Pinterest for your Podcast with Lucy Howell

Lucy Howell: 00:00:00

Kind of like why it's specifically good for podcasts?

Lucy Howell: 00:00:04

Yeah, so I think one of the misconceptions for Pinterest, I've been using Pinterest

Rachael Botfield: 00:00:08

like a lot of people for probably since it first started.

Rachael Botfield: 00:00:12

A lot of people are under the huge misconception that Pinterest

Rachael Botfield: 00:00:16

is a social media platform.

Rachael Botfield: 00:00:30

Give you real insight into what it's like having your own podcast.

Rachael Botfield: 00:00:44

Hi, and welcome to this week's episode.

Rachael Botfield: 00:00:47

Today I have the lovely Lucy Howell from Hal Virtual with me.

Rachael Botfield: 00:00:51

How are you?

Lucy Howell: 00:00:53

Hello, Rachel.

Lucy Howell: 00:00:53

I'm fine, thank you.

Lucy Howell: 00:00:54

Thank you for having me on,

Lucy Howell: 00:00:56

. Rachael Botfield: Oh, I'm excited

Lucy Howell: 00:00:58

talk about Pinterest and podcasts.

Lucy Howell: 00:01:02

So just, um, tell us a little bit about yourself and your business first off.

Lucy Howell: 00:01:05

Oh,

Lucy Howell: 00:01:06

okay.

Lucy Howell: 00:01:06

So yeah, I've been, uh, well a general VA for about three years now.

Lucy Howell: 00:01:11

Um, but have recently rebranded and moved into podcast and Pinterest management.

Lucy Howell: 00:01:17

Cause I think the two pair really well.

Lucy Howell: 00:01:20

And I'm a mum.

Lucy Howell: 00:01:22

My little boy is two and a half years old.

Lucy Howell: 00:01:24

Um, currently at the moment struggling with tonsillitis.

Lucy Howell: 00:01:27

So . Um, but yes, I've um, been doing this now for, for, yeah, 3, 3, 4

Lucy Howell: 00:01:33

years now, coming up to four years.

Lucy Howell: 00:01:35

So, yeah.

Lucy Howell: 00:01:36

Um, I've specialized in Pinterest.

Lucy Howell: 00:01:38

Um, A while ago.

Lucy Howell: 00:01:40

Um, and then recently, more recently gone into podcast management.

Lucy Howell: 00:01:43

Cause like I say, I think the two combine really well together.

Lucy Howell: 00:01:47

And I think if you've got a podcast, it should be on interest.

Lucy Howell: 00:01:50

It's a, it's a fantastic way to advertise the business and,

Lucy Howell: 00:01:53

and what you're trying to say.

Rachael Botfield: 00:01:55

Yeah, like ever since I think, I'm not sure

Rachael Botfield: 00:01:57

how we came across each other.

Rachael Botfield: 00:01:58

I mean probably LinkedIn, I think.

Rachael Botfield: 00:02:00

I think it was LinkedIn.

Rachael Botfield: 00:02:01

Yeah.

Rachael Botfield: 00:02:02

and we first spoke and we spoke about podcast and Pinterest and it

Rachael Botfield: 00:02:07

is something I have to admit at the time of recording in November and this

Rachael Botfield: 00:02:12

episode is dues come out in January.

Rachael Botfield: 00:02:13

I haven't done anything with Pinterest, but it has been the

Rachael Botfield: 00:02:16

one little thing that's been like niggling at me ever since I met you.

Rachael Botfield: 00:02:19

Been like Anna kept hearing other people talking about p.

Rachael Botfield: 00:02:22

And the bene, especially with the benefits to podcasting.

Rachael Botfield: 00:02:25

One of my clients, Hannah and Nicole, from showing at Solo, they do pins

Rachael Botfield: 00:02:29

and things for theirs as well.

Rachael Botfield: 00:02:30

So she's already talked about like she does like a, on a mass producer some more.

Rachael Botfield: 00:02:34

So I thought it'd be best first to just have a little talk about

Rachael Botfield: 00:02:37

like what Pinterest actually is.

Rachael Botfield: 00:02:39

Cause I think there's some, a few misconceptions about

Rachael Botfield: 00:02:41

what Pinterest actually is.

Rachael Botfield: 00:02:42

It's like, and then.

Rachael Botfield: 00:02:44

Kind of like why it's specifically good for

Rachael Botfield: 00:02:47

podcasts?

Lucy Howell: 00:02:48

Yeah, so

Lucy Howell: 00:02:49

I think one of the misconceptions for Pinterest, I've been using

Lucy Howell: 00:02:52

Pinterest like a lot of people for probably since it first started.

Lucy Howell: 00:02:56

A lot of people are under the huge misconception that Pinterest

Lucy Howell: 00:03:00

is a social media platform.

Lucy Howell: 00:03:02

And whilst it is a social platform on media, , yes.

Lucy Howell: 00:03:09

It isn't a social media platform.

Lucy Howell: 00:03:11

Um, it is a search engine.

Lucy Howell: 00:03:13

It's exactly the same as Google.

Lucy Howell: 00:03:15

It's just a more visual search engine.

Lucy Howell: 00:03:17

It works exactly the same way with seo.

Lucy Howell: 00:03:20

. And unlike LinkedIn and Instagram predominantly, and Facebook,

Lucy Howell: 00:03:24

I think they're, they're filtering that out a little bit.

Lucy Howell: 00:03:26

Rather than using hashtags to find things.

Lucy Howell: 00:03:29

Pinterest relies on keywords.

Lucy Howell: 00:03:30

That's how you enhance your searchability and your visibility on Pinterest.

Lucy Howell: 00:03:35

Um, but there are so many misconceptions that, you know.

Lucy Howell: 00:03:39

. It's, it's all, you know, I like this flower pot, or I like this

Lucy Howell: 00:03:42

wedding dress, and I'll pin it, you know, and that, that's it.

Lucy Howell: 00:03:45

And that's all everyone's hairstyles dress.

Lucy Howell: 00:03:47

I'll do it for hairstyles.

Lucy Howell: 00:03:48

Exactly.

Lucy Howell: 00:03:49

You know, and whilst we're all guilty of it, which is what I use it for,

Lucy Howell: 00:03:52

you know, I think, oh, I like that.

