Podcast Insights with Janet Murray - The Courageous Content Creator

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Welcome to podcasting one on one with me your host

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Rachel. This podcast is for female business owners and

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solopreneurs that are looking to start a podcast that add to your

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own already awesome offering. I'll give you helpful advice

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that you can take away and use in your podcasting journey. I

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hope to answer those tricky questions that just keep you

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from starting once a month, I'll be joined by other female

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podcasters. They'll share their journey with you and offer tips

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and advice they discovered along the way. Let's get started.

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Hi, and welcome to this week's episode. Today I am joined with

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Janet Marie and she is a content and online business strategist,

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specialising in launch and content strategy, her current

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podcast is called the courageous content podcast. Welcome, Janet.

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Thanks for having me.

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I was lovely to have you here. And with somebody with a lot of

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experience in podcasting, as we were just talking, before we hit

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record, why don't you let us know a little bit about what you

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do and why you wanted to start a podcast for your business.

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So it has to reach back quite far now, because I think I

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started my first podcast, I think it was back in 2017

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funding I can't even remember now. But I'm on my second

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podcast, my second public broadcast and I have about 10,

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including private ones now, which we might get onto later.

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So what I do now is quite rightly, as you said, I call

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myself an online content and online business strategist. So I

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help small business owners to to create content that basically

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helps them to make more money in their business or to make enough

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money. Often that could be the case. And obviously content,

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social media content, podcast content, email marketing, blog

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content, the quality of that is, is key. I also help people with

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launch strategy, which can sound like quite a big scary word when

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you first start out. But I often say to people, if if you've ever

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sold anything to anybody, you've had a launch. And even if you're

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selling one to one, or you're working as a VA and you're

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taking on your first client, and you've been offering some kind

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of service, that's a launch. And so I try and encourage people to

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think about launching What's your podcasts, for example,

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everything has to be launched, from you know that very first

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service up to the kind of things that I do now I do these big

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complex funnels with upsells and down cells and cross sales,

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which I would never would have imagined when I first started.

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So I started a podcast, because for two reasons. So like most

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things in my business, I kind of just fell into doing it, I

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thought it would be a good idea. So I thought I'd have a go. So

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I, I was a journalist beforehand, and I was kind of

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building up this online business on the side didn't really know

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that was what I was building. But basically I was I started

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off. I was teaching people what back press and PR to start off

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with actually, and pitching to the press because that was my

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background and I've grown gradually pivoted. But I started

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blogging about that topic and kind of thought, Well, how do I

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get more people to find out about this blog, or maybe I will

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start building an email list and maybe I'll do more social media

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and I just gradually started, lots of things started to click

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into place. And I loved listening to podcasts. I

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listened to a lot of business podcasts at the time that I

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found really helpful. And I thought I fancy having a go at

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that. And I think I could do it like at the time I used to

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listen to Pat Flynn's Smart Passive Income podcast, and had

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various people that I was I was really addicted to their

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podcasts I used to go out running and listen to different

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podcasts where I was at. And I thought of actually having a go

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at that. It seems like a really good way to reach people. And

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what appealed to me was that podcast so the apps that I

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listened to podcasts on, they're like little search engines

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themselves. So when I'm interested in a topic, I'll be

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on the app, seeing who's got a podcast on that topic or who has

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created content on that topic. So for me, it felt like a really

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great way for people to find you. But also beyond actually

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searching within podcast apps looking for things to listen to

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this, the whole SEO side of it. So people will find you when

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they're searching on Google for particular topics. And I've had

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some podcasts that have been first in Google for particular

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search terms, which is really helpful. Not for the ones I

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would have most wanted. But usually the ones that actually

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don't do that anymore. It offers anymore, but it just shows the

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power of showing up and creating regular content. And the other

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side of it. I'm not sure I would have even been able to explain

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this at the time. But it just felt like the podcasts that I

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listened to. I felt like I knew them. And I felt like I liked

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them. And I look forward to the latest episode coming out. And

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it was useful. And I liked the fact that they were introducing

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me to other people that might be useful to me. And I kind of felt

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like being a voice in someone's ear. That kind of intimacy. That

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connection seemed to me an even though I'm a writer by trade, it

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just seemed like there was something really powerful about

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that. So I just kind of thought that seems fun. I think that

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could be quite useful. I think I'll have a go at that.

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I think that's a really good attitude, though. Because I

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think we have talked about this several other people that those

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that barrier to starting some times of perfectionism or

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thinking that you're not going to be any good at it. And I

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think that giving it a go is really important. A lot of

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advice of some of the podcast hosts I've interviewed as being

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just to try it. And I agree as well about the intimacy of

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podcasts as well, you feel like you get to know them. And that's

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really, really powerful. Like you say, that's a great thing to

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be able to do with your podcast. And one of the advantages, I

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think of having a podcast for your business. And so you

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decided to your podcast, what kind of planning was involved

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in? And has that evolved over the years? Like you say you've

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had a couple of different podcasts and private ones? What

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kind of planning did you do?

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But I think what was useful for me because I was a journalist

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before, I didn't think that gave me an advantage because I sort

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of had this understanding of you don't create content for

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yourself, you create content for your audience. And again,

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without probably writing it down, or even knowing I was

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doing it, I was thinking, well, who are the people that I need

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to listen to this podcast for it to pay for itself and work for

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my business and attract the kind of people that I would love to

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work with? Who are those people? What kind of content do they

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need from me? And it really came from just thinking about what

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are the questions I get asked all the time. So when my podcast

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first started, I was specialising in helping people

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with press and PR, and I hardly do any of that. At all, I just

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don't do it. Because I've my business has really changed. But

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I thought about the questions that people asked me. So how do

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I write a press release? How do I pitch to a journalist? How do

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I find out who which editor to pitch to? So I started off just

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thinking about those questions. And then as I started to move

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into online marketing, which is the best email marketing

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platform, what should I post on Instagram stories or, and just

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the things that people were talking to me and asking me that

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I knew more about and had, you know, authority and not your

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authority, but experience at the time? I just, and again, I

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probably didn't even consciously know I was doing that was just

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like, I just want to be helpful. So I answered people's questions

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in the solo episodes. But in the interview episodes, I thought

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about who would my ideal listeners? Who would they really

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want to hear from? Who would they felt find really useful?

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How can I help them build a community and also just to build

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that kind of network of experts that you, I thought about some

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of the podcasts that I listened to? And how many other podcasts

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is that they'd introduced me to useful people that had really,

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really helped me. And I thought about, how can I do that for my

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audience? How can I just just basically be a helpful resource?

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Yeah, when I wanted to start this podcast, that's what I was

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thinking about is trying to think about what your audience

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wants to hear. And that's a really important thing when

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you're thinking about the content or coming up with the

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content for your podcast is to think about what your audience

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would like to hear.

