Craft a PR Strategy for Your Podcast as a Solopreneur with Simone Sauter

Rachael Botfield: 00:00:08

Hi, and welcome to podcasting one on one with Rachel.

Rachael Botfield: 00:00:12

This podcast is for busy female entrepreneurs who run their own

Rachael Botfield: 00:00:15

businesses and want to start a podcast or who may already have a podcast.

Rachael Botfield: 00:00:20

I want to share practical information and tips on how you can get your podcast

Rachael Botfield: 00:00:25

started and managing it along the way.

Rachael Botfield: 00:00:27

I'll also be interviewing other female podcast hosts to give you

Rachael Botfield: 00:00:30

real insight into what it's like.

Rachael Botfield: 00:00:32

Have

Rachael Botfield: 00:00:43

Hi everyone, and welcome to this week's episode today.

Rachael Botfield: 00:00:47

I'm excited to have Simone Sauter here with me.

Rachael Botfield: 00:00:51

She's going to talk about PR for your podcast.

Rachael Botfield: 00:00:54

She is a PR expert for solopreneurs.

Rachael Botfield: 00:00:57

Thank you so much for being here, Simone.

Rachael Botfield: 00:00:58

Do you want to tell us a little bit about you and a little bit how you

Rachael Botfield: 00:01:01

got into the PR for solopreneurs?

Simone Sauter: 00:01:04

First of all, thanks for having me, Rachel.

Simone Sauter: 00:01:05

I'm really excited to be here.

Simone Sauter: 00:01:07

So to answer the question, like, how did I get into PR?

Simone Sauter: 00:01:10

Like, first of all, that's my background, right?

Simone Sauter: 00:01:13

I studied journalism.

Simone Sauter: 00:01:14

I studied PR.

Simone Sauter: 00:01:14

I used to work as a journalist.

Simone Sauter: 00:01:16

I used to work as a PR manager, but how I really got into it as an entrepreneur

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is like a little bit of a longer story.

Simone Sauter: 00:01:24

So in May, 2012, my ex left me after 10 years relationship,

Simone Sauter: 00:01:28

completely out of the blue.

Simone Sauter: 00:01:30

And, uh, his new partner moved in with him four weeks later and I was devastated.

Simone Sauter: 00:01:35

I really had to go through like this two year, uh, really a challenging time.

Simone Sauter: 00:01:40

Right.

Simone Sauter: 00:01:40

So, but that's when I started with personal development.

Simone Sauter: 00:01:43

Um, and then after those two years, I decided to start a business as a

Simone Sauter: 00:01:48

breakup and divorce coach, right.

Simone Sauter: 00:01:49

Because I wanted to help other women to go, um, to get through

Simone Sauter: 00:01:52

it, break up faster than I did.

Simone Sauter: 00:01:54

And, um, so that's what I did in August, 2014.

Simone Sauter: 00:01:59

And then I did what all the marketing gurus told me, right?

Simone Sauter: 00:02:03

So I, I really did everything from, you know, social media to summits,

Simone Sauter: 00:02:08

webinars, whatever it was, I did it.

Simone Sauter: 00:02:10

And then six months down the road, I, you know, I was kind of burned

Simone Sauter: 00:02:14

out because nothing really worked.

Simone Sauter: 00:02:16

I was busy doing everything and I was completely overwhelmed.

Simone Sauter: 00:02:20

And then I was like, okay, I should actually do PR for my own business.

Simone Sauter: 00:02:23

Right.

Simone Sauter: 00:02:24

So I didn't do it in the beginning because I had this limiting

Simone Sauter: 00:02:27

belief that a lot of people have.

Simone Sauter: 00:02:28

It's like getting prices just for, for companies and people who are well known,

Simone Sauter: 00:02:33

right, because I used to work for Siemens.

Simone Sauter: 00:02:35

I used to work for Daimler.

Simone Sauter: 00:02:37

My last position was for match.

Simone Sauter: 00:02:38

com for the German speaking market.

Simone Sauter: 00:02:40

So all big household names.

Simone Sauter: 00:02:42

And obviously it worked because they are household names already.

Simone Sauter: 00:02:45

And, uh, yeah, but I knew what PR can do for you, right?

Simone Sauter: 00:02:48

If you get press, if you get on podcast shows and you, how

Simone Sauter: 00:02:51

it can grow your business.

Simone Sauter: 00:02:53

And, uh, then I committed to it.

Simone Sauter: 00:02:54

I dropped almost everything else.

Simone Sauter: 00:02:57

And then I really started to see my business grow because, you know, I got

Simone Sauter: 00:03:01

into like, uh, Cosmopolitan and InStyle and Closer and like a big like national

Simone Sauter: 00:03:06

German speaking podcast even been on TV and from all of that I got a publisher

Simone Sauter: 00:03:12

knocked on my door and said like hey do you want to publish a book with us it

Simone Sauter: 00:03:15

was a became a best selling book also yeah and basically I also lived as a

Simone Sauter: 00:03:21

digital nomad for three years, and I met a lot of entrepreneurs, a lot of

Simone Sauter: 00:03:26

people, um, a lot of solopreneurs as well.

Simone Sauter: 00:03:29

And they all asked me, like, how did you do this?

Simone Sauter: 00:03:31

How did you get into cosmopolitan?

Simone Sauter: 00:03:32

How, like, and I was always like, okay, it's not rocket science, is it?

Simone Sauter: 00:03:36

But people didn't understand how to do it, because that's what I

Simone Sauter: 00:03:39

understood by then, is like PR is this mysterious thing in people's heads.

Simone Sauter: 00:03:44

And they think it's not possible for them or it's only possible

Simone Sauter: 00:03:48

if they are a brand already.

Simone Sauter: 00:03:51

Actually, you build your brand by getting publicity, right?

Simone Sauter: 00:03:55

By getting yourself out there.

Simone Sauter: 00:03:57

So yeah.

Simone Sauter: 00:03:58

And then in 2018, I thought, okay, you know, let's, let's start

Simone Sauter: 00:04:02

some like a side hustle, right?

Simone Sauter: 00:04:03

So like my PR side hustle, um, and my side hustle pretty quickly

Simone Sauter: 00:04:07

became my main business, like within four months, because I had so many

Simone Sauter: 00:04:10

people asking me to, to help them.

Simone Sauter: 00:04:12

And that's when I then shut down my.

Simone Sauter: 00:04:14

Breakup and divorce coaching business.

Simone Sauter: 00:04:16

And I fully focused on my PR business.

Simone Sauter: 00:04:18

And now it's, uh, 2024 and I'm still doing it.

