Why a Podcast is Great for your Business

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Welcome to podcasting one on one with me your host

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Rachel. This podcast is for female business owners and

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solopreneurs that are looking to start a podcast that add to your

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own already awesome offering. I'll give you helpful advice

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that you can take away and use in your podcasting journey. I

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hope to answer those tricky questions that just keep you

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from starting. Once a month, I'll be joined by other female

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podcasters. They'll share their journey with you and offer tips

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and advice they discovered along the way. Let's get started.

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Hi, and welcome to this week's episode. This week, I want to

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look at why podcasts are great for your business. I think

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podcasts work really well for you and your business, they are

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a really valuable piece of content that you can create.

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Podcasts enable you to build your authority in your zone of

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genius. You do this by creating contents, that you you're

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creating the content for your audience that you know will

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resonate with them, and then solidifying your position as an

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authority in your area. It is also a great way for potential

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clients to get to know you better, and could be the

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deciding factor in whether they would like to work with you.

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Because you're showcasing your personality, and how you think

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your ideas. And then obviously that all important building your

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authority, so they could listen to your podcasts and yeah, be

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the deciding factor for they want to work with you. Podcasts

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are a chance to forge a personal connection with your listeners.

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It's like a one on one conversation with them. They are

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taking you around with them while they're listening in their

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ears. And it's just such a personal way in which you can

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talk to them. So that is where they work incredibly well. And

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because you've got this listenership your audience, it's

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podcast can be a way to create that all important engagement

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with them. You know, you're you're getting to know your

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audience better. By having your podcasts you can ask questions,

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you can take episode ideas from the content that your audience

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is putting out there, you're paying attention to them, and

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you're showing them you're listening to them by creating

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your podcast content for them. And then your podcast can help

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your marketing overall, you know, your podcast is part of

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your marketing, it's not a separate entity. And in creating

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this, you know, amazing piece of content on perhaps a weekly

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basis. This will then lead into helping you create the content

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for the rest of your marketing for your business. You know, you

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can utilise the content, from your podcast episodes into

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blogs, for your email marketing, different types of social media

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posts, audio and visual clips, all these things. The podcast is

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helping you streamline those things. That is where I mean for

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myself, my podcast episodes is my main piece of content. And

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then as I just said, on create the other pieces of content

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around the episode, it can bring up specific questions that you

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might want to expand upon, in that from that episode, you if

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you've got guests coming on, you might be learning something that

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you never knew before. And that can be a really great way to

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promote your episode. You can also put your podcast on your

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website. And when you drive people to listen to your

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podcasts or your website, you're driving more traffic to your

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website, increasing your SEO. And then also when you repurpose

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your podcasts into the different types of content I mentioned.

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You know have especially blogs, having those on your website.

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It's all really valuable, long form content that will help your

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search rankings which is helping which will then help more people

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find you and see how awesome you are. It's important to point out

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as well that podcasting is a growing market they have got

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exponentially more popular especially since COVID.

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I think I think they were growing anyway, but I think that

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COVID we'd kind of like imploded that because a lot of people,

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you know, did podcasts around the pandemic and things like

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that, and we were just at home more. So that increased it.

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Here's a little stat for you. According to Buzzsprout, the

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number of podcast listeners has grown to 29.5% over the last

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three years, I mean, that's quite a large portion of growth.

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In the UK, 50% of adults have listened to a podcast, and 25%

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are regular listeners. That is a really, you know, big chunk of

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people there. And I don't want you getting thinking that all

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met, there's so many podcasts out there, it's grown so much my

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podcast is not going to cut through the noise, but the

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market is not saturated. If you compare the amount of blogs to

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podcasts, then the number of podcasts is still relatively

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low. And we all know the value of a well written blog. This

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should not stop you from benefiting from everything that

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a podcast can do for you and your business. So to recap, why

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are podcast great for your business, you can build your

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authority in your zone of genius. It gives your potential

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clients a chance to get to know you better, forging a personal

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connection with them, and helping to create that all

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important engagement. I hope you've enjoyed this week's

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episode and you've got something out of it. If you have any

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questions, then please let me know I would love to hear from

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you. I also offer a free 30 minute session. If you have any

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questions around podcasting, launching or if you have a

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podcast already. There will be a link for that in the show notes.

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And I would love to hear from you. That's all from me. Thanks.

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Bye. Thanks so much for listening. If you've enjoyed

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today's episode, please like share and subscribe. Your

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support means so much to me. If there's a question or topic

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you'd like covering then I'd love to hear from you. Find the

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podcast on Instagram at Reggie Botfield and drop me a DM till