Episode 52

full
Published on:

12th Dec 2023

Podcast Interview Tips and the Importance of Community with Kendall Breitman

Welcome to this week's episode! The last guest interview of Season 2.

This week, Kendal Breitman, the Community Manager at Riverside.fm joins me to talk podcasts!

Kendall shares her unique journey from journalism to community management and how the skills and experiences she brought from journalism enhance her role as a community manager.

Kendall provides valuable insights into effective interview techniques, drawing from her experiences as a community manager.

Discussion on how interview skills are crucial for creating engaging podcast content and some tips that you can use in your interviews.

Kendall emphasizes the pivotal role of community in the podcasting landscape.

Exploring how communities can bring people together, foster learning, and contribute to the creation of compelling content.

We touch on AI and how we can use it to help us in content creation and production tasks and overall enhance our work, not take away from it.

Key takeaways:

  • Knowing the goal of your interview helps keep you on track
  • Bullet points of areas you want to cover
  • asking follow questions
  • become part of a community to learn & inspire

About Kendall

Kendall is the community manager for Riverside.fm, an online recording and editing studio that allows podcasters to create studio-quality content from anywhere. At Riverside, she leads their community of thousands of creators. Before that, Kendall worked as a television producer and political reporter for outlets like MSNBC and Bloomberg News.

Connect with Kendall at https://www.linkedin.com/in/kbreitman/

Community Group https://www.facebook.com/groups/riversideconversationcreators

Find out more about Riverside https://riverside.fm/

If you have any questions or would like some help with your podcast, you can book a 30-min Free Session with me.

Can I ask a favour?

If you enjoyed the episode, I'd love it if you could leave me a review.

You can leave one here

Thanks so much!

I'd love to connect with you on social!

You can find me on:

LinkedIn | Website

Want to start a podcast, but not sure where to start? Download my free Podcast Playbook Get clear on your ideas!

Struggling with your podcast promotion? Grab my Easy-Peasy Podcast Promotion Checklist here!



This podcast uses the following third-party services for analysis:

Chartable - https://chartable.com/privacy
Transcript
Rachael Botfield:

Hi everyone and welcome to this week's episode.

Rachael Botfield:

I have the lovely Kendall Breitman here with me today.

Rachael Botfield:

She is a community manager from Riverside.

Rachael Botfield:

fm.

Rachael Botfield:

For all of you that might not know what Riverside.

Rachael Botfield:

fm is, it is a, Online recording studio for podcasts and video podcasts.

Rachael Botfield:

It's exactly what we're recording on now.

Rachael Botfield:

It's something, a platform that I decided to invest in this year.

Rachael Botfield:

And I'm very glad that I did.

Rachael Botfield:

So I met Kendall and we've been talking and connecting and she has

Rachael Botfield:

very kindly decided to agree to come on the podcast and talk to everybody.

Rachael Botfield:

We were going to have a little chat today about interview techniques

Rachael Botfield:

how you can be a, a good interviewer for your podcast.

Rachael Botfield:

Do you want to just introduce yourself a little bit more?

Rachael Botfield:

So everyone knows a little bit more about you, Kendall.

Kendall Breitman:

Yeah, for sure.

Kendall Breitman:

So as you said, Kendall community manager at Riverside and to back

Kendall Breitman:

it up a bit, kind of why we had decided on this topic about interview

Kendall Breitman:

questions is right podcasting space, but before I got into this industry.

Kendall Breitman:

My background is actually in journalism, so I was a television and news producer

Kendall Breitman:

for Bloomberg and for MSNBC and Politico focusing on political coverage, but

Kendall Breitman:

yeah, you'd be actually, I guess you wouldn't be surprised on how difficult

Kendall Breitman:

it is to really formulate an interview when it's about politics, especially

Kendall Breitman:

with people who have rehearsed answers or who are doing a lot of interviews.

Kendall Breitman:

Or people who have never interviewed before, like a

Kendall Breitman:

voter or something like that.

Kendall Breitman:

So my experience as far as interviewing goes kind of, kind of runs the gambit.

Kendall Breitman:

So I'm happy to talk about any of that.

Kendall Breitman:

And then as far as Riverside, yeah, as you said, it's a recording and editing

Kendall Breitman:

platform for video for podcasts and just.

Kendall Breitman:

Really is able to, because you have remote interviews, you're able to interview more

Kendall Breitman:

people, get a diverse range of stories.

Kendall Breitman:

And so this kind of just feels like a real, a good topic to kind of distill

Kendall Breitman:

all of, all these thoughts into.

Kendall Breitman:

So excited to dive into it.

Rachael Botfield:

I, I know I just had a little look at your your background,

Rachael Botfield:

but so how did you get into in just as a little bit of a, you know, interesting

Rachael Botfield:

story, how did you get into that?

Kendall Breitman:

Yeah.

Kendall Breitman:

So you mean get into journalism or go from journalism to communication?

Rachael Botfield:

Yeah.

Rachael Botfield:

So how, how you got into journalism?

Rachael Botfield:

Did, did, did it go from kind of like school age college and then straight

Rachael Botfield:

out the bat and then obviously migrating now into, to this kind of space?

Kendall Breitman:

Yeah.

Kendall Breitman:

So I actually started as a breaking news reporter for

Kendall Breitman:

Politico right out of college.

Kendall Breitman:

And then as we were heating up for the 2016 election, I moved over to

Kendall Breitman:

Bloomberg to cover the 2016 campaign.

Kendall Breitman:

And so that was like living out of a suitcase, running around the country.

Kendall Breitman:

We followed every campaign.

Kendall Breitman:

So it wasn't just focused on Trump or Sanders or Clinton.

Kendall Breitman:

We were following them all.

Kendall Breitman:

Was doing that and then after the 2016 election wrapped, move over

Kendall Breitman:

to MSNBC to work on their 9 a m.

