Pitching for Podcasts with guest Devin Lee

Rachael Botfield: 00:00:08

Hi, and welcome to Podcasting 1 0 1 with Rachel.

Rachael Botfield: 00:00:12

This podcast is for busy female entrepreneurs who run their own

Rachael Botfield: 00:00:15

businesses and want to start podcast or who may already have a podcast.

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I want to share practical information and tips on how you can get your podcast

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started and managing it along the way.

Rachael Botfield: 00:00:27

I'll also be interviewing other female podcast.

Rachael Botfield: 00:00:30

Give you real insight into what it's like having your own podcast.

Rachael Botfield: 00:00:43

Hi, and welcome to this week's episode.

Rachael Botfield: 00:00:47

Today I have Devon Lee with me.

Rachael Botfield: 00:00:50

Welcome Devi.

Devin Lee: 00:00:51

Hi Rachel.

Devin Lee: 00:00:52

Thanks for having me on.

Rachael Botfield: 00:00:53

It's lovely to have you on my podcast today.

Rachael Botfield: 00:00:56

Sorry, getting back in the swinger podcasting.

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This, we are recording this mid-January 2023.

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So everyone getting back in the flow after the holidays.

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And do you wanna just introduce yourself, Devon, tell us a

Rachael Botfield: 00:01:07

little bit about what you do.

Devin Lee: 00:01:09

Sure.

Devin Lee: 00:01:10

My name is Devin Lee, as I've said, um, I'm a certified online business

Devin Lee: 00:01:14

manager and a certified DOSA specialist.

Devin Lee: 00:01:17

And so my two main offers are I set DOA up for folks.

Devin Lee: 00:01:21

We create ideal client journeys for their businesses, and then we put them

Devin Lee: 00:01:24

on autopilot using a CRM called Do Soto.

Devin Lee: 00:01:28

And then I also have my quarterly planning party.

Devin Lee: 00:01:31

Where we take, every quarter a group of us all get together for a big planning

Devin Lee: 00:01:35

day and we take our visions and our dreams and we turn them into strategic

Devin Lee: 00:01:39

plans that we can actually get done.

Devin Lee: 00:01:41

And then over the next 12 weeks we use community, um, and

Devin Lee: 00:01:44

coworking to actually get those

Devin Lee: 00:01:45

plans

Devin Lee: 00:01:46

done.

Rachael Botfield: 00:01:47

Yes, and I particularly love your rocket fueled

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plan course planning I did myself last year, which we'll talk a little

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bit more about it later, but I thoroughly enjoyed the experience

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and would highly recommend this to.

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Definitely motivate, motivate you and help you with your accountability

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cuz that was a real big thing.

Rachael Botfield: 00:02:07

Um, I found really helpful.

Rachael Botfield: 00:02:09

So I wanted Devin to come on and talk to you guys because Devin has featured

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on quite a lot of different podcasts talking about her zone of genius.

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And it got me thinking about, obviously it, it's a great way to.

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Create more visibility in your business, um, getting on other

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people's podcasts cuz you're getting in front of their audiences.

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So I also thought it might be quite a good strategy for someone who is thinking about

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starting a podcast and either might not have time to create the podcast themselves

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at the moment, or would just kind of like to see whether they enjoy podcasting.

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So maybe they could like guess on a few podcasts and really

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kind of get the feel of, of what it's like a little bit more in.

Rachael Botfield: 00:02:57

Um, and as I say, Devin's featured on quite a few podcasts, so I thought

Rachael Botfield: 00:03:00

it would be really nice just to have Devin on just to share her experience

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a little bit about what it was like pitching to different podcasts.

Rachael Botfield: 00:03:08

And I've got a few things that I've been doing as well.

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So, um, what made you, what was your main reason for wanting

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to get on other people's?

Rachael Botfield: 00:03:16

Was it to increase?

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visibility of your business?

Rachael Botfield: 00:03:19

Was that the main kind of reason?

Devin Lee: 00:03:21

Yeah, absolutely.

Devin Lee: 00:03:22

I mean, you know, I think everyone's kind of default for marketing

Devin Lee: 00:03:25

is social media of course.

Devin Lee: 00:03:27

Like it's a necessary evil.

Devin Lee: 00:03:29

Um, but I don't know anyone who loved, I know very, let me rephrase that cuz I

Devin Lee: 00:03:34

have some social media manager friends.

Devin Lee: 00:03:36

I know very, very few people who love social media and I at times,

Devin Lee: 00:03:40

Love social media, like when I have time and space and creativity.

Devin Lee: 00:03:44

I love making tos and reels.

Devin Lee: 00:03:47

I live interacting.

Devin Lee: 00:03:48

I love the community, but like it's, it's a lot of energy to do social media.

Devin Lee: 00:03:52

The algorithm's always changing.

Devin Lee: 00:03:54

It's, you know, It's really chaotic.

Devin Lee: 00:03:57

It's really stressful.

Devin Lee: 00:03:58

Um, and so I was looking for other ways to market.

Devin Lee: 00:04:01

My other superpower, um, is like networking and relationship building.

Devin Lee: 00:04:08

I love making friends.

Devin Lee: 00:04:09

I'm aggressively friendly.

Devin Lee: 00:04:11

. Um, and so I had networking as like a strong, you know, one-to-one connection,

Devin Lee: 00:04:16

but I wanted another kind of piece of the pie for my, uh, marketing.