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Yeah, I think there's a danger of navel gazing, when you create

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content that you want to listen to, and that's okay, if it's a

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hobby podcast. But if it's a podcast, where you you're being

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strategic about it, and even if you wouldn't use that word, if

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you're, if you're starting a podcast, because you want it to

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generate customers or clients, you are being strategic. So if

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you say, I'm going to create this podcast to help me attract

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clients, and then it's all about just stuff that you're

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interested in, or you're talking about yourself all the time,

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then you might enjoy that. And that might be great, but you're

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probably not going to get the results that you you hope for.

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Yeah, absolutely. That's That's right. And you weren't

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consciously thinking about your target audience. But who would

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you say is your target audience for your for your podcasts right

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now?

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So entrepreneurs, or they may not even call themselves

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entrepreneurs, business owners. So it's mainly women, and not by

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choice. Really, it's just kind of how it's worked out. So women

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who are running businesses, typically they tend to be in

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their 30s 40s 50s. They've got children, usually they're often

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juggling their business alongside raising a family, or

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they've got caring commitments. But I think it needs to go

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beyond that. I'm not a big fan of those kinds of avatars. Like,

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for me, it's about what's, what's the sort of emotion that

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brings them together? Or what's the feeling. So that's where I

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ended up later on with courageous content, I think

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about it took me years to kind of get there. But what unites a

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lot of my listeners, I think, is needing a bit of help in an

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area. So wanting to put content out in the world, but feeling is

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what I've got to say, important enough, or am I good enough? Or

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does my voice sound funny? Or do I look silly on camera, and so

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something that's always at the heart of what I create, and

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interestingly, it's not something I particularly

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struggle with. But I do understand that in other people,

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and so something that I've always, always was just try and

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break things down, make them simple and, and give give people

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the structures that they need to take action, because I think,

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How many people think about starting a podcast for years or

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talk about it? Or how many clients do I come across who

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have written an outline for a podcast, or they've written a

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concept for an online course or whatever it might be. And

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they're too scared to take that step forward. So when I think

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about my ideal listeners, that's the thing I think that brings

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them together, it's, it's not like a kind of this age, they

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drive this car, but it's more about the, they often have

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really great skills, and they have a lot to offer. But for

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whatever reason, they feel a little bit nervous about, about

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putting their voice out in the world, and will often hold back

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and doing so. So when I'm thinking about the kind of

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content I create, I'm always trying to think about how can I

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make this really easy? What structures can I provide to, to

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almost give them a push off the side? Without without saying

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like, Oh, just get on with it? Like? It's sort of acknowledging

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that I think often for women as well, it, it can be more

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difficult. They can be more fearful of criticism. And so I

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feel like I do I do understand who it is I'm talking to, but it

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goes beyond the kind of Avatar, if you see what I mean, it's

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more about the feelings, the emotions that they share, I

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think,

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yeah, that's a really, it is quite a deep way to think about

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it. But it doesn't make more sense than actually thinking

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about it. Like you say, you know, women in business, it is

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about that feeling. And that would really appeal. I mean, I'm

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kind of your demographic, I'm in my late 30s. And I started my

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own business. And those kinds of fears came up for me as well. So

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listening to something that speaks to that would really

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resonate with me. And that's, that's exactly what you want to

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get out of your podcast, your content.

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Yeah. And I do think it's hard as well, because you don't

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always know. Often you don't know that until you just are

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brave enough to put some content out in the world. And then you

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say, Oh, I see I'm really wasn't that episode I did on this, or

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this piece of content really resonated. And, unfortunately, I

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think a lot of people want to write that bit before they've

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created any content. And I think unfortunately, you just have to

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get out there, put some stuff out there and see what learns.

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And that's when you start to really understand who, who that

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audience is, and you get better and better at creating the kind

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of content they want.

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Yeah, how would you say that your your podcasts have evolved?

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has it taken you? So you started say back in 2016? Have you did

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you find it was quite a long process to get to where you are

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now in terms of recognising what your audience needs from you.

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I think I was always so quite good at that because of my

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background as a content creator as a journalist and as a

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different type of a different type of discipline, but it's

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still about giving people what they want or need. And so I do

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always say to people, be kind to yourself, because I do recognise

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I've got a bit of an advantage or a privilege in that area

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because I was already doing that but in a different sort of way.

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Definitely got a lot better. So my first few episodes are

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worried so much about my voice and I'm worried. I sound like

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Hello, isn't it my podcast started it's been had about four

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different name changes and it was like the soulful PR podcast

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and it was like Hello, welcome to the successful PR podcast.

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And I think why is that it's okay to be yourself. And it's

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okay to. In fact, it's better with podcasting. And I used to

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worry about, I have the sort of I was born, I was born up north,

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I was born in Liverpool and moved to Kent, in my, when I was

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about six or seven. So you move to like, the south with a scouse

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accent when you were six or seven. And I went to school and

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had like, elocution lessons. So I had this vague sort of

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confusing. And sometimes I felt like, I have the odd word or

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I'll say, well, I'll just say something big northern sound

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things on my family of scousers. And then I hear this like sort

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of like local accent, you know how critical we are victims of

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our own voice, not each others. And I think at first I kind of

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was afraid to speak in my normal voice. And when I listened back

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to those first episodes, I think, and also just didn't

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sound like that much. Actually, I think that the more that you

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do it, and the more relaxed, you are often the content, it's a

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lot better. And people do need to hear you laugh. And they do

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need to, sometimes he go off with a little story sometimes or

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whatever. But again, if only we could all be perfect. The first

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few episodes, the only way we get there is is is to be is just

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to do it. And when I relaunched to a podcast, that was last

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year, so it was 2021. I wanted to make my podcast if there's a

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lot shorter, because I felt like even though I had an editor, I

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felt like I you'd get somebody on a call, and you'd spend the

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first 1520 minutes trying to get to know them. And I know, as a

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listener, sometimes I feel a bit frustrated, because I just I

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just want to get to the juicy bit I want to get to the meat.

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And about Sometimes it took me a long time actually to get to the

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point of asking a question. And so I actually had some coaching

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about six or seven years in to kind of improve my interviewing

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skills, because I found sometimes I'd listened back and

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it would take, take me about four hours to get to where I

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wanted to go. And sometimes that's great, but that sometimes

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it can be a bit frustrating for the listener. But again, you

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can't know that unless you actually create some content and

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you listen to yourself back and you my content was fine. What

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was putting out but it was almost like I got to the point

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was actually I've been doing this for a while. I wonder if I

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can do it better. So I've gone off on track anyway, what you

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asked in the first place, but But it's if I've definitely

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changed and I think I feel like I didn't see myself as a

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podcast. So I'm actually going to Podcast Movement. I'm going

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to a podcasting event in Dallas.

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I really would love to go to all the podcasting events over

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there.

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I went to one in London, it was the first one I've ever been to

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and I speak as well. But I just never thought of going I didn't

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I just didn't really see myself as a podcaster. But

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yeah, I guess I hadn't when I first came across to you, I

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didn't realise quite how much podcasting that you do. And I

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came across you on Instagram for your content and your content

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creation. I think I downloaded something from you. I think it

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was last year. But yeah, the podcast was that the one in

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London in May. Yeah. Because I, I really wanted to go to that.