Kendall Breitman:

show for a bit and then work on a Sunday show with them for a bit.

Kendall Breitman:

And then actually I moved because I, I relocated to be with my wife.

Kendall Breitman:

And when I did that relocation, I kind of just looked at.

Kendall Breitman:

What I wanted to do because I, I didn't want to continue in journalism,

Kendall Breitman:

wanted to try something new at first, I thought that the natural progression

Kendall Breitman:

would be to content because, you know, journalism writing seems like a good

Kendall Breitman:

fit, but what I kind of found was that.

Kendall Breitman:

Professional writing wasn't exactly what I loved, but I loved about journalism

Kendall Breitman:

was stories and connecting with people, having 20 conversations a day and

Kendall Breitman:

leaving it saying, what's the story here, like, what is what needs to be told.

Kendall Breitman:

And I actually found that that community aspect, talking to people,

Kendall Breitman:

understanding people's wants and needs, feelings, emotions was actually

Kendall Breitman:

what I loved about journalism.

Kendall Breitman:

And so.

Kendall Breitman:

When I was approached by Riverside for a community job, it just really, it was

Kendall Breitman:

something I'd never even thought of, but really just kind of fit exactly what I

Kendall Breitman:

love and what I wanted as somebody who is a self proclaimed extreme extrovert.

Kendall Breitman:

So yeah, really, really fit everything that I, that I wanted.

Kendall Breitman:

And then.

Rachael Botfield:

So Did you do journalism at college?

Rachael Botfield:

Did you study that and then move into?

Kendall Breitman:

So I actually studied I studied journalism and political science.

Kendall Breitman:

So it really, you know, couldn't have predicted the fact that I went into

Kendall Breitman:

political science journalism, you know?

Kendall Breitman:

So yeah, that, that's, that was my background and I got an inter

Kendall Breitman:

an internship at USA Today while I was in college and that really

Kendall Breitman:

just opened the door to make connections within national reporting.

Rachael Botfield:

So did you learn, did you feel like when you compared to your

Rachael Botfield:

college education and then going into the real life, I know that they can be two

Rachael Botfield:

completely different things because you're learning about them in the safety of the

Rachael Botfield:

classroom, so to speak, and then obviously being out in the wild with everybody.

Rachael Botfield:

So how did you find that change with your interview skills?

Rachael Botfield:

So were you, were you.

Rachael Botfield:

liKe in front of the camera, like you were the, the interviewer.

Kendall Breitman:

So I wasn't usually in front of the camera if I were

Kendall Breitman:

to take if I were to go and collect interviews, it would kind of be

Kendall Breitman:

me with a microphone spotlighting voters or so part of it, I would kind

Kendall Breitman:

of split it up into two different things as far as like the election.

Kendall Breitman:

So part of it was.

Kendall Breitman:

Going into the lines outside of let's say a Trump event and asking all of these

Kendall Breitman:

voters about their thoughts and feelings.

Kendall Breitman:

So they're in front of the, in front of the mic, I'm behind the mic.

Kendall Breitman:

buT then there would also be the journalists that I worked with interviewed

Kendall Breitman:

almost every presidential candidate.

Kendall Breitman:

And their campaign director is everything like that.

Kendall Breitman:

So the second part of the job would be sitting down with these bigger

Kendall Breitman:

reporters and deciding the order of the questions, how to like, how to

Kendall Breitman:

pin somebody down on a certain topic, researching their background and

Kendall Breitman:

other interviews that they've done.

Kendall Breitman:

So it would usually fall into those two buckets, either man on the street

Kendall Breitman:

is what we call them or these casual or these usual sit down interviews.

Rachael Botfield:

That sounds so fascinating.

Rachael Botfield:

I always wanted to go into journalism when I was younger.

Rachael Botfield:

That was one thing that I considered myself.

Rachael Botfield:

That must've been a really great learning experience straight out of college to go

Rachael Botfield:

and to, especially covering the elections.

Rachael Botfield:

You've got like a, such a diverse range of candidates and people

Rachael Botfield:

that you would be interviewing.

Rachael Botfield:

And especially if you've You know, supporting the journalists with those

Rachael Botfield:

kind of questions and what to ask.

Rachael Botfield:

That must've just been quite thrilling.

Kendall Breitman:

Exactly.

Kendall Breitman:

I mean, I was like 23 years old helping come up with questions that we were to

Kendall Breitman:

ask Hillary Clinton or Donald Trump.

Kendall Breitman:

Like it was a, it was a real dream experience, but it was also cool because

Kendall Breitman:

I came into journalism in my own way of just kind of learning through my

Kendall Breitman:

first job and then as you work with more journalists, you get to pick

Kendall Breitman:

up how they form their interviews.

Kendall Breitman:

What background research they're doing.

Kendall Breitman:

And so you kind of start to create your own method based on little

Kendall Breitman:

pieces taken by different people.

Kendall Breitman:

For example, when I went over to Bloomberg, one of my first tasks

Kendall Breitman:

that I had to do was watch a ton of interviews by a news anchor.

Kendall Breitman:

I won't say which one and basically figure out why they didn't love his interview

Kendall Breitman:

style and what they would change about it.

Kendall Breitman:

And so like really researching different people's styles, follow

Kendall Breitman:

up questions, lack thereof.

Kendall Breitman:

And it really just trains you on what interview did I out of those

Kendall Breitman:

30 interviews, which one was my favorite and stuck out to me, and

Kendall Breitman:

then really digging into why that is.

Kendall Breitman:

So really coming up with the method, the formula to it.

Rachael Botfield:

That would have given you a lot of experience then listening to.

Rachael Botfield:

Different people giving different information on

Rachael Botfield:

what works the best, I guess.

Kendall Breitman:

Yeah, you can listen to the same person interview

Kendall Breitman:

with five different anchors and you'll get five different,

Kendall Breitman:

completely different interviews.