Devin Lee: 00:04:21

Um, and so I saw podcasting as a way to kind of connect with other people, maybe

Devin Lee: 00:04:24

even bring them to my, you know, When I on a podcast, I thought, okay, maybe this can

Devin Lee: 00:04:28

be a way to bring someone to my Instagram, bring someone to my TikTok, get someone

Devin Lee: 00:04:32

out on my, on my email list, and then from there I can do my other marketing efforts.

Devin Lee: 00:04:37

So it's kind of just an a way to kind of, um, use something I already

Devin Lee: 00:04:40

feel like I enjoy and like doing and am good at to market my business.

Rachael Botfield: 00:04:46

That sounds, that's really smart and a

Rachael Botfield: 00:04:50

different way to look at it.

Rachael Botfield: 00:04:51

I, I guess I wouldn't have looked at it like that before because I'm

Rachael Botfield: 00:04:54

the same as you with social media.

Rachael Botfield: 00:04:55

There are times that I love social media and there are times that I find it very

Rachael Botfield: 00:04:59

draining and very kind of hard to keep up with and I love podcasts obviously, as you

Rachael Botfield: 00:05:06

know, wanting to start this podcast and being a podcast manager, and I just think

Rachael Botfield: 00:05:11

that's a really smart way to look at.

Rachael Botfield: 00:05:14

Another way to get into, um, helping market yourself and your business.

Rachael Botfield: 00:05:19

What was, um, did you start out on your own?

Rachael Botfield: 00:05:23

Did you have some help?

Rachael Botfield: 00:05:24

Um, did you kind of go into research mode when you first decided to,

Rachael Botfield: 00:05:29

to get yourself on these podcasts?

Rachael Botfield: 00:05:33

. Devin Lee: Yeah, I kind of started

Rachael Botfield: 00:05:37

insecure, . Um, I'm not great at, like, I struggle with messaging for myself.

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Like that's one of the things I try and outsource.

Rachael Botfield: 00:05:45

Um, so I was like going on podcasts, but I didn't really know what to talk about.

Rachael Botfield: 00:05:50

I didn't know how to connect it to, um, my offers and I felt really nervous.

Rachael Botfield: 00:05:54

So I actually hire.

Rachael Botfield: 00:05:56

, um, who, someone who's now my business coach, shout out to Natalie Kusa.

Rachael Botfield: 00:06:00

Her, um, business is called Uncommon People.

Rachael Botfield: 00:06:03

Um, she's amazing and she used to have a podcasting v i p day.

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Where

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we figured out all my talking points in my bio and she kind of taught

Rachael Botfield: 00:06:11

me how to find the podcasts and, you know, all that good stuff.

Rachael Botfield: 00:06:16

Um, so once I had, uh, she really, really helped me connect my messaging to

Rachael Botfield: 00:06:21

what I'm offering so I'm not just going on podcasts just for the hell of it.

Rachael Botfield: 00:06:25

Um, and that really changed and once I had that solidified, I felt really

Rachael Botfield: 00:06:29

confident reaching out to podcasts, um, and kind of taking it from there.

Rachael Botfield: 00:06:35

Yeah.

Rachael Botfield: 00:06:35

That is what I have been trying to think about myself.

Rachael Botfield: 00:06:39

So when I, I set myself the challenge of, um, getting on 10 podcasts this

Rachael Botfield: 00:06:45

year, I don't, I dunno how I haven't actually sent my pictures through yet,

Rachael Botfield: 00:06:50

but that was the target that I gave myself and that was kind of the piece

Rachael Botfield: 00:06:53

that I was trying to, to figure out is, Like looking at the person's podcast and

Rachael Botfield: 00:07:00

their audience and the types of episodes they've done and trying to work out what

Rachael Botfield: 00:07:05

is it that I can offer their audience, um, that also benefits me as well.

Rachael Botfield: 00:07:11

Like,

Rachael Botfield: 00:07:11

for example, would this person's audience want to find out about how

Rachael Botfield: 00:07:16

to start a podcast or like for you with, um, your planning sessions or

Rachael Botfield: 00:07:21

your dodo knowledge and genius there.

Rachael Botfield: 00:07:26

So that's, I think that's.

Rachael Botfield: 00:07:28

Something that, um, I did listen to a few different podcasts on, on, um, in

Rachael Botfield: 00:07:33

like preparation for pitching as ever.

Rachael Botfield: 00:07:35

Um, but yeah, that's, um, trying to think about it a bit strategically,

Rachael Botfield: 00:07:40

I think rather than just like willy-nilly go in, like, pick this,

Rachael Botfield: 00:07:43

pick this piece that, pick that.

Rachael Botfield: 00:07:45

Did you listen to a lot of episodes of the people that you were pitching to?

Rachael Botfield: 00:07:49

Or did you kind of do like a cold pitch or how did you kind of like approach.

Devin Lee: 00:07:54

Yeah, I did a little bit of both.

Devin Lee: 00:07:56

I started out, like, I had a whole playlist of podcasts that I was

Devin Lee: 00:08:00

interested in, and then I would listen to a few different episodes.

Devin Lee: 00:08:04

Um, and then I quickly found out that that takes so much time, , because I was trying

Devin Lee: 00:08:09

to catch to a lot of podcasts at once.

Devin Lee: 00:08:11

Like I really, you know, put my, my nose to the grindstone.

Devin Lee: 00:08:14

Um, so what I ended up doing is when I would find a podcast, well, first I did.