Lucy Howell: 00:03:54

Um, it's, as far as marketing goes, it's actually probably one of the

Lucy Howell: 00:03:58

stronger platforms to market a business or a service or a product on.

Lucy Howell: 00:04:03

Um, the demographics for Pinterest.

Lucy Howell: 00:04:08

In terms of that.

Lucy Howell: 00:04:09

With Instagram, for example, when you go onto Instagram, they like

Lucy Howell: 00:04:13

to keep you in that platform.

Lucy Howell: 00:04:15

So when you click on something, that's why you can't get clickable

Lucy Howell: 00:04:17

links and things like that.

Lucy Howell: 00:04:19

You have to physically copy it and go to Chrome and then open

Lucy Howell: 00:04:22

a new page to get to someone's.

Lucy Howell: 00:04:24

Page in, uh, Pinterest actually like you to go off their platform.

Lucy Howell: 00:04:29

They, they encourage that and that's why you can click on a pin

Lucy Howell: 00:04:33

and it will take you directly to someone's funnel or website or

Lucy Howell: 00:04:37

marketing campaign that they've got.

Lucy Howell: 00:04:40

That's how Pinterest works.

Lucy Howell: 00:04:41

They like you to come off the platform to go and shop and buy, and

Lucy Howell: 00:04:45

the majority of people that are on Pinterest are on there to buy a product.

Lucy Howell: 00:04:50

I think.

Lucy Howell: 00:04:50

Count with something like 80% of people are on Pinterest to buy a

Lucy Howell: 00:04:56

product, not to browse a product.

Lucy Howell: 00:04:58

Um, and unlike with Instagram, Where you are unlikely to be found unless

Lucy Howell: 00:05:05

you have got a certain amount of followers or a certain amount of,

Lucy Howell: 00:05:09

you know, posts and things like that.

Lucy Howell: 00:05:11

Unless you are kind of, you know, one of the, the, the major players on Instagram,

Lucy Howell: 00:05:16

you're not going to, you're just gonna get lost in the noise somewhere.

Lucy Howell: 00:05:19

So, little businesses, small businesses don't really stand a chance on

Lucy Howell: 00:05:24

Instagram to, to get noticed and get people buying their products.

Lucy Howell: 00:05:28

Pinterest, like I say, we've, we've carefully planned keywords and, and

Lucy Howell: 00:05:33

doing your, um, profile correctly and putting the right keywords in.

Lucy Howell: 00:05:38

You could go viral without having any single followers,

Lucy Howell: 00:05:42

any, any history of Pinterest.

Lucy Howell: 00:05:45

You could open a Pinterest account.

Lucy Howell: 00:05:46

Have a really good.

Lucy Howell: 00:05:48

Pinterest manager, um, that will, you know, show you where to put your keywords

Lucy Howell: 00:05:53

and, and enhance your profile properly.

Lucy Howell: 00:05:56

And with one really good pin, that pin could go viral in,

Lucy Howell: 00:06:00

in a certain amount of time.

Lucy Howell: 00:06:02

You know, it's not the same as Instagram or Pin uh, Facebook.

Lucy Howell: 00:06:07

It just doesn't work that way.

Lucy Howell: 00:06:09

Mm-hmm.

Lucy Howell: 00:06:09

. Um, and I, I always say to people, if they don't sort of believe me about

Lucy Howell: 00:06:13

it being a search engine, I'll give you a little test, is to go onto.

Lucy Howell: 00:06:18

Google, go on Google now and try and find, uh, just type in

Lucy Howell: 00:06:21

something like white wedding dress and in the images I can guarantee.

Lucy Howell: 00:06:27

Those images will have come from Pinterest.

Lucy Howell: 00:06:30

The, the, the code at the bottom will be from www.pinterest.code.uk.com.

Lucy Howell: 00:06:35

Mm-hmm.

Lucy Howell: 00:06:36

, depending where you are in the world.

Lucy Howell: 00:06:38

And if you click on that, it will take you to Pinterest.

Lucy Howell: 00:06:40

It'll take you to the person's platform, and then you can go and buy that

Lucy Howell: 00:06:42

product, that work, that white wedding dress that you've been looking for.

Lucy Howell: 00:06:46

That's how Pinterest works.

Lucy Howell: 00:06:47

But you won't find something the same from Instagram, for example.

Lucy Howell: 00:06:50

It just doesn't pull through to Google.

Lucy Howell: 00:06:53

. Rachael Botfield: No.

Lucy Howell: 00:06:53

And uh, that's one thing that is quite frustrating.

Lucy Howell: 00:06:57

Those kind of platforms.

Lucy Howell: 00:06:58

I mean, LinkedIn, even though you can put links in the, um, in the body of your

Lucy Howell: 00:07:03

posts, like you can't do on Instagram that highlight, they, they don't favor

Lucy Howell: 00:07:08

those links and you've gotta put 'em a certain way or put 'em in the comments

Lucy Howell: 00:07:11

or whatever the, whatever the latest algorithm hack is or whatever for that is.

Lucy Howell: 00:07:15

Yeah.

Lucy Howell: 00:07:16

Which is very confusing and makes it difficult to schedule your posts

Lucy Howell: 00:07:20

and all those types of things.

Lucy Howell: 00:07:21

So yeah, I like the fact.

Lucy Howell: 00:07:24

Is encouraging you to, you can go create the pin and someone can click on it

Lucy Howell: 00:07:31

directly and take it to whatever the piece of content you want it to take it to.

Lucy Howell: 00:07:34

Video, episode, blog, whatever that is.

Lucy Howell: 00:07:38

I really like that's.

Lucy Howell: 00:07:39

seems really powerful.

Lucy Howell: 00:07:41

Yeah.

Lucy Howell: 00:07:41

And with podcasting, for example, you know, I, I, I use podcast as kind of

Lucy Howell: 00:07:48

your, your main source of like, for people that are struggling with content User

Lucy Howell: 00:07:52

podcast as your main piece of content and everything else can funnel off it.

Lucy Howell: 00:07:57

Um, so, you know, you start your podcast, you do your podcast episode,

Lucy Howell: 00:08:01

um, and then you could transcribe it and oh, you've got a blog.

Lucy Howell: 00:08:06

You can take little clips out of that transcription and oh, you've got your

Lucy Howell: 00:08:09

social captions for media, you know, for Facebook and Instagram and all of that.

Lucy Howell: 00:08:13

You can pull things off it.