Kendall Breitman:

And even if they're asking the same questions, the way they ask them, the

Kendall Breitman:

order they ask them I would really recommend watching a bunch of different

Kendall Breitman:

interviews and then just writing notes on what you liked, what you didn't like.

Kendall Breitman:

It really helps create your own personalized method.

Rachael Botfield:

How does that then, how did you bring that into,

Rachael Botfield:

I know at the moment you're working with podcasters is there a big

Rachael Botfield:

difference between, because obviously like I'm not a trained journalist,

Rachael Botfield:

I don't have those kind of interview skills are there a lot of podcasters

Rachael Botfield:

that do have those types of skills

Kendall Breitman:

I mean, it's complete, it's different mediums.

Kendall Breitman:

So if you are like people on TV are looking for the soundbite, they're

Kendall Breitman:

looking for something that other news organizations will take that

Kendall Breitman:

bite and then add in their own thing.

Kendall Breitman:

So Bernie Sanders said this earlier on NBC and then they play the clip.

Kendall Breitman:

Like that's the goal is to get these really newsworthy soundbites.

Kendall Breitman:

And that's also the goal in podcasting because we want to take those

Kendall Breitman:

soundbites and tease out our show but.

Kendall Breitman:

It's different because you're able to dive in a lot deeper in

Kendall Breitman:

a podcast because people aren't watching a five minute interview.

Kendall Breitman:

They're sitting down listening.

Kendall Breitman:

It's much different than television in the way that you can just put your

Kendall Breitman:

headphones in and just kind of kind of go about your day and have that

Kendall Breitman:

podcast come with you through your day.

Kendall Breitman:

So I mean, I always find that podcasts are a medium that you're able to

Kendall Breitman:

expand on people's personality.

Kendall Breitman:

Getting to know that person better than what you, than the goals that you

Kendall Breitman:

particularly have in a news interview.

Kendall Breitman:

I mean, both are trying to get a story.

Kendall Breitman:

So there are, there is some overlap, but I would say that if you're like podcasting

Kendall Breitman:

to such a different medium that you don't necessarily need to ask questions like

Kendall Breitman:

a journalist, but if you do frame the questions in your mind like a journalist,

Kendall Breitman:

you might just get better interviews.

Kendall Breitman:

They might flow differently.

Kendall Breitman:

Yeah.

Rachael Botfield:

Like when I first started I was very nervous and

Rachael Botfield:

I kept thinking of it like a big interview and, and that's kind of like

Rachael Botfield:

journalist thing in my head was like, Oh, I need to interview this person.

Rachael Botfield:

But obviously the type of, my first podcast was called the

Rachael Botfield:

Virtually Inspiring Podcast.

Rachael Botfield:

So I interviewed different virtual assistants about their

Rachael Botfield:

journey and how they got there.

Rachael Botfield:

So it wasn't, it wasn't like a hard hitting news podcast.

Rachael Botfield:

It was a conversational one like this one is.

Rachael Botfield:

So I kind of had to.

Rachael Botfield:

kind of reframe my mind so I didn't make myself so nervous.

Rachael Botfield:

So what I kind of like to do is have an outline of what we're going to be talking

Rachael Botfield:

about, but I do like to have you know, not be so rigid in, in having to ask

Rachael Botfield:

specific questions in case, you know, something comes up in conversation, you

Rachael Botfield:

can, you know, part of listening to what.

Rachael Botfield:

You know, your, your guest is saying, and then maybe taking a slight detour

Rachael Botfield:

to what you had originally planned.

Rachael Botfield:

But I know for when you're first starting, that can be quite daunting to do.

Rachael Botfield:

Have you got any kind of little tips that you could suggest to somebody who's first

Rachael Botfield:

starting the little things they could do?

Kendall Breitman:

Yeah, definitely.

Kendall Breitman:

So I would say first to touch on what you were talking about

Kendall Breitman:

before to know your goal.

Kendall Breitman:

So if there's something, what, what's the goal of this interview?

Kendall Breitman:

Is it to really like get to know this person better?

Kendall Breitman:

To see them in a different light?

Kendall Breitman:

Is it to like make them more personable, like really feel a

Kendall Breitman:

connection with your audience?

Kendall Breitman:

Or is it to get down to like, how did this person go from X to Y?

Kendall Breitman:

And kind of Like laying out that goal will help keep you on track.

Kendall Breitman:

And then a TV note that I have taken over to podcasting is what we'd

Kendall Breitman:

sometimes encourage guests to do.

Kendall Breitman:

Hosts can do this as well, is you write like three to five bullet points on what

Kendall Breitman:

your main points are going to be, what you really want to make sure that you get to.

Kendall Breitman:

Because then as you kind of trail off, because as we're saying, podcasts are

Kendall Breitman:

about conversations, they wind and weave.

Kendall Breitman:

If you have that bullet point, you could just look over it really

Kendall Breitman:

quick and say, let's bring it back to the second bullet point.

Kendall Breitman:

You know, I mean, you wouldn't tell them that it's a bullet point, of

Kendall Breitman:

course, but the idea is that you have them written down so that if you feel

Kendall Breitman:

kind of like off in a different place.

Kendall Breitman:

To be able to bring it back.

Kendall Breitman:

And then another tip that I have is, as you were saying about thinking,

Kendall Breitman:

listening to your guests, asking follow up questions is so key.

Kendall Breitman:

So come in with some questions that you want to ask, but don't get to all of them.

Kendall Breitman:

Like don't, we can, my least favorite type of an interview is

Kendall Breitman:

when it feels like question, answer, question, answer, like have it flow.

Kendall Breitman:

And the best way to do that is by asking follow up questions.

Kendall Breitman:

Best way to ask follow up questions then would be like low hanging fruit

Kendall Breitman:

is emotions or zeroing in on a time.

Kendall Breitman:

So how did you feel when that was all happening?

Kendall Breitman:

Like even having that as a follow up, were you nervous?