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And my husband was away. So I couldn't wangle that trip to

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London. But that looks I looked at some of the because I'm part

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of Captivate as well. They, they sent out some emails and updates

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and things from what happened at the show. And it was just really

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interesting to see what was going on there. If you're,

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you're a podcaster. But I think

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the thing is that I guess the reason I've never got into that

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world because I I used to be quite, I had this little

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microphone, my Blue Snowball mic. And I only upgraded after

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about three or four years. And actually, my husband bought me a

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new microphone. And I kept it in the box for the year because for

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I liked I liked this other one. And then I thought I probably

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ought to, you know, maybe get a slightly better better

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microphone. But I didn't see myself as a podcaster. Because

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this is just a medium. It's just a way of me communicating. And

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what I'm getting to here is that there can be this idea that

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podcasting is all people I've met so many people who have

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never published a podcast or with maybe published two

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episodes. And they're talking down to you about podcast mics

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or mixers, or, or equipment. And they were like how many? Well

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I've published 500 books. And so And you're telling me what I

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should be doing better and I think sometimes it can feel like

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that's the world and it isn't there. I found a really a nice

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people but I didn't really identify as being a podcast

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because for me it was just like plugging my microphone and I

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didn't realise what I knew as well about how to because it

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isn't just about the tech, obviously it's important to have

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good quality audio and it's but but it doesn't have to be like

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broadcast standard to be useful. You don't need loads of kit. You

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don't need to spend loads and loads of money. The bits that

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can really make the difference are like how you were actually

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find your episodes and the content and how you promote

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them. And but I think sometimes podcasting can seem like it's

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all techie. And and, and I was glad that I stepped into that

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world I thought actually know quite often a lot about this.

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And actually the the important bits because it isn't all about

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the tech and the mixers and the mics, you know, it's got its

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place, but there's so much more to it.

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Yeah, I, when I first started I, that's the one bit that I was

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kind of a bit worried about, my husband's a sound engineer as

Unknown: 00:20:30

well. And he was so helpful with me and helping me get set up and

Unknown: 00:20:35

not even with like, really expensive stuff, really, but

Unknown: 00:20:37

just things that can work at home. And I had this kind of

Unknown: 00:20:42

image in my head about broadcasting and, and that, oh,

Unknown: 00:20:45

it's BBC standard and felt like that was a bit of a barrier

Unknown: 00:20:49

until I started and then started delving into like the podcast

Unknown: 00:20:53

world and listening to lots of different people's podcasts and

Unknown: 00:20:56

knowing that, actually, that is a very small part. Yes, you want

Unknown: 00:21:01

to have nice clear audio, yes, you want to record it on

Unknown: 00:21:04

something, and that's going to work for you. But like you say,

Unknown: 00:21:09

your podcast, if your podcast is perfectly sounded, but it's not

Unknown: 00:21:14

resonating with your audience or the content is not there. What

Unknown: 00:21:16

is the point of your podcast. So in actual fact, if that's going

Unknown: 00:21:21

to be a barrier to you starting, you're better off just having

Unknown: 00:21:24

your air pods recording into your phone or to anchor or

Unknown: 00:21:28

something like that, and worried about your content, and then you

Unknown: 00:21:31

can evolve once you are comfortable with everything that

Unknown: 00:21:35

you're doing, really. So that's kind of what I try and say,

Unknown: 00:21:38

recommend people who've said to me, you know, I was like, don't

Unknown: 00:21:41

let that stop you from starting if you've got a great idea that

Unknown: 00:21:44

your, your message you want to give out to your audience.

Unknown: 00:21:48

Yeah. And it's so easy. Especially I use Captivate now,

Unknown: 00:21:53

but I didn't when we first started, I Burwell podcast is

Unknown: 00:21:56

still on Libsyn. And I had to, but I will say to people, I did

Unknown: 00:22:01

it. And I wouldn't say I was a particularly tech techie person,

Unknown: 00:22:03

but I had to Lipson is not quite so smooth in the back end, as

Unknown: 00:22:08

Captain a and, and the like Captivate just makes everything

Unknown: 00:22:13

so easy. It's step by step, you don't need to be techie at all

Unknown: 00:22:16

to to get your podcast on iTunes or whatever. But I had to kind

Unknown: 00:22:20

of do this workup not work around, but I had to use two

Unknown: 00:22:22

tools on my website. I used blueberry and Lipson and I got a

Unknown: 00:22:27

friend who had a podcast to show me how to do it. We got a zoom

Unknown: 00:22:30

call, she showed me how to do it. I wouldn't say I was that

Unknown: 00:22:33

ticket at all. And I managed it No, no problem at all. And I

Unknown: 00:22:36

think sometimes people that gets I always say to my clients, if

Unknown: 00:22:40

the if the Lord she would sometimes work with clients who

Unknown: 00:22:43

are watching a podcast to hit their launch strategy and stop

Unknown: 00:22:46

even thinking about that bit because that's the easy bit. The

Unknown: 00:22:49

hard bit is coming up with a, you know, a concept or topic for

Unknown: 00:22:53

a podcast that people actually want to listen to planning out

Unknown: 00:22:57

your first season or whatever it is that you're doing. And making

Unknown: 00:23:01

those episodes, you know, really great content, the the tech bit

Unknown: 00:23:05

is all figured out at all. It's not anywhere near as tricky, as

Unknown: 00:23:11

it seems like, just like you say, if it could be the best

Unknown: 00:23:16

producing cast in the world, but as the focus is the content

Unknown: 00:23:19

isn't good. If it's not a good fit for your audience. Yeah,

Unknown: 00:23:23

it's not it's not going to, you know,

Unknown: 00:23:25

it's not going to resonate. So what would you recommend? In

Unknown: 00:23:32

terms of planning? Have you got any tips or advice around the

Unknown: 00:23:37

planning side of things for your podcast? Like, for example, I

Unknown: 00:23:41

kind of recommend people like saying that podcasting is a bit

Unknown: 00:23:44

of a long game and trying to work out their commitment and

Unknown: 00:23:47

work out exactly what they can commit to, and then planning out

Unknown: 00:23:52

their episodes.