Devin Lee: 00:08:19

You know, you can, you can kind of tell in your research just by

Devin Lee: 00:08:22

reading about the podcast, like, okay, do they have guests often?

Devin Lee: 00:08:25

If they only have solo episodes, like, don't reach out.

Devin Lee: 00:08:28

Um, and then, you know, I'd read about.

Devin Lee: 00:08:31

You know, the episode, maybe try and see just skimming like what their

Devin Lee: 00:08:36

values are and kind of from there, see if they could be a good fit.

Devin Lee: 00:08:39

And then, you know, sometimes I'd listen to the whole episode, but

Devin Lee: 00:08:42

sometimes I would listen to like, maybe just the beginning and maybe just the

Devin Lee: 00:08:46

end to get the feel of the episode.

Devin Lee: 00:08:48

Um, and at first I was really nervous.

Devin Lee: 00:08:50

To do this.

Devin Lee: 00:08:51

Like I felt a little like I was cheating or a little guilty, but then I found

Devin Lee: 00:08:54

out that hosts don't really care.

Devin Lee: 00:08:55

I think they understand that you're just trying to get on, you know, you don't have

Devin Lee: 00:09:00

time to listen to every single episode.

Devin Lee: 00:09:02

Um, so I try to listen just a little bit to get the feel so

Devin Lee: 00:09:05

I'm not wasting anybody's time.

Devin Lee: 00:09:07

But I, I stopped listening to the whole episode because there were so many

Devin Lee: 00:09:11

that I was kind of sifting through.

Devin Lee: 00:09:13

But then I would always, of course, listen to my episode after it came

Devin Lee: 00:09:15

out , so I was cheating a little bit.

Devin Lee: 00:09:18

. Rachael Botfield: Yeah.

Devin Lee: 00:09:19

I started listening.

Devin Lee: 00:09:20

I've got, I just created a Spotify playlist that had quite a lot of

Devin Lee: 00:09:23

episodes and I just thought, oh, this, this is, um, gonna take quite a while.

Devin Lee: 00:09:28

But I did want to, um, I think, I suppose when you get into the flow

Devin Lee: 00:09:32

of things, uh, it gets easier to, to kind of work out whether or not

Devin Lee: 00:09:36

you think that you're a good fit For this particular podcast, I wanted to

Devin Lee: 00:09:40

try and find kind of like a genuine.

Devin Lee: 00:09:43

like connection with the podcast or a genuine thing that I could say, so

Devin Lee: 00:09:48

that I've been taking like a little look at their website and their social

Devin Lee: 00:09:51

media account and just see what kind of things, like you say, their values

Devin Lee: 00:09:53

and, and what they're doing, um, to try and generally think, oh, do

Devin Lee: 00:09:58

I, do I wanna be associated, quote unquote with this particular podcast?

Devin Lee: 00:10:03

And n.

Devin Lee: 00:10:05

, you know, do they align like with you yourself and what you believe in?

Devin Lee: 00:10:09

And um, yeah, I haven't sent mine yet cuz I'm a little nervous about sending

Devin Lee: 00:10:13

mine out to, but I think you're right.

Devin Lee: 00:10:14

As a host, if I turn the tables, if somebody came to me, um, with

Devin Lee: 00:10:19

pitching a guest to me and I felt like it was not like a stock message

Devin Lee: 00:10:26

and it was somebody that genuinely.

Devin Lee: 00:10:30

Like taking the time to think about my business and what my podcast is about,

Devin Lee: 00:10:35

then I would think, wow, that's, you know, that's all you can kind of ask

Devin Lee: 00:10:38

for, I think as, as somebody to guess that actually seems genuinely interested.

Devin Lee: 00:10:42

So I think it's just taking a bit of time thinking about that you are

Devin Lee: 00:10:46

actually interested in show the person that you're pitching to that you are

Devin Lee: 00:10:50

interested in what they're doing.

Devin Lee: 00:10:52

Absolutely.

Devin Lee: 00:10:53

Yeah.

Devin Lee: 00:10:53

Like you can, you can find out enough of the podcast.

Devin Lee: 00:10:57

To create a message that is authentic and genuine and not because they

Devin Lee: 00:11:01

can tell when it's just like a stock, like you were saying.

Devin Lee: 00:11:04

And that's a turnoff.

Devin Lee: 00:11:05

Um, however, I will say if I have time, the day of the recording, I'll

Devin Lee: 00:11:10

go listen to an episode while I'm getting ready or whatever, just to

Devin Lee: 00:11:13

get the feel of what's going on.

Devin Lee: 00:11:16

Um, because I think another thing that was happening is I was listening to all

Devin Lee: 00:11:20

these episodes of podcasts that, you know, I'd pitch and then I'd never hear back

Devin Lee: 00:11:24

and I go, oh gosh, I just wasted like.

Devin Lee: 00:11:26

50 minutes listening to two episodes.

Devin Lee: 00:11:29

So it's nice to listen to them if you know for sure you're gonna be on, but mm-hmm.

Devin Lee: 00:11:32

I think also just coming to terms with like, okay, what's

Devin Lee: 00:11:34

my success rate with pitching?

Devin Lee: 00:11:37

Do I wanna spend twice as much time listening to episodes if I don't need to?

Rachael Botfield: 00:11:41

That's true.

Rachael Botfield: 00:11:42

So how many would you say podcasts that you've pitched

Rachael Botfield: 00:11:45

to, that you've been successful?