Rachael Botfield: 00:04:23

Yeah.

Rachael Botfield: 00:04:23

I hear what you're saying about, you know, PR being this mystical thing, because I

Rachael Botfield: 00:04:27

guess my perception of PR has always been, you know, media execs in London, like

Rachael Botfield: 00:04:33

say big brands, that's what you're doing.

Rachael Botfield: 00:04:35

You know, you're, you're getting that PR.

Rachael Botfield: 00:04:38

And as a solopreneur entrepreneur, how do you leverage that?

Rachael Botfield: 00:04:42

PR because thought, you know, no one's going to want to hear from me.

Rachael Botfield: 00:04:47

So, and getting that traction if they don't know who you are.

Rachael Botfield: 00:04:51

And even more so with podcasting, trying to think how, how can you get that PR

Rachael Botfield: 00:04:58

for your podcast and for your, for your business, for your solopreneur business.

Rachael Botfield: 00:05:03

That's so interesting that actually you can do it.

Rachael Botfield: 00:05:08

And there is a way.

Simone Sauter: 00:05:11

Yeah, yeah, there is a like, and, and, you know, I can,

Simone Sauter: 00:05:15

I, so I have a framework that's called Publicity Rockstar Method,

Simone Sauter: 00:05:18

and it's a six step framework, which is like actually really simple.

Simone Sauter: 00:05:22

And once you understand what you need to do, you can do it yourself.

Simone Sauter: 00:05:25

Right.

Simone Sauter: 00:05:26

All right.

Simone Sauter: 00:05:27

So let me explain the framework.

Simone Sauter: 00:05:28

So the first step, so six steps, the first step is your rockstar offer, right?

Simone Sauter: 00:05:32

Your rockstar offer that stands for the foundation and the foundation is that

Simone Sauter: 00:05:36

you need to understand your ideal client.

Simone Sauter: 00:05:38

To be able to pinpoint the right publications and the

Simone Sauter: 00:05:41

right podcast shows, right?

Simone Sauter: 00:05:43

Because, well, there's no point being published, um, or

Simone Sauter: 00:05:46

interviewed for something that's not consumed by a deal client, right?

Simone Sauter: 00:05:50

Um, and then you also need to understand what you want to be known for.

Simone Sauter: 00:05:54

Because if you don't know what you want to be known for, it's going to

Simone Sauter: 00:05:57

be really hard to come up with story ideas or with what I call core topics

Simone Sauter: 00:06:01

of impact that you want to talk about.

Simone Sauter: 00:06:04

And then the third thing is you should have something in place that you have

Simone Sauter: 00:06:08

sold before, something that you know that works, or at least a lead magnet,

Simone Sauter: 00:06:13

like a free gift that you can give away so that you can collect email

Simone Sauter: 00:06:17

addresses and then market to them.

Simone Sauter: 00:06:19

That's always what I say, come up with a lead magnet that is

Simone Sauter: 00:06:22

really appealing to our client.

Simone Sauter: 00:06:24

And then promote this wherever you published or featured, right?

Simone Sauter: 00:06:28

So that's the foundation.

Simone Sauter: 00:06:30

Then the second step is the audience, which stands for either

Simone Sauter: 00:06:34

building your media list or building your podcast list, right?

Simone Sauter: 00:06:37

So really do your research and take your time and make this list and see

Simone Sauter: 00:06:43

where does your ideal client hang out.

Simone Sauter: 00:06:45

And where can you contribute something that is of value to either the host

Simone Sauter: 00:06:48

or the editor, the journalist, and I write, write this list, right?

Simone Sauter: 00:06:52

So that's the second step.

Simone Sauter: 00:06:54

The third step is the HIT.

Simone Sauter: 00:06:56

And the HIT stands for grabbing either the media's attention or

Simone Sauter: 00:06:59

the podcast host's attention.

Simone Sauter: 00:07:01

And that's where the biggest difference basically is.

Simone Sauter: 00:07:04

So a journalist or an editor is interested in three things, which

Simone Sauter: 00:07:07

is your story, like a story, your expertise, or a strong opinion.

Simone Sauter: 00:07:12

That's what you want to pitch to a journalist or an editor.

Simone Sauter: 00:07:15

And then for the podcast host is what I call core topic of impact, right?

Simone Sauter: 00:07:19

So come up with two to four core topics of impact that you talk about and

Simone Sauter: 00:07:23

offer them to the podcast host, but tie that topic to their audience, right?

Simone Sauter: 00:07:30

So you need to understand their audience.

Simone Sauter: 00:07:32

You need to understand what the show is about.

Simone Sauter: 00:07:34

And then tie your topic to what they do and what the podcast is about.

Simone Sauter: 00:07:39

And then the next step, the fourth step is where we send the pitch or where

Simone Sauter: 00:07:43

we write and send the pitch, right?

Simone Sauter: 00:07:45

And for the, the editors, for the journalists, you need to build rapport and

Simone Sauter: 00:07:50

you need to come up with your story ideas, but what's really crucial for the podcast

Simone Sauter: 00:07:54

host is Is that as what I just said, you need to understand the podcast, right?

Simone Sauter: 00:08:00

So you need to build rapport and has to be a very personalized email.

Simone Sauter: 00:08:05

So with a journalist on editor, they are employed and they write for publication.

Simone Sauter: 00:08:09

And yes, they want, they want you to research them and you need to

Simone Sauter: 00:08:13

build a little bit of rapport, but a podcast host build the podcast.

Simone Sauter: 00:08:18

It's their baby and they are the gatekeeper.

Simone Sauter: 00:08:20

They decide whom they are, whom, whom they will have on the show.

Simone Sauter: 00:08:25

And if you copy paste cold pitches, like no podcast host will accept you

Simone Sauter: 00:08:30

because they, they can see through this.

Simone Sauter: 00:08:31

Like podcast hosts, they get a lot of like, obviously, depending on the

Simone Sauter: 00:08:35

size of the show, but they get a lot of pitches and they can see right

Simone Sauter: 00:08:38

through the BS if you cold pitch, right?

Simone Sauter: 00:08:41

So that's the fourth step.

Simone Sauter: 00:08:42

And then the fifth step is the.

Simone Sauter: 00:08:44

Uh, the performance, which is, you know, either you giving the podcast

Simone Sauter: 00:08:48

interview as I do now, or you do a media interview, if you want to be featured

Simone Sauter: 00:08:53

or you write your guest article, right?

Simone Sauter: 00:08:55

So you can write for big publications and get paid for it.

Simone Sauter: 00:08:59

And yeah, you write it and then you hand it in.

