Episode 34

full
Published on:

30th Nov 2022

5 Things I wish I knew before starting my podcast

In this week's episode, I talk about 5 things I wish I knew before I started podcasting!

I've been podcasting for about 18 months, and it's been a big learning curve!

  1. No one cares what you sound like! [1.09]
  2. You don't need expensive equipment [1.50]
  3. It doesn't matter if there's already a podcast that is about the same subject as you [4.22]
  4. You'll get better at talking to guests [6.48]
  5. Enjoy making your podcast! [09.37]

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Transcript
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Welcome to podcasting one on one with me your host

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Rachel. This podcast is for female business owners and

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solopreneurs that are looking to start a podcast that add to your

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own already awesome offering. I'll give you helpful advice

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that you can take away and use in your podcasting journey. I

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hope to answer those tricky questions that just keep you

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from starting. Once a month, I'll be joined by other female

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podcasters. They'll share their journey with you and offer tips

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and advice they discovered along the way. Let's get started. Hi,

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and welcome to this week's episode. So I've been podcasting

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for about 18 months now. And I just wanted to share five things

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that I wish I knew more about. And that I didn't know when I

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started. So first one, no one cares what you sound like. Now,

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lots of people have trouble with this. And I worried a lot about

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this. When I first started, I worried that my voice didn't

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sound right, that it didn't sound the same. In my head as it

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did when I listened to the recording, Did I sound

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professional enough? I kind of had it in my head that

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everything had to be perfect. And that's always a problem,

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isn't it perfectionism. So I also felt like I needed to sound

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like a proper quote unquote, broadcaster, you know, like, BBC

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Radio and sound have that kind of quality. I mean, this kind of

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leads into my second point about not needing really expensive

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equipment to start your podcast. And I know it's really important

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for the sound quality to be good. You don't I mean, nobody

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wants to listen to a half an hour podcasts with like to with

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somebody who you can't really hear what they're saying it's a

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it's a background noises, it's a banging. You know, it makes it

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really difficult to hear what you have to say, that's not

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really good. But let's be honest, it doesn't need to be

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perfect before we start. And I've said this before, you don't

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need expensive equipment. I didn't go out and buy loads of

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stuff. I was in the privileged position that my husband is a

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sound engineer, and has been for many years. And he does have

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quite a lot of equipment. So I was lucky enough that he had

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some mics for me to use. I have kind of upgraded them since

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then. I love my Behringer big mic that I'm using now. And I

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think it sounds really good. But what I had to begin with was

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good enough. And doing this simple things like you know,

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making sure you've closed all the windows and making sure you

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know you're in a place where you aren't going to be disturbed.

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And all those kinds of things can make a lot of difference. I

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then tried to move away from what I sounded like. Or if

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you're doing a video podcast as well, what you look like whether

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you turning up full face and makeup, as you can see today,

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not for those of you that are listening on audio. But those of

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you watching on YouTube, I'm not wearing any makeup today, I've

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just got my hoodie on. And I think that it's it doesn't. What

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I'm wearing has no bearing on the knowledge that I want to

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share with everybody today. And that kind of thing can stop you

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from showing up on video in general. So I'm kind of a big

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believer of showing up as you are and as how I am most days

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and this is how I am most days. I just try to focus on how I can

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make my episodes better in terms of their content. Obviously, my

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delivery, I have got easier talking to the microphone and

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talking to the cameras since I've started doing this in the

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last 18 months. But also making sure that my content is

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relevant. And kind of going back to that point of what would my

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audience want to listen to? What problem am I solving for them to

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help them with their transformation with your

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podcast? Not there. You're you listening out there? So the

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third thing was, you know, this big, there are other people that

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have a podcast like mine. So when I first started my virtual

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assistant one I was like, How can I make a virtual assistant

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podcast, a podcast aimed at virtual assistants that's not

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like any other podcasts that I've listened to or when I

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connected with rosemary calendar, who is also a podcast

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manager and a podcast host and I really really love rosemary, and

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I love what she's doing with her podcast, and her business. And

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so when she started her tbz to podcast podcast, I was one

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worried that if I started my own podcast about podcasting that it

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would look like I'm either copying her or, you know, trying

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to do the same thing. And I was really worried I didn't want to

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be that person. But then it kind of, I then kind of got over

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myself in a way that there are plenty of other podcasts out

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there doing similar things to what I'm doing now and what

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Rosen is doing. But the one thing that makes it different is

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the fact that it's you that's doing it, you are showing up as

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you and your vibe and your authenticity appeals to a

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different audience in a specific way to other people's podcasts.

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So, you know, somebody who enjoys my podcast, they just

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might not saying they don't like other people's podcasts, but it

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just makes, you're just being you. And that is what is the

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most important thing to come across in your podcast, you're,

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I'm talking about podcasting, and the way that I would deal

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with it, and everyone else is talking about it in the way that

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they would do it. So my biggest piece of advice here is just to

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be you. I know that's easier said than done, because it is

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hard. Showing up and showing up authentically and having that

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big impostor syndrome, like I mentioned, for thinking about

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your voice, and what do I look like, and am I gonna say

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something has what I got to say important enough for people to

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listen to. But those are things that just try and get over and

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just and just start and start talking and planning and doing

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those kinds of things. And just always keeping your ideal

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listener in mind, so that you're staying on track. So number four

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is being nervous about interviewing guests. The thing I

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would tell myself or tell you is that you get better, you get

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better each time you do it. If you don't practice, you won't

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get better. If you don't start, you won't get better. It is

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nerve racking. And I was quite nervous when I first started

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interviewing guests. But I that was what I wanted to do for my

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podcasts, that is what I decided to do. So I just in the end, you

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just dive in and you just start. And that is the best thing that