Unknown: 00:23:54

Yeah, so the best bit of advice I've been given, which I give to

Unknown: 00:23:57

clients all the time, which I didn't take myself, but it's

Unknown: 00:23:59

because I have my personality is different. I think you have to

Unknown: 00:24:02

take into account your your capacity, your resources, if

Unknown: 00:24:06

you've got young children, or you've got other commitments, or

Unknown: 00:24:09

you've still got a day job, you could set out to do five

Unknown: 00:24:13

podcasts a week or something. And, you know, most podcasts,

Unknown: 00:24:16

when you look at the research, they don't go beyond the first

Unknown: 00:24:18

or second episode. And because they sort of sign up to it

Unknown: 00:24:22

thinking I've got to do this forever. So the best piece of

Unknown: 00:24:23

advice I've been given, which although I didn't take my

Unknown: 00:24:26

clients have taken and have been very glad is just to start off

Unknown: 00:24:30

with the season. So instead of thinking, I'm going to launch a

Unknown: 00:24:32

podcast, and I'm going to do this for everyone, everyone ever

Unknown: 00:24:34

just go okay, I'm going to launch a podcast and I'm going

Unknown: 00:24:36

to do six or eight episodes on a topic that I feel comfortable

Unknown: 00:24:42

either talking about or can find other people to talk about. And

Unknown: 00:24:47

I'm just going to do that. And then if that goes well, or you

Unknown: 00:24:52

know, I can take a step back and then I can come back with

Unknown: 00:24:53

another season on I think where people get themselves in a

Unknown: 00:24:58

tears. I think sometimes it's when they'll Like when starting

Unknown: 00:25:00

a podcast, and now I've got to do it every week forever, or

Unknown: 00:25:03

I've got to do it every other week. Whereas if you just say,

Unknown: 00:25:05

Well, look, I'm just going to do is a short series of six to

Unknown: 00:25:07

eight episodes or whatever. See how this goes, get them done,

Unknown: 00:25:12

get them out there, you can come back with another season, you

Unknown: 00:25:15

can then go to a podcast that happens all year round after

Unknown: 00:25:18

that. But I feel like sometimes people get so bogged down in

Unknown: 00:25:22

what's going to be happening in 3030 episodes that they don't,

Unknown: 00:25:26

they never make the first four to six. And I think that's a

Unknown: 00:25:29

good piece of advice that that I've been given. And I say, I

Unknown: 00:25:31

haven't taken it personally, because I've got the kind of

Unknown: 00:25:33

personality that's just like, Oh, I'm just doing it. And I

Unknown: 00:25:35

just managed to do it. But I've seen it work with clients, I

Unknown: 00:25:38

think it's, it really takes the pressure off. And the second

Unknown: 00:25:42

thing is, is this thing about being strategic. So, and I've

Unknown: 00:25:46

got better and better at this over the years. But if you're

Unknown: 00:25:50

going to go to the trouble of recording a podcast series,

Unknown: 00:25:54

hopefully it stays and it will be a good way to start. What is

Unknown: 00:25:58

it? What's your goal? Like? What do you want to sell at the end,

Unknown: 00:26:01

so I'm just about to launch a podcast, which is a repurposed

Unknown: 00:26:05

to private podcast and repurposing as a public podcast.

Unknown: 00:26:09

And its goal is to sell one product that I know sells really

Unknown: 00:26:14

well when I put it out by email on social media. But this will

Unknown: 00:26:17

be a way of having people buying this product all the time. So

Unknown: 00:26:20

it's on a very specific topic. So what's your goal? Is your

Unknown: 00:26:23

goal to get X number of new clients? Or is it to sell a

Unknown: 00:26:27

particular programme? Or is it because then you can do things

Unknown: 00:26:32

like right from the off, you can do things like you can create,

Unknown: 00:26:35

create special offer or discount code or something so that you

Unknown: 00:26:38

know that the listeners of your podcast, you know what they're

Unknown: 00:26:40

doing. So it could be a special email, lead magnet or a special,

Unknown: 00:26:44

but if you just kind of, it's easy for me to say this for so

Unknown: 00:26:46

many years of experience, but like, it costs time, and it can

Unknown: 00:26:50

cost a little bit of money. And I would recommend getting

Unknown: 00:26:53

somebody to help with editing shownotes if you can do from the

Unknown: 00:26:58

off, because it will save you a lot of time, if you can just

Unknown: 00:27:00

focus on the content. In fact, it's possible. It's not always

Unknown: 00:27:03

possible, but there was quite a bit of time and resources

Unknown: 00:27:06

involved. And being able to measure what weather, you know,

Unknown: 00:27:10

you're not going to get overnight success. But if it's

Unknown: 00:27:15

if it's working, you will see some glimmers, you know, you'll

Unknown: 00:27:18

see oh, you know, I got one inquiry and and you know, you

Unknown: 00:27:23

might not be a millionaire overnight, but it's just sort of

Unknown: 00:27:26

thinking what's my purpose is, and instead of trying to sell

Unknown: 00:27:31

everything, or you know, just think about well, I'm going to

Unknown: 00:27:33

focus this season on one product or one service or getting this

Unknown: 00:27:37

many clients, I've got a friend who's got a forecast, which says

Unknown: 00:27:40

a tiny, tiny audience in comparison to mine, but it makes

Unknown: 00:27:43

like loads of money, because it's very specific exposure for

Unknown: 00:27:46

a niche audience. And in every episode, she talks about her

Unknown: 00:27:50

main product that she sells, it doesn't matter if you've got 10

Unknown: 00:27:53

listeners, if those 10 listeners are doing what you want them to

Unknown: 00:27:57

do, or you who cares, like. So that's probably quite a few

Unknown: 00:28:02

things in fun. I could probably go on for ages. But there are a

Unknown: 00:28:06

few things that come to mind.

Unknown: 00:28:08

I never thought about doing like a specific season and then

Unknown: 00:28:12

targeting to that specific product product. But that's a

Unknown: 00:28:16

great idea that is a, like you said, an easier way to see the

Unknown: 00:28:22

kind of response that you're getting, if you have that

Unknown: 00:28:25

special creative for that specific series. That I mean,

Unknown: 00:28:29

that's one thing I was going to ask you about as well about kind

Unknown: 00:28:32

of engagement that you have with your audience and not knowing,

Unknown: 00:28:37

because I find it quite hard to I mean, I'm very early in my

Unknown: 00:28:40

podcasting journey. And I one of the reasons why I joined

Unknown: 00:28:43

Captivate is because they're a growth podcast platform, and I'd

Unknown: 00:28:46

like to learn from them myself about growing my podcast, how

Unknown: 00:28:51

have you found growing? Has it kind of happened organically?

Unknown: 00:28:56

And then do you get a lot of engagement from your listeners

Unknown: 00:28:59

that will know that you're to help you on the right track?