Lucy Howell: 00:08:14

You can do an audiogram, audiograms, you can do on, um, Pinterest.

Lucy Howell: 00:08:19

So you could actually have a pin with your audiogram on there.

Lucy Howell: 00:08:23

Linking directly to Apple or Spotify or wherever your podcast is or you know,

Lucy Howell: 00:08:30

or directly back to your website if you've got it embedded on your website.

Lucy Howell: 00:08:33

And then obviously once people are on your website, they can then

Lucy Howell: 00:08:36

click into your email marketing and follow you and subscribe that way.

Lucy Howell: 00:08:40

So it's so powerful.

Lucy Howell: 00:08:42

It's Pinterest is is amazing and I think.

Lucy Howell: 00:08:46

. Like I say, if you haven't got Pinterest for your business, I think everyone

Lucy Howell: 00:08:49

needs it, and especially podcasters.

Lucy Howell: 00:08:51

Like I say, it works really well for advertising your podcast, um, and

Lucy Howell: 00:08:55

ultimately getting you the results that you wanted from your podcast, if

Lucy Howell: 00:08:59

that's, you know, advertising a service or a product or something along those

Lucy Howell: 00:09:03

lines.

Rachael Botfield: 00:09:04

Yeah, so time is a factor is the main reason why I

Rachael Botfield: 00:09:09

haven't like, decided to invest or, or.

Rachael Botfield: 00:09:14

, you know, create that to, to go into Pinterest.

Rachael Botfield: 00:09:16

Yeah.

Rachael Botfield: 00:09:17

Because, you know, thinking about it's another thing to do to implement into,

Rachael Botfield: 00:09:23

um, the process that I've got into.

Rachael Botfield: 00:09:25

I mean, I break down my podcast is my main piece of content, and then I, and I use

Rachael Botfield: 00:09:30

it in that way to streamline my marketing.

Rachael Botfield: 00:09:32

Yeah.

Rachael Botfield: 00:09:32

Um, how much kind of extra time is it quite easy to create the pins?

Rachael Botfield: 00:09:38

Um, off of, you know, once you.

Rachael Botfield: 00:09:41

Your social media content or whatever, is it quite easy to create those pins

Rachael Botfield: 00:09:45

off of that and batch them perhaps as.

Lucy Howell: 00:09:48

Yeah.

Lucy Howell: 00:09:49

So there is a, a platform that's sort of specifically designed for

Lucy Howell: 00:09:53

pininterest, for scheduling pins.

Lucy Howell: 00:09:54

Mm-hmm.

Lucy Howell: 00:09:55

, which is called Tailwind.

Lucy Howell: 00:09:56

Um, oh, okay.

Lucy Howell: 00:09:57

Yeah, I've heard of that.

Lucy Howell: 00:09:58

Yeah.

Lucy Howell: 00:09:58

And Tailwind is fantastic because Pininterest, they like

Lucy Howell: 00:10:02

you to produce new content.

Lucy Howell: 00:10:04

That's what they, rather than re-pinning someone else's content, right.

Lucy Howell: 00:10:09

They prefer you to put out new content.

Lucy Howell: 00:10:11

That's the content that they're pushing at the moment.

Lucy Howell: 00:10:13

That's their algorithm.

Lucy Howell: 00:10:16

whilst you could, you could have a pin saying something along the lines

Lucy Howell: 00:10:21

of, um, you know, top 10 reasons.

Lucy Howell: 00:10:23

Listen to my podcast.

Lucy Howell: 00:10:24

And then that could be your, your first pin.

Lucy Howell: 00:10:26

Mm-hmm.

Lucy Howell: 00:10:27

, a brand new pin could be 10 reasons why you should listen to my podcast.

Lucy Howell: 00:10:33

Another pin could just be changing the colors on that top 10 reasons

Lucy Howell: 00:10:37

to listen to my podcast or, so you've suddenly got three pins.

Lucy Howell: 00:10:41

Pretty much the same title, but they're slightly different.

Lucy Howell: 00:10:45

So it's not that time consuming to change the pins.

Lucy Howell: 00:10:48

Um, and they recommend sort of three to five pins per day.

Lucy Howell: 00:10:53

That's, which is, it sounds, it sounds a lot, mm-hmm.

Lucy Howell: 00:10:56

, but when you are just tweaking, you know, a color or you're just

Lucy Howell: 00:10:59

changing one little image on it, you've suddenly got a brand new pin.

Lucy Howell: 00:11:02

So it's not that time consuming.

Lucy Howell: 00:11:04

Okay.

Lucy Howell: 00:11:05

Tailwind, um, is fantastic because what you do with Tailwind is you put

Lucy Howell: 00:11:10

in your title, your call to action, to what you want people to do.

Lucy Howell: 00:11:15

Do you want them to click the link?

Lucy Howell: 00:11:16

Do you want them to click the pin?

Lucy Howell: 00:11:17

You want them to follow or subscribe?

Lucy Howell: 00:11:20

You put in your title of your thing, so top 10 Reasons to listen

Lucy Howell: 00:11:22

to my podcast and it will create.

Lucy Howell: 00:11:26

Multiple versions of different pins based on different colors.

Lucy Howell: 00:11:29

It will design different pins for you.

Lucy Howell: 00:11:33

So all you need to do then is go, oh, I like that one.

Lucy Howell: 00:11:35

I like that one, and I like that one, and I like that one, and I like that one.

Lucy Howell: 00:11:38

So you've got five pins all of a sudden, and then you can just schedule those

Lucy Howell: 00:11:41

five pins so you can do it on tailwind.

Lucy Howell: 00:11:45

within a matter of seconds, or you can do it manually yourself.

Lucy Howell: 00:11:48

Mm-hmm.

Lucy Howell: 00:11:49

, it's obviously more time consuming.

Lucy Howell: 00:11:50

You do it in IT manually version, but Tailwind is brilliant.

Rachael Botfield: 00:11:53

Is that on the free version or is it a paid

Lucy Howell: 00:11:55

version?

Lucy Howell: 00:11:57

So free version you get, I think it's something along

Lucy Howell: 00:12:00

the lines of you get up to.

Lucy Howell: 00:12:02

Up to a hundred pins on the free version.