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you can do is to just start, you won't get any better. If you

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don't start, there are some things that you could do. If

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you're really nervous about interviewing people, then you

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could rope in your friends, your family, business bestie, do some

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mock interviews, record them and watch them back. And kind of

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have a little bit of a learning exercise from those. I used to

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clear up half an hour before my interviews, I sorted out now,

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before I do an interview just talking getting the right kind

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of a headspace I can have a coffee have a quiet moment, you

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don't want to be rushing around doing work, why up until the

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hill and then you're not prepared, you want to be able to

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just log on a little bit earlier and whatever software you're

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using, or however you're doing it, however you're recording so

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that you can get your mic set up and you're all ready for them to

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arrive. So those kinds of things can help with your nerves. And

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yeah, I still do that kind of, you know, have that half an hour

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downtime. Now. And I think the most important thing is to just

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start because you will get better once you start. And it

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becomes less of a big thing less nervous, the more times you do

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it. I mean, I do get a little bit of a nervous anticipation.

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Sometimes if you're having just one of those days, I've got to

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psych myself up a little bit. But once I get into the swing of

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it, once I've got into talking to my guests, you kind of get

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sucked in not in a bad way into the conversation and you kind of

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forget that you were nervous or forget that you were worried

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about it. Oh, and also I would say, don't treat it like an

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interview, quote unquote. Obviously, if you can't see me

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you're not watching on YouTube, but an interview because that's

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how I kind of thought about it when actually it's more of a

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chance. Something that's a bit more laid back. You're not like

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an investigative journalist. That's, I mean, if that's your

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podcast, and yes, you would have to have those types of interview

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skills that you're, you know, that type of interviewing that

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you're doing. But I would say on a general term, like what I'm

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doing and what I'm seeing a lot of my clients and other people

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out there in the space doing is you're more having a chat with

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somebody with your peers, with someone that's got something to

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offer for your audience. It's not like a big, big interview

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kind of thing. And the last one number five is I kind of knew it

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was a big commitment. And but I possibly didn't realise how much

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until I was really in the thick of it. I mean, for me, I

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absolutely love podcasting. That's kind of what I live in

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breathe at the moment. And I once I kind of caught a bug I

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wanted to carry on podcasting. Because I just love the whole

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process. I love recording the episodes, I love interviewing

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them, I love helping my clients get their awesome podcasts out

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there and increase their business and their audience, I

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really enjoy all of that. But if you don't enjoy it, it can be it

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become, it'll become a chore like anything else that you

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don't like doing. Obviously, if you can afford to, and it's good

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for you and your business, you can outsource some of the things

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which can help with the commitment side of things and

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the time. And you know, because it's not just recording the

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episode and bang, you've got it. Because even if you don't want

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to edit, you want to keep it as warm as possible, you still got

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to upload it, you still want to make the most out of that piece

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of content you've created for your social media, your

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marketing strategy, you don't want to just leave that as one

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podcast, you've got to be able to promote it. Pull out things

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from the episode that are going to be really valuable to your

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audience to let them know, all those kinds of things so that

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there are a lot of moving pieces with the podcast. So one thing I

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think it was Janet Marie that said to me, which I haven't

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thought about before, so I learned a lot from Janet, she

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was such a great conversation. And if you haven't listened to

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the episode, I'd really recommend you go back and listen

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to Janet's episode, I'll link it in the show notes to make it

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easy. But is to do a season or series that can be as many

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episodes as you like, you could even do just a series of four

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episodes, you've got four very specific themes or topics, from

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your business from what you want to talk about. And you can

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really get to know whether you enjoy podcasting, whether you're

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doing guest or solo however you're doing your episodes,

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you'll get like the feel of all the whole process of recording,

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talking to guests, if you have a guest on uploading, the

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promotion side of things, all of that you'll get a good a really

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good idea of how long it's going to take you as well and see

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whether or not this is going to be viable for your business. Can

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I carry this on? Or if I'm going to outsource it? Can I afford to

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outsource it, what is reasonable can hire, outsource some of it,

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all those kind of things. And it will really give you a really

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great idea and into whether or not podcasting is going to be

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great for you and your business. I hope you've got some value out

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of me sharing my learns. If you're in the same position, if

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you're just starting out in your podcasts, and this is how you're

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feeling or you're in the middle of your podcasts. And you're not

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sure whether you want to carry on. I'd love to chat. I'm always

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happy to chat to anybody about their podcasts or their journey.

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And I'll leave a link in the show notes. So you can book

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straight into my calendar and we can get a chat in and just let

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me know. And also if you have any questions also let me know.

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I'd love to hear from you. Great. Well, thanks for

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listening, and I'll catch you next time. Bye. Thanks so much

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for listening. If you've enjoyed today's episode, please like

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share and subscribe. Your support means so much to me. If

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there's a question or topic you'd like covering then I'd

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love to hear from you. Find the podcast on Instagram at Reggie

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Botfield and drop me a DM till next time bye

Show artwork for Podcasting 101 with Rachael

About the Podcast

Podcasting 101 with Rachael
Insight, Tips and Advice to Launch your Podcast
This podcast is for female business owners and solopreneurs who are looking to start a podcast to add to your already awesome offering.

I’ll give you helpful advice that you can take away and use in your podcasting journey.

As well as sharing solo episodes that will give you the kick start you need, I’ll be joined by women who have a podcast for their business as well as experts who will offer insights, tips and advice to move your podcast forward.

About your host

Profile picture for Rachael Botfield

Rachael Botfield

Hi, I’m Rachael, a Podcast Manager from the UK.
I started my business in 2021 bringing skills like event management, Marketing and a degree in Media & Communications with me.
I help busy female business owners and entrepreneurs launch and manage their podcasts by doing all the things!