Episode 29

full
Published on:

26th Oct 2022

Should I do a Video Podcast?

In this week's episode, I'm talking about Video podcasts!

I'm not here to tell you should/shouldn't be doing a video podcast!

It's a personal decision as to which you prefer but I'd like to talk about them and look at some benefits that could come out of using video for your podcast.

YouTube as a search engine - a popular choice

Increase your SEO and reach if you put it on as many platforms as possible.

Spotify - can upload videos to this platform now. Will play the video only on Spotify and send the audio to the other platforms.

One of my clients does this. Shout out to Hannah & Nicole from Showing Up Solo. Some of you may remember them coming on the show to offer insights into what it's like to set up a podcast.

If you're a solopreneur looking for help with your marketing then I strongly recommend you check them out.

You can get some great video clips to use to promote your podcast. These work well, like audiograms.

You can even turn the clips into reels which get really good reach on Instagram.

Your audience gets to put a face to the name!

Video doesn't work so well if you're not great on camera. If it makes you feel uncomfortable and less likely to show up then don't put that added pressure on yourself.

I prefer to record just the audio for my podcast. I can show up on video but it's something I struggle with and could become a barrier for me.

You need to make your podcast work for you, if that's video great, and if it's audio, that's great too!

If you have any questions or would like some help with your podcast, book a podcast enquiry call.

Can I ask a favour?

If you enjoyed the episode, I'd love it if you could leave me a review.

You can leave one here

Thanks so much!

I'd love to connect with you on social!

You can find me on:

LinkedIn | Website

Want to start a podcast, but not sure where to start? Download my free Podcast Playbook Get clear on your ideas!

Need some extra support? Book a 90-minute Podcast Strategy Session

Struggling with your podcast promotion? Grab my Easy-Peasy Podcast Promotion Checklist here!

Transcript
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Welcome to podcasting one on one with me your host

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Rachel. This podcast is for female business owners and

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solopreneurs that are looking to start a podcast that add to your

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own already awesome offering. I'll give you helpful advice

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that you can take away and use in your podcasting journey. I

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hope to answer those tricky questions that just keep you

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from starting. Once a month, I'll be joined by other female

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podcasters. They'll share their journey with you and offer tips

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and advice they discovered along the way. Let's get started.

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Hi, and welcome to this week's episode. So today I'm answering

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the question, Should I do a video podcast. Now, I'm not here

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to tell you that you should or shouldn't be doing a video

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podcast. It's completely a personal decision as to which

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you prefer and whether you want to do them. But I'd like to talk

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about them and look at some of the benefits that could come out

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of using a video for your podcast. So one, you can upload

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your videos to YouTube. A lot of people use YouTube as a search

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engine, it's a really popular choice. I know my kids use

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YouTube as a search engine. And I think it's top three, one of

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the top three search engines. So this can be really great to

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increase your reach, it will increase your SEO because you're

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on as many platforms as possible. Spotify, they have a

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feature. Now if you use anchor to upload your publish your

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podcast, you can upload your videos to this platform, the

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video will only pay on Spotify, but it will sit and it'll send

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the audio to the other places that you've connected your

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anchor account to. But this is, you know, a new thing that

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they're trying. So that could benefit for you there that you

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can upload it directly onto Spotify don't have to do in a

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different format. One of my clients is this shout out to

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Hannah and Nicole from showing up solo. And some of you may

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remember that they came on the show, to offer their insights

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into what it's like to set up a podcast and run it. And I'll put

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a link to the episode in the shownotes for you. Also, if you

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are a solopreneur and you're looking for help with your

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marketing that I really strongly recommend that you check them

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out. They are amazing ladies and they really know their stuff. So

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I'll pop a link in the show notes to their website as well

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so you can have a little look about what they do and how they

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can help you. Another benefit to using video for your podcast is

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that you can get some great video clips to promote your

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podcast. These work well like audiograms you can even turn the

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video clips into reels which have a really good reach on

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Instagram. Plus your audience does get to put a face to the

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name. I mean, video doesn't work so well. If you're not great on

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camera, if it feels you if it makes you feel uncomfortable,

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and then less likely to show up, then don't put that added

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pressure on yourself. I prefer to record just the audio for my

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podcast. I can I can show up on video. But it is something that

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I do struggle with a bit and could become a bit of a barrier

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for me. And it's all about making your podcasts work for

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you. If it works for you with video, that's great. But if you

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prefer just to stick to the quote unquote traditional method

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of podcasting, it's just audio then that is great, too. I would

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love to get your thoughts on video podcasting. Are you think

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about starting a video podcast? Are you doing a video podcast? I

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would love to hear from you. All my details will be in the show

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notes so you can get in touch with me that way. Thanks for

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listening. Bye. Thanks so much for listening. If you've enjoyed

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today's episode, please like share and subscribe. Your

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support means so much to me. If there's a question or topic

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you'd like covering then I'd love to hear from you. Find the

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podcast on Instagram at Reggie Botfield and drop me a DM till

Show artwork for Podcasting 101 with Rachael

About the Podcast

Podcasting 101 with Rachael
Insight, Tips and Advice to Launch your Podcast
This podcast is for female business owners and solopreneurs who are looking to start a podcast to add to your already awesome offering.

I’ll give you helpful advice that you can take away and use in your podcasting journey.

As well as sharing solo episodes that will give you the kick start you need, I’ll be joined by women who have a podcast for their business as well as experts who will offer insights, tips and advice to move your podcast forward.

About your host

Profile picture for Rachael Botfield

Rachael Botfield

Hi, I’m Rachael, a Podcast Manager from the UK.
I started my business in 2021 bringing skills like event management, Marketing and a degree in Media & Communications with me.
I help busy female business owners and entrepreneurs launch and manage their podcasts by doing all the things!