Kendall Breitman:

Like that just is able to let your guest expand more on who they are,

Kendall Breitman:

their thoughts, and their feelings.

Kendall Breitman:

Or the other one that I was just saying that's now slipped my mind, but Oh,

Kendall Breitman:

moments that you want to say, I want to really zero in on this exact moment when

Kendall Breitman:

you went from journalism to community management, like what you just did earlier

Kendall Breitman:

in the interview of how did that pivot happen, like zeroing in on moments and

Kendall Breitman:

feelings and emotions are really easy ways to follow up with your guests.

Rachael Botfield:

That's great advice.

Rachael Botfield:

I think that if you are nervous as well, it's easy to forget

Rachael Botfield:

that it is a conversation as well.

Rachael Botfield:

And I think I did, I remember feeling very bad for the first few

Rachael Botfield:

ladies that I interviewed because I just got very like, I got lost.

Rachael Botfield:

I couldn't remember what they said and I'd like, Oh, did I ask that question

Rachael Botfield:

or did they answer that question?

Rachael Botfield:

So it was quite rigid in that way.

Rachael Botfield:

And I think that's, sometimes.

Rachael Botfield:

our own little downfall if we are too rigid within our own what we have our

Rachael Botfield:

expectation of what we think the podcast interview or chat is going to be like and

Rachael Botfield:

then this is like what it's in reality.

Kendall Breitman:

I mean like if you think about it like a conversation do you go

Kendall Breitman:

into a conversation with your friend being like I need to ask them about how their

Kendall Breitman:

week was I need to ask them what they ate last night you know like we we'd wind

Kendall Breitman:

and weave through our conversations and so the more that you can make something

Kendall Breitman:

seem natural, the more that it's going to engage people and make people want to

Kendall Breitman:

pop in their headphones, walk through, like go on their commute and listen to

Kendall Breitman:

the conversations that you're having.

Rachael Botfield:

So how long have you worked at Riverside now?

Kendall Breitman:

I have been here, I believe, a bit over half a year,

Kendall Breitman:

which it feels like longer just because it's been like the amount of work

Kendall Breitman:

that we've done in the community has been a crazy amount since I joined.

Kendall Breitman:

It's been really exciting, but yeah, apparently, apparently only a half a year.

Rachael Botfield:

It's amazing.

Rachael Botfield:

I think since COVID that.

Rachael Botfield:

It feels like a weird time suck.

Rachael Botfield:

I can't remember like, was it this year, that year?

Rachael Botfield:

I think it's like changed my perception on how I'm viewing time.

Rachael Botfield:

Oh, same.

Rachael Botfield:

How have you felt like the shift between journalism and

Rachael Botfield:

doing the community manager?

Rachael Botfield:

I know you said that you moved countries as well.

Rachael Botfield:

And was that a big impact on what you, on, on how you worked,

Rachael Botfield:

how you felt within your role?

Kendall Breitman:

Yeah.

Kendall Breitman:

I mean, when you're a journalist, like it's.

Kendall Breitman:

Every day or all your work is kind of like cut out for you in a way that I

Kendall Breitman:

would like, I need a story filed by this time and this date on this topic.

Kendall Breitman:

Or I go around and ask a bunch of different people questions and then

Kendall Breitman:

I pitch I want to write a story on.

Kendall Breitman:

Why voters are driven by X and then kind of making a story out of that.

Kendall Breitman:

I know the deadline.

Kendall Breitman:

I know the date community management is a new, like it's not new in the

Kendall Breitman:

way that it's always been around, but for it to be a role and for it to be

Kendall Breitman:

something that marketing that we're focusing on is new in the industry.

Kendall Breitman:

And so every community manager that I speak to does things differently.

Kendall Breitman:

Based on the community that they're managing.

Kendall Breitman:

So my, it's less cut out for you and more like, okay, I talked with, instead

Kendall Breitman:

of 20 different voters, I talked with 20 different community members.

Kendall Breitman:

I think that they all would really benefit from X, you know, and from their creating.

Kendall Breitman:

Kind of out of thin air, like, okay, let's create a program about this.

Kendall Breitman:

Let's create a guide about this, a webinar.

Kendall Breitman:

So it's a lot more getting to exercise your own creative mind on thinking

Kendall Breitman:

like, what does my day look like?

Kendall Breitman:

Well, how do I accomplish this?

Kendall Breitman:

So definitely that was kind of the hard part for me when I started,

Kendall Breitman:

cause I'm used to it being very clear on expectations and output.

Kendall Breitman:

And with community management, it's just like the cool part

Kendall Breitman:

about it is the flexibility of it.

Rachael Botfield:

Yeah.

Rachael Botfield:

So

Rachael Botfield:

you've not got those kind of strict set things that you have

Rachael Botfield:

to achieve in, in like the way you would in journalism and news.

Kendall Breitman:

Exactly.

Kendall Breitman:

It's like, it's build a, build a community that creates value for people.

Kendall Breitman:

and engages people.

Kendall Breitman:

And it's like, okay, so how do I do that?

Kendall Breitman:

Is it like, let's try this, let's try that.

Kendall Breitman:

It's a lot.

Rachael Botfield:

That's such a big question.

Rachael Botfield:

How do you do, how do you build a community?

Rachael Botfield:

Cause that's, it's, it is something that we're told over and over again

Rachael Botfield:

in our marketing and everything.

Rachael Botfield:

This is what you need to do.

Rachael Botfield:

You need to find your community, build a community, but it's, it's

Rachael Botfield:

I think it's very easily said.

Rachael Botfield:

But what if, and if you're the one leading that community, hoping to

Rachael Botfield:

bring in these people to have this, you know, meeting of whatever, you

Rachael Botfield:

know, of podcasters or whatever you want to achieve with your community.

Rachael Botfield:

So my friend Sarah and I have started a.

Rachael Botfield:

podcast community as well.