Lucy Howell: 00:12:05

That's like per month, which sounds a lot, but when you're being asked

Lucy Howell: 00:12:10

to do five pins a day or more to kind of make it noticeable, that

Lucy Howell: 00:12:15

doesn't really tend to go that far.

Lucy Howell: 00:12:17

Um, they may have even even reduced it down to 50 now.

Lucy Howell: 00:12:20

I think maybe actually, yeah, I think it might even be 50.

Lucy Howell: 00:12:23

So, Generally more on the paid version that you're gonna get

Lucy Howell: 00:12:27

the most benefit out of Tailwind.

Lucy Howell: 00:12:29

Mm-hmm.

Lucy Howell: 00:12:30

. But as I say, you could do, you know, the free version

Lucy Howell: 00:12:33

and then do the rest manually.

Lucy Howell: 00:12:35

Um, yeah.

Lucy Howell: 00:12:36

So depending on the two.

Lucy Howell: 00:12:38

Mm-hmm.

Lucy Howell: 00:12:38

. Yeah.

Lucy Howell: 00:12:38

So you combine, you know, do a week's worth of your free version on Tailwind

Lucy Howell: 00:12:43

and then do another three weeks on, on your mul, you know, What are my words?

Lucy Howell: 00:12:51

on your manual version.

Lucy Howell: 00:12:52

That's the word I'm looking for.

Lucy Howell: 00:12:53

Yeah.

Rachael Botfield: 00:12:54

Are there any other schedulers that schedule to

Rachael Botfield: 00:12:56

Pinterest or is it just tailwinds?

Lucy Howell: 00:12:58

So most, yeah, so most do, um, I, I use Buffer, um, for

Lucy Howell: 00:13:03

like my general social media just because I, I, I, I think Hootsuite

Lucy Howell: 00:13:07

is, uh, as, as great as Hootsuite is.

Lucy Howell: 00:13:10

It's just ridiculously.

Lucy Howell: 00:13:12

Buffer.

Lucy Howell: 00:13:12

I love, it's easy.

Lucy Howell: 00:13:14

You, you know, it syncs really well with what I wanted to do.

Lucy Howell: 00:13:17

The only thing with other platforms like Buffer and Hootsuite, and I think there's

Lucy Howell: 00:13:22

another one called Crowdfire, and then you've got Metrical and things like that.

Lucy Howell: 00:13:27

All of them are great, but sometimes they have problems with adding in the

Lucy Howell: 00:13:32

sort of like the clickable pin link.

Lucy Howell: 00:13:35

So with Buffer for example, you can put your header and your title and it'll

Lucy Howell: 00:13:42

give you what do you want the pin to do.

Lucy Howell: 00:13:44

But it doesn't always generally tend to work.

Lucy Howell: 00:13:47

I found a lot of my pins that I've scheduled, they're not actually going

Lucy Howell: 00:13:50

to the link that I want them to.

Lucy Howell: 00:13:52

Um, and that's frustrating, isn't it?

Lucy Howell: 00:13:54

Which is annoying.

Lucy Howell: 00:13:55

Rely on it.

Lucy Howell: 00:13:56

, but Pinterest have got their own schedule a version.

Lucy Howell: 00:13:59

Um, so you can actually directly schedule on Pinterest and you

Lucy Howell: 00:14:04

can batch the pins on Pinterest.

Lucy Howell: 00:14:07

Okay.

Lucy Howell: 00:14:07

So that's what I do.

Lucy Howell: 00:14:08

So I will go in, um, I'll create a pim.

Lucy Howell: 00:14:12

, drop it into one and then just do my, my title and everything and my keywords, and

Lucy Howell: 00:14:18

then I'll just click plus plus, plus plus and I've got five then, and I, I just drop

Lucy Howell: 00:14:22

them in then straight away and that's it.

Lucy Howell: 00:14:24

And they're done.

Lucy Howell: 00:14:25

Um, so it's, I, I actually prefer just doing it directly on

Lucy Howell: 00:14:28

interest and forgetting the other scheduler platforms, but mm-hmm.

Lucy Howell: 00:14:31

, um, tailwind or Pinterest is my version of, of doing.

Lucy Howell: 00:14:36

. Rachael Botfield: Yeah, I, I,

Lucy Howell: 00:14:38

I've talked about, I've had episodes on this podcast talking about batching.

Lucy Howell: 00:14:42

Yeah.

Lucy Howell: 00:14:42

Um, depending on what works for you.

Lucy Howell: 00:14:45

Um, my friends Hannah and Nicole, they do six months worth of content in one go.

Lucy Howell: 00:14:50

They actually had a full circle content challenge in October,

Lucy Howell: 00:14:54

and I went to the masterclass.

Lucy Howell: 00:14:58

, I knew they batched their content.

Lucy Howell: 00:15:00

They always have some wonderful brand photos as well, and they're

Lucy Howell: 00:15:03

not in the same province in calendar, so they meet up like every six

Lucy Howell: 00:15:06

months and kind of do their stuff.

Lucy Howell: 00:15:07

But it's amazing how much stuff they get out and manage to create from.

Lucy Howell: 00:15:12

The podcast episode.

Lucy Howell: 00:15:13

Yeah.

Lucy Howell: 00:15:14

You like talking about repurposing, like, you know, you, you, you, it's,

Lucy Howell: 00:15:17

it was amazing, absolutely brilliant.

Lucy Howell: 00:15:19

Um, what they do with it, and I think she might batch all of her

Lucy Howell: 00:15:22

pins as well and, and do that.

Lucy Howell: 00:15:24

It just depends on what works for you and your schedule when it

Lucy Howell: 00:15:27

comes to batching and trying to do.

Lucy Howell: 00:15:29

But I know that when I try to do more on a four weekly basis, but recently

Lucy Howell: 00:15:35

it's been like eking out and then I find myself, I'm still doing creating.

Lucy Howell: 00:15:42

because I haven't left myself enough time or something's come up,

Lucy Howell: 00:15:45

you know, all, all those things.

Lucy Howell: 00:15:46

And, and I'm thinking perhaps maybe some things like your evergreen content,

Lucy Howell: 00:15:51

you know, have, like perhaps for pins and things, if you can just get into

Lucy Howell: 00:15:56

a flow and allocate this much time, you can do the, you know, create all

Lucy Howell: 00:16:00

these pins that can be great for your podcast or whatever it is that you are.

Lucy Howell: 00:16:05

For your business as well as, um, your podcast.