Unknown: 00:29:04

Yeah, I mean, I think there's a there's a people often think

Unknown: 00:29:07

they'll say, oh, what's the what's the blueprint for you

Unknown: 00:29:10

know, growing your podcast audience and you know, there's,

Unknown: 00:29:12

there's, I wish there was like a one way, but things that how you

Unknown: 00:29:16

launch your podcast can make a huge difference. So I'm working

Unknown: 00:29:20

with a client at the moment who's launching a podcast in

Unknown: 00:29:23

October and one of the things that we're doing is is trying to

Unknown: 00:29:27

basically create almost like a flash mob so that she's got a

Unknown: 00:29:30

wait list of people who know the podcast is coming. They are

Unknown: 00:29:35

excited, it's coming in, you know, you can you can do this

Unknown: 00:29:38

even if you have a tiny tiny audience. You know, if you've

Unknown: 00:29:40

got three people who are excited about it, that's better than

Unknown: 00:29:42

like, just showing up one day and going hey, listen to my

Unknown: 00:29:45

podcast. So So it's about kind of letting people know that it's

Unknown: 00:29:49

coming. So things like if I was launching a new podcast, and I'd

Unknown: 00:29:54

have to do this, you know, here are my cover designs like which

Unknown: 00:29:58

one do you like the best or Thinking about calling it this,

Unknown: 00:30:01

like, you know, I'm thinking about doing my first season on

Unknown: 00:30:05

this. And, you know getting, even if it's a small amount of

Unknown: 00:30:09

people who are following you on your email list or Facebook

Unknown: 00:30:13

group, even if you have to ask them, your friends or whatever,

Unknown: 00:30:16

just letting people know it's coming before it happens,

Unknown: 00:30:18

because I don't think any of us know the exact formula. But

Unknown: 00:30:23

they, you know, it's kind of received wisdom that the more

Unknown: 00:30:28

people you can get listening, when it goes live, and the more

Unknown: 00:30:32

reviews that you can get more more engagement, basically, the

Unknown: 00:30:35

algorithm sees, then iTunes or whatever is going on what was

Unknown: 00:30:39

going on here. And it's going to, it's going to, it's more

Unknown: 00:30:43

likely to get put in the budget, call it on iTunes, the all the

Unknown: 00:30:47

trials, it is it's going to impact on your charts, but also,

Unknown: 00:30:53

what do they call it like new and noteworthy or, you know,

Unknown: 00:30:56

certain things. So just sit not just kind of quietly, oh, I've

Unknown: 00:30:59

got my forecast. But you know, if you've got an email list, if

Unknown: 00:31:01

it's got 10 people on it, like tell those 10 people about it,

Unknown: 00:31:04

tell them it's coming, give them a bit of an incentive, if you

Unknown: 00:31:08

can do but basically, I always just trying to get people

Unknown: 00:31:12

listening on the first day getting to go off and leave me a

Unknown: 00:31:14

review. One little thing that I've learned about that is if

Unknown: 00:31:18

you want people to live your review, you need to show them

Unknown: 00:31:20

how to do it, because they might not do it. Because I don't have

Unknown: 00:31:22

to do it. So didn't video if you can. And these were things I've

Unknown: 00:31:26

learnt along the way. But so that's the first thing is

Unknown: 00:31:27

actually launching it, you know, actually telling people about

Unknown: 00:31:31

it, not just rocking up and telling people. And then it's

Unknown: 00:31:36

about I think people sometimes get despondent with podcasts

Unknown: 00:31:40

because they think they can watch a broadcast. And then yes,

Unknown: 00:31:44

there is I mentioned at the beginning, yes, there is a kind

Unknown: 00:31:46

of search element to it, that the people will be on the app

Unknown: 00:31:49

looking for certain topics. So having really thinking about

Unknown: 00:31:53

your subject headers is really important as well. Sometimes

Unknown: 00:31:55

people use really

Unknown: 00:31:58

mysterious sounding headers, but like, actually, if you want

Unknown: 00:32:01

people to find you, because your virtual assistant that

Unknown: 00:32:04

specialises in working with bookkeepers, it really pays to

Unknown: 00:32:08

use bookkeepers as zeros or zero, or like things that people

Unknown: 00:32:12

problems people are gonna be looking for. So there's that

Unknown: 00:32:15

kind of thing. But also social media, you know, just a lot of

Unknown: 00:32:19

people think, Oh, I've already posted about my new episode,

Unknown: 00:32:22

like, well post five more times, six more times, talking about it

Unknown: 00:32:25

in different ways. Because not everybody will see everything

Unknown: 00:32:28

you post, if you've got an email list, even if it's got 15 people

Unknown: 00:32:31

on it, email them, you just have to really keep getting on other

Unknown: 00:32:35

people's podcasts. That's a whole other being a podcast

Unknown: 00:32:38

guest. So actually reaching out to people. I've actually working

Unknown: 00:32:44

on a kit at the moment, which I'm going to launch later in the

Unknown: 00:32:46

podcast content kit, which will have templates for things like

Unknown: 00:32:51

shownotes, and social media posts, but also how to reach out

Unknown: 00:32:54

to another podcast host and how to offer yourself as a guest. I

Unknown: 00:32:59

don't know Rachel, would you ever get people pitching to be

Unknown: 00:33:02

on your podcast, but most of them are terrible. And they've

Unknown: 00:33:05

not listened to the podcast or hadn't even bothered to like,

Unknown: 00:33:07

scroll through. So you can stand out just by the way that you

Unknown: 00:33:13

pitch yourself. And I know lots of podcasts I've listened to,

Unknown: 00:33:17

because I've been listening to someone else's podcast and they

Unknown: 00:33:20

have a guests on file. That's interesting. And then I find out

Unknown: 00:33:22

they've got a podcast. So that can be so there's lots and lots

Unknown: 00:33:25

of different things that you can do. But it's it's a long game,

Unknown: 00:33:29

like you said, Rachel, you know, you're not going to probably,

Unknown: 00:33:32

you know, be able to retire on the millions. Yet people when

Unknown: 00:33:36

I've helped people launch podcasts before and they're

Unknown: 00:33:37

like, why? When can I get a sponsor? I was like, Well, you

Unknown: 00:33:39

have to be able to offer something to responsibilities,

Unknown: 00:33:41

like you need to have an audience and some listeners, and

Unknown: 00:33:43

it's not even about numbers, it's just about, you need to

Unknown: 00:33:46

have the right people listening and all that kind of stuff. So

Unknown: 00:33:49

it and you can never, you can never just leave it you know,

Unknown: 00:33:52

you I check in on my analytics every week, like some of the

Unknown: 00:33:57

more frequently, what can we do better? How can we do

Unknown: 00:34:00

differently? Do we need to do more posts? You know, it's quite

Unknown: 00:34:04

hard sometimes when you're doing social media posts or podcasts

Unknown: 00:34:06

because you're like, Hey, listen to this, it's on this. And then

Unknown: 00:34:10

people don't interact in the same way as they might do with

Unknown: 00:34:12

other content. So it's thinking about how can I think different

Unknown: 00:34:15

ways to do this? So I realised that that doesn't sound as

Unknown: 00:34:21

well, I think as well. It's not always that simple. Like when

Unknown: 00:34:25

you're doing you've liked social media, even if it's not for your

Unknown: 00:34:27

podcasts, or are you want to post in different ways. And that

Unknown: 00:34:31

was one thing I was going to ask you about what what things you

Unknown: 00:34:33

do to promote your podcast. So do you see do you find that when

Unknown: 00:34:38

you post? Do you have posts like audiograms? Or do you do video

Unknown: 00:34:42

clips on your social media for your podcast? Or do you because

Unknown: 00:34:46

I try and sometimes take elements from an episode and try

Unknown: 00:34:51

and make it into a different type of post. That's maybe not

Unknown: 00:34:54

necessarily saying listen to this in the beginning because

Unknown: 00:34:57

you're right. Sometimes it's quite difficult to know How to

Unknown: 00:35:01

Promote it without it seeming like the same posts over again,

Unknown: 00:35:05

again.