Rachael Botfield: 00:11:47

Do you, do you have a quote?

Rachael Botfield: 00:11:49

Do you have like, um, targets every month you'd like to pitch to?

Rachael Botfield: 00:11:52

Or is it like not as regimented as that?

Rachael Botfield: 00:11:54

What's your kind of,

Devin Lee: 00:11:56

I actually have my like air table database open.

Devin Lee: 00:11:59

I was so like regimented about it for like three months last year

Devin Lee: 00:12:05

and then I kind of fell off, but I'm gonna get back on it again.

Devin Lee: 00:12:08

So I don't have the up to date data, but I forget, I think I had

Devin Lee: 00:12:12

a goal of pitching like, I don't know, something like 10 a month.

Devin Lee: 00:12:15

I can't remember.

Devin Lee: 00:12:16

Like I was trying to at least pitch a few a week and I think

Devin Lee: 00:12:19

my success rate was like 50%.

Devin Lee: 00:12:22

Cause I was really trying.

Devin Lee: 00:12:24

Pitch podcasts that would have me, and also if I was having a coffee

Devin Lee: 00:12:28

chat with someone and I learned they have a podcast, I go, all right,

Devin Lee: 00:12:31

I'm just gonna pitch you right now.

Devin Lee: 00:12:33

Just as way I'm doing . And like that always had a really good

Devin Lee: 00:12:36

success rate cause you know, we'd be friends at that point.

Rachael Botfield: 00:12:39

And so yeah, that's a nice way to do as

Rachael Botfield: 00:12:42

well, cuz it's face to face

Rachael Botfield: 00:12:44

. Devin Lee: Right, exactly.

Rachael Botfield: 00:12:45

And then they get a feel for how you talk and so that's really easy.

Rachael Botfield: 00:12:49

Yeah.

Rachael Botfield: 00:12:49

Any, any friends that have podcasts, it's so much easier.

Rachael Botfield: 00:12:51

Or if I.

Rachael Botfield: 00:12:53

You know, if someone whose podcast I wanted to be on, if we had

Rachael Botfield: 00:12:56

a mutual connection, I'd say, Hey, could you gimme an intro?

Rachael Botfield: 00:12:59

That was really helpful.

Rachael Botfield: 00:13:00

But I did try.

Rachael Botfield: 00:13:01

It's one of those things I think where you can't have your goal be at first at least.

Rachael Botfield: 00:13:07

You can't have your goal be, I wanna be on this many podcasts.

Rachael Botfield: 00:13:10

You have to have your goal be, I want to pitch this many podcast.

Rachael Botfield: 00:13:13

Right?

Rachael Botfield: 00:13:14

Yes.

Rachael Botfield: 00:13:14

And then take it from there because, cuz otherwise you might

Rachael Botfield: 00:13:16

get discouraged, especially when you're first figuring things out.

Rachael Botfield: 00:13:20

That is true.

Rachael Botfield: 00:13:21

I, yeah, so with my me saying 10 podcasts, I might not get 10 podcasts, but yeah,

Rachael Botfield: 00:13:25

I should have, um, a kind of switch that goal up and aim to pitch X amount of, um,

Rachael Botfield: 00:13:32

podcasts a month or a quarter or anything.

Rachael Botfield: 00:13:34

That would be a more positive way.

Rachael Botfield: 00:13:36

And I suppose it's, it's a good, well, it'll always a good learning

Rachael Botfield: 00:13:41

experience to see what response you get and what reply, whether it's a

Rachael Botfield: 00:13:44

no and how they say it and or how.

Rachael Botfield: 00:13:47

, you could have done it better.

Rachael Botfield: 00:13:49

Um, did you, I'm interested to know, I've read a few things about

Rachael Botfield: 00:13:52

people pitching with a video.

Rachael Botfield: 00:13:54

Have you ever done a video pitch or do you do just like.

Rachael Botfield: 00:13:58

Like an email, nicely crafted email.

Devin Lee: 00:14:00

I've never thought to do an email pitch.

Devin Lee: 00:14:02

That's actually a good idea.

Devin Lee: 00:14:03

What I do is I don't, I've never done an email pitch, but what I will do is link

Devin Lee: 00:14:08

to, I have a Spotify playlist of all the podcasts I've been on in the past.

Devin Lee: 00:14:11

I love that.

Devin Lee: 00:14:12

So I link that, so like you can get a feel for how I talk.

Devin Lee: 00:14:16

I think I did.

Devin Lee: 00:14:17

This is not related to podcasts.

Devin Lee: 00:14:19

I think I did a video pitch.

Devin Lee: 00:14:21

For like a client I was trying to get when I was an uh, online

Devin Lee: 00:14:26

business manager on retainer.

Devin Lee: 00:14:28

Um, and I think I like was too much of a goofball.

Devin Lee: 00:14:33

I think I brought too much energy cuz they were like, no way.

Devin Lee: 00:14:36

We don't wanna talk to you . . But that's my style.

Devin Lee: 00:14:40

I'm really high energy and so.

Devin Lee: 00:14:43

So I wonder how that would translate to pitching

Rachael Botfield: 00:14:44

to podcasts.

Rachael Botfield: 00:14:46

. Yeah.

Rachael Botfield: 00:14:46

I just read, it was an interesting blog or article that I read about because

Rachael Botfield: 00:14:50

as well they can see, um, maybe if you were pitching for a video that,

Rachael Botfield: 00:14:55

that had a video podcast as well, that might kind of work well because

Rachael Botfield: 00:14:59

you could show them, you kind of know how to use the tech and make it.