Lucy Howell: 00:16:08

So when you started doing it, what kind of, um, I'm just thinking about the

Lucy Howell: 00:16:14

engagement that you get on, on the pins.

Lucy Howell: 00:16:17

So compared to the other social media, Platforms that you do,

Lucy Howell: 00:16:21

do you get just like so much

Lucy Howell: 00:16:23

more on that?

Lucy Howell: 00:16:24

Yeah, so I'll be completely honest.

Lucy Howell: 00:16:25

My, my own Pinterest, if anyone goes on my own, Pinterest is terrible.

Lucy Howell: 00:16:28

It's dire cause I just haven't got the time to do my own Pinterest.

Lucy Howell: 00:16:31

I very occasionally schedule stuff onto Pinterest.

Lucy Howell: 00:16:34

It's, um, but for, yeah, the, I think the other thing with

Lucy Howell: 00:16:39

Pinterest as well, um, compared to say Instagram, I say Instagram,

Lucy Howell: 00:16:44

um, the half life getting technic.

Lucy Howell: 00:16:47

Um, of a pin now is so much longer.

Lucy Howell: 00:16:51

It's longer lasting than it is on Instagram, so you can.

Lucy Howell: 00:16:55

. Instagram is called Instagram for a reason.

Lucy Howell: 00:16:56

It's instant.

Lucy Howell: 00:16:58

That's what it means.

Lucy Howell: 00:16:58

So any engagement you get is kind of an instant thing.

Lucy Howell: 00:17:02

And then once that kind of initial half life of your Instagram

Lucy Howell: 00:17:06

post has gone, that's it.

Lucy Howell: 00:17:08

It'll never get found again on Instagram.

Lucy Howell: 00:17:09

It won't get re-brought up until someone reposts it or shares

Lucy Howell: 00:17:12

it or, or along those lines.

Lucy Howell: 00:17:15

Mm-hmm.

Lucy Howell: 00:17:16

, Pinterest is a slightly slower burner for a platform, so it can take on average.

Lucy Howell: 00:17:20

Three months for you to see good results.

Lucy Howell: 00:17:23

Mm-hmm.

Lucy Howell: 00:17:23

for it to measure how well you're doing on Pinterest.

Lucy Howell: 00:17:26

So we always, I always say to clients, look, you need to give

Lucy Howell: 00:17:29

me three months with Pinterest.

Lucy Howell: 00:17:31

Mm-hmm.

Lucy Howell: 00:17:32

to be able to see the results of it.

Lucy Howell: 00:17:33

Don't go checking it tomorrow, you probably won't get any views.

Lucy Howell: 00:17:36

They'll probably be like three people on there and then three

Lucy Howell: 00:17:39

months later it'll be, you know, up in the hundreds of thousands.

Lucy Howell: 00:17:42

Or it'll be even, you know, some people have got millions of viewers

Lucy Howell: 00:17:45

and millions of followers on Pinterest.

Lucy Howell: 00:17:48

The pins last a lot longer on pin on Pinterest than they do on Instagram.

Lucy Howell: 00:17:54

So when you are cycling content and podcasts and things like that,

Lucy Howell: 00:17:59

we always, I always say to people, you know, if you've got like a

Lucy Howell: 00:18:02

Christmas offer, for example, you want to start marketing it in around.

Lucy Howell: 00:18:07

August, you wanna start putting your Christmas pins, your Christmas products,

Lucy Howell: 00:18:12

everything that you're gonna do for Christmas out in August on Pininterest so

Lucy Howell: 00:18:16

that by the time Christmas comes up and people are searching Christmas gifts for

Lucy Howell: 00:18:20

my husband, or Christmas gifts for mom and things like that, your pins have already

Lucy Howell: 00:18:25

had that time to, to get that traction and get that growth so that they're

Lucy Howell: 00:18:28

already right on the top of the platform.

Lucy Howell: 00:18:30

They're already right.

Lucy Howell: 00:18:32

. Rachael Botfield: Yeah,

Lucy Howell: 00:18:33

So it's had time for people to view it and to get the, cause.

Lucy Howell: 00:18:37

I mean, when I look at some pins and things, I don't know

Lucy Howell: 00:18:40

how recent some of them are.

Lucy Howell: 00:18:41

And when I look back, I like looking for my hairstyles, you know,

Lucy Howell: 00:18:44

just to use that as an example.

Lucy Howell: 00:18:46

You know, some of them I've seen before and they come up multiple times.

Lucy Howell: 00:18:49

So with that, like you're saying with Instagram and like, like you say,

Lucy Howell: 00:18:53

once you post it, it's, it's out in the ether and that it's, it's less

Lucy Howell: 00:18:57

likely to be, you know, Back up again.

Lucy Howell: 00:19:02

Yeah.

Lucy Howell: 00:19:02

Whereas, like you say, the longevity with Pinterest, with

Lucy Howell: 00:19:05

the pins is much, it's much more.

Lucy Howell: 00:19:08

Exactly, so I've just, I've just double checked

Lucy Howell: 00:19:11

the facts on this, right?

Lucy Howell: 00:19:12

So the halflife of a, a Pinterest pin is three and a half months.

Lucy Howell: 00:19:16

So I was right in, in terms of the three and a half months.

Lucy Howell: 00:19:19

It's three and a half months.

Lucy Howell: 00:19:20

So a pin will last on Pinterest in the, in the visibility for it to be

Lucy Howell: 00:19:25

found for three and a half months.

Lucy Howell: 00:19:27

Now, to put that into perspective for people that are

Lucy Howell: 00:19:30

on other platforms, a tweet.

Lucy Howell: 00:19:33

is only, it'll only last for 24 minutes.

Lucy Howell: 00:19:36

So any engagement you get is 24 minutes.

Lucy Howell: 00:19:39

That's it.

Lucy Howell: 00:19:40

And then it'll die.

Lucy Howell: 00:19:41

It'll go and no one will see it again.

Lucy Howell: 00:19:43

You know, unless anyone reposts that exact same pin.

Lucy Howell: 00:19:47

Mm-hmm.

Lucy Howell: 00:19:47

, um, same tweet, that's it.

Lucy Howell: 00:19:49

The halflife of a Facebook post is 90 minutes, so it's slightly longer than.

Lucy Howell: 00:19:54

Twitter, but not much longer.