Simone Sauter: 00:09:01

And then the sixth step and the final step, which so many people

Simone Sauter: 00:09:04

get wrong is the promotion, which stands for leveraging, leveraging

Simone Sauter: 00:09:08

your media and podcast coverage for clients, cash and reputation.

Simone Sauter: 00:09:12

So a lot of people, they go and they promote the article that they've been

Simone Sauter: 00:09:16

featured in or that they wrote or the podcast interview that they did once.

Simone Sauter: 00:09:20

If they are really brave, they do it twice and then it just disappears.

Simone Sauter: 00:09:24

Right.

Simone Sauter: 00:09:25

But you really need to understand that your audience grows.

Simone Sauter: 00:09:29

Everybody who, you know, and, and even if people see that you promote the

Simone Sauter: 00:09:33

same piece, um, a couple of times, you know, it's not bad and people will not

Simone Sauter: 00:09:37

recognize, like, think of yourself.

Simone Sauter: 00:09:39

Do you know, like from the people that you follow, where they all have

Simone Sauter: 00:09:42

been featured and published you don't, because it's, you know, you see it.

Simone Sauter: 00:09:45

And then it's like, oh, wow, that's interesting.

Simone Sauter: 00:09:47

Maybe you read it and that's it.

Simone Sauter: 00:09:49

Right.

Simone Sauter: 00:09:50

And then when they promote it four weeks later, it's like, okay, yeah.

Simone Sauter: 00:09:54

So, right.

Simone Sauter: 00:09:54

So it's, it's really, you need to.

Simone Sauter: 00:09:57

Really incorporate this into your marketing strategy.

Simone Sauter: 00:09:59

And I share, I think, 30 plus ways with my clients on how they can actually use

Simone Sauter: 00:10:05

this to enhance their marketing so that, um, all the effort that you did is not

Simone Sauter: 00:10:11

for a one, a one time promotion, right?

Simone Sauter: 00:10:13

Because.

Simone Sauter: 00:10:14

You have to do the research, send the pitch, come up with, or like come up

Simone Sauter: 00:10:18

with ideas, send the pitch, like deliver.

Simone Sauter: 00:10:20

And it's quite a lot of work, right?

Simone Sauter: 00:10:22

But it's really fruitful if you understand how to actually make the most out of it.

Rachael Botfield: 00:10:28

Yeah.

Rachael Botfield: 00:10:28

And I say that often with our podcast as well, we don't often repurpose

Rachael Botfield: 00:10:33

or reuse our own episodes enough, um, when we're talking about them

Rachael Botfield: 00:10:37

in our social media to our audience.

Rachael Botfield: 00:10:39

So the same kind of goes, like you say, for when you feature on guest episodes.

Rachael Botfield: 00:10:44

I would say that people and myself included kind of underestimate

Rachael Botfield: 00:10:48

the amount of work that goes into actually pitching for a podcast.

Rachael Botfield: 00:10:52

I've recently been doing some of that myself and looking at, you

Rachael Botfield: 00:10:56

know, podcast guesting as a strategy to increase your visibility.

Rachael Botfield: 00:10:59

And, you know, Actually, when you're looking into it, listening to episodes,

Rachael Botfield: 00:11:04

and I know you don't have to listen to all of the episodes, but you have

Rachael Botfield: 00:11:07

to listen to quite a few to get that sense of what the host is like and, you

Rachael Botfield: 00:11:11

know, even there's that initial research into, do they actually have guests?

Rachael Botfield: 00:11:15

Are they publishing new episodes?

Rachael Botfield: 00:11:16

Because there's a lot of podcasts that actually haven't published episodes

Rachael Botfield: 00:11:19

in the last year or so as well.

Simone Sauter: 00:11:21

Yes, or they don't have guests.

Simone Sauter: 00:11:23

Like I, I, I get pitches.

Simone Sauter: 00:11:25

I used to have two podcasts, right.

Simone Sauter: 00:11:26

And I don't run them anymore.

Simone Sauter: 00:11:27

And they were all solo episodes.

Simone Sauter: 00:11:29

I never did interviews and I still get pitches still now, although I didn't

Simone Sauter: 00:11:32

publish for like four years or something.

Simone Sauter: 00:11:34

So like you have an amazing podcast.

Simone Sauter: 00:11:35

I would love to be a guest on it.

Simone Sauter: 00:11:37

And I'm like, Really?

Simone Sauter: 00:11:38

Like, did you listen?

Simone Sauter: 00:11:39

Did you actually do your research?

Simone Sauter: 00:11:41

Because, you know, and it's just, it, it just shines such a bad

Simone Sauter: 00:11:45

light on you because you can see it's a cookie cutter strategy.

Simone Sauter: 00:11:49

It's like, Oh, okay.

Simone Sauter: 00:11:50

No, I made this copy paste template.

Simone Sauter: 00:11:52

And then I, I changed the first sentence and you get it.

Simone Sauter: 00:11:55

So it's a little bit of personal or also not.

Simone Sauter: 00:11:57

And then I send it and I just cross my fingers and hope for the best.

Simone Sauter: 00:12:00

Like, that's like, so cool.

Simone Sauter: 00:12:02

Throwing spaghetti to the wall, hoping that one sticks.

Simone Sauter: 00:12:04

And if it just doesn't work like this, especially with a pitching podcast host,

Simone Sauter: 00:12:09

but also, um, journalists and editors, it's about building relationships

Simone Sauter: 00:12:12

and you don't build relationships by, you know, just copy paste something.

Simone Sauter: 00:12:17

It's like, it's like with a friendship, you know, you also don't, uh, you,

Simone Sauter: 00:12:20

you, you don't make friends with a cookie cutter strategy, right?

Simone Sauter: 00:12:24

So you have to put effort into building a relationship because this is what you do.

Simone Sauter: 00:12:28

And it doesn't stop after the interview, right?

Simone Sauter: 00:12:30

So you have a relationship with that podcast host and, you know, I have

Simone Sauter: 00:12:35

podcast hosts that I've been on, on shows.

Simone Sauter: 00:12:38

And they really loved my products and they are my affiliate partners.

Simone Sauter: 00:12:42

And then the other way around, sometimes, you know, a podcast host

Simone Sauter: 00:12:45

has a product that I think, Oh, this would be amazing for my audience.

Simone Sauter: 00:12:48

Then I become an affiliate partner for that.

Simone Sauter: 00:12:49

Or, you know, you meet back at a summit or there's like, you start a relationship

Simone Sauter: 00:12:54

and you have to put effort into it.

Simone Sauter: 00:12:56

And that's also where I always say it's quality over quantity, right?

