Podcast Insights with Sabine Schwartz

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Welcome to podcasting one on one with me your host

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Rachel. This podcast is for female business owners and

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solopreneurs that are looking to start a podcast that add to your

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own already awesome offering. I'll give you helpful advice

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that you can take away and use in your podcasting journey. I

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hope to answer those tricky questions that just keep you

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from starting once a month I'll be joined by other female

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podcasters. They'll share their journey with you and offer tips

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and advice they discovered along the way. Let's get started.

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Hi, and welcome to this week's episode. Today I have Sabine

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Schwartz with me. Hi, Sabine.

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Hi, I'm so happy to be here. Oh, it's lovely to have you on.

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Sabine is a sales and confidence mindset coach, she helps female

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entrepreneurs become more confident in their sales skills,

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release all the books around sales at which money and human

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connections so that they have a bigger income and impact at the

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speed of light. That sounds so interesting. Sabine, you want to

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tell us a little bit about yourself? And then like why you

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wanted to start your podcast?

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Yeah, sure. Yeah, I'm so mean, I'm in Germany in Berlin. And

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I'm a mom of three very, very active voice and the age of 811

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and 12. And I'm since long time in business I started as a

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health coach 11 years ago. And then I completely switched over

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my old business and change direction and became a business

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coach, and a hypnotherapist and RTT practitioner, which is a

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really quick form of hypnosis, to overcome all limiting

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beliefs, procrastination, impostor syndrome, lack of

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confidence, and just wonderful. And this way, I call it our

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speed of light. Because just really, really quick, you don't

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have to wait weeks until you feel better and more confident.

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And often after 123 sessions, you will feel already a push and

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director of anything you desire, like confidence, public

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speaking, visibility, being able to get in front of the camera.

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And I just love this combination. And this is why I

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started my podcast as well. Because I wanted to have a

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platform which can reach many people and where I can just talk

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about my passion. And share all my knowledge about how to work

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with your mind how to heal different things from your past

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trauma from the past, how to release anxiety, how to become a

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better entrepreneur, feeling fully aligned and purposeful or

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just love your business again, because I know how hard it is a

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few question yourself all the time, if you feel overwhelmed,

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stressed, anxious, afraid of reaching out to new people or

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get into public speaking or even sales. I mean, sales

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conversations can be really, really hard. And this one, I

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love to talk on my podcast about like really how you can become

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the best version of yourself, and how to truly master your

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mindset. And how to achieve everything you desire in a

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quicker way.

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When you have those mindset blocks, it is so difficult to to

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overcome them sometimes and some and the feeling that perhaps it

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might take a really really long time. And often in business you

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don't, you don't really want to wait that long to be able to, to

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overcome some of those things, especially with sales I've had

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that myself and impostor syndrome. They are really big

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things, especially with online entrepreneurs at the moment,

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those kinds of blocks that we have to get to get over those

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things. RTT sounds really interesting. But tell us a

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little bit about that about RTT and what it is. Yeah,

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yeah. RTTs rapid transformational therapy and for

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short form is RTT. And I've gotten better memories appear

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and talking about quick results. It's because she was a therapist

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before. And she said when you're a therapist, it takes sometimes

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very long for your clients to feel better. And I mean, I have

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got friends who have depression for example, and there are since

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five years in therapy, and still don't feel so much better. It's

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just like crazy sometimes and Rosa Pierre said okay, when,

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when you're when your arm is broken, for example, you don't

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want to wait one year until it heals until it gets better and

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the same as with pain in your soul. I mean, you can't see it,

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but it's there and it's really, really terrible for so many

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people and so she said okay, she wants to well invent something

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which works a bit quicker so that you can heal in a quicker

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time and don't have suffer for years and years and years. And

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that's how she came up with this relatively new therapy form,

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which is a combination of therapy, cognitive behavioural

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therapy, hypnosis, and NLP. And it's just a wonderful form of

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stuff that I'm getting my clients into hypnosis, and

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they're staying in my session the whole time and hypnosis, and

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I'm getting them to the root cause of their problem. And then

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we uncover it and they can see and know so clearly everything

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from the past. And they can go back so many years back when

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there were small children or babies. And then we uncover what

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happened, what created this problem, what created the blog,

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for example, and then we release it and get it out of their mind.