Rachael Botfield: 00:15:03

um, good to watch and listen to.

Rachael Botfield: 00:15:06

Perhaps that's, I think it's something to consider if you're good on video.

Rachael Botfield: 00:15:10

If you don't feel comfortable on video, then obviously not, don't

Rachael Botfield: 00:15:13

like force yourself to do a video, so that doesn't kind of make sense.

Rachael Botfield: 00:15:16

But I'm just trying to think what else.

Rachael Botfield: 00:15:19

So, Like one of the things that I did when I was just looking for like finding

Rachael Botfield: 00:15:23

podcasts, cause I have found it can be, it's the same as when you're trying

Rachael Botfield: 00:15:28

to find, you know, quote unquote your ideal client and, and sift through

Rachael Botfield: 00:15:31

the people on your, your network.

Rachael Botfield: 00:15:33

So I kind of tried to start with, like you said, close connections

Rachael Botfield: 00:15:38

and kind of work my way out.

Rachael Botfield: 00:15:39

I actually, Devin, um, use you as my close connection to try and, and all

Rachael Botfield: 00:15:45

the different podcasts you were on.

Rachael Botfield: 00:15:46

So I was looking at those to see whether or.

Rachael Botfield: 00:15:49

Um, any of those might be a good fit for me, and then I could use you as my inroad.

Rachael Botfield: 00:15:53

So that was one . I I love that Anytime, . So thank you so much for that.

Rachael Botfield: 00:16:00

And I love the fact that you do that, the Spotify playlist.

Rachael Botfield: 00:16:04

I really love that.

Rachael Botfield: 00:16:05

And I think that makes it so easy for someone to find all of those

Rachael Botfield: 00:16:10

different podcasts that you're.

Rachael Botfield: 00:16:12

. And that's definitely a tip that, um, you guys should take away with you.

Rachael Botfield: 00:16:16

Um, the, when you are on the podcast, you can have that on your website and then

Rachael Botfield: 00:16:20

people can just like go and listen to it.

Rachael Botfield: 00:16:22

So what, what was your, what would be your kind of tip for like finding the podcast?

Rachael Botfield: 00:16:28

Like start with your connections on like work outwards?

Rachael Botfield: 00:16:31

Is that like the best

Devin Lee: 00:16:32

limbs?

Devin Lee: 00:16:33

Yeah, absolutely.

Devin Lee: 00:16:34

When I first started, I signed up for all those.

Devin Lee: 00:16:38

I don't even know what they would call it.

Devin Lee: 00:16:39

You know, the like podcasting profiles where you get sense?

Rachael Botfield: 00:16:43

Yeah.

Rachael Botfield: 00:16:43

Whatever.

Rachael Botfield: 00:16:43

Yeah.

Rachael Botfield: 00:16:44

Matchmaker FMS one, isn't it?

Rachael Botfield: 00:16:46

And yeah.

Rachael Botfield: 00:16:46

Yeah.

Devin Lee: 00:16:47

and I, I, I, you know, I don't wanna, I don't wanna speak poorly

Devin Lee: 00:16:52

if it's worked for someone else, but I was on like five different ones.

Devin Lee: 00:16:54

I found zero success, so I don't know.

Devin Lee: 00:16:57

So I personally wanna try that.

Devin Lee: 00:16:59

But yeah, I just, I went through literally all my connections, um, you

Devin Lee: 00:17:04

know, through my email list, different groups I was in, and just said, okay,

Devin Lee: 00:17:08

who do I know who has a podcast?

Devin Lee: 00:17:10

You know, and kind of if they did, I'd reach out or I even, you know, colleagues

Devin Lee: 00:17:15

I respected, I would, you know, see if I'd search their name like, In Spotify,

Devin Lee: 00:17:20

like their name and podcast, and then I'd find podcasts they had been on.

Rachael Botfield: 00:17:25

Ooh, that's a good one.

Devin Lee: 00:17:26

Yeah.

Devin Lee: 00:17:27

And then that way you can also, you know, ask them for an intro.

Devin Lee: 00:17:30

Um, and then it just kind of spiraled from there where if I was on a, you know,

Devin Lee: 00:17:34

if I got on a podcast and it was a good fit, then I would kind of see who their

Devin Lee: 00:17:37

other guests were and then researched all the podcasts they had been on.

Devin Lee: 00:17:42

I'd ask, you know, colleagues of mine, what podcast they like to listen to.

Devin Lee: 00:17:46

Like, you just start to get really creative and then all of a sudden you have

Devin Lee: 00:17:49

like, A million podcasts to apply to . You could really go, go down the rabbit hole.

Devin Lee: 00:17:55

There's so many podcasts

Rachael Botfield: 00:17:56

out in the world.

Rachael Botfield: 00:17:57

There are.

Rachael Botfield: 00:17:58

There are.

Rachael Botfield: 00:17:58

So yeah, I found that when I, when I started, I think getting started, I

Rachael Botfield: 00:18:03

felt quite, I felt, I felt like it was quite difficult, but then, because then

Rachael Botfield: 00:18:09

when I actually kind of spent, I think I spent like an a good hour and a half and

Rachael Botfield: 00:18:13

once I'd started to do it, I actually.

Rachael Botfield: 00:18:16

More comfortable as I went on.

Rachael Botfield: 00:18:18

Like you say, you kind of go down the rabbit hole.