Lucy Howell: 00:19:55

So an hour and a half and a Facebook post, any engagement you get, that's

Lucy Howell: 00:19:58

the maximum engagement you're gonna get.

Lucy Howell: 00:20:01

Um, so in concept it's one, a Pinterest pin is 1,680 times

Lucy Howell: 00:20:07

longer than a Facebook post.

Lucy Howell: 00:20:09

Um, so if you've got content and you've got a product, it needs to be on Pinterest

Lucy Howell: 00:20:14

because it's gonna last so much longer on Pinterest than it is anywhere else.

Lucy Howell: 00:20:18

Um, which is why, again, it goes back to the thing of it's not a social media.

Lucy Howell: 00:20:23

. Rachael Botfield: Yeah.

Lucy Howell: 00:20:24

So also I'm thinking, so I've got, you know, at least 30 odd episodes in the

Lucy Howell: 00:20:30

bank, potentially more when this airs.

Lucy Howell: 00:20:33

So, and I've created audiograms for those and I've got, I've created social

Lucy Howell: 00:20:37

media posts and things like that.

Lucy Howell: 00:20:39

So Would you recommend as a starting point, Creating pins, using all of

Lucy Howell: 00:20:45

like repurposing the old content.

Lucy Howell: 00:20:47

Definitely not say old, but you know, starting there.

Lucy Howell: 00:20:51

Yep.

Lucy Howell: 00:20:51

And then kind of creating stuff with the new, cuz a lot of this

Lucy Howell: 00:20:55

information and it's easy to forget, and I talk about this a lot, that

Lucy Howell: 00:20:58

it's still relevant, A lot of it is still very relevant to your audience.

Lucy Howell: 00:21:02

So if.

Lucy Howell: 00:21:03

, you know, just, just discovering my podcast.

Lucy Howell: 00:21:04

Now they've got all these other episodes that could be helping them.

Lucy Howell: 00:21:08

So that would probably be a really great place to start is looking at

Lucy Howell: 00:21:11

what content you've already created.

Lucy Howell: 00:21:13

Yeah.

Lucy Howell: 00:21:14

And creating the pin.

Lucy Howell: 00:21:15

Is that what you kind of recommend if someone's kind of starting out on

Lucy Howell: 00:21:18

Pinterest?

Lucy Howell: 00:21:18

Definitely.

Lucy Howell: 00:21:19

And, and the, the.

Lucy Howell: 00:21:21

The three to five pins per day, that sounds terrifying, but really, say for

Lucy Howell: 00:21:27

example, for you, so you could put one pin with a direct link to the, the,

Lucy Howell: 00:21:32

the podcast itself, but then you could do another pin off the back of that.

Lucy Howell: 00:21:36

I dunno, obviously how your kind of setup is for your content and

Lucy Howell: 00:21:40

how you, but you say you use.

Lucy Howell: 00:21:41

Podcast is your pillar for your content.

Lucy Howell: 00:21:43

Mm-hmm.

Lucy Howell: 00:21:44

. So you could do one pin for your podcast, so the direct link to Apple

Lucy Howell: 00:21:48

or Spotify volume, wherever it is.

Lucy Howell: 00:21:50

If you are pulling that information and you've got a blog to that same

Lucy Howell: 00:21:55

podcast, do a pin to the blog, you know, do, and then you can do an audiogram.

Lucy Howell: 00:22:00

So you've got three pins already off the back of one podcast episode.

Lucy Howell: 00:22:06

Um, and then you could just do two others.

Lucy Howell: 00:22:10

I dunno where else you'd be, your other posts go to.

Lucy Howell: 00:22:12

But if you've got a, you know, a marketing or a, a offer or anything

Lucy Howell: 00:22:17

like that that you've got, there's another pin that you can do.

Lucy Howell: 00:22:20

So you can say, you know, listen to my podcast, grab this here, you know,

Lucy Howell: 00:22:24

or grab my top 10 reasons for doing a podcast, or whatever your promo is.

Lucy Howell: 00:22:30

Mm-hmm.

Lucy Howell: 00:22:30

. So you want to kind.

Lucy Howell: 00:22:32

What I tend to tell people is not to post the same link.

Lucy Howell: 00:22:35

So for five pieces of content, you don't wanna be posting the same link.

Lucy Howell: 00:22:41

So you don't want to be saying, you know, you've got your five different

Lucy Howell: 00:22:44

pins, but each of those pins are going to exactly the same place,

Lucy Howell: 00:22:49

like your website, for example.

Lucy Howell: 00:22:50

Mm-hmm.

Lucy Howell: 00:22:51

. Um, because what will happen is you can actually get kind.

Lucy Howell: 00:22:55

Essentially kind of like shadow band on Pinterest if you keep

Lucy Howell: 00:22:57

repurposing the same link.

Lucy Howell: 00:23:00

So what you wanna do is see, you want to, cause they kind of, they don't like that,

Lucy Howell: 00:23:04

they like you to go to different places.

Lucy Howell: 00:23:06

So with one podcast episode, do one for your website, one for your blog.

Lucy Howell: 00:23:13

It's, it's still on your website?

Lucy Howell: 00:23:15

I, I would assume, probably, but different.

Lucy Howell: 00:23:17

But it's taking, it's different linking, right?

Lucy Howell: 00:23:19

Slightly different

Rachael Botfield: 00:23:20

link.

Rachael Botfield: 00:23:20

So that's okay then as long, even if, cause I've got, um, Yeah, my podcast is

Rachael Botfield: 00:23:25

integrated into my website and, but it's, if you click on each individual episode,

Rachael Botfield: 00:23:30

it's got a different kind of URL link.

Rachael Botfield: 00:23:32

Yeah, exactly.

Rachael Botfield: 00:23:32

So that would, would be okay.

Lucy Howell: 00:23:33

That would be fine.

Lucy Howell: 00:23:34

Yeah.

Lucy Howell: 00:23:35

Okay.

Lucy Howell: 00:23:35

And it's not, you're not gonna get, you know, automatically shut Aand if

Lucy Howell: 00:23:38

you've got one podcast episode and you do post the same link because

Lucy Howell: 00:23:41

they all go to the same place.

Lucy Howell: 00:23:43

It's only if you are every single day.

Lucy Howell: 00:23:46

For example, like a lot of, uh, service providers, like mm-hmm.