Rachael Botfield:

We are called the West Midlands podcast club.

Rachael Botfield:

And we, I think, well, we have about 70 members now.

Rachael Botfield:

And we do like a regular meetup, but we have a Slack channel that we kind

Rachael Botfield:

of like as, as our chosen kind of like to communicate and, and that's

Rachael Botfield:

something that I'd like to increase the engagement and things like

Rachael Botfield:

that within those kind of channels.

Rachael Botfield:

And just, it's more just about wanting to connect with other podcasters or aspiring

Rachael Botfield:

podcasters and just talk about podcasting.

Rachael Botfield:

Is that kind of like, like your aim within Your Riverside communities talking with

Rachael Botfield:

podcasters, is it, is that, is that kind of feeling that you can, you know, you

Rachael Botfield:

just wanna talk about everything that we come up against as podcasters or podcast

Rachael Botfield:

hosts and how we want to move forward with our podcasts and things like that?

Kendall Breitman:

Yeah, so actually I would say that there's not like one

Kendall Breitman:

size fits all for every community, but when I said before about journalism

Kendall Breitman:

and the way that you collect a bunch of stories and then figure

Kendall Breitman:

out what's the story behind it?

Kendall Breitman:

That would be my number one recommendation.

Kendall Breitman:

When I first started at Riverside, I spoke with a ton of different community

Kendall Breitman:

members and I came in thinking, okay, like I'm from journalism.

Kendall Breitman:

We we like we're driven by networking and making connections

Kendall Breitman:

cause that's kind of your currency.

Kendall Breitman:

In, in that world.

Kendall Breitman:

So I came in thinking people want to network and make connections.

Kendall Breitman:

But then when I started digging deeper into it and listening to people's stories

Kendall Breitman:

and listening to what they want, it seemed like they wanted to make those connections

Kendall Breitman:

in order to learn or get inspired or have somebody to ask their questions to, or as

Kendall Breitman:

Riverside's a remote recording platform, you know, it can be lonely when you're

Kendall Breitman:

remotely recording all of the time.

Kendall Breitman:

So community in that way, I decided.

Kendall Breitman:

For this community was going to be focused on learning, making you

Kendall Breitman:

a better creator, but also making you feel heard by the product.

Kendall Breitman:

So it's kind of like a flow chart in the way that we're giving learning

Kendall Breitman:

opportunities, a chance to connect with other creators, virtually in

Kendall Breitman:

person, those types of opportunities to make you a stronger creator.

Kendall Breitman:

And then they give back feedback, things like that, so that

Kendall Breitman:

we can improve the product.

Kendall Breitman:

And then we give back to them, Hey, we saw that you wanted the

Kendall Breitman:

ability to edit your transcript.

Kendall Breitman:

Now it's available.

Kendall Breitman:

So it's about feeling like they're learning and they're being listened to.

Kendall Breitman:

Those are my two kind of like L takeaways.

Kendall Breitman:

So I would say for communities, finding what people from your community

Kendall Breitman:

would actually want and benefit from.

Kendall Breitman:

So if you're a, are you going to want, like, are these people

Kendall Breitman:

driven by wanting to connect with each other about the podcast?

Kendall Breitman:

Are they driven by wanting to connect with like, everyone share a recipe today?

Kendall Breitman:

What's something that like trying to figure out what makes them, what

Kendall Breitman:

drives them to be part of a community.

Kendall Breitman:

And then my little pro tip is.

Kendall Breitman:

If you have a community for your podcast, I would mention it in

Kendall Breitman:

your podcast from now and then.

Kendall Breitman:

So I would say, Oh my gosh, we had the funniest conversation over in

Kendall Breitman:

the community group where one of the, one of our members, Sarah said this.

Kendall Breitman:

And the listeners, if they love your podcast, now they think I'm

Kendall Breitman:

missing out on half the conversation.

Kendall Breitman:

There's a whole conversation I didn't hear, I need to go listen.

Kendall Breitman:

So that would kind of be my tip for driving people to your community

Kendall Breitman:

if, if it's based off of a podcast.

Rachael Botfield:

Oh yeah, I, I love that.

Rachael Botfield:

That's a, that's a really good idea.

Rachael Botfield:

Yeah, the community's not directly.

Rachael Botfield:

about my podcast, but my podcast is about helping women in business

Rachael Botfield:

get started with their podcast.

Rachael Botfield:

And the communities for everybody who either wants to start a podcast already

Rachael Botfield:

has one, you know, it's for all levels.

Rachael Botfield:

And I would say based on what a lot of people have said within the community

Rachael Botfield:

and what we've had, those conversations is, is about that people want

Rachael Botfield:

learning, mainly like a lot of about growth, or tips on how to get started.

Rachael Botfield:

You know, what do you use for recording and editing and some

Rachael Botfield:

marketing and promotional things?

Rachael Botfield:

So I think learning, learn, I mean, connection, I think, because you're right,

Rachael Botfield:

it is, it is lonely when you're recording, you know, remotely as fantastic as it is.

Rachael Botfield:

And I think it is so fantastic that we can record remotely, especially.

Rachael Botfield:

With this software, and if you want to do video, it's so easy.

Rachael Botfield:

If you wanted to do a two person interview in a studio with video, you

Rachael Botfield:

know, you'd have to have two cameras and all of those kind of things set

Rachael Botfield:

up to make it look much slicker.

Rachael Botfield:

So I think this is such a fabulous way to do it.

Rachael Botfield:

But yeah, it is, it is nice to speak to other people who

Rachael Botfield:

are in the same boat as you.

Rachael Botfield:

It's always nice to know that someone feels the same as you,

Rachael Botfield:

whatever that kind of feeling is.

Kendall Breitman:

Yeah.

Kendall Breitman:

So, yeah.