Rachael Botfield: 00:18:20

So I think a little bit of advice maybe to those of you that are uh,

Rachael Botfield: 00:18:23

wanting to do this is to kind of maybe schedule out a bit of time.

Rachael Botfield: 00:18:27

Um, , you know, a good few hours so you can kind of get going and once

Rachael Botfield: 00:18:32

you get going you can make a bit more progress rather than kind of

Rachael Botfield: 00:18:36

saying, oh, I'm just gonna do it for 15 minutes maybe, or five minutes.

Rachael Botfield: 00:18:39

I mean, obviously if that's all you can do, that's fine, but I felt like

Rachael Botfield: 00:18:42

a big chunk of like an hour or two was kind of like a good time to get

Rachael Botfield: 00:18:47

into, especially if you're listening to maybe like little bits or flicking

Rachael Botfield: 00:18:52

through lots of different episodes.

Rachael Botfield: 00:18:53

It can.

Rachael Botfield: 00:18:55

. It can take a little bit of time, but yeah, I think I'm gonna limit the

Rachael Botfield: 00:18:58

amount of episodes I'm gonna listen to cuz there's just too many I.

Rachael Botfield: 00:19:04

Love podcasts anyway.

Rachael Botfield: 00:19:05

And it's quite, um, discovering loads of different people's

Rachael Botfield: 00:19:07

podcasts is so interesting and to see how they're doing things and

Rachael Botfield: 00:19:11

what things, um, people are doing.

Rachael Botfield: 00:19:14

I think one thing to look at as well, I know I've heard of podcast hosts talking

Rachael Botfield: 00:19:19

about people who pitch their old podcasts and things like that, or, or don't check

Rachael Botfield: 00:19:25

whether this pod, whether the podcast is actually still running right now.

Rachael Botfield: 00:19:28

Because if some of them, if you don't check the episodes, they might.

Rachael Botfield: 00:19:33

Posted in a while or maybe you should send an email like, you know,

Rachael Botfield: 00:19:36

are you coming back for another season or something like that.

Rachael Botfield: 00:19:38

Rather than just like save those little things to, to watch out for and not

Rachael Botfield: 00:19:42

get tripped up on those little factors.

Devin Lee: 00:19:44

Totally.

Devin Lee: 00:19:45

Yeah.

Devin Lee: 00:19:46

Definitely.

Devin Lee: 00:19:46

There have been so many times where I go, oh, this is a great fit.

Devin Lee: 00:19:49

And I see their last episode was like three years ago.

Devin Lee: 00:19:53

. Yeah.

Devin Lee: 00:19:53

But I've never thought to email 'em to ask if they're gonna do another season.

Devin Lee: 00:19:56

That's a really good idea.

Devin Lee: 00:19:57

I like

Rachael Botfield: 00:19:58

that.

Rachael Botfield: 00:19:59

I just saw of that, I just thought, cause some of them, if they , oh,

Rachael Botfield: 00:20:04

the villains like, just popped into my head then actually.

Rachael Botfield: 00:20:06

Cause I thought, oh yeah, you could, if he wasn't, I mean obviously it's

Rachael Botfield: 00:20:08

three years ago, they probably won't.

Rachael Botfield: 00:20:10

But if it's, um, like for me now, I haven't, so since Christmas I

Rachael Botfield: 00:20:15

haven't published a new episode.

Rachael Botfield: 00:20:17

So maybe perhaps somebody looking to pitch me might not.

Rachael Botfield: 00:20:19

And they might not have come across me saying I'm gonna start.

Rachael Botfield: 00:20:23

In February.

Rachael Botfield: 00:20:24

So they might go, oh, you're gonna have an oh bang on the table, have

Rachael Botfield: 00:20:28

another season or something like that.

Rachael Botfield: 00:20:29

I guess.

Rachael Botfield: 00:20:30

Not that I've had anybody pitch to come on, I'm quite sure.

Rachael Botfield: 00:20:33

, you never know.

Devin Lee: 00:20:36

That's true.

Devin Lee: 00:20:36

Anyone listening to this and Rachel hasn't posted in a while, just reach out.

Devin Lee: 00:20:39

She

Rachael Botfield: 00:20:39

might be you.

Rachael Botfield: 00:20:40

Just reach out.

Rachael Botfield: 00:20:41

Yeah, if you are.

Rachael Botfield: 00:20:42

But also if you're a podcast host, I would love you.

Rachael Botfield: 00:20:45

Love to hear all different people's stories about podcast.

Rachael Botfield: 00:20:50

and how they found it.

Rachael Botfield: 00:20:51

So, uh, this is such a valuable information.

Rachael Botfield: 00:20:54

Um, Devin, thank you so much for sharing.

Rachael Botfield: 00:20:56

What would be kind of like your biggest learn from, from pitching

Rachael Botfield: 00:21:01

podcast pitching for podcasts?

Rachael Botfield: 00:21:04

Ooh,

Devin Lee: 00:21:04

you know, the thing that I, well, gosh, so many things.

Devin Lee: 00:21:09

One thing I learned is it's, it's another lesson and it gets easier over time.

Devin Lee: 00:21:14

My first podcast I did, I.

Devin Lee: 00:21:16

So nervous and as far as I know, that host never published that episode.

Devin Lee: 00:21:24

I, I dunno for sure, but I think she just never used it.

Devin Lee: 00:21:27

And it might have been because I was tripping over my words.