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So that you can it's like, like a gardener, for example, it's

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just getting out all the weeds. And then we plant new seeds for

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beautiful blossoms to flowers to bloom. And this is planting the

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seeds in the session. So rewiring of their mind, like

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really installing better believe special feelings, better

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thoughts, because I'm in the end, we all become what we

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believe. And when we believe we are so bad at selling, we can't

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sell, we have problems to talk to other people, we can't talk

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in a compelling way so that the people have see the value of our

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products. And sales are really hard and terrible and sleazy,

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and what you all hear about sales, I mean, sales are

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connected to so many things. And it's just not a small single

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thing. I mean, sales are such a big area connected with many,

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many bad feelings, and fears and anxiety. And this is what I am

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doing my session that I just planned on better beliefs about

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sales about themselves. And so that they just feel instantly,

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so much better, so much more confident. And they believe that

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their sales leaders, for example, did their masters

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helot, sellers. And yeah, this whole session will look like and

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this the power of rapid transformational therapy,

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it sounds really interesting, I can tell you're really

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passionate about it, just talking about it, which is so

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great. Obviously, passion is a big part of running your own and

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owning your own business and getting the best out of and also

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starting your your podcast as well. So tell us a little bit

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more about so you have the idea about doing a podcast to share

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your passion and to help people. Yeah, how did you go about

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starting the planning side of things?

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Yeah, I'm really I love planning. And I have many

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planners here in the back side of me. And I have for example,

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for when I started with my podcast planning process, I have

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a look at the half a year. And think about my content

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categories, which I want to fill up and I'm always connecting

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them back to my programme, I've got a signature programme, which

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is called the sales alchemy Academy, where it's a six month

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programme where I guide my clients through to feel better

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in selling and we're confident in the visibility aspects as

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well, so many different parts. And I'm looking at my module,

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for example, and then I break them up for the half year. And

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I'm planning my content around this content buckets off my

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modules of my of my group coaching programmes, so that

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every piece of content I'm putting out there links back to

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this programme. And this is how what I truly love to do and what

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I suggest to everybody doing just see about what what kind of

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products are having, and how can you talk about and how can you

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connect your podcast to teach the people about it about your

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programme. And then I'm doing one week I'm doing a one person

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show like only me where I'm talking about my stuff. And the

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second week, it's like the weekly as every week I once a

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week I am on and the next week I have a guest and those reaching

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out to the people who really matched my subject that before I

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had a Facebook group where I had a show inside as well. And I

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didn't plan anything there when I started I wasn't so big and

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planning planning part came the last years because I saw how

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difficult it is if you just don't plan if you just do a

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post, hey people I'm looking for somebody to interview like I did

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it before my Facebook group and then random people just came in

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there and I just checked their their profiles for example. And

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then I picked them but I didn't have a theme before which was a

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really big problem and so I can only suggest really look for the

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right people look for you Our own theme which really supports

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your business, because I mean, the podcast needs to support

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your business as well. And it needs to have a specific theme.

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And so it's very important to really handpick your guests and

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see what kind of value they can provide so that it matches your

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brand. And that's what I'm doing it as a first step, but it does

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plan out one half a year, half a year in advance. And then I have

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for each session, I have like a sheet where I have my hook my

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steps, which I'm going through. So it's like one pager, I put

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everything in there a little bullet points, and my call to

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action on the end as well. It's like a video script as well,

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because I really love video, and I'm using the same script for my

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audio podcast, but I have the podcast always in a video format

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as well and have like a video podcast.

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Okay, yeah, I was gonna ask whether or not you had you did

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video, as well. So do you put the video on to YouTube? And

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then have your podcasts go out on the rest of the platform?

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Yeah,

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yeah, I have my podcast on YouTube. And I have a nine

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minute video of this podcast on LinkedIn as well. Oh, okay.