Kendall Breitman:

And I would also say when you're talking about women in, in business

Kendall Breitman:

and entrepreneurship, I mean, it can be intimidating for people to start a

Kendall Breitman:

podcast, but I always encourage people like to hop on Riverside and just

Kendall Breitman:

record a meeting that they're having.

Kendall Breitman:

And even that is just.

Kendall Breitman:

Content just like if you're a CEO logging on with another like C level like

Kendall Breitman:

person at your company and just pressing record and just talking for 30 minutes,

Kendall Breitman:

like that can even be your podcast.

Kendall Breitman:

So just like not being afraid to just hit record and see how it works out

Kendall Breitman:

because podcasting can seem intimidating.

Kendall Breitman:

But when you have software like Riverside and you could just press record and

Kendall Breitman:

have your meeting, there's so many little pieces of content that you could

Kendall Breitman:

even take out of it beyond a podcast.

Kendall Breitman:

Maybe it's for social, maybe it's you can download it and send it out internally

Kendall Breitman:

to your staff so that they get a little bit of FaceTime and hear from you.

Kendall Breitman:

So there are a bunch of different ways to repurpose content, repurpose

Kendall Breitman:

video, audio, all of that, that can really drive your business goals.

Rachael Botfield:

Yeah, I, I love repurposing.

Rachael Botfield:

I think it's so valuable to be repurposing my, one of my friends, Hannah, who

Rachael Botfield:

I also manage her podcast for her.

Rachael Botfield:

She does like six months of content.

Rachael Botfield:

She bulk kind of batches.

Rachael Botfield:

She has these t shirts that say.

Rachael Botfield:

Batch it crazy.

Rachael Botfield:

It's really great.

Rachael Botfield:

I love it so great.

Rachael Botfield:

I need to get some of her merch, but she's got a podcast called the showing up solo

Rachael Botfield:

podcast, which is aimed at solopreneurs and who want to get started with their

Rachael Botfield:

marketing, but don't know where to start.

Rachael Botfield:

They might've started a business.

Rachael Botfield:

So she's kind of like that ground up marketing.

Rachael Botfield:

But she kind of has like a really great method about turning, like

Rachael Botfield:

getting every last little bit of gold dust out of your content.

Rachael Botfield:

So, you know, you're recording a video.

Rachael Botfield:

So you've got it for a video, you can have it for a podcast, you can have it for a

Rachael Botfield:

blog, you break it down into your social media captions Instagram reels, YouTube

Rachael Botfield:

shorts, all of those types of things.

Rachael Botfield:

You can use like, like rinse it for every bit of content that you can.

Rachael Botfield:

And then a lot of it is evergreen because you.

Rachael Botfield:

You know, unless you are a daily news podcast, you are creating content

Rachael Botfield:

that's going to be relevant for your audience, depending on what, you

Rachael Botfield:

know, at what point they're joining you in their journey, where they are.

Rachael Botfield:

So yeah, big, big on repurposing.

Rachael Botfield:

I like to, cause I think it's so easy to forget, especially if you are a

Rachael Botfield:

solopreneur and you're a business owner and you know, there's a lot of pressure

Rachael Botfield:

with marketing and coming up with content ideas that you have a podcast episode.

Rachael Botfield:

Great.

Rachael Botfield:

It's gone out.

Rachael Botfield:

And then that's like the last.

Rachael Botfield:

the last it's ever heard of.

Rachael Botfield:

And it's such a shame because you've created, spent so much time creating

Rachael Botfield:

that episode that, you know, people still want to hear that conversation.

Rachael Botfield:

People still want to hear that advice you have to give and then, you know,

Rachael Botfield:

having the opportunity to, to share that.

Rachael Botfield:

Again and again is, is really valuable and yeah, and what I do

Rachael Botfield:

love about Riverside at the moment is those magic clips that they do.

Rachael Botfield:

Oh yeah.

Rachael Botfield:

Yeah.

Rachael Botfield:

Some of them are a little bit off, like I haven't got them all,

Rachael Botfield:

but I think I always ask it to do them and then I go through them.

Rachael Botfield:

I tweak them sometimes, but it makes my audiograms.

Rachael Botfield:

a Lot quicker, , with the magic clips.

Kendall Breitman:

Yeah.

Kendall Breitman:

I mean, so the magic clips is just like AI identifying the most

Kendall Breitman:

engaging moments from your episode.

Kendall Breitman:

And so it's really like, I found like when I do webinars for Riverside, I find

Kendall Breitman:

that it's like, it does it pretty, pretty well, like it identifies like some moments

Kendall Breitman:

that I even forgot about and makes it so much faster to really like take these

Kendall Breitman:

clips to put repurpose on social media.

Kendall Breitman:

But you know, it's a, it's a robot, so I take some comfort in the, in

Kendall Breitman:

the fact that it hasn't completely taken over my creative brain yet, but

Kendall Breitman:

you know, it's just a matter, it's just a matter of time as it refines.

Rachael Botfield:

Yeah.

Rachael Botfield:

I thought, well, I'm just amazed at some of the things that AI can do

Rachael Botfield:

and it does make It's so much easier.

Rachael Botfield:

I mean, I, I tend to listen back.

Rachael Botfield:

So when I'm doing my editing process, I will, when I edit my episodes, I will

Rachael Botfield:

take notes and, you know, make little timestamps of where I might like to

Rachael Botfield:

have an audiogram and things like that.

Rachael Botfield:

But then having , those magic AI, like you said, sometimes it pulls up those

Rachael Botfield:

clips so easily that I will, you know, listen to them and make sure that.

Rachael Botfield:

They're the point that I want to get across, but, and it names them

Rachael Botfield:

as well, and I find that so handy.

Rachael Botfield:

It just, it just makes the whole process a lot slicker and a lot quicker.

Rachael Botfield:

I Think that's what we should be with AI, not worried about it, about

Rachael Botfield:

it, kind of stealing our jobs, but in terms of helping us support.