Unknown: 00:35:06

Yeah, so audiograms. And if you're not familiar with what

Unknown: 00:35:09

they are, as you've probably seen them on social media, it's

Unknown: 00:35:12

when people take a little boy. Yes. Sorry, the audio clips.

Unknown: 00:35:15

Yeah. And they, they take a little clip from the podcast,

Unknown: 00:35:18

and then using the list. No, not you, Rachel. Because I am.

Unknown: 00:35:23

That's because I've been podcasting for so many years. I

Unknown: 00:35:25

know how to go. Oh, and if you don't know what they are,

Unknown: 00:35:27

they're kind of not very good. Yeah. Right. And, but there's a

Unknown: 00:35:33

little video clips where you have, it might be a really juicy

Unknown: 00:35:37

quote from an episode, it's usually something to pull you

Unknown: 00:35:39

in. I've got a real love hate relationship with them, because

Unknown: 00:35:42

I have done them in the past. And I use them. My favourite

Unknown: 00:35:45

tool is cap wing for for that. And it's really great for, for

Unknown: 00:35:49

creating, there's lots of different things. That's just my

Unknown: 00:35:51

favourite one. But I find it actually work that well.

Unknown: 00:35:54

Something that works better is me just switching the cabinet on

Unknown: 00:35:57

and saying, Hey, I've just done this podcast, it's about this.

Unknown: 00:36:00

But I find, and this can be the case of lots of content is that

Unknown: 00:36:03

people zone out. So now afterwards, they've seen so many

Unknown: 00:36:06

of them, that they just kind of switch off, I found that there's

Unknown: 00:36:09

two things one of them is and I wouldn't say practice it,

Unknown: 00:36:12

because you think you've practised it, and then you're

Unknown: 00:36:14

like, that's not working anymore. But I'm thinking about

Unknown: 00:36:18

it Well, personally. So sometimes I'm like a topic of a

Unknown: 00:36:21

podcast episode, I might find a photograph or something personal

Unknown: 00:36:24

or personal story or something, and then talk about that, and

Unknown: 00:36:28

then go and by the way, I just made a podcast and this and that

Unknown: 00:36:30

type of thing tends tends to work better. The other thing is

Unknown: 00:36:34

just the quality of the topic. So every so often, I'll do a

Unknown: 00:36:38

podcast episode, which really spikes my listening, listening.

Unknown: 00:36:43

And usually, it's something controversial, or it might just

Unknown: 00:36:47

be a topic that maybe that not many people are creating content

Unknown: 00:36:51

on or something but really thinking about the content and

Unknown: 00:36:55

just really thinking, what's a what's a topic that nobody else

Unknown: 00:36:59

has covered in quite the same way? Or maybe they've not really

Unknown: 00:37:03

tackled this angle or something. But I find that just the kind of

Unknown: 00:37:07

bog standard, it's annoying, but the bog standard, oh, I've just

Unknown: 00:37:10

focused focus all the audiograms. Personally, I like

Unknown: 00:37:14

find the work that while I'm talking to other podcasters, I

Unknown: 00:37:16

think they would say the same. But, you know, switching your

Unknown: 00:37:20

camera on and just talking to people about what a new podcast

Unknown: 00:37:23

episode can be better. But as with all of these things, I'm

Unknown: 00:37:27

sure there's people whose audiograms work brilliantly for

Unknown: 00:37:29

them. And ultimately, it comes back to you testing out what

Unknown: 00:37:33

works for you best and just doing more of what works. I wish

Unknown: 00:37:37

I could say this works for everyone. But yeah,

Unknown: 00:37:40

there is a bit of testing involved in different posts and

Unknown: 00:37:44

see what works well with your audience. And then it may differ

Unknown: 00:37:47

from platform to platform, like Instagram compared to LinkedIn,

Unknown: 00:37:52

different things work on on different audiences. I do like

Unknown: 00:37:55

putting some things in my stories that get quite a good

Unknown: 00:37:57

response, I find that my stories do more than my posts have more

Unknown: 00:38:02

interactions there. They don't do LinkedIn stories anymore.

Unknown: 00:38:07

Don't think but I do have. Sometimes my order grammes are

Unknown: 00:38:10

okay, sometimes they're not. Maybe it just depends on, on

Unknown: 00:38:14

who's on and like you say the subject. But I think that

Unknown: 00:38:18

keeping consistent with it, whatever it is, you're doing,

Unknown: 00:38:21

trying new things, keeping it consistent, as long as you're,

Unknown: 00:38:25

you're showing up and you're you're trying I think we do both

Unknown: 00:38:30

of those things out.

Unknown: 00:38:31

Yeah, we do like a base level of what we do. We don't you know,

Unknown: 00:38:33

the bog standard posts, we do them anyway. Even if you're

Unknown: 00:38:38

like, I wish I could get more and then we try. And on top of

Unknown: 00:38:40

that, we try and do things. Yeah, ageing, but also things

Unknown: 00:38:43

like I did a behind the scenes stuff. So I was recording some

Unknown: 00:38:47

podcasts, I was staying in a hotel, and I needed to record

Unknown: 00:38:50

some poker stuff. And I've forgotten a bit of my mic stand.

Unknown: 00:38:53

So I had to use a toilet roll to my nightstand. And I shared that

Unknown: 00:38:58

photo and sort of reminding people that you were a

Unknown: 00:39:01

podcaster. And you know, maybe showing them you know what

Unknown: 00:39:04

you're doing or what you're working on, if you edit your own

Unknown: 00:39:06

podcast, maybe even showing you editing some of it or I

Unknown: 00:39:10

sometimes if I've got guests coming on, you know just taking

Unknown: 00:39:13

a picture of the two of you or do a little bit of video and

Unknown: 00:39:16

talking about who's coming on and I think what you're what

Unknown: 00:39:19

you're saying what stories I think the reason it works is

Unknown: 00:39:21

because it's more personal and that's probably why my toilet

Unknown: 00:39:24

will it's more real, isn't it? And I think yeah, often we can

Unknown: 00:39:28

just get stuck into doing those kind of almost like automated

Unknown: 00:39:30

players were actually trying to think about how we can be a bit

Unknown: 00:39:33

more creative about it.

Unknown: 00:39:35

Yeah, absolutely. I do find that sometimes myself and you cry.