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That's interesting. How do you find that? What does that work

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well with? Do you get a lot of engagement on those type of

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posts having? Like, do you just kind of like, pick nine minutes

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section out of the episode to, to put out there? Yeah,

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yeah. And what I have to say, before I just put the moment

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video in my scheduling tool added got just scheduled to

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LinkedIn. And now since I'm really working more on LinkedIn

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and getting to know it better, I heard that LinkedIn doesn't like

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third party tools, and that they will guide them a little bit so

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that you don't get so much engagement. And that was my

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problem. I didn't get much engagement on LinkedIn, on my

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video posts, and all my posts in general. And now I am, I got off

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my scheduling tool, even if I really, really love it, because

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it's just such a time saver. But now I'm doing it manually and

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just upload. And then I'm engaging on LinkedIn. And the

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same time when I'm uploading it. And when I'm doing it that way,

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I'm getting more engagement. And this is what I am working on

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right now. And I need to have more connections on LinkedIn,

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cause I'm quite new, I'm still under 500, I have 450 or

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something like that. And when I'm getting more and more, I

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will get more engagement on my videos, and I will keep up the

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strategy. Because I think that's really, really good.

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Yeah, that's interesting that you don't get as much engagement

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if you use a scheduler. I know that. I was talking, Michelle

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tonight, there was a post that Michelle had done a couple of

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weeks ago now. And talking about video engagement, someone she's

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connected to, and it is quite small. It's smaller than regular

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posts, but it means that the person, they'll give you the

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stats on how long they've watched it for, which is quite

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interesting. So they some of the videos don't do you think they

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don't do very well. But actually, like the ratio of it

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is quite a configure out and maybe I'll have to try and find

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the most and link in the show notes. But that was quite

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interesting, because I put my audiograms on there as videos.

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But I do use a scheduler as well. So I should do a little

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testing actually, that's quite a good thing to to do, actually,

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when you're doing your promotion is to test out different types

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of posts and see how well they do. And that's an interesting

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one about schedulers. I know one point you couldn't actually

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schedule a video that would appear actually on LinkedIn. I

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use Buffer. And they do now but originally, it would take you to

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a different link if someone clicked on it. So but yeah,

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you're right, that they don't like and they don't like you

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sharing links in the in the posts either and things like

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that. Because they want you to stay on the platform, don't

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they? Which is understandable. It makes it difficult when

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you're trying to be organised and get everything scheduled and

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put your links in there. So today's little challenge.

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What I'm doing now is that I just posted, and then I reach

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out to like 10 People will think okay, for them, it would be

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interesting. And then I'm send them a message you already like

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to check out my video I did about this and this. And yeah,

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and when I'm doing it this way, I'm getting more engagement.

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Yeah, yeah, it does. It does take time, because it takes time

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to build those connections. And you really want to have genuine

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connections and just have people that are going to be interested

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in your content and you're going to add value for them. And

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otherwise, you know, you don't want a lot of people that, you

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know, don't

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engage them just random people. Exactly. That's what I love to

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do on LinkedIn. It's just like really creating conversations

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and yeah, and relationships. And don't just connect request

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connection and then just send a pitch like you're running. And

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yeah, so I just love connections. And that's really

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the way to go, I think.

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Yeah. And I think it's to help build your audience for your

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podcast. Like, getting back to people as well. And in creating

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that it's about creating the two way engagement, isn't it as

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well, not not having it all one way like

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to take and never give. That's really often you need to give

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good feedback as well. Yeah. You're the person who always

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takes takes takes. Yeah, yeah,

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absolutely. So it sounds like you were very organised in your

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planning, and really thought about what episodes are going to

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benefit your audience, which I think is a really great way to

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get started. Did you have any particular podcast goals in mind

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when you started?