Rachael Botfield:

With our clients and with our, with our own work, that it can just

Rachael Botfield:

help us get things done quicker.

Rachael Botfield:

You can get a lot more output.

Rachael Botfield:

If you people want more output, you could create, you know, twice as much

Rachael Botfield:

stuff for people if you wanted to.

Rachael Botfield:

So I just think it's, I've been playing around a lot with AI and I've just found

Rachael Botfield:

it really, really quite interesting.

Rachael Botfield:

And I, I used Descript and they've got some new AI tools and it has a

Rachael Botfield:

lovely one that sums it all up for you.

Rachael Botfield:

And I thought it was so good.

Rachael Botfield:

I really enjoyed that.

Kendall Breitman:

Well you know, well, maybe we have, we have something

Kendall Breitman:

coming up as well on that front.

Kendall Breitman:

Yeah.

Rachael Botfield:

Yeah.

Rachael Botfield:

That's exciting.

Rachael Botfield:

Yeah.

Rachael Botfield:

I did say that cause I do, you do have the transcription as well.

Kendall Breitman:

There's so much you could do with the transcription too.

Kendall Breitman:

I mean, like you can also, like, once you have the transcription, you

Kendall Breitman:

can use that to create show notes.

Kendall Breitman:

You can use that to create bios or social media posts, anything like that.

Kendall Breitman:

So it's cool.

Kendall Breitman:

I would say that I'm less like, Oh, AI is coming for the jobs and more

Kendall Breitman:

thinking that As I'm, as we're trying to continue to be valuable in this

Kendall Breitman:

market, that knowing how to use AI and leverage AI is just a really important

Kendall Breitman:

skill to be able to have right now.

Kendall Breitman:

And it's not that hard.

Kendall Breitman:

It's just once you actually get the use of the, once you actually get used to it,

Kendall Breitman:

you can really leverage that to be able to say like, I can get my work done faster.

Kendall Breitman:

I'm able to, I know how to train an AI bot.

Kendall Breitman:

I know how to like, to be able to show all of that.

Kendall Breitman:

Just.

Kendall Breitman:

I think helps in the market now.

Rachael Botfield:

Absolutely.

Rachael Botfield:

And it's where the technology is going at the moment and trying to kind of keep

Rachael Botfield:

up with, you know, what's happening within the industry, whatever industry

Rachael Botfield:

that you're in, and obviously for here, podcasting, but I think that.

Rachael Botfield:

Yeah, it's, it's such, it's such a big influence at the moment.

Rachael Botfield:

And I think kind of just backing away from it, it's not, not

Rachael Botfield:

really going to do you any favors.

Rachael Botfield:

Does it mean you have to if you don't enjoy using it, but I think just giving

Rachael Botfield:

it a try, cause I, I hadn't tried chat, GBT it was a few months ago now, and I was

Rachael Botfield:

on my friend Hannah's podcast and we are having a conversation about AI and another

Rachael Botfield:

lady that was on the podcast as well, she was she's a Squarespace expert and she was

Rachael Botfield:

talking about how she has a conversation with her AI and she says, please,

Rachael Botfield:

and thank you, and things like this.

Kendall Breitman:

Oh, I do the same thing.

Kendall Breitman:

Yeah.

Kendall Breitman:

I'm like, if you're gonna come take my job, I'll be nice.

Kendall Breitman:

to them in the meantime, I literally say, will you please sum up this?

Kendall Breitman:

I was doing a webinar and I wrote like, please sum up this

Kendall Breitman:

and somebody in the chat said.

Kendall Breitman:

Do you have to like, say please and thank you?

Kendall Breitman:

And I was like, no, that's just me.

Kendall Breitman:

I've said,

Rachael Botfield:

I've started to say please and thank you.

Rachael Botfield:

But he seems, he goes, Oh, you're welcome.

Rachael Botfield:

And does all the replies to you.

Rachael Botfield:

But I, I hadn't originally thought about it as a conversation.

Rachael Botfield:

I thought about it as like a Google search kind of putting it in.

Rachael Botfield:

But when I started thinking about it as a conversation about trying, you know, like

Rachael Botfield:

I, I put in a transcript and then say, you know, could you turn this into this?

Rachael Botfield:

Or could you pick out some highlighting points and things?

Rachael Botfield:

And it just it just seemed to click for me and it felt like I could.

Rachael Botfield:

Just with that conversation, get what I would like out of the AI to help

Rachael Botfield:

support you rather than thinking that, you know, it's just, a know it all

Rachael Botfield:

and it's going to tell you what to do.

Rachael Botfield:

And

Kendall Breitman:

yeah, exactly.

Kendall Breitman:

Yeah.

Rachael Botfield:

So yeah.

Rachael Botfield:

So don't be afraid of AI.

Rachael Botfield:

Give it a try.

Kendall Breitman:

Exactly.

Kendall Breitman:

Give it a try.

Kendall Breitman:

You know?

Kendall Breitman:

Give it a try.

Rachael Botfield:

Well, it's been so great talking to you today, Kendall do you

Rachael Botfield:

have any last little thoughts to anyone who might be starting a podcast or maybe

Rachael Botfield:

you know, the benefit of maybe joining a community like you host at Riverside

Rachael Botfield:

to help, you know, with your podcast and, and, and the learning aspect there?

Kendall Breitman:

Yeah, I'll do a two for one and say that if

Kendall Breitman:

you're looking to start a podcast, I really would recommend it.

Kendall Breitman:

I'm not just saying this because I'm the community manager of

Kendall Breitman:

this group, but on Facebook Conversation Creators by Riverside.

Kendall Breitman:

fm.

Kendall Breitman:

That is the community group.

Kendall Breitman:

We have like over 12 and a half thousand creators on there and it's just.

Kendall Breitman:

There, every question has been asked.

Kendall Breitman:

I mean, you can probably find some that haven't been asked, I'm

Kendall Breitman:

sure, but and ask them yourself.