Lucy Howell: 00:23:52

you know, like us for example, that don't have a physical product to sell.

Lucy Howell: 00:23:55

We're selling.

Lucy Howell: 00:23:56

Mm-hmm.

Lucy Howell: 00:23:56

a service.

Lucy Howell: 00:23:57

Um, obviously if you've got a shop and you've got products, then

Lucy Howell: 00:24:01

you're gonna have a different link.

Lucy Howell: 00:24:02

You're gonna have different shoes.

Lucy Howell: 00:24:03

Yeah.

Lucy Howell: 00:24:03

Handbag, dresses, you know, everything that you can advertise.

Lucy Howell: 00:24:06

But for us it's a bit more difficult.

Lucy Howell: 00:24:08

Yeah.

Lucy Howell: 00:24:08

So if.

Lucy Howell: 00:24:09

A lot of service providers will, all of their content is on their website, so

Lucy Howell: 00:24:13

their, their blog is on their website.

Lucy Howell: 00:24:15

Their offers come off their website, you know, and it does make it difficult to

Lucy Howell: 00:24:19

find different links, but it's, you're not gonna get shadow banned straight away.

Lucy Howell: 00:24:24

It's only if you are continue.

Lucy Howell: 00:24:26

Constantly doing it.

Lucy Howell: 00:24:27

And you are only posting to, you know how virtual.code.you go how

Lucy Howell: 00:24:31

virtual.code.you go, how you know?

Lucy Howell: 00:24:33

And that's it.

Lucy Howell: 00:24:34

And that's the only link you ever do.

Lucy Howell: 00:24:36

What you wanna do is mix it up a little bit.

Lucy Howell: 00:24:38

You know, take someone to your blog, take someone to your homepage, take

Lucy Howell: 00:24:42

someone to your link, to your account.

Lucy Howell: 00:24:43

If you've got it , you know, take someone to your email marketing to

Lucy Howell: 00:24:48

sign up over there and yeah, and do it.

Lucy Howell: 00:24:51

Just mix it up a little bit.

Lucy Howell: 00:24:52

That's all.

Lucy Howell: 00:24:53

Yeah.

Lucy Howell: 00:24:54

stops you from getting, yeah.

Lucy Howell: 00:24:55

Shouted out by Pinterest pin, you know, p chest prison

Lucy Howell: 00:25:00

. Rachael Botfield: So what would be

Lucy Howell: 00:25:04

podcast wanting to start with Pinterest?

Lucy Howell: 00:25:06

What would be your kind of like top piece of device or top tip?

Lucy Howell: 00:25:09

So I would say top tip on P.

Lucy Howell: 00:25:15

. Don't be frightened of it.

Lucy Howell: 00:25:17

That's the main thing.

Lucy Howell: 00:25:18

I think a lot of, like I say, a lot of people kind of think because they

Lucy Howell: 00:25:21

don't know a lot about the platform and they don't understand how it works.

Lucy Howell: 00:25:25

Don't focus on it too much.

Lucy Howell: 00:25:27

My top tip would be know your audience as to who you are advertising to.

Lucy Howell: 00:25:32

So is it women in business?

Lucy Howell: 00:25:35

Is it mums, is it women Over.

Lucy Howell: 00:25:38

D, is it men that you're marketing to know your target audience and really

Lucy Howell: 00:25:42

get that in your head because your keywords that you need to use are gonna

Lucy Howell: 00:25:47

come off the back of that audience.

Lucy Howell: 00:25:48

You don't want to be selling a product to women in business and then only

Lucy Howell: 00:25:52

finding the, you know, Teenagers under the age of 14 are looking at your pins.

Lucy Howell: 00:25:57

It's just, it's, it's irrelevant.

Lucy Howell: 00:25:58

You don't want it.

Lucy Howell: 00:26:00

And if that happens, you've done something wrong with the targeting.

Lucy Howell: 00:26:04

So you need to be really clear and really specific in your head of who

Lucy Howell: 00:26:07

you are marketing your products to.

Lucy Howell: 00:26:09

Mm-hmm.

Lucy Howell: 00:26:09

. Um, so there's a really easy way of doing it, but I'll.

Lucy Howell: 00:26:14

give you a link to that and show you how to, you know, show your

Lucy Howell: 00:26:17

audience how to find keywords, but it is really easy to do it.

Lucy Howell: 00:26:20

But you need to know in your head who you're marketing your project

Lucy Howell: 00:26:23

to in order to be able to get that target audience found on Pinterest.

Rachael Botfield: 00:26:28

Yeah, I mean, that is really important and that you should, in

Rachael Botfield: 00:26:33

your podcast, have a good idea of who you.

Rachael Botfield: 00:26:36

Your podcast to reach as well.

Rachael Botfield: 00:26:38

Yeah.

Rachael Botfield: 00:26:38

Um, so hopefully you, I mean, it, it's always, it can be quite hard narrowing

Rachael Botfield: 00:26:45

some of those things down, but it's a really good exercise to do for your

Rachael Botfield: 00:26:48

business and for your podcast in general, is really knowing who you want to

Rachael Botfield: 00:26:52

target and what key words are gonna be relevant for those, for those people.

Rachael Botfield: 00:26:57

Definitely.

Rachael Botfield: 00:26:58

Well, thank you, Lucy.

Rachael Botfield: 00:26:59

It's been such a great chat today.

Rachael Botfield: 00:27:01

No.

Rachael Botfield: 00:27:02

You have some news as well, don't you?

Rachael Botfield: 00:27:04

Do you wanna tell us a little bit about your

Lucy Howell: 00:27:06

news?

Lucy Howell: 00:27:07

Yes.

Lucy Howell: 00:27:07

So I have got, um, a little bit of news.

Lucy Howell: 00:27:09

So I am in the process of setting up my own podcast, which is going

Lucy Howell: 00:27:14

to be called based on my name and my tagline, uh, how can I help

Lucy Howell: 00:27:19

I love that.

Lucy Howell: 00:27:21

It just seemed like a, so it's gonna be a.

Lucy Howell: 00:27:25

A podcast basically with moms and moms in business predominantly.

Lucy Howell: 00:27:30

I'm not discounting dads, obviously.

Lucy Howell: 00:27:31

I want to get another perspective, but originally it's gonna be moms in business.

Lucy Howell: 00:27:36

Um, just to kind of have a chat with them really and find out any.