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Yeah, I want to always a podcast, I want to build like

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genuine relationships. And I want to build myself up as an

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authority in my field. And to have, yeah, I wasn't sure about

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the number of downloads I want to have. Because the beginning,

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I wasn't so sure about what are great numbers to have as

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downloads, for example, but it's just like, I just want to have

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my podcasts reach as many people as possible. And use it as a

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tool to as well engage. But relationships reach out to new

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people. And to have something where I can say, like a

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conversation starter. For example, if you have a person

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who you truly love to connect with where you think, okay, this

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person is a little bit more far ahead than me, for example. And

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I would love them to get to know me, for example, this is how I'm

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using my podcast as well to use as a tool to give value for this

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person as well, if they're on my podcast, they're getting a value

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as well. And perhaps they want to invite me later back to their

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podcast as well, because for me, like a great visibility tool as

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well to get in front of other other audiences. Because I mean,

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when you're starting in your field, or like me, for example,

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I shifted my niche. And I need to build up my authority in my

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niche. And when I don't have myself a big audience in the

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beginning, it's great to get in front of other audiences. And

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there is a podcast great to have, because you have always

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something where you can invite people to, and they will perhaps

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later, invite you as well as like, giving and receiving. And

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for this podcast is just amazing. And it's a content

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library as well. And even for myself, I want to put in there

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meditations for myself. And then I can just go in there and

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listen to my own meditations. Because it's really, I just love

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it when you're laying in bed on the night, for example. I mean,

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everybody knows how it is sometimes in the night. I mean,

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it's like your nervous system shut, go slows down, goes down,

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goes down. And then comes the bed. Your thoughts, for example,

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which keeps you up at night, I get anxiety, I think, oh my

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gosh, how can I pay these bills? Or what's our the kids in

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school, or what's your business or the taxes or you still

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haven't done the taxes, and you need to do that, like, you know,

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like, your mind just starts rolling around, you get all the

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crazy ideas and anxiety comes up, and you can't sleep again.

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And what actually love then is just listen to a meditation. And

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this is where a podcast for me is great because I want this my

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goal I want to add in more hypnosis from myself and

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meditations, which I can just listen to when when I can't

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sleep, I can listen to my meditations, and other people as

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well. So because meditations are just amazing, to help you feel

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instantly better and to sleep better. And even my kids are

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listening to my meditations that they can just tune into my

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podcasts and listen to meditation from me where they

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have like an easy find library where you can just click and

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listen to it.

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Yeah, that sounds great. I listened to meditations at night

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as well. One thing I'm always worried about is the kids at

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school and they have their own little stresses and minor 10 and

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12 and they're in middle school because we got three to where I

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am and you know all those problems that preteens get and

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I've we've done I have I use the headspace app at the moment, but

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it's great. They quite like having something to calm them

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down because there is there is always that time in the night

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when you're thinking about things and you just want to help

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clear my that sounds really great and you're thinking you

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know more about your ideal audience and your target

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audience and thinking about what would be great for them as well.

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I think adding in a meditation would be really nice. And what

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you said about it being a content library it's repurposing

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and using your content that you've created is such a great

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thing for your podcasts as well. And it's, it's easy to forget as

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well, how to Nicole, my clients from showing up solo are

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brilliant at this is i So sometimes I'm guilty of

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forgetting to this myself, when you started to get a few

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episodes behind you I'm, you know, in my 20s episodes now,

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and you know, it's almost like oh, they're they're done and

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gone. But you can actually use your what you've done previously

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to to to retire because they're still valid. There's still new

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people joining hopefully, you're missing at different stages. And

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it is great to have that content library to be able to repurpose,

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and show not just what you're doing now, what you're focusing

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on now is pointing them in the direction of, you know, have you

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heard this? And did you know that I've done you know, that

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this could help you as well?

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It's amazing. Yeah. Repurposing is really the best one.