Simone Sauter: 00:13:00

So it's not, there's no point in sending 25 pitches a day, just that you send

Simone Sauter: 00:13:05

them when they're all cold pitches.

Simone Sauter: 00:13:06

Right.

Simone Sauter: 00:13:07

Send one or two per day, um, but send high quality pictures and really show

Simone Sauter: 00:13:12

the host that you relate to the show and you will be much more successful.

Rachael Botfield: 00:13:16

It's starting that collaborative

Rachael Botfield: 00:13:18

relationship as well, isn't it?

Rachael Botfield: 00:13:20

Really?

Rachael Botfield: 00:13:20

Because like you say, you know, you've come into their world.

Rachael Botfield: 00:13:23

Do you really want that to be your only interaction?

Rachael Botfield: 00:13:26

You've literally guested on their show, but then that's it.

Rachael Botfield: 00:13:29

You never speak to them again, you never do anything with them again, and it

Rachael Botfield: 00:13:33

doesn't seem to make sense, especially when you have picked their podcast, that

Rachael Botfield: 00:13:38

you have similar audiences, and there's a lot of opportunities to collaborate

Rachael Botfield: 00:13:42

from, from moving forward there as well.

Rachael Botfield: 00:13:44

So I, I definitely get the quality over quantity.

Rachael Botfield: 00:13:48

And I think as well, that if you're You know, you're confident in your niche.

Rachael Botfield: 00:13:53

And I know everyone liked that word, but you know, you're

Rachael Botfield: 00:13:57

talking to specific people.

Rachael Botfield: 00:14:00

I don't always think there is hundreds of thousands of podcasts out there

Rachael Botfield: 00:14:05

specifically for, uh, trans people.

Rachael Botfield: 00:14:07

Those specific people and that's not a bad thing because you really want to be able

Rachael Botfield: 00:14:12

to get the right people in your audience.

Rachael Botfield: 00:14:14

You're not doing it just like say, throw spaghetti at the wall and hope,

Rachael Botfield: 00:14:17

uh, everybody listening will, you know, want to either get your, buy your

Rachael Botfield: 00:14:21

services or listen to your podcast.

Rachael Botfield: 00:14:23

But I think that that makes that collaboration.

Rachael Botfield: 00:14:27

element more important, finding those people that are in the same, you know,

Rachael Botfield: 00:14:32

adjacent to you, that you can all kind of build that community around it.

Rachael Botfield: 00:14:36

And that's a more sustainable approach as well, because I think sometimes, and

Rachael Botfield: 00:14:40

I've had this myself, that when you're starting a podcast, and I started mine

Rachael Botfield: 00:14:45

with a relatively, you know, low audience.

Rachael Botfield: 00:14:47

I, I haven't been doing this a long time.

Rachael Botfield: 00:14:49

I switched careers.

Rachael Botfield: 00:14:50

So, you know, three years you're building up your audience.

Rachael Botfield: 00:14:53

And sometimes you do get a bit caught up in the numbers where

Rachael Botfield: 00:14:56

you think, Oh, you know, I've not, this person's doing this and that.

Rachael Botfield: 00:14:58

But actually, if you're trying to fill it with people that actually want to hear

Rachael Botfield: 00:15:02

from you rather than filling them full of people that, uh, might tune in every so

Rachael Botfield: 00:15:06

often, but they never, ever engage with you, that's not really worth anything.

Rachael Botfield: 00:15:09

Is it really?

Rachael Botfield: 00:15:11

Cause they're not doing anything with that information.

Simone Sauter: 00:15:14

Yeah, no, but that it's like the same when people say like

Simone Sauter: 00:15:16

you have to build your email list.

Simone Sauter: 00:15:17

Yes, you do, but you have to build it with the right people, right?

Simone Sauter: 00:15:21

In other words, just random people, like, I mean, yeah, you can build

Simone Sauter: 00:15:23

an email list of 20, 000 people.

Simone Sauter: 00:15:24

If nobody's interested in what you have to offer, well, there is no business, right?

Simone Sauter: 00:15:28

So rather have a list of 5, 000 people, but really dedicated

Simone Sauter: 00:15:31

people who want to hear from you, open your emails and, uh, yeah.

Rachael Botfield: 00:15:36

Yeah.

Rachael Botfield: 00:15:37

So one thing that I think is always a worry, like we're saying, like, if

Rachael Botfield: 00:15:41

you're not a household name, if you have a small audience, is it, so it's still

Rachael Botfield: 00:15:47

possible using this framework with having a small audience, um, for your podcast

Rachael Botfield: 00:15:51

or, or for your business to use this to build up that audience in the right way?

Simone Sauter: 00:15:56

You actually, you don't even have to have an audience at all.

Simone Sauter: 00:15:58

You can start this just, you know, from the beginning because, so it, it doesn't

Simone Sauter: 00:16:03

matter if it's a journalist, an editor or a podcast host, it always comes

Simone Sauter: 00:16:07

down to the value that you can offer.

Simone Sauter: 00:16:10

Like, you know, if you can offer amazing value, no podcast host would say like,

Simone Sauter: 00:16:14

Oh, you didn't have one client, you're not in business for like five years, you

Simone Sauter: 00:16:17

know, um, I will not take you on, right.

Simone Sauter: 00:16:21

Except of like the, the big ones, like, you know, the Goldia and like

Simone Sauter: 00:16:24

all the, like, you know, the average, let's say the average podcast host

Simone Sauter: 00:16:28

would just say like, okay, you know, this is amazing information for my,

Simone Sauter: 00:16:31

for my audience and you know, come on.

Simone Sauter: 00:16:33

And it's the same for the media, same publications.

Simone Sauter: 00:16:37

Only really care about the value that you can add.

Simone Sauter: 00:16:41

And, and you don't even have to have a business to, to be able to get into

Simone Sauter: 00:16:44

the media, but you know, if you have a business, uh, which you do, if you listen

Simone Sauter: 00:16:48

to that show, then, you know, you can just utilize their audience for your own

Simone Sauter: 00:16:52

audience and, uh, yeah, it's easier to.

Simone Sauter: 00:16:55

Build a business by using somebody else's business, right?

Simone Sauter: 00:17:00

Tapping into that business, but you know, that, that doesn't come for free, right?

Simone Sauter: 00:17:04

Obviously you need to bring something to the table, which is,

Simone Sauter: 00:17:07

you know, expertise, um, in the most, most of the podcast shows.

Simone Sauter: 00:17:11

And then for the media, it's a story to expertise, or

Simone Sauter: 00:17:14

it's a strong opinion, right?