Lucy Howell: 00:27:41

You know, issues that they've had with, you know, being a, a mom and,

Lucy Howell: 00:27:45

and maybe working from home and things like that when they've got children.

Lucy Howell: 00:27:49

Like I say, I've got a two and a half year old and it's so difficult, but,

Lucy Howell: 00:27:52

you know, we do it and we are doing it.

Lucy Howell: 00:27:54

And I look on LinkedIn every day and see so many amazing women out there that

Lucy Howell: 00:27:59

are like, you know, they're running a.

Lucy Howell: 00:28:01

A, a six figure business, you know, or, or more even.

Lucy Howell: 00:28:05

And they've got, you know, 2, 3, 4 kids even, you know, um, and they're

Lucy Howell: 00:28:09

all toddlers or they're all, you know, they're all at home and things like that.

Lucy Howell: 00:28:13

So it would be great to kind of talk to other women and other moms and

Lucy Howell: 00:28:17

find out, you know, what their kind of key tips are for other people and

Lucy Howell: 00:28:22

you know, what their struggles have been as well with getting there.

Lucy Howell: 00:28:25

So that's kind of where we're going with the

Rachael Botfield: 00:28:27

podcast.

Rachael Botfield: 00:28:27

Yeah, I really, I really like listening to.

Rachael Botfield: 00:28:31

real life stories.

Rachael Botfield: 00:28:32

Um, yeah.

Rachael Botfield: 00:28:33

And hearing how people who are, you know, just like you, often it's,

Rachael Botfield: 00:28:39

it's quite easy to, um, kind of think that you are alone, alone in it.

Rachael Botfield: 00:28:43

And even though you know you aren't, it's so easy to fall in into that feeling.

Rachael Botfield: 00:28:48

Like, what?

Rachael Botfield: 00:28:49

Like when I started my first podcast was.

Rachael Botfield: 00:28:51

Um, virtually inspiring podcast and I was talking to VAs and how they got

Rachael Botfield: 00:28:54

for their journeys, and that was what something that me at the beginning of

Rachael Botfield: 00:28:58

my journey was really interested in knowing, like how did you actually just.

Rachael Botfield: 00:29:01

Start and do this, and you know, a lot of them women's as well.

Rachael Botfield: 00:29:05

And it's so interesting hearing people's root to it, and it's all very different.

Rachael Botfield: 00:29:10

So I think that's, um, it's gonna be a really good podcast to

Rachael Botfield: 00:29:13

listen to in the, in the Preneur.

Rachael Botfield: 00:29:15

I know some people don't like that.

Lucy Howell: 00:29:16

Uh, . Yeah, I know.

Lucy Howell: 00:29:18

That's why I try and say mum's in business.

Lucy Howell: 00:29:20

But yeah,

Rachael Botfield: 00:29:20

you know, my, the jury's still out.

Rachael Botfield: 00:29:22

I get why people don't like preneur because it's like, it's

Rachael Botfield: 00:29:26

like saying, oh, Womenpreneur, you can't be an entrepreneur, but.

Rachael Botfield: 00:29:30

I think in terms of, um, I don't necessarily think it's like a, I

Rachael Botfield: 00:29:35

don't think of it as a derogatory

Lucy Howell: 00:29:36

thing.

Lucy Howell: 00:29:36

I think it's dislike.

Lucy Howell: 00:29:37

I don't kinda like, yeah, it's like it's catchy, you know?

Lucy Howell: 00:29:41

It's just a slang way of saying it's just a slang way own mom in business, isn't it?

Lucy Howell: 00:29:45

You know?

Lucy Howell: 00:29:46

Awesome person in business.

Lucy Howell: 00:29:47

That's it.

Lucy Howell: 00:29:47

So . Yeah,

Lucy Howell: 00:29:50

. Rachael Botfield: That's

Lucy Howell: 00:29:51

Yeah.

Lucy Howell: 00:29:51

Person.

Lucy Howell: 00:29:53

. Yeah.

Lucy Howell: 00:29:53

Person.

Lucy Howell: 00:29:54

Yeah, person.

Lucy Howell: 00:29:55

Yeah.

Lucy Howell: 00:29:55

We won't go that

Lucy Howell: 00:29:57

. Rachael Botfield: Um, well, do you

Lucy Howell: 00:30:00

If people are interested in having Pinterest for their podcast, do you

Lucy Howell: 00:30:04

wanna let us know the best place to find you and where you hang?

Lucy Howell: 00:30:06

Yeah, so, uh, my website is uh, www.howellvirtual.co.uk,

Lucy Howell: 00:30:14

Facebook, Instagram.

Lucy Howell: 00:30:15

Um, all of my social media handles are at Howl Virtual, so pretty simple and

Lucy Howell: 00:30:20

straightforward to find me . That's

Rachael Botfield: 00:30:22

great.

Rachael Botfield: 00:30:22

I'll link it all in the show notes as well.

Rachael Botfield: 00:30:24

Just say that.

Rachael Botfield: 00:30:25

Make it easier for people to find you as well.

Rachael Botfield: 00:30:28

And thank you so much for coming on and talking to us about Pinterest.

Rachael Botfield: 00:30:32

I'm sure I do have some more questions, so potentially we might do a follow

Rachael Botfield: 00:30:36

up episode , and definitely you've inspired me to be a little bit more

Rachael Botfield: 00:30:40

proactive with getting into Pinterest.

Rachael Botfield: 00:30:42

I'd just like those, those odds, let's say, not odds, but you know,

Rachael Botfield: 00:30:46

the, the, um, interaction and the engagement you were talking about it.

Rachael Botfield: 00:30:50

Extremely exciting.

Rachael Botfield: 00:30:52

So I would think I might have a look at that.

Rachael Botfield: 00:30:55

So thanks very much, Lucy, and we'll

Lucy Howell: 00:30:57

speak to you soon.

Lucy Howell: 00:30:58

No problem at all, Rachel.

Lucy Howell: 00:30:59

Thank you for having me.

Lucy Howell: 00:31:01

Okay, bye bye.

Rachael Botfield: 00:31:05

Thanks for listening to the show.

Rachael Botfield: 00:31:06

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Rachael Botfield: 00:31:10

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Rachael Botfield: 00:31:13

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Rachael Botfield: 00:31:14

Your feedback is much appreciated.