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Yeah, absolutely. I think it's such a, in all parts for your

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marketing, it seems. Because you, you've already created the

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content. And I think sometimes feel like you've got to keep

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creating new content, but you're creating it by doing a podcast

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episode, you know, that is your piece of content. And what I do

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with my with this podcast is, you know, look back, and think

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about the things we've talked about and expand upon them. And

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that's why I love having guests come on, like yourself and all

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my other guests and offering your insight into the

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podcasting, your podcasting journey. Because teaches me

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things, everyone has a slightly different take on things. And

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it's really great to to bring out the different. Although

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there is a consistent, you know, people with like tips on

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podcasting is just start by a consistent one. But it's really

Unknown: 00:21:55

interesting, I did interview somebody the way this like a

Unknown: 00:21:58

really established podcaster. So it was quite interesting to hear

Unknown: 00:22:01

from someone who's been doing it for a long time, like longer

Unknown: 00:22:03

than me and quite interesting. I love getting those different

Unknown: 00:22:06

perspectives on interest stories. Yeah, it

Unknown: 00:22:11

was what I love as well about different guests on the podcast,

Unknown: 00:22:14

that you just get different experiences, different insights,

Unknown: 00:22:18

it's just always so interesting.

Unknown: 00:22:20

It is I think that when you get those guests in there, and

Unknown: 00:22:26

sharing stories, it's I love that it's people that you, you

Unknown: 00:22:32

know, you meet them on social media or networking, I find some

Unknown: 00:22:36

of the podcasts that have like big celebrities on and things

Unknown: 00:22:39

but that was great. It's great to hear stories from them, but

Unknown: 00:22:42

it's, it's, uh, find it more relatable hearing stories from

Unknown: 00:22:46

people who are your peers, people that you can really

Unknown: 00:22:50

relate to. And like, I'm sure the guests that are coming on to

Unknown: 00:22:54

your show, you know, they're complementing what you're

Unknown: 00:22:58

helping people with. And they themselves are then relatable to

Unknown: 00:23:02

your audience, because they're, they're complementing what you

Unknown: 00:23:05

do. And that's, I think, more valuable than having a big name,

Unknown: 00:23:11

you know, to get a big one,

Unknown: 00:23:13

as well. Yeah, and one of the big names I've read more always

Unknown: 00:23:17

most interesting how they were living when they just started.

Unknown: 00:23:21

Because now when they are so far ahead, and they have big teams,

Unknown: 00:23:26

you can't get so much value out of them anymore, because they're

Unknown: 00:23:29

in a complete different legal or league. And yeah, just for the

Unknown: 00:23:35

normal businesses, normal entrepreneur was just so much

Unknown: 00:23:39

better if you just have people who are on the same stage like

Unknown: 00:23:42

them are just some steps ahead where they can learn and take

Unknown: 00:23:47

some ideas for their own business or their own life.

Unknown: 00:23:50

Yeah, absolutely. I totally agree there. So did you how did

Unknown: 00:23:55

you feel about the tech side of things when it came to recording

Unknown: 00:23:58

and uploading, and all those things?