Unknown: 00:39:41

I'm trying to batch my content and batch my podcast so that I

Unknown: 00:39:44

don't get behind so that I you know those types of things and

Unknown: 00:39:48

you can get a little bit caught up with it being too mechanical

Unknown: 00:39:52

and you want to make sure that you keep it fresh and creative

Unknown: 00:39:55

and maybe just do some things off the hoof

Unknown: 00:39:59

in batches. sort of standard stuff, then you when you've got

Unknown: 00:40:02

a little bit of time, you can try and do just off the cuff

Unknown: 00:40:04

stuff, I think often Yeah,

Unknown: 00:40:06

yeah. Wow, I've learned so much from you say, thank you so much

Unknown: 00:40:11

for coming on. I wanted to just ask, well, you've offered lots

Unknown: 00:40:14

of advice throughout the podcast, is there any top your

Unknown: 00:40:18

top piece of advice that you would give out to somebody

Unknown: 00:40:22

perhaps starting or who is maybe, you know, a bit through

Unknown: 00:40:28

their podcasts and looking for a refresher, or they're starting

Unknown: 00:40:31

to fade out with their podcast.

Unknown: 00:40:34

So, so you're asking about people who've already have a

Unknown: 00:40:36

podcast rather than beginners, or

Unknown: 00:40:40

someone who's already got a podcast maybe, and they're maybe

Unknown: 00:40:44

losing interest or want a bit of a, because you've got that

Unknown: 00:40:47

experience with having changes with your podcast

Unknown: 00:40:51

yesterday, I can tell you if I had to change it. Yeah, I just

Unknown: 00:40:55

completely stopped mine, because I made a podcast on it, of

Unknown: 00:40:58

course. But I am, I just I got to the point where it wasn't

Unknown: 00:41:01

what I wasn't, wasn't like, I wasn't enjoying it anymore. But

Unknown: 00:41:03

I felt like, I was always really excited to interview people. And

Unknown: 00:41:08

I was really excited to put episodes out. But I got to the

Unknown: 00:41:12

point where it felt like it was starting to feel a little bit of

Unknown: 00:41:15

a chore, not too much, but a little bit. So in my case, it's

Unknown: 00:41:19

quite extreme, which is like I stopped, it started a new one,

Unknown: 00:41:21

which not every book changing up the format. So I did, I wish I

Unknown: 00:41:25

could do more of it, because I loved doing it. But I did like

Unknown: 00:41:28

some interviews with content creators, and it just took me so

Unknown: 00:41:31

long to edit them, they were so proud of them, but it will be so

Unknown: 00:41:34

long to edit. And I did a lot of editing myself, because I wanted

Unknown: 00:41:37

to get the content, right. But I, I actually switched it in for

Unknown: 00:41:41

short episodes a week, which sounds like a nightmare, because

Unknown: 00:41:44

I have this content planner that has you know, and the kind of

Unknown: 00:41:48

methodology behind it is full size of content four days a

Unknown: 00:41:50

week. So basically, I was publishing say, the equivalent

Unknown: 00:41:54

of four social media posts as podcast episodes. Now, that

Unknown: 00:41:58

might sound really scary, but actually, if they're all five

Unknown: 00:42:01

minutes long, and you've got a bit of a plan going so and that

Unknown: 00:42:06

just it just switches it up. It just gives you know gives your

Unknown: 00:42:08

listeners something and gives you actually something new to to

Unknown: 00:42:13

get stuck into. And if you're the kind of person like I did, I

Unknown: 00:42:15

actually hired a podcast coach to help to help me after about

Unknown: 00:42:19

six years, actually having somebody have a listen to help

Unknown: 00:42:23

you with your interview style sometimes, and because although

Unknown: 00:42:26

I was a journalist, I thought I was going to be pretty good at

Unknown: 00:42:28

it. Because I thought, Oh, I'm just asking people questions,

Unknown: 00:42:30

I'll be great. But actually, when you were I was a print

Unknown: 00:42:33

journalist. So you, part of what you do as a print journalist is

Unknown: 00:42:38

you take your time, and you can warm people up a little bit. And

Unknown: 00:42:41

then when you come in with your killer question, you you've had

Unknown: 00:42:46

some time to warm people up, whereas on broadcast, you have

Unknown: 00:42:48

to get in, get in there quick. So I had a little bit of help

Unknown: 00:42:53

just just to kind of help me to kind of make my questions

Unknown: 00:42:56

shorter to get in there. I listened a lot to listen to

Unknown: 00:43:00

podcasts and listen to how other people are asking questions I

Unknown: 00:43:03

listen to Oh, that was really good the way that they did that?

Unknown: 00:43:06

Or how did they get that? How did they get that person to say

Unknown: 00:43:09

that that's so good. So I think depending on what really

Unknown: 00:43:12

interests you, like, I'm really interested in interview, I'm

Unknown: 00:43:15

interested interested in that side of it. But it might be

Unknown: 00:43:18

about the format's or it might be that you could, you could

Unknown: 00:43:23

have you know, if you just do a straight interview, and it's

Unknown: 00:43:26

always the same every time maybe you could have some short solo

Unknown: 00:43:29

episodes instead. Or maybe you could switch it up. So you have

Unknown: 00:43:33

two minutes on this and five minutes on that. So I just think

Unknown: 00:43:36

it's if you're starting to feel a bit stale with but also the

Unknown: 00:43:39

topics as well, like I like doing, I like doing things on

Unknown: 00:43:42

more controversial topics. And that's probably not for a

Unknown: 00:43:45

beginner. Like I think once you feel confident in your own

Unknown: 00:43:47

voice, you could maybe tackle a few things which are a little

Unknown: 00:43:50

bit more divisive. I personally, I love doing those episodes,

Unknown: 00:43:55

because that really does help. I did one on and why I don't take

Unknown: 00:43:59

part in affiliate programmes.

Unknown: 00:44:01

Yeah, I saw that one. Yeah, I listened to that one.

Unknown: 00:44:03

And I did I did I actually did an audiogram for that one, it

Unknown: 00:44:06

did really well. But for those people who don't know, it's a

Unknown: 00:44:10

bit of a divisive topic in the online space. And for me,

Unknown: 00:44:14

they're a bit like MLMs like so if you you know, and it really

Unknown: 00:44:18

heartfelt I would never advise you saying anything that you

Unknown: 00:44:20

don't you don't agree with but those sort of episodes where

Unknown: 00:44:24

you're challenging something or you're really potentially

Unknown: 00:44:28

dividing people that can be really really good for your

Unknown: 00:44:31

listenership. But also people get to know you as well and, and

Unknown: 00:44:35

also I think sometimes bring a bit more of yourself into it as

Unknown: 00:44:38

well because I think sometimes we can get so focused on having

Unknown: 00:44:41

said you need to be strategic and like, Yeah, but actually

Unknown: 00:44:44

sometimes even I have to think to myself God, you know, there's

Unknown: 00:44:48

none of me and that I listened back to my and listened back to

Unknown: 00:44:51

episodes, the number of podcasters I know who don't

Unknown: 00:44:54

listen to podcast episodes I sometimes listen to about three

Unknown: 00:44:59

or four times which for For me makes me sound like egotistical.

Unknown: 00:45:02

But I actually listen critically. So that I can think,

Unknown: 00:45:06

Oh, do you know what I sound really boring there or my tone

Unknown: 00:45:08

of voice sounds boring. So I say I'm not interested in

Unknown: 00:45:11

podcasting, but clearly. Yeah, just, I think in seeing where

Unknown: 00:45:16

you could improve, I think can help a lot.