Simone Sauter: 00:17:15

It's like, like taking a stand on something and, um, saying like,

Simone Sauter: 00:17:19

okay, this is how I think about it.

Rachael Botfield: 00:17:21

Yeah.

Rachael Botfield: 00:17:22

Yeah.

Rachael Botfield: 00:17:23

It's that delivery piece.

Rachael Botfield: 00:17:25

I was speaking to a lady called Loretta Milan.

Rachael Botfield: 00:17:28

She's come on the podcast as well and she's got the Rigid Air podcast

Rachael Botfield: 00:17:31

and her mission is to, you know, wants everyone to believe that

Rachael Botfield: 00:17:35

what they have to say matters.

Rachael Botfield: 00:17:37

And she was talking about, you know, when you have a business or

Rachael Botfield: 00:17:40

a podcast, it is about that impact.

Rachael Botfield: 00:17:43

That you're making that delivery, that is the best kind of quote unquote marketing

Rachael Botfield: 00:17:47

promotion you can do is making sure that you're delivering something amazing to

Rachael Botfield: 00:17:52

people that they actually want to hear it.

Rachael Botfield: 00:17:54

And like you say, that it doesn't really matter what size you, your business slash

Rachael Botfield: 00:17:59

podcast is, you know, someone has thought you've made it hard for them to turn

Rachael Botfield: 00:18:05

you down because you're, you're offering them something that is really valuable.

Rachael Botfield: 00:18:10

for them and for their audience.

Simone Sauter: 00:18:13

Yeah, exactly.

Simone Sauter: 00:18:14

Exactly.

Rachael Botfield: 00:18:15

Brilliant.

Rachael Botfield: 00:18:15

It sounds like a really comprehensive step by step process.

Rachael Botfield: 00:18:20

And I guess it is, it is a fairly simple one.

Rachael Botfield: 00:18:24

I think a lot of the time should be spent, like, researching And then also knowing

Rachael Botfield: 00:18:30

your own ideal audience and having those pieces because it is something that,

Rachael Botfield: 00:18:35

um, like when I started my business, I, I did a copywriting course fairly

Rachael Botfield: 00:18:41

early on, which is where I actually met Hannah, our mutual contact, and Chantal

Rachael Botfield: 00:18:45

Davison, who's an awesome copywriter.

Rachael Botfield: 00:18:47

And we were learning, um, about your ideal client, and it's not something

Rachael Botfield: 00:18:51

that I'd really thought about.

Rachael Botfield: 00:18:53

Up until that point.

Rachael Botfield: 00:18:54

And I think that's really important for something that you kind of keep going

Rachael Botfield: 00:18:59

back to and looking at in your business and for your podcast is to make sure

Rachael Botfield: 00:19:02

that you're kind of on track in your.

Rachael Botfield: 00:19:05

And your focus is that ideal listener and you're making sure that the content

Rachael Botfield: 00:19:10

that you're creating and everything is, is for them rather than for yourself.

Simone Sauter: 00:19:17

Yeah.

Simone Sauter: 00:19:17

But that's also, I mean, that's like, you know, with all marketing strategies

Simone Sauter: 00:19:20

that we do, but I, I incorporate it into the framework because you

Simone Sauter: 00:19:24

know, a lot of people, Forbes, right.

Simone Sauter: 00:19:29

And for many people, that's a great place to be featured, but for some

Simone Sauter: 00:19:32

people it's not the best option.

Simone Sauter: 00:19:33

Right.

Simone Sauter: 00:19:33

Right.

Simone Sauter: 00:19:34

So.

Simone Sauter: 00:19:34

There are other publications out there that people don't think about, but they

Simone Sauter: 00:19:38

just really think of Forbes, right?

Simone Sauter: 00:19:40

So, um, and yeah, so, so rather than going for only the big names

Simone Sauter: 00:19:45

go, go, you know, think about your ideal client and then also.

Simone Sauter: 00:19:49

Think about special interest media.

Simone Sauter: 00:19:51

You can Google just special interest publications and then

Simone Sauter: 00:19:55

the industry where you're in and then see what comes up, right?

Simone Sauter: 00:19:58

Because that's where your ideal client hangs out as well.

Simone Sauter: 00:20:01

Um, and then, you know, of course you can go for Forbes and all the big ones

Simone Sauter: 00:20:04

because they are also amazing for your reputation and obviously they have a

Simone Sauter: 00:20:08

big audience and yes, you can grow your business with them as well, but it's

Simone Sauter: 00:20:12

not only with them, but that's one of the things that I appreciate about it.

Simone Sauter: 00:20:15

See that people think it's like, I, I, I have to go for the big ones.

Simone Sauter: 00:20:19

Right.

Simone Sauter: 00:20:20

And you don't have to, right.

Simone Sauter: 00:20:21

Because that's also a confidence thing.

Simone Sauter: 00:20:24

A lot of people that I talked to is like, Oh, I would love to, but I'm too scared.

Simone Sauter: 00:20:28

And I was like, okay, you, you will never start with Forbes, right?

Simone Sauter: 00:20:31

So you always build up.

Simone Sauter: 00:20:32

So you build up a smaller publications, bigger blogs, websites,

Simone Sauter: 00:20:36

and, and then work yourself up.

Simone Sauter: 00:20:39

Right.

Simone Sauter: 00:20:39

So, uh, it's also not that you start your business and that's then, uh, you know,

Simone Sauter: 00:20:44

from one day to the other, you stand on this in a, in a, In a, in an arena of, you

Simone Sauter: 00:20:49

know, 50, 000 people and give a talk, this is not how you start your business, right?

Simone Sauter: 00:20:52

You would, you would start, you know, getting on a smaller podcast

Simone Sauter: 00:20:56

and then maybe you give a workshop and then, you know, maybe you talk

Simone Sauter: 00:20:59

to a group of a hundred people.

Simone Sauter: 00:21:01

So, you know, it's, it's the same with the media, right?

Simone Sauter: 00:21:03

So especially when you, when you, uh, when you don't have the confidence yet.

Rachael Botfield: 00:21:09

Yeah.

Rachael Botfield: 00:21:09

And I think it's like that realistic kind of, I know organic is like bundled around

Rachael Botfield: 00:21:15

a lot of the word, but I think growing.

Rachael Botfield: 00:21:18

in a more realistic, this has been my experience and a few of the people I've

Rachael Botfield: 00:21:21

been speaking to as well, you know, there are always those people that do

Rachael Botfield: 00:21:24

like, shape their trajectory up, but I think the realistic general, you

Rachael Botfield: 00:21:29

know, people, you have to work hard at, growing your audience and, and, and

Rachael Botfield: 00:21:35

growing that engagement and be realistic about, you know, even the amount of

Rachael Botfield: 00:21:40

time that you have to invest in this.