Unknown: 00:24:01

Honestly, before before I started, this was the main thing

Unknown: 00:24:05

which kept me away because I thought so difficult to do it

Unknown: 00:24:09

the textual world should be sort of equal or I thought it's

Unknown: 00:24:13

difficult. And I had no idea how to record and how to start even

Unknown: 00:24:18

if I have done before, like meditations and hypnosis and

Unknown: 00:24:21

recordings. I wasn't sure how to upload it and how to get my

Unknown: 00:24:26

podcast to Spotify and Apple and wherever. And this almost kept

Unknown: 00:24:32

me away and I thought it's so time consuming, and I need to

Unknown: 00:24:36

have better audio and I was always struggling with my audio

Unknown: 00:24:41

quality. And even if I got a good mic, but my room is where

Unknown: 00:24:46

I'm sitting and recording this. Yeah, I always thought it's just

Unknown: 00:24:51

not such a good audio quality in here because I need to have

Unknown: 00:24:55

perhaps more captions or something in which creates a

Unknown: 00:24:59

better sound. Hmm, this always kept me away. And then I just

Unknown: 00:25:02

said, okay, just start. I just make it simple and easy. And I

Unknown: 00:25:06

don't complicate everything I just sit down, think about my I

Unknown: 00:25:12

have everything pre planned already, and then just start

Unknown: 00:25:15

talking. And then I just, I don't over Edit, I edit a little

Unknown: 00:25:21

bit, I create my own intro. And before I start, okay, I will

Unknown: 00:25:27

need to have a really great intro, I will find somebody on

Unknown: 00:25:30

Fiverr or Upwork. And they will do it. And and then for me,

Unknown: 00:25:37

it's, for example, when I'm paying someone to do it, I want

Unknown: 00:25:40

to really have it perfect. And I can't just go for this intro,

Unknown: 00:25:45

for example, to pay like $20 Because I think oh, no, it's not

Unknown: 00:25:48

so good. I need this one for $200. And I think oh my gosh,

Unknown: 00:25:52

was such an investment when I'm just sorting out how crazy. And

Unknown: 00:25:55

that's how I've done so many mistakes before because I'm

Unknown: 00:25:59

since 11 years of business. And I always paid way too much and

Unknown: 00:26:03

want to have everything perfect. And then after some months, I

Unknown: 00:26:07

trash everything and create everything new again. And so I

Unknown: 00:26:11

thought okay, now I start my podcast, I am just doing my

Unknown: 00:26:14

intro, I do it messy and not perfect. And I do it myself. And

Unknown: 00:26:18

this sort of started. I mean, later when my podcast really

Unknown: 00:26:21

takes off or something like that I can pay more to have a perfect

Unknown: 00:26:25

intro. But right now I just have myself. And this is how I want

Unknown: 00:26:29

to do it now that I really work on myself and my perfect

Unknown: 00:26:34

tinnitus and just do it when I'm sitting there. I'm just doing it

Unknown: 00:26:39

does start without complicating everything and overthinking. And

Unknown: 00:26:44

like this, it's really an easy and wonderful process. I don't

Unknown: 00:26:47

edit too much, just a little bit. And then I just uploaded

Unknown: 00:26:50

directly to anchor I'm using anchor. It's a free tool. I

Unknown: 00:26:55

mean, you know what? Yeah, listeners who don't know, so

Unknown: 00:27:00

easy. You can just stream it into Spotify, and all the other

Unknown: 00:27:03

places, they're connected to all the other platforms as well. And

Unknown: 00:27:08

it's pretty easy and just wonderful.

Unknown: 00:27:10

Yeah, I for my first podcast, I did mine on Anchor, my client

Unknown: 00:27:15

uses anchor. I have chosen Captivate for this podcast, but

Unknown: 00:27:20

I wanted to, I wanted to look at a paid service, kind of sort of

Unknown: 00:27:25

research for myself as well and potentially for the future. So

Unknown: 00:27:29

that's why I decided to do a paper form. But I there's a lot

Unknown: 00:27:33

of people that do have a lot of problems with anchoring. But I'm

Unknown: 00:27:36

not quite sure you can. Did you know that you could upload video

Unknown: 00:27:40

now to anchor? Really, yeah, you can say, if you upload the

Unknown: 00:27:45

video, it will pay on Spotify as video or audio, but it will

Unknown: 00:27:50

still send the audio to the other places that you've

Unknown: 00:27:52

connected it to. So they're starting like trying to get like

Unknown: 00:27:55

a video platform on Spotify, which is quite interesting,

Unknown: 00:27:58

which is what I do a video plus Yes. So it would because anchor

Unknown: 00:28:02

is part of Spotify you when you upload your you just upload the

Unknown: 00:28:06

mp4 to Yeah, so that's what they're kind of, I don't know

Unknown: 00:28:11

where they're trialling at the moment. And so you can watch the

Unknown: 00:28:14

video if you want. Yeah, so people can watch the video on

Unknown: 00:28:18

the Spotify platform without having to go to YouTube. I think

Unknown: 00:28:21

that's what they're kind of trying. Okay, so what do you

Unknown: 00:28:26

feel was your biggest challenge in starting your podcast? Or as

Unknown: 00:28:30

you're going forward now? Like, what what's your biggest

Unknown: 00:28:33

challenge?