Unknown: 00:45:18

Yeah, that's I, I edit my own podcast episodes. And I do

Unknown: 00:45:23

listen back. And sometimes halfway through recording, if

Unknown: 00:45:26

I've thought, Oh, I'm not sure whether that's going the right

Unknown: 00:45:28

way, and want to listen to my tone of voice. And to start

Unknown: 00:45:32

with, I did feel like, Oh, I'm putting on a voice here at this

Unknown: 00:45:34

point. I don't want to put on a voice here. And I think it can

Unknown: 00:45:38

be really interesting, especially, as well, when you're

Unknown: 00:45:41

starting out as valuable as it is, if you're, you know, more

Unknown: 00:45:44

established, if you may have just found yourself getting into

Unknown: 00:45:47

a bit of a rut with, with certain things. I really like

Unknown: 00:45:50

what you said about getting a podcast coach and looking at

Unknown: 00:45:53

interview techniques. Because I, I do struggle with interviews, I

Unknown: 00:45:58

find a worry that am I going to ask all the questions, have I

Unknown: 00:46:01

gone too much off on a tangent? I do get a bit nervous before I

Unknown: 00:46:05

do interviews and things like that. So I think that if that is

Unknown: 00:46:08

something that you struggle with, that's is worth looking at

Unknown: 00:46:11

that different techniques, and funnily enough, I was listening

Unknown: 00:46:14

to a Captivate podcast episode about being a guest. And they

Unknown: 00:46:19

were sharing some tips and advice about how you can if you

Unknown: 00:46:23

get nervous about being a guest on someone else's podcast, it

Unknown: 00:46:26

was really interesting.

Unknown: 00:46:27

Yeah, yeah. And I think if you are listening, and you're

Unknown: 00:46:32

thinking about starting a podcast, but you're nervous, one

Unknown: 00:46:35

way to get used to your own voice is to be a guest on other

Unknown: 00:46:38

people's podcasts. And all you need to do is have expertise,

Unknown: 00:46:42

you don't need to have your own podcasts, you don't need a

Unknown: 00:46:44

special microphone or anything like that, you know, being at a

Unknown: 00:46:47

quiet room and wearing headphones, most people are

Unknown: 00:46:50

happy with that if you've got good, you know, good content to

Unknown: 00:46:52

share. But that can help you because somebody else is guiding

Unknown: 00:46:56

you, you, you know You, the more you do, you'll get you'll get

Unknown: 00:47:01

more experience. So that can help as well if you're nervous

Unknown: 00:47:03

about starting it, but But yeah, I think that it's a mistake to

Unknown: 00:47:08

kind of start a podcast and think, Oh, I know it all. And

Unknown: 00:47:11

you know, I've been focusing for years, and I still sometimes

Unknown: 00:47:14

isn't. Again, like you know, and also not to worry about things

Unknown: 00:47:20

that we worry about, I think are not the important things like I

Unknown: 00:47:22

start a lot of sentences with so or actually, they're not the

Unknown: 00:47:29

things that yeah, it can be really jarring if you're doing

Unknown: 00:47:31

it every sentence. But often. The bits that could really help

Unknown: 00:47:34

us are more about you know, getting to the question faster

Unknown: 00:47:37

or not missing I my favourite one of my favourite podcast

Unknown: 00:47:40

houses and Michael Oh, god, what's his own Social Media

Unknown: 00:47:44

Marketing World? Die, the Social Media Marketing podcast, I

Unknown: 00:47:48

forget his name, but

Unknown: 00:47:49

I'll find it and link in the show notes.

Unknown: 00:47:52

He always loves Michael Stelzner. He always asks the

Unknown: 00:47:55

question that I want to, I think, oh, but what about that?

Unknown: 00:47:59

And then he asks a question. And sometimes when I'm listening to

Unknown: 00:48:01

myself back, I think, Oh, I didn't. I didn't ask the

Unknown: 00:48:05

question that everybody wanted to ask

Unknown: 00:48:07

me thinking, Yeah,

Unknown: 00:48:09

this can seem a lot when you're first starting. But I think

Unknown: 00:48:14

these are things good practice that you can put in place from

Unknown: 00:48:17

the very first podcast. So yeah,

Unknown: 00:48:20

absolutely. I think that is important. And then also

Unknown: 00:48:22

thinking about still thinking about future things for

Unknown: 00:48:26

yourself. If you are starting out, and you think, Well, I'd

Unknown: 00:48:28

love to be here. But I know that I'm here right now. What can I

Unknown: 00:48:32

do to help evolve myself over X amount of time to get to the

Unknown: 00:48:37

place I want to be? And like we've said about barriers that

Unknown: 00:48:41

the perfectionism thing? Like, if I'd have been too

Unknown: 00:48:45

perfectionist about my podcast, I don't think I would have

Unknown: 00:48:47

started one about, you know, talking to different people and

Unknown: 00:48:51

my voice and all those kinds of things that you have. But you

Unknown: 00:48:55

have to start somewhere. And once you started, you can only

Unknown: 00:48:58

get better from there and out.

Unknown: 00:49:00

Exactly. And just remember, everybody hates their voice.

Unknown: 00:49:02

Everybody is critical. Everybody listens back and thinks, Oh, why

Unknown: 00:49:06

did I say that? Or? That was a stupid question. Or I shouldn't

Unknown: 00:49:09

have asked that question. And all we can do is, is just try

Unknown: 00:49:13

and get better. And you will like if you keep showing up and

Unknown: 00:49:16

doing it, you will get better.

Unknown: 00:49:17

Yeah. Oh, thank you so much. And I couldn't suspect we could talk

Unknown: 00:49:21

for hours on podcasts. I've got so many other questions for you.

Unknown: 00:49:24

But I'll finish it there. But thank you so much for coming on.

Unknown: 00:49:28

It's been really great. And you've had some really great

Unknown: 00:49:30

advice and insights to offer for my guests. And I hope everyone

Unknown: 00:49:32

enjoys this episode. Would you like to just quickly let us know

Unknown: 00:49:35

where we can find you?

Unknown: 00:49:37

Yeah, so the best place to find me is my website, which is Janet

Unknown: 00:49:39

marie.co.uk. And if you want to connect with me on social media,

Unknown: 00:49:43

I'm everywhere because it's my thing, but Instagram is the best

Unknown: 00:49:47

place and I'm asked Jan Murray, UK.

Unknown: 00:49:50

Brilliant. I will link all those in the show notes so everyone

Unknown: 00:49:52

can find you super easily. So thanks again, Janet. Bye. Thank

Unknown: 00:49:56

you. Thanks so much. For listening, if you've enjoyed

Unknown: 00:50:01

today's episode, please like, share and subscribe. Your

Unknown: 00:50:04

support means so much to me. If there's a question or topic

Unknown: 00:50:07

you'd like covering then I'd love to hear from you. Find the

Unknown: 00:50:09

podcast on Instagram at Rachel Botfield and drop me a DM till