people wouldn't think of is, you know, if you are creating blog posts,

Holly Wood: 00:35:32

for instance, you can, if you're talking about a topic, you can say, oh, if you

Holly Wood: 00:35:38

like this or you wanna know a little bit more, I, I recorded a podcast episode

Holly Wood: 00:35:42

on it and just, you know, embed a link.

Holly Wood: 00:35:43

It doesn't always have to be Yeah.

Holly Wood: 00:35:46

Or singing or dancing, like promotion.

Holly Wood: 00:35:48

Mm-hmm.

Holly Wood: 00:35:49

. But it's that kind of, you know, Linking that journey that you want your

Holly Wood: 00:35:53

audience to go on when they find you.

Holly Wood: 00:35:55

And if they're landing on your website and they're interested in a

Holly Wood: 00:35:58

topic, can you serve them a podcast episode to take them to that space?

Holly Wood: 00:36:03

You know?

Holly Wood: 00:36:03

And it's really thinking of that, that user journey or

Holly Wood: 00:36:06

that that audience journey.

Holly Wood: 00:36:08

Yeah.

Holly Wood: 00:36:09

Which is why I love it.

Rachael Botfield: 00:36:10

Talking about audience, do you have, what is your target audience?

Rachael Botfield: 00:36:14

Um, I know you talked about having mums and, and entrepreneurs.

Rachael Botfield: 00:36:17

Is it more specific now that.

Rachael Botfield: 00:36:20

Pivoted towards more the mentor side of things,

Holly Wood: 00:36:24

I think.

Holly Wood: 00:36:24

I mean, it's largely the same.

Holly Wood: 00:36:26

I, I, you know, predominantly help women, solopreneurs, mm-hmm.

Holly Wood: 00:36:31

, so women who are building their businesses pretty much single handedly

Holly Wood: 00:36:36

now as I've grown and my clients grow, That turns into, you know, women

Holly Wood: 00:36:41

entrepreneurs with little teams of people and, you know, or business partners.

Holly Wood: 00:36:45

So it's not like I've only ever worked with women who only work on

Holly Wood: 00:36:49

their own, but I think predominantly solopreneurs, um, who are probably, you

Holly Wood: 00:36:55

know, started their business journey.

Holly Wood: 00:36:57

So they're, they're in it and they.

Holly Wood: 00:36:59

That they want to do it and they know that they're doing something that kind

Holly Wood: 00:37:03

of works, but they dunno where to go next and they dunno how to build it.

Holly Wood: 00:37:07

Like that's where I can really help women and support them and help them

Holly Wood: 00:37:11

flourish in their businesses, um, and their income, but also just feeling

Holly Wood: 00:37:17

good doing it because I think this is part of it, like we need to enjoy.

Holly Wood: 00:37:22

And have fun whilst we do it.

Holly Wood: 00:37:25

We don't start working for ourselves for an easy ride.

Holly Wood: 00:37:27

It's not the easy option.

Holly Wood: 00:37:29

, you know, despite what some people might think or what it might look

Holly Wood: 00:37:32

like on social media, you don't work for yourself for the easy option.

Holly Wood: 00:37:36

You work for yourself because you wanna change.

Holly Wood: 00:37:39

The world or you, you love it.

Holly Wood: 00:37:41

You wanna change the way your life is.

Holly Wood: 00:37:43

Mm-hmm.

Holly Wood: 00:37:45

. So it's not about, you know, um, it, it being easy, but it's about, it should

Holly Wood: 00:37:49

be fun and it should be enjoyable.

Holly Wood: 00:37:51

And that's what I aim to help women kind of figure out, you know?

Holly Wood: 00:37:55

Yeah.

Holly Wood: 00:37:56

Um, yeah.

Holly Wood: 00:37:57

Yeah,

Rachael Botfield: 00:37:58

yeah.

Rachael Botfield: 00:37:59

It's, um, it, it should be fun and I mean, it isn't, like I said, it isn't easy and

Rachael Botfield: 00:38:03

you do have no hard days, but, um, Having that guidance to help you, you know,

Rachael Botfield: 00:38:09

get on that way and be, stay positive and enjoy it is, is an important thing.

Rachael Botfield: 00:38:14

I've seen a lot about your, um, your away.

Rachael Botfield: 00:38:17

Is it your away days that you do My retreat.

Rachael Botfield: 00:38:20

Retreat, that's it.

Rachael Botfield: 00:38:21

Oh, in fabulous pictures of, uh, yeah, the retreat