Unknown: 00:28:34

Yeah. My biggest challenge is the consistency with it. And but

Unknown: 00:28:42

yeah, and this was like, when I started my podcast, I really the

Unknown: 00:28:46

mistake I made was that I didn't upload consistently. And yeah,

Unknown: 00:28:52

and I got into myself the last weeks and worked on myself a

Unknown: 00:28:57

little bit with Yeah, because I had the problem that I just

Unknown: 00:29:00

wanted to do way too much. Not only was my podcast, but with so

Unknown: 00:29:04

many other social media platforms. I always had the

Unknown: 00:29:07

feeling I need to be on Facebook, Instagram, Twitter,

Unknown: 00:29:10

LinkedIn, YouTube, and podcasts, and Pinterest and everywhere.

Unknown: 00:29:16

And I just stretched myself way too thin. And I got really

Unknown: 00:29:20

overwhelmed and didn't want to do anything anymore. That's not

Unknown: 00:29:25

the way to go. I need to really take an inventory in myself and

Unknown: 00:29:29

how I'm doing everything and that I have not have the feeling

Unknown: 00:29:33

I need to do four master classes per month, for example. Why

Unknown: 00:29:36

can't I just do one and do it really, really well? And why

Unknown: 00:29:40

can't I just be on one social media platform and do it really

Unknown: 00:29:43

well? And yeah, and so I took some major steps. I closed my

Unknown: 00:29:48

Facebook group down. I got off Facebook of Instagram. I'm now

Unknown: 00:29:51

only on LinkedIn. And I feel amazing. When I'm doing this

Unknown: 00:29:56

right now. It's just a really great great step. And I feel so

Unknown: 00:29:59

Much better. And since I did it, I can focus again on my podcast

Unknown: 00:30:05

and keep up with my schedule. And yeah, really long story

Unknown: 00:30:11

sorry about it.

