Show Notes - Why you need them

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Welcome to podcasting one on one with me your host

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Rachel. This podcast is for female business owners and

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solopreneurs that are looking to start a podcast that add to your

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own already awesome offering. I'll give you helpful advice

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that you can take away and use in your podcasting journey. I

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hope to answer those tricky questions that just keep you

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from starting. Once a month, I'll be joined by other female

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podcasters. They'll share their journey with you and offer tips

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and advice they discovered along the way. Let's get started.

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Hi, and welcome to episode 15. This week, I'm going to be

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talking about shownotes. What our show notes, show notes are

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basically a description of your episode giving an overview of

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everything that you've talked about. Sometimes the full show

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notes are in the episode description that you can see on

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your podcasts app. And sometimes it's a shorter version with a

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link to your website where you can put the full show notes. So

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why our show notes important? Well, they give a listener more

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details about the episode and any information contained within

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it, including your guests, and it improves the all important

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SEO, when you're writing them you can naturally include

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keywords that are specific to your industry. And because the

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show notes are housed on your website, as well, it improves

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the SEO for your website. So let's look at a few things that

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I think that you should include in your show notes. Number one,

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an overview of the episode succinctly described. Number two

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a list of the topics and timestamps for easy access, I

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like to do this. So if you take a look at my show notes, you can

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see that I bullet pointed the topics that I cover and then the

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timestamps of when they're mentioned, I think this just

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makes it easy access for your listeners to access the

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information if they want to go back perhaps and listen to a

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specific part number three links to resources or information that

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you mentioned the episodes. This is really great for further

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research for your listener. Number four, you can include

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affiliate links, if you're recommending a product or

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service. Id this for example, in some previous episodes, I've

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talked about Canva and headliner and captivate this platform that

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I'm publishing my episodes on. And I have affiliate links for

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those. If you have guests on you can put all of their info in

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there any links anything they want to share. Number six, your

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all important call to action. This can include all your social

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media links, how you want to be contacted, how to sign up for a

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freebie that might help sign up for your newsletter, all this

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kind of information. It's all in one place, and easy to find for

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your listeners. And number seven, you can link to where

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they can leave a review. I've recently been having a little

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look at this and other Android user, I find it quite hard to

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leave reviews for my favourite podcasts. So I was reading an

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article where it recommends that you put a link for pod chaser.

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And you follow this link and it takes you to the platform where

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the podcast is and you can leave a review and a five star or

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however many star rating you'd like to leave it. I just think

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this makes it a little bit easier for your listeners to to

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leave a review. There are some other things that you can add,

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for example, a transcription of the episode for accessibility.

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And also some people like to include some quotes on the

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episode that might resonate with their audience. I recommend that

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you do this for your social media and like an audio snippet

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as well. But there's nothing wrong with putting those quotes

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in your show notes as well. I think perhaps if somebody's

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reading your notes, because they haven't maybe got time to listen

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to the whole episode. Or if they're deciding whether they

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want to listen, and they've got some quotes that may resonate

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with them that might help in their decision making. There's

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quite a few things that remember, to make it easier on

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yourself, I'd recommend that you create a template, which just

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makes the process easier each time you can create this in a

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Word document or Captivate have made it very easy and you can

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add a block and you can put your call to actions in there or you

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can pull in have templates for your show notes to remind you

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each time which I really like. I hope that episode has helped you

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learn a little bit more about shownotes and why they are

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important. If you have any questions or you'd like to know

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a bit more then please get in touch Touch. You can find all my

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social links and how to contact me in my show notes. See you

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next time. Thanks. Bye. Thanks so much for listening. If you've

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enjoyed today's episode, please like, share and subscribe. Your

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support means so much to me. If there's a question or topics

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you'd like covering then I'd love to hear from you. Find the

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podcast on Instagram at Rachel Botfield and drop me a DM till