Rachael Botfield: 00:21:42

Um, I myself, I have, although my kids are teenagers now, my husband works away.

Rachael Botfield: 00:21:47

So I know that I need to do school pickups and stuff and, and I only have a set

Rachael Botfield: 00:21:52

amount of time that I can, can do that in.

Rachael Botfield: 00:21:54

So you also then have to be realistic about what you can

Rachael Botfield: 00:21:57

achieve in that amount of time.

Simone Sauter: 00:22:00

Yeah, exactly.

Simone Sauter: 00:22:01

But I had to adjust a lot in my business since I have kids.

Simone Sauter: 00:22:06

So my kids are three and four.

Simone Sauter: 00:22:08

They need still need a lot of attention, obviously.

Simone Sauter: 00:22:10

Right.

Simone Sauter: 00:22:10

But before I had kids, I mean, I was also like a little bit of a workaholic.

Simone Sauter: 00:22:14

I really I love what I do.

Simone Sauter: 00:22:16

And I, you know, 12 hour workdays, like they were just, you know, They

Simone Sauter: 00:22:20

were not unusual, like not an everyday thing, but they were not unusual,

Simone Sauter: 00:22:23

but I cannot work 12 hours a day now.

Simone Sauter: 00:22:26

Right.

Simone Sauter: 00:22:26

So, um, it's just impossible and I don't want to anymore, but obviously

Simone Sauter: 00:22:30

growth is now slower than it used to be because I can't invest that much time.

Simone Sauter: 00:22:35

Right.

Simone Sauter: 00:22:35

But that's also why I'm a big fan.

Simone Sauter: 00:22:37

Of tapping into already existing audiences because it's some sort of

Simone Sauter: 00:22:40

shortcut, but like what people don't get is like the shortcut is not copy

Simone Sauter: 00:22:45

pasting stuff, um, and send it out.

Simone Sauter: 00:22:48

The shortcut is, okay, I really make myself valuable to the

Simone Sauter: 00:22:51

person that I pitch and then I am allowed to tap into this audience.

Simone Sauter: 00:22:55

Right.

Simone Sauter: 00:22:56

So, um, that is the shortcut.

Simone Sauter: 00:22:58

Yeah.

Simone Sauter: 00:22:58

Yeah.

Rachael Botfield: 00:22:59

Going back and just to what you talked about as the final step

Rachael Botfield: 00:23:03

about promoting and not just doing it once or twice and then letting it fall

Rachael Botfield: 00:23:08

by the wayside and factoring in how much time you've got, would you say that it's

Rachael Botfield: 00:23:13

best to invest your time in, in getting those pitches rather than spending that

Rachael Botfield: 00:23:20

time maybe Cultivating social media posts.

Rachael Botfield: 00:23:23

I mean, I know, you know, in terms of value of time spent, would that be

Rachael Botfield: 00:23:29

better if you've got, especially if you want to grow your audience to focus

Rachael Botfield: 00:23:32

maybe on this type of PR rather than just posting on LinkedIn or Instagram?

Simone Sauter: 00:23:38

Yeah, absolutely.

Simone Sauter: 00:23:39

So I'm, I'm on LinkedIn.

Simone Sauter: 00:23:40

That's also the only platform where I'm at.

Simone Sauter: 00:23:41

I don't like social media.

Simone Sauter: 00:23:43

The thing is.

Simone Sauter: 00:23:46

On social media, like, you know, and I'm, I'm only on LinkedIn, as I said,

Simone Sauter: 00:23:49

I'm like from the last year to now, um, I'm down to one third of the visibility

Simone Sauter: 00:23:54

that I used to have, because they also have this algorithm shifts now, they want

Simone Sauter: 00:23:58

to do more pay for play, like, you know, it's the same, like with Facebook at the

Simone Sauter: 00:24:01

beginning, everybody could see everything, and now everybody can see nothing, right?

Simone Sauter: 00:24:05

Because, uh, it's just how the algorithm works.

Simone Sauter: 00:24:07

If you don't pay to play, then you're almost invisible.

Simone Sauter: 00:24:11

And the growth is just really small.

Simone Sauter: 00:24:13

And if you, I mean, you can grow, of course, um, also on LinkedIn,

Simone Sauter: 00:24:17

but then you have to engage.

Simone Sauter: 00:24:18

You have to talk to a lot of people and post and comment a lot of things.

Simone Sauter: 00:24:22

And that takes up a lot of time.

Simone Sauter: 00:24:24

And I'm not saying you, you shouldn't do this.

Simone Sauter: 00:24:26

You should, um, but focus on one platform, right.

Simone Sauter: 00:24:30

And don't be everywhere.

Simone Sauter: 00:24:31

But then also understand that when you, for example, pitch a podcast host, um,

Simone Sauter: 00:24:37

it takes time to, to do the research and to, to write the pitch and everything.

Simone Sauter: 00:24:42

But when you get accepted, then you create something that you can

Simone Sauter: 00:24:46

also utilize as your social media content, because you have a show,

Simone Sauter: 00:24:50

you can create this audiograms, you can, you know, transcribe it.

Simone Sauter: 00:24:54

You can, you know, you can create a lot of content around this one episode.

Simone Sauter: 00:24:58

And that way you create social media content, but you also get to

Simone Sauter: 00:25:02

tap into the podcast host audience.

Simone Sauter: 00:25:05

And they will also promote the show, obviously, because they

Simone Sauter: 00:25:08

want the show also to grow, right?

Simone Sauter: 00:25:10

And that's also something just on a side note that a lot

Simone Sauter: 00:25:13

of People don't understand.

Simone Sauter: 00:25:15

It's like, especially with a podcast show, the collaboration

Simone Sauter: 00:25:18

is a, is a two way street, right?

Simone Sauter: 00:25:20

So a lot of people, they, they, they think of getting on a podcast to promote

Simone Sauter: 00:25:26

themselves, but they don't understand that They need to also promote the

Simone Sauter: 00:25:31

show because this is how the host, like the, the podcast show grows.

Simone Sauter: 00:25:35

Right.

Simone Sauter: 00:25:35

So I said this on Hannah's podcast as well.

Simone Sauter: 00:25:38

You know, I used to do done for you, pitching, um, for podcast shows.

Simone Sauter: 00:25:43

And I stopped doing it because I got so many replies from hosts that

Simone Sauter: 00:25:47

said, we don't take on anybody from a publicist or a PR agency anymore.

