How Do I know if my Podcast is a Success?

Unknown: 00:00:07

Welcome to podcasting one on one with me your host

Unknown: 00:00:10

Rachel. This podcast is for female business owners and

Unknown: 00:00:13

solopreneurs that are looking to start a podcast that add to your

Unknown: 00:00:16

own already awesome offering. I'll give you helpful advice

Unknown: 00:00:20

that you can take away and use in your podcasting journey. I

Unknown: 00:00:23

hope to answer those tricky questions that just keep you

Unknown: 00:00:25

from starting. Once a month, I'll be joined by other female

Unknown: 00:00:28

podcasters. They'll share their journey with you and offer tips

Unknown: 00:00:31

and advice they discovered along the way. Let's get started.

Unknown: 00:00:52

Hi, and welcome to this week's episode. Today's question is,

Unknown: 00:00:58

how do I know if my podcast is a success? There are many ways in

Unknown: 00:01:04

which you can measure the success of your podcast. As we

Unknown: 00:01:08

all know, let's just start with the cold hard data. So you can

Unknown: 00:01:13

measure the number of listeners that your episode has had or

Unknown: 00:01:17

your podcast overall, you can look at the number of downloads.

Unknown: 00:01:21

This, again is individual episodes and your podcast as a

Unknown: 00:01:25

whole, you can find this information very easily within

Unknown: 00:01:29

the platform that you use to publish your episodes. So with

Unknown: 00:01:33

Captivate, which is what I use, there's a dashboard, and it has

Unknown: 00:01:38

the overview of the metrics. And then you can dive into a little

Unknown: 00:01:41

bit more detail. You can also go to the individual platforms to

Unknown: 00:01:46

have a little look at the analytics, for example, Apple

Unknown: 00:01:48

podcasts, you can log into your Connect account and look at the

Unknown: 00:01:53

specific data around your podcast there. But as we all

Unknown: 00:01:58

know, it's not all about the numbers. Think back to why you

Unknown: 00:02:03

started your podcast. Was it simply to have 1000 downloads a

Unknown: 00:02:07

week? Or was it to add value to your audience, or to build your

Unknown: 00:02:13

authority in your zone of genius? If you're not happy with

Unknown: 00:02:18

the size of your listenership there are things that you can do

Unknown: 00:02:21

to grow it. Here are a few tips. Ensure your episode content is

Unknown: 00:02:27

something that your ideal listener wants to hear. Are you

Unknown: 00:02:31

staying on topic? are you answering the questions that

Unknown: 00:02:36

they're asking? Are you promoting it enough? Make sure

Unknown: 00:02:41

that you have a range of posts and utilise your email list and

Unknown: 00:02:45

your website so that everyone knows about your awesome

Unknown: 00:02:48

podcast? Are you engaging with your listeners? Do you reply to

Unknown: 00:02:53

comments and thank people for reviews? This is an important

Unknown: 00:02:57

one. Because that is what you know we're all striving for is

Unknown: 00:03:02

to get that all important engagement. And if they if your

Unknown: 00:03:08

listeners are taking the time to contact you send you a message

Unknown: 00:03:11

ask you questions, you have to make sure that you are replying

Unknown: 00:03:15

to them. It you know the engagement is a two way street.

Unknown: 00:03:18

You can't expect people to engage with you if you're not

Unknown: 00:03:23

prepared to engage back with them. Yeah, thanking them for

Unknown: 00:03:26

reviews. Also, do they know where to leave a review. Now

Unknown: 00:03:31

I've mentioned this before on this podcast, I find it

Unknown: 00:03:34

incredibly difficult, or it's a roundabout way to leave somebody

Unknown: 00:03:39

review for their podcast. I'm not an Apple user. I'm an

Unknown: 00:03:42

Android user. I can do give a star rating on Spotify on the

Unknown: 00:03:47

app. But the other ones I find incredibly difficult to actually

Unknown: 00:03:52

leave review. So you know, maybe do a video showing them where to

Unknown: 00:03:56

live, you have a simple link that you can use to leave a

Unknown: 00:03:59

review just to make it as easy as possible. To get that that

Unknown: 00:04:03

information from them. Could you offer more support to your

Unknown: 00:04:07

listeners, for example, a Facebook group, you could

Unknown: 00:04:11

encourage listeners to go into the group after an episode is

Unknown: 00:04:15

released on the day of release to discuss the topic that went

Unknown: 00:04:18

on. Perhaps you could go live within this group to answer

Unknown: 00:04:22

their questions or to talk more deeply on a particular subject.

Unknown: 00:04:26

This could be a great way to create engagement and increase

Unknown: 00:04:31

your listenership. Don't be disheartened though. It does

Unknown: 00:04:35

take time to grow an audience and podcasting is a long game.

Unknown: 00:04:41

My best advice is to be consistent and committed. I hope

Unknown: 00:04:46

this episode has helped you. If you have any questions or you'd

Unknown: 00:04:51

like to get some advice, or just a chat about podcasts, you're

Unknown: 00:04:54

more than welcome to book in a coffee chat with me. There'll be

Unknown: 00:04:58

a link in the show notes and And I would love to talk to you.

Unknown: 00:05:02

Okay. Thanks very much. Bye. Thanks so much for listening. If

Unknown: 00:05:08

you've enjoyed today's episode, please like, share and

Unknown: 00:05:10

subscribe. Your support means so much to me. If there's a

Unknown: 00:05:14

question or topic you'd like covering, then I'd love to hear

Unknown: 00:05:16

from you. Find the podcast on Instagram at Rachael Botfield

Unknown: 00:05:20

and drop me a DM till next time bye