Devin Lee: 00:21:30

And you know what, that's okay because every podcast I've been in since.

Devin Lee: 00:21:34

Has been published and you know, I, the, the host always makes me sound good

Devin Lee: 00:21:40

cuz they edit all my, like, stumbles.

Devin Lee: 00:21:43

Um, and the more I did the podcast, the more I, you know, knew my talking points

Devin Lee: 00:21:48

by heart and could be more conversational.

Devin Lee: 00:21:51

Um, so if you feel nervous about podcasts, just it gets easier.

Devin Lee: 00:21:56

Um, and the other thing I really liked about it is it made me more, it

Devin Lee: 00:21:59

gave me more confidence to pitch to.

Devin Lee: 00:22:01

Speaking at Summits, which I've done one or two of.

Devin Lee: 00:22:04

And also, um, being asked to speak in private groups,

Devin Lee: 00:22:09

which has been really nice.

Devin Lee: 00:22:11

And you know, so now it's become a tool for not just podcasting, but also these

Devin Lee: 00:22:15

other places that I can get in front of audiences, um, that might connect with me.

Devin Lee: 00:22:20

And also it's just been a good networking tool.

Devin Lee: 00:22:22

Like there's been a few hosts.

Devin Lee: 00:22:24

More than a few we're, I just feel like we're friends now.

Devin Lee: 00:22:26

We keep in touch and then they refer me to other people for speaking

Devin Lee: 00:22:29

opportunities and what have you.

Devin Lee: 00:22:31

And so I feel like it's one of those things where, yes, the, the initial

Devin Lee: 00:22:36

goal is to speak on podcasts, but then all these other benefits come from

Rachael Botfield: 00:22:41

it, which is really cool.

Rachael Botfield: 00:22:42

Yeah, I love that.

Rachael Botfield: 00:22:43

I love that, that all those benefits come from that first need to wanna get

Rachael Botfield: 00:22:48

on the, whatever the reason is behind.

Rachael Botfield: 00:22:51

That's brilliant.

Rachael Botfield: 00:22:52

We also, were gonna talk a little bit about, which I also think will be great

Rachael Botfield: 00:22:55

for you guys out there, Devon's Rocket Fuel Fueled Planning quarterly planning.

Rachael Botfield: 00:23:01

So I felt like this might be a really good fit for somebody who, I mean, I

Rachael Botfield: 00:23:06

used it myself, not just for podcasting, but podcasting was part of that when

Rachael Botfield: 00:23:11

I wanted to do my quarterly planning.

Rachael Botfield: 00:23:12

So for those of you that are looking for some accountability and to get things done

Rachael Botfield: 00:23:18

in your business or for your podcast, um, I'll let Devin, um, tell us a little bit.

Devin Lee: 00:23:23

Yeah.

Devin Lee: 00:23:23

Well, so Rachel, actually, since you've been in the program, the name

Devin Lee: 00:23:26

has changed because, oh, I'm sorry.

Devin Lee: 00:23:29

. No, you, it's changed, so you, you didn't know.

Devin Lee: 00:23:32

That's okay.

Devin Lee: 00:23:32

It's kind of newer.

Devin Lee: 00:23:33

Um, so yeah, now it's called the quarterly planning party because

Devin Lee: 00:23:37

Rocket fueled business planning, et cetera, et cetera, was like so long.

Devin Lee: 00:23:41

And also like.

Devin Lee: 00:23:43

The name have, I love it, . I know.

Devin Lee: 00:23:45

I loved it too.

Devin Lee: 00:23:46

I really did love that first because it, it had so much energy behind it.

Devin Lee: 00:23:50

But then I realized like, you know, rocket fueled, like, it kind

Devin Lee: 00:23:53

of reminded me of like, Hashtag

Rachael Botfield: 00:23:55

hustle culture.

Rachael Botfield: 00:23:57

Mm, okay.

Rachael Botfield: 00:23:58

Yeah.

Devin Lee: 00:23:58

So quarterly planning party felt a little bit more on brand for me.

Devin Lee: 00:24:01

Like we're just having a party, we're having fun.

Devin Lee: 00:24:03

I think when people think of something like quarterly planning,

Devin Lee: 00:24:06

it doesn't sound very sexy.

Devin Lee: 00:24:07

It sounds a little boring, it sounds like, Ooh, we have to take our medicine.

Devin Lee: 00:24:11

But I think it can be fun.

Devin Lee: 00:24:13

Um, and I think it can feel really good.

Devin Lee: 00:24:15

So, yeah, like I said before, like it, you know, we have a big planning

Devin Lee: 00:24:19

day where I guide people, you know, in a group, so we're doing it.

Devin Lee: 00:24:23

I guide folks through step by step by step, how to make this 12 week plan.

Devin Lee: 00:24:27

And then we put it in our calendar, we put it in our project management tool,

Devin Lee: 00:24:31

like it's set, it's ready to go, and then we have the support over the next

Devin Lee: 00:24:35

12 weeks to get it done that quarter.

Devin Lee: 00:24:37

And I think anything to do with podcasting is a great project for a quarterly

Devin Lee: 00:24:42

plan because the focus of the quarterly planning party is usually like those

Devin Lee: 00:24:46

projects that you know, obviously client.

Devin Lee: 00:24:49

You're gonna get done.

Devin Lee: 00:24:50

That's why you have your business.