Simone Sauter: 00:25:52

Because from my experience or from the host experience, those people

Simone Sauter: 00:25:56

just want to advertise for free and they don't promote the show.

Simone Sauter: 00:25:59

Right?

Simone Sauter: 00:25:59

So, and I, and I get this, right?

Simone Sauter: 00:26:02

Because if you hire a publicist or a PR agency, the goal is that you

Simone Sauter: 00:26:05

get onto the show, but they often don't have a strategy in place to

Simone Sauter: 00:26:10

actually also promote their interview.

Simone Sauter: 00:26:12

Right?

Simone Sauter: 00:26:12

So, uh, then it's a, it's a, it's a one way street, like the, the guests being

Simone Sauter: 00:26:17

promoted by the host, but the host doesn't like, is unable to grow the show because

Simone Sauter: 00:26:22

the guest doesn't promote the show.

Simone Sauter: 00:26:23

Right.

Simone Sauter: 00:26:24

Right.

Simone Sauter: 00:26:24

And that this is not how it works.

Simone Sauter: 00:26:25

Like with podcasts, it's really a collaboration, as we said earlier, right?

Simone Sauter: 00:26:29

It's a long term relationship and you want to invest in that also

Simone Sauter: 00:26:33

by, you know, promoting the show.

Rachael Botfield: 00:26:36

Yeah, that's, I know that can be a big thing with,

Rachael Botfield: 00:26:40

with podcast You know, ensuring that their guests do promote the show.

Rachael Botfield: 00:26:45

Myself, I always try to encourage my guests to promote the show.

Rachael Botfield: 00:26:50

I'll create some audiograms colours.

Rachael Botfield: 00:26:53

So if they wanted to share it in their brand colours, audiograms and things.

Rachael Botfield: 00:26:56

So that it's not got my podcast brand colours all over their

Rachael Botfield: 00:27:01

social media if they want to.

Rachael Botfield: 00:27:03

And then try to make it as easy as possible for someone

Rachael Botfield: 00:27:06

to be able to promote the show.

Rachael Botfield: 00:27:08

And then, you know, I mention them and tag them into posts.

Rachael Botfield: 00:27:11

on LinkedIn so that they're easily shareable as well, which

Rachael Botfield: 00:27:14

I find is quite a good way.

Rachael Botfield: 00:27:16

If they're busy themselves, if I create a post and mention them in

Rachael Botfield: 00:27:19

it, they'll tend to share it and add their own thoughts to that as well.

Rachael Botfield: 00:27:22

So I think that that, that does work well as, as well.

Rachael Botfield: 00:27:25

That was one of the, you brought up a good thing about, um, you stop doing

Rachael Botfield: 00:27:29

done for you pitching because And that's interesting as to whether or not people

Rachael Botfield: 00:27:34

would reply if it's someone else on their behalf, because you think, are they

Rachael Botfield: 00:27:40

actually bothered about really being on the show or would you, your experience,

Rachael Botfield: 00:27:46

it's, it's best for the host to be you directly contacting other people.

Simone Sauter: 00:27:51

Yeah.

Simone Sauter: 00:27:52

And it's, it's, it's the same for the media.

Simone Sauter: 00:27:55

Right.

Simone Sauter: 00:27:55

So, um, and you know, at the end of the day, it's all rocket science.

Simone Sauter: 00:28:00

And if you hire a PR industry, a PR agency, it doesn't really matter

Simone Sauter: 00:28:03

if it's for podcasts or the media.

Simone Sauter: 00:28:05

At the end of the day, you're not their only client.

Simone Sauter: 00:28:08

Uh, they pitch a lot of people at the same day.

Simone Sauter: 00:28:11

They don't understand your business as good as you do.

Simone Sauter: 00:28:13

Uh, you're the expert, you're flexible.

Simone Sauter: 00:28:15

If an editor says like, okay, this topic isn't quite what we're looking for, but

Simone Sauter: 00:28:18

could you also talk about this, right?

Simone Sauter: 00:28:20

Then, then you, you can say yes, or you could even suggest something else.

Simone Sauter: 00:28:23

No agency can do this for you because they are not you.

Simone Sauter: 00:28:27

And yeah, it's, I, I believe, especially now with AI, like building relationships,

Simone Sauter: 00:28:33

um, becomes more and more important.

Simone Sauter: 00:28:34

And I just really don't believe that, that this is a great strategy.

Simone Sauter: 00:28:39

And I mean, yes, it works.

Simone Sauter: 00:28:40

And some agencies have amazing contacts, right.

Simone Sauter: 00:28:43

But those people also charge you 15 K per month, right.

Simone Sauter: 00:28:46

Um, and you know, and it's a good ride because they have,

Simone Sauter: 00:28:49

they have these contacts, right.

Simone Sauter: 00:28:51

But from my experience, If you build this, these contacts and these relationships

Simone Sauter: 00:28:56

for yourself, you don't lose them because you go for an agency, let's say you go

Simone Sauter: 00:29:01

for an agency, you pay 15 K for the six months retainer, which is, you know, 90

Simone Sauter: 00:29:05

K there already just to, to get started.

Simone Sauter: 00:29:07

And you, you leave, you don't have the contacts, right?

Simone Sauter: 00:29:12

So yes, it's a, it's an easy way because you just pay and then you

Simone Sauter: 00:29:17

obviously, you know, should expect to get featured or published.

Simone Sauter: 00:29:20

Yeah.

Simone Sauter: 00:29:20

Wow.

Simone Sauter: 00:29:20

That's not always how it works.

Simone Sauter: 00:29:22

So yeah.

Simone Sauter: 00:29:23

Publicist is really.

Simone Sauter: 00:29:25

And, and, you know, I teach my clients how to do this in two hours per week.

Simone Sauter: 00:29:28

You don't have to invest hours and hours.

Simone Sauter: 00:29:31

Right.

Simone Sauter: 00:29:31

I mean, think about how, how much time you invest in social media, content

Simone Sauter: 00:29:35

creation, and then think about.

Rachael Botfield: 00:29:39

And that cost barrier, it just isn't realistic.

Rachael Botfield: 00:29:41

I mean, I think the majority of my listeners.

Rachael Botfield: 00:29:45

You know, they're like me, we're, we're solo business owners.

Rachael Botfield: 00:29:48

Um, maybe we've got some support team with us at a VA or somebody working with

Rachael Botfield: 00:29:52

their social media or things like that.

Rachael Botfield: 00:29:54

But that kind of money is not an option.

Rachael Botfield: 00:29:57

And like you say, Nobody knows your business like you do and you are

Rachael Botfield: 00:30:03

your best promotional tool because all that passion and uh, drive that

Rachael Botfield: 00:30:09

you have will come through when you do your, your pitches like you say.