Unknown: 00:30:12

Know that, you know, there, there is a lot of pressure to,

Unknown: 00:30:16

to feel like you have to go on lots of different platforms. And

Unknown: 00:30:20

are you missing out if you don't go on the other platforms and

Unknown: 00:30:23

but you're right, if you can't keep up with it, you're

Unknown: 00:30:26

spreading yourself too thin, like, like, I'm really

Unknown: 00:30:28

interested about Pinterest, I'm hearing a lot of things about

Unknown: 00:30:30

Pinterest. And but I just, I just don't have the headspace

Unknown: 00:30:35

and the capacity to really invest myself in Pinterest at

Unknown: 00:30:37

the moment. So I think that you taking the platform that works

Unknown: 00:30:43

the best for you, whatever that is, for you LinkedIn, and then

Unknown: 00:30:47

concentrate everything for, for that. And that way, you know,

Unknown: 00:30:52

that you can be consistent and, you know, keeping. And that's

Unknown: 00:30:56

really great to recognise that that's what you need to do to be

Unknown: 00:31:00

able to be consistent. And I think that it's different for

Unknown: 00:31:03

everybody. And I think that's important, too. For the

Unknown: 00:31:05

listeners here that if you're starting a podcast, or you're in

Unknown: 00:31:09

a podcast now that you're struggling to be consistent with

Unknown: 00:31:12

looking at all those different aspects of what you're doing in

Unknown: 00:31:15

your business, or what you're doing to promote it, and what

Unknown: 00:31:18

could you tweak or change, you know, you don't have to do what

Unknown: 00:31:21

everyone else is doing and be everywhere, kind of thing. So

Unknown: 00:31:25

that's the biggest mistake you can do for your health, for your

Unknown: 00:31:28

relationship for yourself and for your business. Because, I

Unknown: 00:31:32

mean, I got really honest with myself and thought, why why I

Unknown: 00:31:35

have a feeling I need to do always way too much really, I'm

Unknown: 00:31:38

a person I'm doing always way too much. And this creates

Unknown: 00:31:42

problems in the end, because I mean, you just can't be

Unknown: 00:31:45

superwoman to everything. And some some it's on cost of

Unknown: 00:31:50

something. It's like all the everything you're doing cost

Unknown: 00:31:53

something in the end, it cost path relationships, your well

Unknown: 00:31:57

being so many different things. And so it's important to really

Unknown: 00:32:01

see what brings you the most joy in what you're doing in your

Unknown: 00:32:04

business, your activities, for example, what's eating up your

Unknown: 00:32:08

time, and what brings in the most revenue and what brings in

Unknown: 00:32:12

the most. And when I got really honest with myself, okay,

Unknown: 00:32:16

Facebook doesn't bring me any money, Instagram as well. The

Unknown: 00:32:20

just is a big, big time eater. And I mean on Instagram. Now

Unknown: 00:32:25

what's real stories, Instagram lives, you have to do so much to

Unknown: 00:32:29

gain more followers. And then I think okay, but these followers

Unknown: 00:32:32

don't bring me any money. It's just stressing me. It's, yeah,

Unknown: 00:32:37

it's just time consuming. Okay, no, I just focus on LinkedIn.

Unknown: 00:32:42

And on my podcasts, and I'm doing great episodes, I will do

Unknown: 00:32:46

them consistently, I will repurpose them, I will use them

Unknown: 00:32:49

to build my authority on LinkedIn as well. And do

Unknown: 00:32:53

outreach and building relationships. And this is

Unknown: 00:32:56

really where all the money comes from in my business is from

Unknown: 00:33:00

relationships, from networking, from reaching out to people

Unknown: 00:33:03

building connections, and starting conversations. Yeah,

Unknown: 00:33:08

it's not from Instagram. It's really, when you talk about so

Unknown: 00:33:15

yeah, of course, it's like that. I mean, so simple and easy. Why

Unknown: 00:33:18

can't you just say, Okay, I get my money from other areas, and

Unknown: 00:33:22

then just close Facebook and Instagram down. But it was like

Unknown: 00:33:24

a many month process for me. I just couldn't get myself over it

Unknown: 00:33:29

to just say, Okay, goodbye. And so I'm good by Facebook. It was

Unknown: 00:33:34

really hard.

Unknown: 00:33:36

It's been great talking to you today. So be Have you got any

Unknown: 00:33:40

last piece of advice. For those looking to start a podcast?

Unknown: 00:33:44

Yeah, man was just started. And just word doesn't need to be

Unknown: 00:33:48

perfect. And just start recording an audio just today.

Unknown: 00:33:53

Just get on your computer, open up on your phone, do a voice

Unknown: 00:33:57

recording and see how it goes and just started. I mean, it's

Unknown: 00:34:02

so easy and simple. You don't need to overcomplicate

Unknown: 00:34:04

everything, and just start and then you can start to planning

Unknown: 00:34:08

phase and really have an eye on your next month. Have content be

Unknown: 00:34:13

strategic about it and get right guests into your podcasts or do

Unknown: 00:34:18

a solo podcast and just started. Don't overthink good.

Unknown: 00:34:22

Yeah, absolutely not overthinking it. That is a great

Unknown: 00:34:25

piece of advice. Would you just like to let this know where

Unknown: 00:34:28

where the best places to find you apart from LinkedIn. I guess

Unknown: 00:34:32

LinkedIn is the best place to find you. And what's your

Unknown: 00:34:35

website?

Unknown: 00:34:36

Yeah, my website is as Amina Schwartz like my name.com and

Unknown: 00:34:41

there you can find me and you can connect with me there I have

Unknown: 00:34:45

a coffee chat booking form my email addresses there and if

Unknown: 00:34:49

you've got any questions you can always reach me there.

Unknown: 00:34:53

Brilliant. I'll link all those in the show notes so they can

Unknown: 00:34:55

easily find you are saying thanks so much for coming on

Unknown: 00:34:58

Sabine. Take care

Unknown: 00:35:00

Oh, thank you for having me. Bye Bye

Unknown: 00:35:02

bye. Thanks so much for listening. If you've enjoyed

Unknown: 00:35:07

today's episode, please like, share and subscribe. Your

Unknown: 00:35:09

support means so much to me. If there's a question or topic

Unknown: 00:35:13

you'd like covering then I'd love to hear from you. Find the

Unknown: 00:35:15

podcast on Instagram at Rachel Botfield and drop me a DM till