Devin Lee: 00:24:51

Like those are usually top of mind, but then there's all those

Devin Lee: 00:24:53

other little projects or big projects that are important, but

Devin Lee: 00:24:58

maybe not necessarily urgent.

Devin Lee: 00:25:00

Like your business isn't gonna fall apart if you don't start a podcast

Devin Lee: 00:25:03

or if you don't apply to podcast, but like may, will it be sustainable if

Devin Lee: 00:25:07

you don't do those things or mm-hmm.

Devin Lee: 00:25:09

would podcasting in any form.

Devin Lee: 00:25:12

, maybe bring your business to the next level because of the

Devin Lee: 00:25:15

visibility it would give you, but you just can't seem to get started.

Devin Lee: 00:25:19

That's a perfect project to put on your quarterly plan and get it done.

Devin Lee: 00:25:22

So projects like that are great and there's lots of different elements.

Devin Lee: 00:25:27

Of the program, that kind of, yeah, like you were saying, accountability and

Devin Lee: 00:25:30

just like the know-how of like how do we actually get stuff, stuff done cuz

Devin Lee: 00:25:34

we're not really taught that in school.

Devin Lee: 00:25:36

How do we just get stuff done?

Devin Lee: 00:25:37

How do we focus?

Devin Lee: 00:25:38

And so there's a lot of, you know, little lessons and speakers and guidance

Devin Lee: 00:25:42

along the way as well to support

Rachael Botfield: 00:25:44

getting everything done.

Rachael Botfield: 00:25:45

I love that.

Rachael Botfield: 00:25:45

I love the first session where we actually decided on our

Rachael Botfield: 00:25:49

plan and I really, I really.

Rachael Botfield: 00:25:52

You guiding us through it as well and having time to implement it in between.

Rachael Botfield: 00:25:57

And cuz for me, at that stage, I hadn't really done my quarterly planning before

Rachael Botfield: 00:26:03

or I hadn't really stuck to it and.

Rachael Botfield: 00:26:06

And it did make me think, well, I've never really done one before.

Rachael Botfield: 00:26:09

So that was really valuable.

Rachael Botfield: 00:26:11

And I, I did really like, like I'm still in touch with my, actually I

Rachael Botfield: 00:26:15

haven't emailed this year, but the accountability buddy that I had.

Rachael Botfield: 00:26:17

Wonderful.

Rachael Botfield: 00:26:18

One I did.

Rachael Botfield: 00:26:18

Yeah.

Rachael Botfield: 00:26:19

Um, Andrea.

Rachael Botfield: 00:26:20

So we do email each other, um, occasionally, and Steph still

Rachael Botfield: 00:26:24

now, which is really nice.

Rachael Botfield: 00:26:25

So I just, yeah, I really enjoyed it.

Rachael Botfield: 00:26:28

It was a great bunch of people there.

Rachael Botfield: 00:26:29

So if that's something that you are looking at doing, I would highly

Rachael Botfield: 00:26:33

recommend Devin and her planning party.

Devin Lee: 00:26:36

Oh, wonderful.

Devin Lee: 00:26:37

Yeah.

Devin Lee: 00:26:37

Thank you.

Devin Lee: 00:26:37

Yeah, it was so fun when you were in it, . I mean, it's still fun now,

Devin Lee: 00:26:40

but every, you know, as the, as the program continues, people come in and

Devin Lee: 00:26:45

it always changes the culture of it.

Devin Lee: 00:26:47

So it was so fun when you were there,

Devin Lee: 00:26:50

. Rachael Botfield: Well the next quarter

Devin Lee: 00:26:55

Mm-hmm.

Devin Lee: 00:26:55

. So, uh, in the show notes I will leave the links, um, so you can get

Devin Lee: 00:26:59

in touch with Devin and you can find out any more information about it.

Devin Lee: 00:27:01

If you have any questions, um, I'll leave all those in the show notes so

Devin Lee: 00:27:04

everyone can just get in touch with

Devin Lee: 00:27:05

you easily.

Devin Lee: 00:27:06

Wonderful.

Devin Lee: 00:27:06

Yeah.

Devin Lee: 00:27:07

Thank you so much Rachel.

Rachael Botfield: 00:27:08

Oh, thanks so much for coming on, Devin and oh,

Rachael Botfield: 00:27:11

what's the best place to find you?

Devin Lee: 00:27:13

Yeah, so my website is devon lee.com, d e v i n l e

Devin Lee: 00:27:18

e.com, where you can see my offers.

Devin Lee: 00:27:20

Um, you can download my free workbook about, um, creating

Devin Lee: 00:27:23

an elevated client journey.

Devin Lee: 00:27:25

And if you're on Instagram or TikTok, that's where I hang out a lot.

Devin Lee: 00:27:30

So my handle is the same on both Devin Lee, o

Rachael Botfield: 00:27:33

b m.

Rachael Botfield: 00:27:34

Excellent.

Rachael Botfield: 00:27:34

Again, I'll link those in the show notes and thanks so much for coming on, Devin.

Rachael Botfield: 00:27:38

Thank you.

Rachael Botfield: 00:27:38

Thank you, Rachel.

Rachael Botfield: 00:27:42

Thanks for listening to the show.

Rachael Botfield: 00:27:43

If you'd like to connect with me or get in touch, then head on over to my website.

Rachael Botfield: 00:27:47

If you like the episode, then I'd love it if you could leave me a

Rachael Botfield: 00:27:50

review in your chosen podcast app.

Rachael Botfield: 00:27:52

Your feedback is much appreciated.