Rachael Botfield: 00:30:13

And I think that's a really great approach for, for other solopreneurs,

Rachael Botfield: 00:30:18

you know, out there that you have a podcast for their business.

Simone Sauter: 00:30:21

Yeah.

Simone Sauter: 00:30:22

And it's also so much easier to, to, to write a personalized pitch, right?

Simone Sauter: 00:30:26

Because you can, you relate to that person.

Simone Sauter: 00:30:28

So I, I once, um, pitched a podcast host, um, and also got on the show

Simone Sauter: 00:30:33

and, and she really loved knitting and all this crafting, handcrafting,

Simone Sauter: 00:30:36

and I'm really, I'm really You know, I'm not, not good at that.

Simone Sauter: 00:30:41

But then, you know, in, in the PS section, I mentioned that my, that

Simone Sauter: 00:30:44

my mom sued my wedding dress, right.

Simone Sauter: 00:30:46

And that I, I really did not inherit any, any of her talent.

Simone Sauter: 00:30:50

Um, and that was the starting point for our conversation.

Simone Sauter: 00:30:52

She was like, Oh, this is amazing.

Simone Sauter: 00:30:54

Like a wedding dress.

Simone Sauter: 00:30:55

And that would suit, is it suit a wedding dress?

Simone Sauter: 00:30:59

Um, and so, yeah, like, you know, as an agency, you're, you're just like,

Simone Sauter: 00:31:03

uh, you know, this is my client.

Simone Sauter: 00:31:05

This is like her expertise.

Simone Sauter: 00:31:07

And, you know, take it or leave it, but, but then this entire human,

Simone Sauter: 00:31:11

human experience is just isn't there.

Simone Sauter: 00:31:14

Uh, whereas when you pitch yourself and, uh, you know, you, you built

Simone Sauter: 00:31:18

this relationship and it doesn't have to be that you need to

Simone Sauter: 00:31:21

investigate for hours and hours.

Simone Sauter: 00:31:22

But if you follow somebody on Instagram or on LinkedIn or whatever it is.

Simone Sauter: 00:31:27

Then you, you understand what this person is about.

Simone Sauter: 00:31:30

Right.

Simone Sauter: 00:31:30

And then you can see like, okay, where do we have something in common?

Simone Sauter: 00:31:33

And then you can just use this and, and, and pick this up and build

Simone Sauter: 00:31:36

a core with that person and also show that you did your research and

Simone Sauter: 00:31:40

that you're not just code pitching.

Rachael Botfield: 00:31:42

Yeah, that's a good point, actually, is during your research,

Rachael Botfield: 00:31:46

having a look at what their social media presence is and, and, you know,

Rachael Botfield: 00:31:51

connecting with them there and maybe being able to contribute to their content and

Rachael Botfield: 00:31:57

things like that, that's another way to start that collaborative relationship.

Rachael Botfield: 00:32:00

Yeah, exactly.

Rachael Botfield: 00:32:01

Yeah.

Rachael Botfield: 00:32:02

Wow.

Rachael Botfield: 00:32:02

So that's so much information there, Simone.

Rachael Botfield: 00:32:05

Absolutely brilliant.

Rachael Botfield: 00:32:06

I think there's a lot there for everyone to take away.

Rachael Botfield: 00:32:10

We'll put all your information in the show notes.

Rachael Botfield: 00:32:13

I'd love you to just leave us with kind of like your top tip.

Rachael Botfield: 00:32:17

What's the most, uh, important thing where people should start?

Rachael Botfield: 00:32:22

I think the

Simone Sauter: 00:32:22

most important thing is to understand that building, like, the

Simone Sauter: 00:32:26

confidence you get to really get yourself out there on the bigger podcast shows,

Simone Sauter: 00:32:30

on the bigger publications, is really by starting small and building up, right?

Simone Sauter: 00:32:36

So it's, we, we, We get confident by doing the things and not

Simone Sauter: 00:32:41

by thinking about things.

Simone Sauter: 00:32:42

And it's, it's less nerve wracking to, you know, to write a guest

Simone Sauter: 00:32:47

article for another website than to write a column for Forbes, right?

Simone Sauter: 00:32:53

So there is a big difference there, but then, you know,

Simone Sauter: 00:32:57

when you publish your first.

Simone Sauter: 00:32:59

you get your first podcast interview and you, your system, basically your

Simone Sauter: 00:33:02

nervous system is like, Oh, okay, this actually felt, it felt good because,

Simone Sauter: 00:33:06

you know, once it's published, it's like, Oh, you know, I can send it.

Simone Sauter: 00:33:08

I can share it.

Simone Sauter: 00:33:09

I'm published, you know, and then, you know, you, um, you build this confidence

Simone Sauter: 00:33:13

and you can see, and more importantly, feel that nothing, nothing bad happens

Simone Sauter: 00:33:18

actually, um, because that's a thing that my clients, um, face involves like fear

Simone Sauter: 00:33:23

of visibility and, uh, fear of, I am not good enough, To write for big publications

Simone Sauter: 00:33:28

or be featured in a, I always say Forbes because it's just a number one publication

Simone Sauter: 00:33:33

that everybody wants to get in.

Simone Sauter: 00:33:34

So yeah, confidence starts by really, by really doing the things

Simone Sauter: 00:33:38

and not thinking about the things.

Rachael Botfield: 00:33:40

Yeah, that's a great thought to leave with.

Rachael Botfield: 00:33:42

There is that feeling of I did it is just the best feeling and yeah, starting

Rachael Botfield: 00:33:50

small with one, one piece, one focus and then building, building on that.

Rachael Botfield: 00:33:55

Yeah, exactly.

Rachael Botfield: 00:33:56

Brilliant.

Rachael Botfield: 00:33:57

Thanks so much for coming on and chatting with me today, Simone, and

Rachael Botfield: 00:34:00

hope to catch up with everybody soon.

Rachael Botfield: 00:34:02

Thanks.

Rachael Botfield: 00:34:03

Bye.

Rachael Botfield: 00:34:03

Thanks.

Rachael Botfield: 00:34:06

Thanks for listening to the show.

Rachael Botfield: 00:34:08

If you'd like to connect with me or get in touch, then head on over to my website.

Rachael Botfield: 00:34:12

If you liked the episode, then I'd love it if you could leave me a

Rachael Botfield: 00:34:14

review in your chosen podcast app.

Rachael Botfield: 00:34:16

Your feedback is much appreciated.

Rachael Botfield: 00:34:18

See you next time.