Podfade - Is It a Thing?

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Welcome to podcasting one on one with me your host

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Rachel. This podcast is for female business owners and

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solopreneurs that are looking to start a podcast that add to your

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own already awesome offering. I'll give you helpful advice

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that you can take away and use in your podcasting journey. I

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hope to answer those tricky questions that just keep you

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from starting. Once a month, I'll be joined by other female

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podcasters. They'll share their journey with you and offer tips

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and advice they discovered along the way. Let's get started.

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Hi, and welcome to this week's episode. Today, I'm talking

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about pod fade. Now you may or may not have heard of this new

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term that is coined. When you basically fade out from your

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podcast you drop off the face of the earth with your podcast. Why

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does it happen? Well, there are a few different reasons why you

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might stop doing your podcast, you get super busy in your

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business. And you simply just don't have time. And there's

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factors of overwhelm there, you have too much on your plate. And

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you just don't have time to record or to find your guests or

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things like that. You might have a personal event going on in

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your life, that makes it really difficult to find time to record

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your podcast to invest that time in, in whatever you need to do.

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Well, you might have fallen out of love with it. Let's face it,

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sometimes things don't work out exactly how we planned, maybe

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it's not going the way you want it to do and you're just kind of

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ignoring it. Not to worry, there are a few things that you can do

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to prevent pod fade. Number one, make the podcast work for you.

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The podcast should fit in with what you have going on in your

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business and in your life. So this is one thing that I

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recommend that people think about, like prior to starting

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your podcast is, you know, being realistic with your time have

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you got the time and the energy to fit the podcast in? Have you

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got time to record? Have you got time to schedule all those kinds

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of things? And is it now? I mean, it's okay to to realise

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actually, this is a lot of a lot of work? And am I putting too

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much pressure on myself. Let me give you an example. So when I

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started my first podcast, the virtual inspiring podcast, I

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started out weekly, I'd been organised, I'd sorted out some

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guests, and I kind of got a lot of interviews in the bank. But

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as time had gone on, I had started picking at work because

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this is when I started right at the beginning of my business

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when I didn't have very many clients or not a lot of work on.

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So I quickly realised after a couple of months, I've got

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through my bank of interviews, I had more work on I didn't have

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time to schedule interviews. And then I realised why am I putting

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this pressure on myself. Yes, I made a commitment to do my

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podcast and I had decided on weekly. But then I decided to

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change it to monthly because this suited me better at that

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point that I was in with my business. So is that something

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that you can think about? Have you committed to a weekly

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podcast, and it's too much doing the weekly podcast. So make it

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monthly. Just let your audience know when they can expect your

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next episodes. Do a little video just everybody will understand

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you don't have to, you know rigidly stick to something if

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it's not working for you and your business. Another option is

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looking at what you can do to streamline the process for your

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podcast. Can you outsource any of it, some of it, all of it.

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You could outsource a social media and get a VA to do the

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repurposing of your podcast to make it into so if you're

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repurposing your podcasts yourself, and you're making

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audiograms, social captions, blogs, all those types of things

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from your podcast. Maybe you could outsource that to somebody

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else. Maybe it's the editing that you find you have the

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trouble with or guest management, scheduling, you know

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your guests, researching your guests, you can outsource some

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or all of those things. You don't have to put that pressure

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on yourself to do it all yourself. The next big thing is

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planning, planning will definitely help you with POD

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fade. If you have the planning in place, maybe you haven't done

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the planning to begin with, and that's okay. Like I this

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podcast, I planned out 12 months in advance, I knew I wanted to

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commit to 12 months of podcasting, I mapped out all my

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episode ideas and where my guests were gonna go. Now I've

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changed a couple of the episodes to fit in with what I want to

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put out there. Now I thought of something new, that's absolutely

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fine. But I had that idea, the dates when I wanted to them to

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go out. And then I, I kind of am about four weeks ahead with my

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podcast. So I will schedule the time in your diary, which I

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think is a really important thing to do. You have to like I

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physically plan out my diary, I love colour coding, it's my

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version of online post, its and I have that time in my diary, it

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does move around sometimes, and sometimes it does get pushed

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because because of life. And that is okay. But I think if you

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have a really good idea of how much time you need to save for

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doing shownotes, for editing, for guest research, all those

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types of things, if you have it, whether it's you block a day

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out, whether you blog, a couple of hours, every couple of weeks

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out to do that. I think that Well, I know, this is what keeps

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me on track, I have them as a recurring appointment, so that I

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know, right, I need to start planning the you know the depth

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of the episodes, I need to do all the social media graphics, I

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need to get in touch with my guests, or I need to do some

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guest research now. It's really, really helpful to stop you kind

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of losing interest or just finding everything too much. If

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you outsource all of these things to a podcast manager like

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myself, then make sure you have a plan with your your manager to

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see to know how clear it is like who's doing what, for what day.

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So you may be outsourcing everything. But for all the

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episodes to go out on time, you need to get the content to your

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podcast manager or your producer. So if that is what

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you're struggling with, again, blocking out the time in your

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diary, making it clear when you have to get that information

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over so that your podcast manager can work all their magic

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and make everything happen for you. There are a couple of tools

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that you can use for this, I'd recommend you use a project

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management tool. There are, as you probably already know, there

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are a lot of project management tools out there. Trello, Asana,

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clickup, monday.com, whichever tool works best for you, even if

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it's you know you've got a planner on on paper, and then

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you're just emailing the dates or you put a little note in your

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diary, this is when this is happening. These kinds of tools

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are there to help you. For example, I have a Trello board

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with one of my clients, I have cards of all the different

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episodes. And within that there are tasks that we can tick off

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when things are done. So they can see when I've edited when I

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need certain things like thumbnails or show notes. Those

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can really help keep keep you on track. And then you can set date

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reminders on those as well. So that you don't miss anything.

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Hopefully, these tips will help you avoid pod

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fade. One last little thing that's important is to just let

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your audience know what's going on. I mean, we're all human.

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People get it if you're busy. I think if you just communicate to

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your audience, that you're having a hiatus perhaps or

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you're changing your frequency of your episodes, just let them

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know. And instead of just kind of disappearing. Let me give an

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example of this. So this podcast, I'm taking a bit of a

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break over the summer, I was trying to fit everything in

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creating new episodes before my holiday and I literally sat down

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the other day and thought I just can't do this, I'm not going to

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be able to fit it in with all my other client work that I need to

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do. So I've decided to for the six weeks of the kids school

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holidays because I've got kids that I'm planning holidays and

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things so I'm going to repost some of my favourite episodes

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and some of the guest insight episodes that are really well

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worth listening to again. So that is what I've decided to do

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over the summer and then come back in September with an

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amazing guest, which is Michelle Deniro and some new fresh

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episodes. content for you all. Here's me letting you know. I'll

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also be sharing this on social media as well so you can find

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out when you can get new episodes. Next week, I have the

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final gasp before the summer break. And that is Sadalsuud

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Stewart. She was a fantastic guest. We had a really great

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chat, and she gave me a lot to think about for guest user

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experience. This is something that I'm taking on board for

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myself. I hope you enjoyed the episode today and you've got

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something out of it. As ever. If you have any questions, please

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let me know. I would love to hear from you. Take care. Bye.

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Thanks so much for listening. If you've enjoyed today's episode,

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please like share and subscribe. Your support means so much to

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me. If there's a question or topic you'd like covering then

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I'd love to hear from you. Find the podcast on Instagram at

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Reggie Botfield and drop me a DM till next time bye