Kendall Breitman:

But people are really, what I find really amazing about this

Kendall Breitman:

community, not just Riversides, but in general, the podcasting community.

Kendall Breitman:

Is that people unlike journalism are really, really willing to help.

Kendall Breitman:

Like having your sources in journalism is like very, that's your currency.

Kendall Breitman:

And so here in podcasting, I found that people are really willing

Kendall Breitman:

to share what equipment they're using, how they're coming up with

Kendall Breitman:

better questions, all of that.

Kendall Breitman:

So not being afraid to ask, there are no stupid questions.

Kendall Breitman:

There are tons of people who are willing to help find a podcaster.

Kendall Breitman:

That you like, find a podcast that you like, find somebody on social media that

Kendall Breitman:

you love what they're posting and see this, try to reach out to them and ask

Kendall Breitman:

them questions or go on to our community group that I mentioned and they're just.

Kendall Breitman:

A ton of creators who are willing to answer questions, help each

Kendall Breitman:

other out, and it's inspirational.

Kendall Breitman:

You get to see what other people are working on, see what's working, get

Kendall Breitman:

creative, constructive criticism.

Kendall Breitman:

So I would say in this industry, leveraging communities.

Kendall Breitman:

is key.

Kendall Breitman:

And I would also take it a step further.

Kendall Breitman:

If you have a podcast about a certain topic, I mean, we all,

Kendall Breitman:

that's what you're podcasting about.

Kendall Breitman:

Hope there's a topic joining other communities to try to

Kendall Breitman:

get inspiration from them.

Kendall Breitman:

So if you have a health and wellness podcast, joining these health and wellness

Kendall Breitman:

communities, seeing what people are talking about, getting inspired by that.

Kendall Breitman:

So.

Kendall Breitman:

Using the power of community to inspire you and also learn from people, I would

Kendall Breitman:

say is a great first step and I hesitate using the word first step because you can

Kendall Breitman:

kind of just keep stepping back to it, you know, so that's what I would recommend.

Rachael Botfield:

Thank you.

Rachael Botfield:

That's, that's great advice and we will leave all the links to that in the

Rachael Botfield:

show notes so you can find that easily.

Rachael Botfield:

Also, we'll pop in your LinkedIn there if people would like to

Rachael Botfield:

get in touch with you and have a conversation with you after the podcast.

Kendall Breitman:

I would love that, really.

Kendall Breitman:

If anyone wants to reach out, please do.

Kendall Breitman:

We'll put the link in the show notes, but I love to have these conversations,

Kendall Breitman:

learn more about what you're working on.

Kendall Breitman:

Find ways to collaborate.

Kendall Breitman:

I mean, that's the way that.

Kendall Breitman:

that we met each other.

Kendall Breitman:

So I would, I really welcome it and would love to continue the conversation there.

Rachael Botfield:

Yeah, it's been great connecting with you.

Rachael Botfield:

And yes I contributed to the guides and that Kendall mentioned for

Rachael Botfield:

the community guides, which was, I was very I felt very honored to be

Rachael Botfield:

asked and it was really exciting.

Rachael Botfield:

So I'm, I'm hoping that they're going out to help somebody.

Kendall Breitman:

Yeah, I'm really excited to, to release them.

Kendall Breitman:

So basically these are just got, I found that.

Kendall Breitman:

Everyone watches YouTube videos and makes their own list of all the things they

Kendall Breitman:

need to do when they're first starting out, but we're kind of just distilling

Kendall Breitman:

information into easy to use guides.

Kendall Breitman:

And that was what, when we were talking earlier about trying to figure out little

Kendall Breitman:

ways to entice people in the community and actually get value out of it.

Kendall Breitman:

So that was one of the first ways that.

Kendall Breitman:

We had identified was this creating, like sharing information in an

Kendall Breitman:

accessible way through these guides.

Kendall Breitman:

So really excited to have worked with you on that.

Rachael Botfield:

Brilliant.

Rachael Botfield:

Yes.

Rachael Botfield:

So I look forward to, to looking at some of the other guides

Rachael Botfield:

that are out there as well.

Kendall Breitman:

Yeah, we got a lot of cool ones on podcast monetization.

Kendall Breitman:

We've got a checklist for promoting on social.

Kendall Breitman:

I just finished working on one for a, like a release form.

Kendall Breitman:

Like a template release form, if people need that just copy and paste.

Kendall Breitman:

So those kinds of things we're trying to cover really every step of the

Kendall Breitman:

podcasting journey in some sort of guide.

Rachael Botfield:

They sound really valuable.

Rachael Botfield:

When they're all released and everything, you'll have to let me know.

Rachael Botfield:

And I will of course share it with everybody here as well.

Rachael Botfield:

And so everyone can find those and have a look and see what they need from them.

Kendall Breitman:

Absolutely.

Kendall Breitman:

I'd love that.

Rachael Botfield:

Brilliant.

Rachael Botfield:

Well, thanks again, Kendall, and we'll see you soon.

Rachael Botfield:

Thanks everybody.

Rachael Botfield:

Bye.

Show artwork for Podcasting 101 with Rachael

About the Podcast

Podcasting 101 with Rachael
Insight, Tips and Advice to Launch your Podcast
This podcast is for female business owners and solopreneurs who are looking to start a podcast to add to your already awesome offering.

I’ll give you helpful advice that you can take away and use in your podcasting journey.

As well as sharing solo episodes that will give you the kick start you need, I’ll be joined by women who have a podcast for their business as well as experts who will offer insights, tips and advice to move your podcast forward.

About your host

Profile picture for Rachael Botfield

Rachael Botfield

Hi, I’m Rachael, a Podcast Manager from the UK.
I started my business in 2021 bringing skills like event management, Marketing and a degree in Media & Communications with me.
I help busy female business owners and entrepreneurs launch and manage their podcasts by doing all the things!